{"id":13551,"date":"2022-03-04T17:51:24","date_gmt":"2022-03-04T14:51:24","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=13551"},"modified":"2025-07-23T17:09:32","modified_gmt":"2025-07-23T14:09:32","slug":"how-to-use-dynamic-content-for-websites","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-use-dynamic-content-for-websites\/","title":{"rendered":"How to Use Dynamic Content for Websites"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Is Dynamic Content?<\/h2>\n\n\n\n<p>Dynamic content is a type of content that changes according to the behavior, preferences, and interests of users at a given moment. It allows you to create a website experience that is customized to the individual visitor, which makes the user experience more relevant and satisfying.<\/p>\n\n\n\n<p>What does dynamic content mean in practice? One example is product recommendations. Let\u2019s say you visited Booking.com to look up the price of a two-night stay at the Four Seasons Hotel in Limassol, Cyprus. During your next visit, you would see related offerings, like those shown on the screen below. This is an example of dynamically generated content in action.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f3ee828cfad&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers-1024x339.png\" alt=\"Booking personalized product recommendations\" class=\"wp-image-13552\" title=\"Booking personalized product recommendations\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers-1024x339.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers-300x99.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers-768x254.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers-1536x509.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/booking-dynamic-offers.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Booking.com personalizes product recommendations<\/figcaption><\/figure>\n\n\n\n<p>How does it work? To personalize content for each user, website owners collect user data, such as names, online behavior, locations, and more via cookies, sign-up forms, newsletters, the booking process itself, or another tracking method.<\/p>\n\n\n\n<p>Dynamic content is even more commonly used in ads. For example, you may have noticed that your Facebook ads exactly replicate content that you\u2019ve previously looked up online and remind you to return to specific sites to complete your purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Static content vs Dynamic content&nbsp;<\/h2>\n\n\n\n<p>What is the difference between dynamic content and static content? Websites with dynamic content use scripts to collect data on user behavior, store this information in their databases, and create personalized experiences. Such data may include the user\u2019s name, email address, location, browsing or purchase history, preferences, etc.<\/p>\n\n\n\n<p>Unlike dynamic content, static content is delivered to end-users without having to be processed, modified, or customized. In other words, this type of content is delivered to end-users directly, as it\u2019s stored in HTML files and is much easier to implement and create. However, static content also lacks some of the clear benefits of dynamic content, which are explored below.<\/p>\n\n\n\n<p>In summary, pages with static content are easier to set up and maintain, while pages with dynamic content allow for personalized experiences and engage with each particular user, but require more effort to create.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages of using dynamic content&nbsp;<\/h2>\n\n\n\n<p>Dynamic pages require more effort, but can remain relevant without making constant updates. Businesses can reap a lot of benefits by using dynamic content on their websites, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Establishing a more personalized and engaging user experience<\/li><li>Increasing conversions, lowering the bounce rate, and promoting more return visits<\/li><li>Offering a seamless experience that will increase your website\u2019s ranking on Google and grow your traffic<\/li><li>Reducing friction and helping users avoid filling out the same forms multiple times<\/li><li>Tailoring your content to several buyer personas<\/li><li>Personalizing your content to make users feel important and build trust<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Dynamic Content<\/h2>\n\n\n\n<p>There are many types of dynamic content that you can implement to personalize the user experience on your website. You can use one or a few of these types depending on your content marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Recommendations<\/h3>\n\n\n\n<p>Personalizing product recommendations can result in <a href=\"https:\/\/www.barilliance.com\/what-we-can-learn-from-booking-com\/\" target=\"_blank\" rel=\"noopener\">higher conversion<\/a> rates. Research shows that personalizing \u201cTop Seller\u201d recommendations can <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\/#t-1620936380991\" target=\"_blank\" rel=\"noopener\">double<\/a> click-through rates. This approach is used by leading companies across various niches, including Amazon, Netflix, etc.&nbsp;<\/p>\n\n\n\n<p>Collecting information about users will allow you to provide content that matches their interests and expectations instead of simply taking your best guesses. For new visitors, you can offer best-selling products at first and, as they continue to interact with your website, you can better understand their preferences and offer personalized recommendations.<\/p>\n\n\n\n<p>Travel websites can display destinations, packages, and activities based on their visitors\u2019 geolocation, booking history, interests, etc. For instance, Skyscanner personalizes their offers based on the country and language that you choose when browsing their official website.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f3ee828d50b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation-1024x567.png\" alt=\"Skyscanner personalizes offers based on geolocation\" class=\"wp-image-13553\" width=\"840\" height=\"465\" title=\"Skyscanner personalizes offers based on geolocation\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation-1024x567.