{"id":11146,"date":"2021-08-18T05:30:54","date_gmt":"2021-08-18T02:30:54","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=11146"},"modified":"2025-07-23T17:10:29","modified_gmt":"2025-07-23T14:10:29","slug":"the-ultimate-guide-to-brand-monitoring","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/the-ultimate-guide-to-brand-monitoring\/","title":{"rendered":"The ultimate guide to brand monitoring"},"content":{"rendered":"\n

What is a brand mention?<\/h2>\n\n\n\n

Brand mentions are basically references to your brand or product, which come in a variety of forms. Most often, they appear in customer reviews, blog posts, news articles, social media, and so on. These instances can be helpful for companies trying to understand what their customers are saying about them.<\/p>\n\n\n\n

However, a brand mention does not equal a direct link, so these mentions don\u2019t always allow users to go to your website right away. However, most mentions still provide enough information for users to find the products or services you are offering online.<\/p>\n\n\n\n

Why monitor brand mentions?<\/h2>\n\n\n\n

Essentially, you need to monitor your brand mentions to understand what sort of experiences people have with the product(s) you offer or promote. This can help you improve your offering(s), mitigate negative feedback, turn one-time customers into brand ambassadors, and keep your brand\u2019s reputation under control. But that\u2019s not the only reason you would want to diligently track brand mentions.<\/p>\n\n\n\n

Every time someone recognizes your brand on the web, whether in an article, customer review, or social media post, you get noticed. This, in turn, brings organic traffic to your website (or anywhere else), which increases your chances of generating sales and improving your rankings in the search results.<\/p>\n\n\n\n

Naturally, in the face of competition, marketers also resort to paid methods of boosting brand mentions. However, beware that Google gives preference to pages with organic growth\/activity and doesn\u2019t favor shortcuts. This is why it is so important to monitor brand mentions and naturally increase their number.<\/p>\n\n\n\n

How to monitor brand mentions<\/h2>\n\n\n\n

Monitoring brand mentions can be a tedious and overwhelming task, especially if you are a well-known brand. Luckily, there are a few resources that can help automate the process. What\u2019s more, you can even set up an alert about brand mentions, which will include most common misspellings. Pursuing typo errors is a regular practice implemented by major brands to drive organic traffic, seize search engine placements, and protect their names.<\/p>\n\n\n\n

Google<\/a><\/h3>\n\n\n\n

Good old Google is perhaps the most classic and straightforward way to find brand mentions. Google\u2019s search bar is a reliable tool with which you can find who mentioned your brand and where. However, if you are planning to extract more than ten search results, this process can be quite labor intensive, unless you use a few tricks.<\/p>\n\n\n\n

First, we recommend increasing the number of SERPs you get for your query. Search for Chrome plugins that will help you extend Google’s search engine with an infinite scroll (e.g. you can try Infinite Scroll<\/a> or Scroll it!<\/a>). Google is set to show a maximum of ten results per page by default. So, we advise that you adjust Google\u2019s search settings and increase the \u201cResults Per Page\u201d up to 100 pages. This will also diminish the chances of receiving warning messages about suspicious activity from your computer from Google.<\/p>\n\n\n\n

The next step is to extract all the URLs that lead to your brand\u2019s mentions. There are some tools that can come in handy. With the help of Chris Einsworth\u2019s Google SERP Extractor<\/a> or Citation Labs Link Prospector<\/a>, you can get a clean list with all the discovered links.<\/p>\n\n\n\n

Google Alerts<\/a><\/h3>\n\n\n\n

Another easy brand mentions tool is Google Alerts. To create an alert, simply enter your brand name or relevant keywords. You will receive notifications into your mailbox. We recommend creating a separate email account for this purpose so that you can keep your inbox tidy. You can specify how often you want to receive the alerts, from what kind of sources, and more.<\/p>\n\n\n\n

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This tool has a few limitations. For example, you might be experiencing a delay. Sometimes, it takes a few days for the alert to be reported. Next, even though Google is using its own database, it might be missing some results. There is also a limit on how specific you can be when setting up your query. However, the biggest advantage of Google Alerts is that it is absolutely free. You can go a long way using this tool.<\/p>\n\n\n\n

Tweetdeck<\/a><\/h3>\n\n\n\n

With Tweetdeck, you can easily monitor social media mentions on Twitter. Within Tweetdeck\u2019s interface, you can create multiple columns that will reveal content that is important to you and your brand. For instance, you can set the different columns to display your brand\u2019s mentions, likes, and the latest Tweets that include a specific hashtag.<\/p>\n\n\n\n

Using Tweetdeck, you can refine your search results by specifying what kind of Tweets you are looking for. You can filter the various columns by Tweets with images, Retweets, or simply Tweets that contain a specific word combination. What\u2019s more, you can set the alert to notify you about Tweets appearing in a specific location or about Tweets with a certain number of Retweets.<\/p>\n\n\n\n

This becomes especially handy when your brand has been mentioned by industry leaders or profiles with a massive following. Reacting on such brand mentions in a timely manner can heavily support you on the public relations front. You can get these and more advantages from using Tweetdeck free of charge. All you need is a Twitter account.<\/p>\n\n\n\n

Mention<\/a><\/h3>\n\n\n\n

With this tool, you can track social media mentions across multiple platforms, including Facebook, Twitter, and Instagram. Mention allows you to monitor millions of conversations online in real-time. What\u2019s more, you can also engage in the discussion directly from Mention\u2019s app, which is super convenient.<\/p>\n\n\n\n

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Mention allows you to translate the acquired intel about your brand mentions into insightful graphics and high-quality reports. This makes it easy to analyze your marketing efforts and seamlessly share the results with your teammates. You can set a specific date and time when you would like to see these reports appear in your mailbox.<\/p>\n\n\n\n

Mention has great built-in filters as well. You can sift through tons of content by clarifying which keywords, websites, companies, and even competitors you want to gain information about. Plus, Mention works with an influencer score<\/em>. This feature helps you see how influential the person or brand leaving a comment about your business is.<\/p>\n\n\n\n

Pricing:<\/p>\n\n\n\n