{"id":15158,"date":"2022-06-10T16:06:01","date_gmt":"2022-06-10T13:06:01","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=15158"},"modified":"2025-07-23T17:08:44","modified_gmt":"2025-07-23T14:08:44","slug":"free-course-boost-revenue-using-seo","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/free-course-boost-revenue-using-seo\/","title":{"rendered":"Free Course With Sharon Gourlay: Boost Travel Affiliate Revenue Using SEO"},"content":{"rendered":"\n<p>However, it\u2019s never just about creating great content and expecting people to simply click on affiliate links.&nbsp;<\/p>\n\n\n\n<p>Affiliate marketing, as with any other form of marketing, is an art and science of its own. That\u2019s why Travelpayouts partnered up with Sharon Gourlay, someone you\u2019d call a serial blogger who has created multiple successful blogging projects, to create a course called <a href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/?tp_place=blogpostcourseoverview\">Boost Travel Affiliate Revenue Using SEO<\/a>, in which she shares some of the hidden secrets of her long-running, successful blogging and affiliate career.<\/p>\n\n\n\n<div class=\"d-flex justify-content-center col-12\">                         \n    <a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/?tp_place=blogpostcourseoverview\">                                \n        Take the course now&nbsp;\n    <\/a>                        \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Harness the Full Power of SEO and Keywords for Travel Affiliate Marketing<\/strong><\/h2>\n\n\n\n<p>As a blogger herself, Sharon understands that time is precious and no one has time for a lengthy, dreary course that repeats the same concepts over and over again.<\/p>\n\n\n\n<p>The \u201cBoost Travel Revenue Using SEO\u201d course was developed with this notion in mind. That\u2019s why it features nine short videos that walk you through everything you need to know and do to make the most of SEO for your affiliate and blogging success.<\/p>\n\n\n\n<p>So, roll up your sleeves and get ready to finesse your travel blog. In less than an hour, you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What reader intent is and how it ties into your affiliate marketing strategy<\/li><li>Various content formats and which ones work best with affiliate links<\/li><li>Which keywords attract more \u201cready-to-click\u201d users<\/li><li>How to integrate keywords into your content<\/li><li>Quick tips and tricks that can boost your affiliate clicks and conversions<\/li><\/ul>\n\n\n\n<p>This course is a goldmine of theory that also provides Sharon\u2019s practical knowledge around harnessing the power of SEO for affiliate success. And the best part is that it\u2019s all <strong>FREE<\/strong>.<\/p>\n\n\n\n<p>So, whether you\u2019re a beginner or a seasoned travel blogger, you\u2019ll find this course invaluable. Be sure to enroll if you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t see an influx of readers to your blog and need to expand your traffic base<\/li><li>Have a significant number of readers, but they aren\u2019t clicking on your affiliate links<\/li><li>You get clicks, but your conversion (actual affiliate commission) numbers aren\u2019t great<\/li><\/ul>\n\n\n\n<p>All of the above issues are what each and every travel blogger struggles with before they manage to brew a secret recipe to attract the right kinds of readers. This course unwraps all the secret ingredients you need to find the ideal user: someone who already has a problem, needs a thorough run-through of that problem, and wants a solution. <meta charset=\"utf-8\">Below, we&#8217;ll unveil one of the most crucial lessons <a href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/?tp_place=blogpostcourseoverview\" data-type=\"URL\">that Sharon shared in her cours<\/a><a href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/tp_place=blogpostcourseoverview\" data-type=\"URL\" data-id=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/tp_place=blogpostcourseoverview\">e<\/a>!<\/p>\n\n\n\n<div class=\"d-flex justify-content-center col-12\">                         \n    <a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/?tp_place=blogpostcourseoverview\">                                \n        Take the course now&nbsp;\n    <\/a>                        \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attracting the Right Reader<\/strong><\/h2>\n\n\n\n<p>You may invest in some great copywriting that tells <em>New Yorker<\/em>-like stories that people will be consumed by, but this content might not necessarily make people click on your affiliate links.<\/p>\n\n\n\n<p>This is where the concepts of <strong>reader intent<\/strong> and <strong>buying cycle<\/strong> come in.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f32f66afb62&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-1024x570.jpg\" alt=\"\" class=\"wp-image-15160\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-1024x570.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-300x167.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-768x428.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-876x488.jpg 876w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-416x232.jpg 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-1536x855.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle-720x400.jpg 720w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/06\/buying-circle.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The image above depicts a typical buying cycle or the journey that a potential customer goes through before and after making a purchase.<\/p>\n\n\n\n<p>However, your affiliate marketing, and the content that goes along with it, should mainly target the two middle stages: research and<strong> <\/strong>comparison.<\/p>\n\n\n\n<p>While it would be great to cover the entire cycle, as far as affiliate links are concerned, these two middle stages are where your link placement can actually be relevant and match the intent of your readers.<\/p>\n\n\n\n<p>For example, would you click on a \u201cBuy Now\u201d link if you were just curious about another person\u2019s experiences in Asia or curious about an anecdote from some blogger\u2019s trip to Kenya? Probably not.<\/p>\n\n\n\n<p>Now, if you\u2019re Googling \u201cbest hotels to stay in Shanghai\u201d, that\u2019s a different story. In that case, you likely want a full round-up and insightful details, and would be more than happy to click on a link that brings you straight to the hotel of your choice.<\/p>\n\n\n\n<p>In her course, Sharon shares how to use the power of SEO and keywords to create content that targets the most valuable and affiliate-friendly stages of the buying cycle.<\/p>\n\n\n\n<p>This is what should turn your side gig into a booming travel blog that produces affiliate commissions and revenue.<\/p>\n\n\n\n<p>Now, how can <em>you<\/em> leverage SEO for your travel affiliate marketing? Tune in to Sharon\u2019s course to find out!<\/p>\n\n\n\n<div class=\"d-flex justify-content-center col-12\">                         \n    <a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/academy.travelpayouts.com\/courses\/boost-travel-affiliate-revenue-using-seo\/?tp_place=blogpostcourseoverview\">                                \n        Take the course now&nbsp;\n    <\/a>                        \n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h3>\n\n\n\n<p>Sharon Gourlay is the founder of <a href=\"https:\/\/www.digitalnomadwannabe.com\" target=\"_blank\" rel=\"noopener\">www.digitalnomadwannabe.com<\/a> and the author of courses that teach detailed SEO and affiliate marketing strategies.<\/p>\n\n\n\n<p>Back in 2014, Sharon Gourlay quit her teaching job in Australia to become a full-time travel blogger. She initially struggled to monetize her efforts, but quickly turned things around by mastering SEO and affiliate marketing. By embarking on a journey of trial and error, Sharon managed to come up with a surefire digital strategy for blogging that enabled her to build one of the largest family travel blogs in the world.&nbsp;<\/p>\n\n\n\n<p>In 2018, she sold her first blog and started a few other travel blogs, on which she uses the exact same techniques you\u2019ll learn about in this course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a travel blogger, you\u2019ve probably done your research and read through tons of how-to articles and fundamentals posts on content marketing, affiliate marketing, and copywriting in order to create a truly distinguished and successful travel blog that encourages your readers to click on affiliate links and generate revenue.<\/p>\n","protected":false},"author":3,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[5],"tags":[523,9],"class_list":["post-15158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-course","tag-seo"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/15158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=15158"}],"version-history":[{"count":7,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/15158\/revisions"}],"predecessor-version":[{"id":28362,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/15158\/revisions\/28362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/15159"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=15158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=15158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=15158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}