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation-300x166.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation-768x425.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation-720x400.png 720w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/skyscanner-shows-offers-based-on-geolocation.png 1321w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Skyscanner personalizes offers based on geolocation<\/figcaption><\/figure>\n\n\n\n<p>In addition, you can remove products that the user has already purchased or downloaded and focus on displaying fresh offers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Site Search<\/h3>\n\n\n\n<p>Search is a very important element of site navigation. The easier it is to search, the more likely visitors will be able to find what they\u2019re looking for. You can add personalization by pre-filling the search bar or widget with information from your customer\u2019s last interaction on your site, such as the destination, number of guests, travel dates, etc.<\/p>\n\n\n\n<p>For example, Booking.com shows recent searches, when you open the homepage, and pre-fills the search form accordingly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f3ee828d8a3&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/personalized-search-form-1024x635.png\" alt=\"Booking pre-fills search form based on recent searches\" class=\"wp-image-13554\" title=\"Booking pre-fills search form based on recent searches\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/personalized-search-form-1024x635.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/personalized-search-form-300x186.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/personalized-search-form-768x476.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/personalized-search-form.png 1435w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Booking pre-fills its search form based on recent searches<\/figcaption><\/figure>\n\n\n\n<p>Another option is to directly display categories or products as the user types their query. This will help narrow down the search. Autocomplete options allow users to discover products faster and save time, as they can jump to the product directly from the search bar instead of looking through the search results page.<\/p>\n\n\n\n<p>For example, when you start typing on the Musement website, you will be shown popular offers in your category of interest.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f3ee828dbc2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/musement-personalization.png\" alt=\"Personalized site search on Musement\" class=\"wp-image-13556\" width=\"644\" height=\"294\" title=\"Personalized site search on Musement\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/musement-personalization.png 512w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/musement-personalization-300x137.png 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Personalized site search on Musement<\/figcaption><\/figure>\n\n\n\n<p>You can also reorder listing page items based on a user\u2019s clicks or booking history as well as product popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTA<\/h3>\n\n\n\n<p>Dynamic call-to-action buttons allow you to lead the visitor from the first interaction to conversion while minimizing friction. In the beginning, you may want to encourage new users to subscribe to your newsletter, then ask them to check out your blog or try out a free trial of a specific product. Finally, you can ease them into converting to being your customer.<\/p>\n\n\n\n<p>In addition, you can use different CTAs for different buyer personas based on their preferences, expectations, etc. For example, with email segmentation, you can entice your audience to take different actions, such as asking customers who completed a purchase to leave feedback, entice new readers to check out your blog\u2019s best content, warm up old leads with fresh posts, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pop-UPS<\/h3>\n\n\n\n<p>Pop-ups are a great way to ensure visitors don\u2019t miss out on offers. When shown at the right time, pop-ups make visitors more likely to convert. On some websites, pop-ups are triggered by the user&#8217;s intent to exit or by the total amount of time spent on a page.<\/p>\n\n\n\n<p>For example, when a user decides to leave your site without converting, the site will display a pop-up with an incentive to complete the booking or return shortly. A perfectly timed discount offer or signup form can save a lot of conversions.<\/p>\n\n\n\n<p>To set up an efficient pop-up, consider different factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Referral Channel<\/strong>. For example, you can set UTM tags for different URLs and display personalized pop-ups based on what channel your visitor comes from.<\/li><li><strong>Location<\/strong>. Provide users with content in their native language, display prices in their local currency, share location-specific knowledge, or send invites to events near your user.<\/li><li><strong>Engagement<\/strong>. Show different messages to users that demonstrate various engagement levels to optimize conversions.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Banners<\/h3>\n\n\n\n<p>Dynamic banner ads on the website and offsite channels can remind users of relevant offers based on their search history and interests. This increases the chances of ad interactions and click-throughs.