The message the video conveys resonates with the audience\/reflects the audience\u2019s values<\/li>\n<\/ul>\n\n\n\nA high number of shares is also indicative of your audience\u2019s positive reaction to the content. You can check these statistics in the Analytics report.<\/p>\n\n\n\n
Find Relevant Topics<\/h3>\n\n\n\n
YouTube Analytics will show you how much your audience is interested in the niche you make videos about. Make sure to check the audience retention under the Engagement tab and see the average view duration and the average percentage viewed. The goal should be to keep the retention close to 100%, but on average it is between 50% and 60%. So if that\u2019s your case, you are not doing half bad!<\/p>\n\n\n\n
Then, depending on how long your content holds viewers\u2019 attention, you can see topics that provoke interest and make more relevant content. This might improve your channel\u2019s performance, and videos that consistently have high retention rates and watch time show up more often in suggested views on YouTube.<\/p>\n\n\n\n
How to Use YouTube Analytics<\/h2>\n\n\n\n
Growing your YouTube channel entails exploring what content your audience wants to watch and providing high-quality and relevant videos. YouTube is a highly competitive platform, and to stand out, it\u2019s crucial to track one\u2019s performance. Luckily, YouTube Analytics offers a few helpful ways to do that and improve marketing strategy. If you make it a regular practice, success will not be long in coming.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube is the second largest search engine after Google and has over 2.3 billion users worldwide, so it presents great opportunities for brand promotion. This is why understanding how YouTube Analytics works can help identify your strong and weak points, improve the marketing strategy and get out in front. In this guide, you\u2019ll find an overview of the YouTube Studio dashboard, learn what metrics to track, and get tips on how to improve your YouTube marketing strategy.<\/p>\n","protected":false},"author":9,"featured_media":11982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[49,152,31],"class_list":["post-11562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-analytics","tag-social-media","tag-youtube"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=11562"}],"version-history":[{"count":10,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11562\/revisions"}],"predecessor-version":[{"id":28443,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/11562\/revisions\/28443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/11982"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=11562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=11562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=11562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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