{"id":1201,"date":"2017-12-13T15:13:17","date_gmt":"2017-12-13T08:13:17","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=1201"},"modified":"2021-10-02T20:51:30","modified_gmt":"2021-10-02T17:51:30","slug":"localization-of-mobile-applications-based-on-the-travelpayouts-sdk","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/localization-of-mobile-applications-based-on-the-travelpayouts-sdk\/","title":{"rendered":"Localization of Mobile Applications Based on the Travelpayouts Sdk"},"content":{"rendered":"<h2>Localization Features<\/h2>\nThe Aviasales SDK and Hotellook SDK are available in 22 languages:\n\n<div class=\"wp-block-image aligncenter size-full wp-image-1202\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f161f679c34&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2017\/11\/localizations.jpg\" alt=\"Languages\" class=\"aligncenter size-full wp-image-1202\" width=\"670\" height=\"325\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2017\/11\/localizations.jpg 670w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2017\/11\/localizations-300x146.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nYou can start the localization process with metadata. This will allow you to determine whether you need to translate the application into the selected language. The localization of metadata includes everything that users see on the App Store page:\n<ul>\n \t<li>Title and keywords;<\/li>\n \t<li>Screenshots with annotations;<\/li>\n \t<li>Description (or part of it).<\/li>\n<\/ul>\nIt can be cheap and quick. One new language takes just one day. The selection of keywords is no different from choosing keywords for your mother tongue\u2019s market. There is only one difference: working with translation systems, for example, Google Translate.\n\nWith Google Translate, you can create 20 to 30 basic queries that allow you to see offers through Google Search. You can also create basic queries when working with the Google Ads tool known as Keyword Planner.\n\nYou can also obtain information by looking at competitors\u2019 products. Alternatively, ask for help from freelancers; this is a paid option.\n\nAfter completing all the steps, you will have around 400 to 500 queries from which to select low-frequency ones. This is a better idea at the beginning because you will face minimal competition. Over time, gradually adjust the requests in favor of higher-frequency queries. Adjustment is necessary only when the application has already accumulated a volume of installations.\n<h2>Translation of Screenshots<\/h2>\nBe sure to translate all screenshots. If you adapt the screenshots, even without a full translation of the entire application, users are more likely to download and use the application. Be sure to update all CTA annotations and picture captions.\n<h2>Translation of the App Description<\/h2>\nGoogle Translate isn\u2019t qualified for creating a description. A description should be correct and look neat to the user. To save money and time, translate the description only partly (the beginning and the most basic information), as users rarely read full versions.\n\nAn experiment conducted by Travelpayouts showed the button &#8220;More&#8221; was pressed by only two people out of 1000.\n<h2>Localization Isn\u2019t Only the Translation of Text<\/h2>\nEach market has its own local characteristics. Focus on them and choose the style that suits the new market. Consider the fact that colors are treated quite differently in different cultures. The color of life in one country can symbolize problems in another. For example, in the Western market, white is the symbol of purity and peace, while in China it\u2019s the color of death. In the Asian market, red and gold are preferred.\n\nFocus on the preferences of users from a particular country. You can learn the specifics of the market from your own experiences or through competitors\u2019 products.\n\nFor beginners, we recommend learning <a href=\"https:\/\/travelpayouts.com\/blog\/mobile-sdk-experience\/\">from the experience of our top partner<\/a> about how to create an application. If you\u2019re already at the promotion stage, get useful information <a href=\"https:\/\/travelpayouts.com\/blog\/app-store-optimization\/\">from the article about App Store Optimization<\/a>.","protected":false},"excerpt":{"rendered":"<p>A mobile application based on the Travelpayouts SDK can be localized to any language. Partners can use developments of the affiliate network for their own products. To do this, you must <a href=\"https:\/\/www.travelpayouts.com\/#popup-register\">join the affiliate program<\/a>, read more <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/203854126-Creation-of-a-mobile-application-using-SDK\">about SDK<\/a> and break through to the international market.<\/p>\n","protected":false},"author":3,"featured_media":1233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=1201"}],"version-history":[{"count":4,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":7182,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions\/7182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/1233"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}