<\/p>\n\n\n\n<p>Note that if you want to display banners on a third-party site, you\u2019ll need to synchronize your content with the platform, which is usually done through content feeds. Big ad networks identify visitors through cookies, record user events, and display content based on the data collected. For example, ads on <a href=\"https:\/\/www.danflyingsolo.com\/\" target=\"_blank\" rel=\"noopener\">DanFlyingSolo<\/a> adjust the language depending on the user\u2019s location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Newsletters<\/h3>\n\n\n\n<p>Email personalization is one of the basic forms of dynamic content. Customized emails or form fields are always efficient in driving leads through the marketing funnel, as <a href=\"https:\/\/dma.org.uk\/uploads\/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf\" target=\"_blank\" rel=\"noopener\">over 75%<\/a> of email marketing revenue comes from personalized campaigns. Personalizing emails also increases open and click-through rates, reduces unsubscriptions, and helps avoid spam filters.<\/p>\n\n\n\n<p>Travel bloggers may <a href=\"https:\/\/travelpayouts.com\/blog\/how-to-grow-and-segment-email-list\/\">segment<\/a> their lists depending on the locations of recipients and recommend relevant destinations. You can also analyze your users\u2019 previous bookings and suggest offers that they\u2019re more likely to respond to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Landing Pages<\/h3>\n\n\n\n<p>Landing pages usually aim to capture visitors\u2019 information when they \u201cland\u201d after clicking through from an ad, newsletter, etc. Dynamic content allows you to avoid creating dozens of landing pages to accommodate different buyer personas by instead altering offers on a single page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Best Practices for Dynamic Web Content<\/h2>\n\n\n\n<p>Dynamic content for websites can create a better user experience and improve your visitors\u2019 time on your blog or while reading emails. Here are a few best practices to take into account when creating dynamic content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose an Objective<\/h3>\n\n\n\n<p>Dynamic content comes in different flavors. To attain better results, you\u2019ll need to focus on a single objective. What do you want to achieve? Making your content relevant for visitors in different locations? Facilitating site searches and reducing friction? Retaining more visitors with timely pop-ups? Once you\u2019ve determined your objective, you can focus your full effort on building appropriate content that will help you meet this goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Understand Your Audience<\/h3>\n\n\n\n<p>With your objective in mind, take time to <a href=\"https:\/\/travelpayouts.com\/blog\/how-to-know-your-audience\/\">study your audience<\/a>. It\u2019s pointless to create a marketing strategy without understanding what your readers are interested in and will respond to. Determine their geography, age, gender, preferences, niches, etc.<\/p>\n\n\n\n<p>You can start with free tools, such as Google Analytics or Google Search Console, to see how users interact with your website. If you gather enough data, try creating buyer personas representing your average site visitors and tailor your content more efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Check Analytics<\/h3>\n\n\n\n<p>Remember to monitor your content performance and make adjustments along the way to reap the most benefit. Here are some points that will help you understand how users feel about your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visit duration<\/li><li>How many pages a user opens in a session<\/li><li>Booking history<\/li><li>How users interact with your website<\/li><li>Audience demographics, such as age, job, etc.<\/li><li>What users searched for on your website<\/li><li>How users find your website: through links, ads, searches, etc.<\/li><li>What types of devices and browsers are used more often<\/li><\/ul>\n\n\n\n<p>For better conversions, it\u2019s important to improve the efficiency of your content marketing strategy. <a href=\"https:\/\/travelpayouts.com\/blog\/a-b-and-split-tests\/\">A\/B testing<\/a> will help you find the highest-converting page design, headers, content, CTA buttons, etc. You can alter content for different visitors and see which options are most efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Keep Mobile Users in Mind<\/h3>\n\n\n\n<p>With the overall share of mobile traffic continually increasing, it\u2019s crucial to optimize your content for smartphones and tablets. For example, <a href=\"https:\/\/googlemobileads.blogspot.com\/2011\/04\/smartphone-user-study-shows-mobile.html\" target=\"_blank\" rel=\"noopener\">9 out of 10<\/a> mobile searches lead to an action, such as a booking, visiting a company website, etc.<\/p>\n\n\n\n<p>Optimizing for mobile devices involves creating adaptive or responsive content. Responsive designs display well on different devices, while adaptive content generates unique templates for each type of device. The latter takes more time and effort to create, but allows for more personalization and a better user experience.<\/p>\n\n\n\n<p>Most content management systems, such as WordPress, Wix, and the like, can adapt content to different devices without extra work. However, you should regularly test your pages to ensure they display properly for all users. Is the text legible? Are the links noticeable? Do all the buttons work well? Are the images optimized for mobile?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use Geotargeting<\/h3>\n\n\n\n<p>Optimizing content based on users\u2019 locations is a powerful strategy that allows you to pair the best offer to the right client at the right time. So, if you run a travel blog, consider writing posts that appeal to each geographic location or offer new users the chance to download free guides or listicles for their specific cities.<\/p>\n\n\n\n<p>For example, Viator uses geotargeting to locate users and display nearby offers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f3ee828e3e4&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/viator-offers-to-search-nearby-experiences-1024x342.jpg\" alt=\"Viator offers to search nearby experiences\" class=\"wp-image-13555\" title=\"Viator offers to search nearby experiences\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/viator-offers-to-search-nearby-experiences-1024x342.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/viator-offers-to-search-nearby-experiences-300x100.