{"id":15356,"date":"2022-07-01T13:59:49","date_gmt":"2022-07-01T10:59:49","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=15356"},"modified":"2025-07-23T17:08:39","modified_gmt":"2025-07-23T14:08:39","slug":"backlinks-with-haro","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/backlinks-with-haro\/","title":{"rendered":"Boost Your SEO with\u00a0HARO: A Comprehensive Guide to Generating High-Quality Backlinks"},"content":{"rendered":"\n

What Are Backlinks and Why Are They Important?<\/h2>\n\n\n\n

Backlinks (also known as \u201cinbound links\u201d and \u201cincoming links\u201d) are links from another website that direct to your website. They are particularly beneficial to SEO since they are pretty much an endorsement of one site by another.<\/p>\n\n\n\n

Backlinks to your website are essentially a signal to search engines that people endorse your website. When a large number of websites link to the same webpage or website, search engines might deduce that the information is worth connecting to, and hence worth displaying on the SERP (Search Engine Result Pages). As a result, obtaining backlinks can improve your site’s ranking position or search visibility.<\/p>\n\n\n\n

Some backlinks are much more powerful than others. Backlinks from trusted, prominent, relevant sites are the most desired, whilst backlinks from low-authority, potentially spammy sites normally fall on the opposite end of the spectrum.<\/p>\n\n\n\n

What Do High-Quality Links Look Like?<\/h2>\n\n\n\n

Quality, white-hat links have some common traits:<\/p>\n\n\n\n

  1. They come from trusted, authoritative websites. For example, websites such as The New York Times<\/em> or Business Insider<\/em> fall into this category.<\/li>
  2. The authority of these sites is often very high and any provided SEO tools have their own metrics. For example, SEMrush<\/a> uses AR (Authority Score), Ahrefs<\/a> uses DR (Domain Rating), and Moz<\/a> uses DA (Domain Authority).
    \"\"<\/li><\/ol>\n\n\n\n
    1. They are relevant to your site. If you operate within the travel industry, for example, you\u2019ll want to receive links from the same industry, not from casino or pharmaceutical websites. <\/li><\/ol>\n\n\n\n

      Backlinks vs Mentions<\/h2>\n\n\n\n

      Unlike links, mentions simply refer to your brand or website domain without linking to it. These types of \u201cvotes\u201d are considered powerful by Google and Bing because both search engines have figured out how to associate a mention without a link, as a Google rep explained in 2019 during a Reddit AMA<\/a>.<\/p>\n\n\n\n

      In the world of SEO, despite the encouraging direction of current trends, backlinks are still more powerful than mentions.<\/p>\n\n\n\n

      HARO is the Service to Receive Backlinks and Mentions<\/h2>\n\n\n\n

      HARO is one of the best link-building services<\/a> that connects journalists and other bloggers with people who want to receive backlinks from otherwise impossible sources. For example, with HARO, you can generate backlinks from sites like Business Insider<\/em>, Forbes<\/em>, Harvard<\/em>, The Guardian<\/em>, The<\/em> New York Times<\/em>, Huffington Post, <\/em>and many more.<\/p>\n\n\n\n

      What are the chances that you\u2019ll receive links from these sites? Unless you personally know a journalist working in any of those outlets or you work for a very well-known brand, like Apple or BMW, and can easily get these links (in this case, you probably don\u2019t even need them), your chances are pretty low.<\/p>\n\n\n\n

      I have used HARO many times for myself and my clients to build mentions on highly authoritative websites.<\/p>\n\n\n\n

      \"Mention\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Luca Tagliaferro mention on Yahoo! Finance<\/em><\/figcaption><\/figure>\n\n\n\n

      In addition, I used HARO to generate backlinks for my clients. For example, this link from Business Insider<\/em><\/a> to an online pharmacy in the UK, that landed just a few days ago.<\/p>\n\n\n\n

      \"Link\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Luca Tagliaferro\u2019s client link on Insider<\/em><\/figcaption><\/figure>\n\n\n\n

      Business Insider<\/em> is a major publication with 29 million visitors a month. To receive an overview of the website, you can use your SEO tools<\/a>.<\/p>\n\n\n\n

      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

      To be clear, this strategy takes a lot of work as journalists receive a lot of pitches. With that said, I don\u2019t know any other way for generating such high-quality backlinks. Receiving links from HARO doesn\u2019t cost you anything but your time. <\/p>\n\n\n\n

      How Good is HARO for SEO? <\/h3>\n\n\n\n

      HARO is a great approach for receiving high-quality, safe, and trustworthy links, which is great for SEO. The service is a valuable alternative to expensive digital PR campaigns. In other words, the more natural relationships you develop, the more authoritative you’ll become and the more rewards you’ll gain!<\/p>\n\n\n\n

