{"id":17144,"date":"2022-11-14T18:40:26","date_gmt":"2022-11-14T15:40:26","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=17144"},"modified":"2025-12-03T17:50:17","modified_gmt":"2025-12-03T14:50:17","slug":"how-to-use-affiliate-widgets-effectively-recommendations-from-travelpayouts-experts","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-use-affiliate-widgets-effectively-recommendations-from-travelpayouts-experts\/","title":{"rendered":"How to Use Affiliate Widgets Effectively: Recommendations From Travelpayouts Experts"},"content":{"rendered":"\n

What Is an Affiliate Widget?<\/h2>\n\n\n\n

In short, a widget is a module that can be integrated into a webpage to display data. Such modules allow users to get additional information or interact with forms. For example, visitors can use a widget on your website to search for tickets by selecting their destination and travel dates.<\/p>\n\n\n\n

\"Flight
Flight widget<\/figcaption><\/figure>\n\n\n\n

There are fewer opportunities to use widgets than there are to use links; however, widgets also provide great conversion rates. Widgets can be placed on blogs and websites that support external codes. For example, if your blog runs on WordPress, you can easily integrate widgets inside your article.<\/p>\n\n\n\n

Customer Journey When Interacting With Widgets<\/h2>\n\n\n\n

There are three main stages of the buying process:<\/p>\n\n\n\n

    \n
  1. Users find and land on an article in your travel blog<\/a><\/li>\n\n\n\n
  2. Users notify and interact with a widget on your blog<\/li>\n\n\n\n
  3. Users buy travel product and you earn profits<\/li>\n<\/ol>\n\n\n\n

    To ensure the success of the buying process, you need to check that your widgets are performing properly at every stage.<\/p>\n\n\n\n

    Choose the Right Articles in Which to Embed Widgets
    <\/h2>\n\n\n\n

    Find articles that are frequented by users with high intent<\/h3>\n\n\n\n

    It may be tempting to only place widgets on pages with the highest pageviews, but it\u2019s important to understand why a specific page attracts a high volume of traffic. For example, many visitors may land on your homepage from a Google search. Most likely, your homepage is a starting point for your audience before they navigate to a specific blog post or travel guide<\/p>\n\n\n\n

    Therefore, we recommend that you place widgets inside all articles with higher traffic, as well as those that are searched for by users with high intent.<\/p>\n\n\n\n

    To determine if a specific article is searched for by users with high intent, use the expert-validated benchmark of 200 views from buyer keywords per article. For example, the article in question may be about specific locations or holidays. Usually, such articles are not placed on the main page since their scope is too narrow and specific.
    <\/p>\n\n\n\n

    Look at historical data and web analytics<\/h3>\n\n\n\n

    When deciding where to place your widgets, you can use your historical website data to help inform your decision. Follow previous success by focusing on pages with a lot of newsletter sign-ups or previous conversions. Pages with an above-average time on site or low bounce rate indicate a captive audience, which will prove useful for earning commissions from your widget.<\/p>\n\n\n\n

    Choose the Right Places for Widgets
    <\/h2>\n\n\n\n

    Don\u2019t add widgets to the top or bottom of a page or in the sidebar<\/h3>\n\n\n\n

    Visitors might not even pay attention to the sidebar due to \u201cbanner blindness\u201d. If your widget is placed at the top of the page, there are two potential problems: the widget is still loading by the time the users have already scrolled down or users don\u2019t understand what the widget is.<\/p>\n\n\n\n

    Put widgets where users are ready to search for travel products<\/h3>\n\n\n\n

    It\u2019s better to place widgets in the middle of a blog post or even further in the text. However, do not place your widgets at the very end of a blog post. Instead, choose a location where users already have enough context to understand how to interact with the widget and why they would want to do so.<\/p>\n\n\n\n

    Add a context<\/h3>\n\n\n\n

    Having content on your page that pairs with your widget will help provide relevance and keep users on the page. In this case, the user expects to see a widget and, therefore, pays attention to it. A widget without context can be perceived as a banner ad, which may lead to banner blindness. In such cases, the widget may not work.

    Adding additional context to why you\u2019ve featured these products will not only help provide relevance to your audience, it could help your page rank better with search engines.<\/p>\n\n\n\n

    Don\u2019t place too many widgets on the page<\/h3>\n\n\n\n

    We recommend using up to two widgets per page as an optimal number. This will ensure that your page doesn\u2019t look cluttered and that your widgets do not compete against each other. If you want to highlight our product inventory throughout a page, we recommend using our affiliate links solution, which can be used in conjunction with widgets.<\/p>\n\n\n\n

    Make Sure That the Widget Is Optimized and Works as Planned<\/h2>\n\n\n\n