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/viator-offers-to-search-nearby-experiences-768x257.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/02\/viator-offers-to-search-nearby-experiences.jpg 1238w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Viator offers to search nearby experiences<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Help Users Skip Extra Steps<\/h3>\n\n\n\n<p>Dynamic content allows you to eliminate unnecessary steps for visitors and minimize friction. As a result, visitors will only receive the information they need, which will make them feel valued. Dynamic content recognizes the user, gives the appropriate call to action, and displays fresh or relevant offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Develop a Marketing Funnel<\/h3>\n\n\n\n<p>Treating new and returning customers differently will allow you to provide them all with relevant content. <a href=\"https:\/\/www.barilliance.com\/dynamic-content-examples\/\" target=\"_blank\" rel=\"noopener\">Research<\/a> identified that returning users convert 74% more than first-time visitors. Dynamic content allows you to ensure that they see exactly what content they need at this point.<\/p>\n\n\n\n<p>Create content for each stage of the <a href=\"https:\/\/travelpayouts.com\/blog\/how-to-build-a-conversion-funnel\/\">conversion funnel<\/a> to avoid overselling when users are just visiting to research products. Then provide an enticing call to action when they are ready to convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools to Create Dynamic Content<\/h2>\n\n\n\n<p>Creating dynamic content takes effort and time, but dedicated software can help even aspiring marketers set up great personalization features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/share.hyperise.io\/\" target=\"_blank\" rel=\"noopener\">Hyperise<\/a><\/h3>\n\n\n\n<p>Hyperise is powerful personalization software that can be used to create dynamic content for websites, email marketing campaigns, and ads without any coding skills. Hyperise can be integrated with many popular website builders and marketing solutions, such as HubSpot, Sendinblue, Salesforce, Intercom, etc. With Hyperise, you can personalize emails, texts, images, calls to action, ads, landing pages, etc.<\/p>\n\n\n\n<p>Take advantage of the 14-day free trial to check out Hyperise\u2019s features. Premium plans start from $49 monthly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.if-so.com\/\" target=\"_blank\" rel=\"noopener\">If-so<\/a><\/h3>\n\n\n\n<p>If-So claims to be the most popular WordPress personalization plugin. It allows you to alter content on your site depending on your visitors\u2019 engagement with said content. If-So can be integrated with any page builder, doesn\u2019t require coding skills, features an intuitive interface, and is compatible with page caching.<\/p>\n\n\n\n<p>If-So offers a free plan with basic personalization features. Premium subscriptions start from $139 for one domain per year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/rightmessage.com\/\" target=\"_blank\" rel=\"noopener\">Rightmessage<\/a><\/h3>\n\n\n\n<p>With RightMessage, you can create personalized surveys, quizzes, landing pages, and other types of content. This will allow you to uncover who is visiting your website and what they are looking for, and then convert leads through personalized calls to action. RightMessage also integrates with many marketing solutions and can collect relevant information, such as bookings or subscriptions. To increase conversions even more, take advantage of the A\/B testing options that RightMessage offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.barilliance.com\/\" target=\"_blank\" rel=\"noopener\">Barilliance<\/a><\/h3>\n\n\n\n<p>Barilliance allows you to create many types of dynamic content, such as widgets, behavior triggered emails, product recommendations, real-time notifications of user activity on your website, and much more. Barilliance also provides A\/B testing opportunities that allow you to choose the most efficient variables. This tool can be integrated with popular eCommerce platforms in less than five minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use Dynamic Content for Websites<\/h2>\n\n\n\n<p>Anyone seeking a strong content marketing strategy would benefit from creating dynamic content for their audience. In this way, you can set your headings, text, images, ads, emails, and landing pages to match your readers\u2019 interests and provide them with relevant information each time. Personalization can be especially useful for product pages when you need to convert users without distracting them with tons of offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalizing content for users on your website can improve their experience and increase conversions. Dynamic content displays relevant offers, ads, posts, and newsletters for each user based on their location, behavior, and preferences. As a result, when users visit your website, they feel valued and will be more likely to convert. Read on to learn more about dynamic content, how it works, and how to add it to your content marketing strategy.<\/p>\n","protected":false},"author":43,"featured_media":13633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[26,21],"class_list":["post-13551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-blog","tag-content"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/13551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=13551"}],"version-history":[{"count":3,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/13551\/revisions"}],"predecessor-version":[{"id":28398,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/13551\/revisions\/28398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/13633"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=13551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=13551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=13551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}