      How Many Links Can You Expect to Receive With HARO?<\/h3>\n\n\n\n

      It depends on the industry and link opportunities coming to your email, which can change dramatically. In my experience, on average, I have converted 1 link placement every 15 pitches.<\/p>\n\n\n\n

      Should I Use the Paid HARO Account? <\/h3>\n\n\n\n

      After you’ve tried out the service, you should seriously consider upgrading to a premium HARO account. Many extra features become accessible, giving you a competitive advantage while pitching.<\/p>\n\n\n\n

      \"HARO\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Brief summary of HARO Premium<\/em><\/figcaption><\/figure>\n\n\n\n

      How to Use HARO: Step-by-Step Instruction<\/h2>\n\n\n\n

      Step 1. Register and Choose Your Preferences<\/h3>\n\n\n\n

      First, head over to www.helpareporterout.com<\/a> and register as a source.<\/p>\n\n\n\n

      \"HARO\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      The HARO main page<\/em><\/figcaption><\/figure>\n\n\n\n

      Second, choose your industry preferences.<\/p>\n\n\n\n

      \"HARO\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Preference options at HARO<\/em><\/figcaption><\/figure>\n\n\n\n

      Once you have saved your preferences, the next day, you\u2019ll start receiving a daily digest of link opportunities. You can also change the frequency to \u201cweekly\u201d or \u201cmonthly\u201d, but I would recommend that you set it to \u201cdaily\u201d to ensure you don\u2019t miss anything.<\/p>\n\n\n\n

      Don\u2019t forget to check pitch opportunities delivered to your email address.<\/p>\n\n\n\n

      Step 2. Reply to Pitch Requests<\/h3>\n\n\n\n

      It\u2019s important to note that you don\u2019t have to answer every question. HARO is about quality, rather than quantity. Here are my recommendations for picking the best possible opportunities.<\/p>\n\n\n\n

      Match the Pitch With Your Skills<\/h4>\n\n\n\n

      It\u2019s very tempting to pitch every one of those opportunities, but if you read the pitch request, you\u2019ll find that they require specific qualifications or job titles. <\/p>\n\n\n\n

      \"Requirements\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      The requirements for marketing experts in the pitch<\/em><\/figcaption><\/figure>\n\n\n\n

      In the case shown in the above screenshot, the pitch requires a marketing expert. So, if you are web designer or CEO, your chances of securing the pitch are extremely low. Make sure to pick a query that requires your special skills.<\/p>\n\n\n\n

      Journalists want quotes or expert opinions from people with specific job titles, so they indicate roles such as \u201cneed a Dermatologist\u201d, \u201cneed a pediatrician\u201d, or \u201cseeking a physical therapist\u201d. <\/p>\n\n\n\n

      \"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Specifies the role in the pitch<\/em><\/figcaption><\/figure>\n\n\n\n

      Pick Relevant Sites<\/h4>\n\n\n\n

      Another best practice is to choose blogs that match your industry. <\/p>\n\n\n\n

      From an SEO perspective, linking from websites in the same industry gives Google a stronger signal compared to linking from irrelevant sites. This means focusing on sites where your potential audience is hanging out.<\/p>\n\n\n\n

      Of course, there are a couple of exceptions to this rule: <\/p>\n\n\n\n

      1. When your website is new and doesn\u2019t have much of an online presence, any link is better than none.<\/li>
      2. When famous, authoritative news sites open up an opportunity, your relevance doesn\u2019t matter anymore. The reason is that their authority is so high that it overrules relevancy.<\/li><\/ol>\n\n\n\n

        It takes a bit of research to figure out which are the best sites in order to assess the most credible and relevant media outlets before preparing your pitch. <\/p>\n\n\n\n

        Be Quick to Respond<\/h4>\n\n\n\n

        Your chances of success are slim if you don\u2019t reply very quickly. Make sure you check your HARO emails as soon as you get them. Journalists will receive pitches in order of submission and earlier pitches will be seen first. <\/p>\n\n\n\n

        Step 3. Craft Your Pitch <\/h3>\n\n\n\n

        The most important thing to remember is that HARO is an email-based service. So, if you want to get noticed, apply the best practices for email marketing<\/a>.<\/p>\n\n\n\n

        Make sure you answer questions in a short, digestible way without compromising the quality of your message.<\/p>\n\n\n\n

        Here is what I have done to land links from Business Insider<\/em>, Yahoo! Finance<\/em>, and more: <\/p>\n\n\n\n