{"id":10106,"date":"2020-12-09T21:30:52","date_gmt":"2020-12-09T18:30:52","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=10106"},"modified":"2025-07-23T17:11:24","modified_gmt":"2025-07-23T14:11:24","slug":"how-to-get-traffic-with-minimal-budget","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-get-traffic-with-minimal-budget\/","title":{"rendered":"How to get traffic to your website with minimal budget"},"content":{"rendered":"\n

The right approach to content marketing<\/h2>\n\n\n\n

Many businesses make the same mistake of thinking that their blog itself is good enough for content marketing and that people will somehow discover it. What you should really be doing is writing about things that people are actively searching for and positioning yourself on platforms where they do their research (typically Google). <\/p>\n\n\n\n

The goal of content marketing is to build an evergreen funnel to generate leads and sign-offs without paying for the acquisition of every single customer. In the webinar [2:56]<\/a>, Farzad compares content marketers with beekeepers. There are two ways for them to make honey: chase after every single bee in the jungle or build a little garden where bees will organically come on their own and keep expanding this garden over time. The same goes for content marketing. If properly applied, content marketing will generate an evergreen flow of organic traffic to your website without the need for you to chase after every single customer.<\/p>\n\n\n\n

SEO vs. Paid ads<\/h3>\n\n\n\n

It\u2019s a common belief that advertising is an easy way to growing a business. While ads can boost website visits, this only lasts so long. When you stop investing in the campaign, customers will stop coming. In addition, paid ads are getting more competitive and expensive. <\/p>\n\n\n\n

However, in some cases, advertising turns out to be useful, including for retargeting. If you want to get back visitors who left your site without taking any action, targeted ads are perfect.<\/p>\n\n\n\n

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SEO takes more time, but is also more efficient in the long term. Farzad cites the example of Canva, a graphic design platform, which raised over $300 million for advertising purposes, while Visme managed to acquire six million users with an incomparably smaller budget by growing organic traffic. This works because users normally ignore ads and click organic search results [6:23]<\/a>.<\/p>\n\n\n\n

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\nAdvanced WordPress with SEO & affiliate marketing<\/span>\n
\nAt TPAS2020, Bryan Tighe, co-founder of BudgetYourTrip.com and website developer with over 20 years of experience, shared first-hand expertise on how to run SEO and affiliate marketing on WordPress.\n<\/div>\n\nWatch the video<\/span>\n\n\n\n<\/a>\n<\/div>\n\"Advanced\n<\/div>\n\n\n\n

The same SEO techniques were used for growing the Respona website. The team mainly focused on keyword research and content promotion and, within less than a year, the site managed to get to the top of Google\u2019s search results for the \u201clink-building software\u201d search query.<\/p>\n\n\n\n

Focusing on the right content<\/h3>\n\n\n\n

Farzad and his team mainly use the following three types of content for promotion<\/a> at Visme and Respona:<\/p>\n\n\n\n