So, how can you get a domain? First of all, some website builders and hosting providers offer business email addresses for free after you purchase a domain. Otherwise, you can buy such an address through your email client. For example, Gmail offers custom business accounts from $6 per user per month<\/a>.<\/p>\n\n\n\n After purchasing your domain, spend some time warming it up. Email service providers are cautious about mail from new domains and IP addresses and carefully test such emails against stop words, balance of text and images, the number of undelivered emails, and spam complaints. <\/p>\n\n\n\n To protect against any issues with email marketing, make sure to warm up your domain beforehand. This might take around three months, depending on your subscriber list, mailing plan, etc. Here is what you can do to earn a good reputation for your domain.<\/p>\n\n\n\n The main rule when warming up a domain is to gradually increase the volume of emails sent. A spontaneous mass mailing from a new domain or a sharp increase in the number of recipients might get your emails into spam folders or entirely block your domain. <\/p>\n\n\n\n The number of emails that you can send risk-free varies according to your domain reputation and lifetime, site traffic, thematic citation index, PageRank, etc.<\/p>\n\n\n\n Domain lifetime deserves special attention. If your domain is new, send only a few emails during the first few days, such as transactional emails. Later on, you can send out mass mailings to a limited number of users and slowly increase the number of recipients. At this point, it\u2019s also important to set up the speed at which you send emails (for example, 500 messages per hour). Be sure to bear in mind each user\u2019s time zone.<\/p>\n\n\n\n For older domains with high website traffic, thematic citation index, and PageRank, warming up won\u2019t take much time or be necessary at all. Just remember to control indicators after sending each message and adjust your campaign accordingly.<\/p>\n\n\n\n Drafting a perfect email can take a while, but this time can all go to waste without thorough testing. To make sure your email campaign is pitch-perfect, double check all elements before clicking \u201cSend\u201d. <\/p>\n\n\n\n Users spend around four seconds deciding whether or not to open an email, so it\u2019s important to optimize the email preview and entice your recipient to click on your message. Double check your sender name, reply-to address, and subject line. If you used any emojis or special characters, make sure they open properly on different devices and across different browsers.<\/p>\n\n\n\n Some email service providers, such as Gmail and Outlook, display preview text right next to the subject line. Make your first couple of lines informative and to the point, so that they help readers understand your email content from the start. Also, ensure that preview text is mistake-free and is properly displayed.<\/p>\n\n\n\n To ensure a professional appearance, your email should be well-written and contain no misspellings or grammar errors. Proofread your email a few times yourself and, to ensure there are no minor mistakes, use grammar and punctuation checkers<\/a>. Many of these services are free of charge, such as Grammarly<\/a> or Hemingway Editor<\/a>, and will check your spelling and grammar while helping make your text more readable.<\/p>\n\n\n\nStep 2. Warm up your domain<\/h2>\n\n\n\n
Step 3. Test your email<\/h2>\n\n\n\n
Preview text<\/h3>\n\n\n\n
Grammar and spelling<\/h3>\n\n\n\n
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