Broadly speaking, content can be divided into evergreen and seasonal, depending on how long it\u2019s going to be relevant for the audience. Both of them have strengths and weaknesses, and to devise a thought-out strategy, you need to understand how to make the best of both types.<\/p>\n\n\n\n
Not all types of posts will be equally successful , and many marketers rely more strongly on evergreen content. So, what is an evergreen article? It covers topics with an always-on level of interest and it is intended to stay relevant regardless of seasonal changes or particular events. Such content can bring a constant inflow of visitors to your website and be a backbone of a successful approach. So, make sure to use evergreen content for SEO purposes as well.<\/p>\n\n\n\n
Most often, an evergreen content strategy may include:<\/p>\n\n\n\n
Here are a few examples of evergreen content from our blog:<\/p>\n\n\n\n
Now, let’s look into some of the advantages and disadvantages of using evergreen posts on your blog.<\/p>\n\n\n\n
Pros<\/p>\n\n\n\n
Cons<\/p>\n\n\n\n
Seasonal content, also known as topical, covers topics that are highly relevant at a given moment, for example, current events in the niche, etc. It is often newsworthy, and marketers are struggling for a chance to be the first to tell the story, so timing here is highly important. The biggest advantage as well as the drawback of topical content is that it drives traffic fast but loses readers\u2019 attention just as quickly.<\/p>\n\n\n\n
Broadly speaking, there are two types of seasonal posts: time-based and event-based. The first type is built around a particular season, for example, introducing trendy summer destinations, while the second type covers special events. <\/p>\n\n\n\n
Examples of seasonal content include news, current niche trends, market changes, product announcements, and so on. Here are a few examples of topical posts from our blog:<\/p>\n\n\n\n
Let\u2019s now weigh advantages and disadvantages of writing seasonal content for your blog.<\/p>\n\n\n\n
Pros<\/p>\n\n\n\n
Cons:<\/p>\n\n\n\n
Some users may be looking for trendy materials, while others are searching for evergreen articles. You might have wondered which content to focus on to best grow your blog. The truth is, sticking to one form of content will only constraint you, so the best approach is to use the best of both types. <\/p>\n\n\n\n
How to strike the right balance and reach your blog\u2019s full potential? Start with market research and determine topics that are currently relevant and can actually bring you traffic. Then, follow the search demand and offer the information that your audience is looking for. Make sure to study your readers\u2014their age, gender, occupation, etc.\u2014and deliver accordingly. It\u2019s also vital to build on your marketing objectives and create content that\u2019ll help achieve them.<\/p>\n\n\n\n
A deliberate strategy could include 80% evergreen topics and 20% topical posts. Thus, you\u2019ll be able to bring long-lasting value to your audience, meet seasonal needs and eventually reach a wider audience. Whatever balance you find, it\u2019s important to measure performance of both types of content and adjust the strategy based on how well they work.<\/p>\n\n\n\n
Content is a well-known weapon for reaching marketing and SEO objectives, and to win readers over, it\u2019s important to devise a well thought out strategy. Try to combine both evergreen and seasonal posts and find the right balance between the two. Think about your business objectives and your readers\u2019 needs and experiment with types and topics to see what works for you best.<\/p>\n","protected":false},"excerpt":{"rendered":"
When devising a content marketing strategy, most marketers rely on evergreen and seasonal content. While the first will bring a constant flow of traffic over time, the second allows you to grab visitors within a short time. The right mix of both types will help you grow your blog most efficiently and attract visitors. This post compares evergreen and seasonal content features and will help you create a successful editorial strategy.<\/p>\n","protected":false},"author":9,"featured_media":11627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[26,21,9],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-blog","tag-content","tag-seo"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=11203"}],"version-history":[{"count":2,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11203\/revisions"}],"predecessor-version":[{"id":11205,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11203\/revisions\/11205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/11627"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=11203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=11203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=11203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}