{"id":1676,"date":"2018-05-01T13:09:35","date_gmt":"2018-05-01T06:09:35","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=1676"},"modified":"2021-10-02T20:51:29","modified_gmt":"2021-10-02T17:51:29","slug":"google-play-updates","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/google-play-updates\/","title":{"rendered":"Google Play Updates (April 2018)"},"content":{"rendered":"<h2>What Changed?<\/h2>\nThe main changes were made in the game sections. Nevertheless, the searching for any application (not only games) came to be much easier. This update allows developers to attract the audience easier. The main changes are:\n<ul>\n \t<li>Recommendations of games \u2013 before they were based on 70 categories; now on 200;<\/li>\n \t<li>Two new games\u2019 sections \u2013 \u201cPremium\u201d and \u201cNew\u201d;<\/li>\n \t<li>Video in the SERP;<\/li>\n \t<li>A new section \u2013 Editor\u2019s Choice;<\/li>\n \t<li>Album screenshots (horizontal).<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter size-full wp-image-1678\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f161ec488d7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/album.jpg\" alt=\"Album screenshots (horizontal);\" class=\"aligncenter size-full wp-image-1678\" width=\"1460\" height=\"1042\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/album.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/album-300x214.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/album-768x548.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/album-1024x731.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nNot only was the games\u2019 section updated, but the other applications have also been improved. Google aimed to make the search and display results more user-friendly. All application owners who use the latest developments will get a chance to increase the number of installations.\n\nThe change is seen immediately after opening Google Play, as the start page of the store has changed. The recommendations are now more accurate, and the apps have different shapes. The last one, because of the new options for placement that have appeared, such as video and album screenshots.\n\nThe application page now shows the position of the application in the category \u2013 this offers more reliance to the user and increases the conversion to download.\n\n<div class=\"wp-block-image aligncenter size-full wp-image-1680\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f161ec48a93&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/position.jpg\" alt=\"The application page now shows the position of the application in the category \" class=\"aligncenter size-full wp-image-1680\" width=\"1460\" height=\"1075\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/position.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/position-300x221.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/position-768x565.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/position-1024x754.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nFurthermore, Editor\u2019s Choice has been added. This is the section where store moderators share collections of applications, for example, for budget planning, for a healthy lifestyle or for travel.\n\nIlya Kukharev, from Aviasales, clarifies that, if your application is based on the Travelpayouts SDK has some interesting features, then it is possible to get into these collections. This means that you have to make a unique application, including Travelpayouts SDK features but not limited just to them.\n\nOn the market, there are already flight tickets and hotel bookings applications so, to win the competition, try to add extra value for the users and, who knows, maybe Editor\u2019s Choice will help you in the free promotion of your app. Regarding other free methods of ASO, you can <a href=\"https:\/\/travelpayouts.com\/blog\/app-store-optimization\/\">learn on this page<\/a>.\n\nAnother new section is \u201cWhat\u2019s new?\u201d \u2013 which appears at the top of the application page if it is not already installed. Thus, when the user enters the page, s\/he immediately sees the latest updates, where you, as an application owner, can specify about some promotions and offers, and increase the Retention index.\n\n<div class=\"wp-block-image aligncenter size-full wp-image-1679\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f161ec48c27&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/whatsnew.jpg\" alt=\"What\u2019s new?\" class=\"aligncenter size-full wp-image-1679\" width=\"1460\" height=\"1075\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/whatsnew.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/whatsnew-300x221.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/whatsnew-768x565.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/05\/whatsnew-1024x754.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nThe recent updates can now also be seen in the \u201cMy apps &amp; games.\u201d Before clicking to update, the user can extend the full description and see what\u2019s new.\n<h2>Google Play Instant<\/h2>\nOne of the most awaited innovations in the Google Play \u2013 Instant feature is available only for games and only in the closed test mode. We are looking forward to the release of the feature for all developers and all categories.\n\nGoogle Play Instant is a technology that allows users to try an application or game without installation. More information on how this works is described <a href=\"https:\/\/www.blog.google\/products\/google-play\/introducing-google-play-instant-faster-way-try-apps-and-games\/\" target=\"_blank\" rel=\"noopener noreferrer\">in the official Google blog<\/a>.\n\nThis is a technology that will have a significant impact on ASO, marketing and the mobile application market in general after release. The developers will have the opportunity to provide demo versions of their products both for free promotion, but big-size solutions (100 Mb or more), and for demonstrating opportunities for subsequent purchases.\n\nPerhaps, the release will be announced on May 8\u201310 on the upcoming Google I\/O&nbsp;.","protected":false},"excerpt":{"rendered":"<p>Google Play \u2013 the official app store for Android, has been updated. Here, we will summarize the information about the update and share the comment of Ilya Kukharev from Aviasales\u2019s mobile application team. He shared information about the opportunities that this update allowed for applications based on the <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/203854126-Creation-of-a-mobile-application-using-SDK\" target=\"_blank\" rel=\"noopener noreferrer\">Travelpayouts SDK<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":1233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[5],"tags":[50,51,52,38],"class_list":["post-1676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-android","tag-google-play","tag-mobile-application","tag-sdk"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=1676"}],"version-history":[{"count":9,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1676\/revisions"}],"predecessor-version":[{"id":6814,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/1676\/revisions\/6814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/1233"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=1676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=1676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=1676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}