
{"id":2125,"date":"2018-08-14T19:59:44","date_gmt":"2018-08-14T12:59:44","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=2125"},"modified":"2021-10-02T20:51:27","modified_gmt":"2021-10-02T17:51:27","slug":"lifehacks-for-google-search-console","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/lifehacks-for-google-search-console\/","title":{"rendered":"Lifehacks for Google Search Console"},"content":{"rendered":"<h2>What Is Google Search Console?<\/h2>\n<a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> is a special webmaster tool for collecting website performance and visit rate data. Its last update was in January 2018.\n\nThe console has a user-friendly interface and accessible panels with graphs conveniently representing analyzed website statistics.\n\nThis is a great solution for SEO experts as well as those wishing to single-handedly promote their resources in the Google search results. We will tell you how to use Google Search Console to your advantage by highlighting several lifehacks that will help you get the most out of it.\n<h2>Leverage Rich Cards to Your Advantage<\/h2>\nRich Cards is a Google Search Console section that helps create visually attractive user content. It is a new option for search appearance. It employs rich fragments and a special type of markup \u2013 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Schema.org\" target=\"_blank\" rel=\"noopener\">schema.org<\/a>. Web resources designed using it are decent competition for websites that don\u2019t involve rich cards. You can make your meta data include not only a title and description but also an image.\n<h2>Find Ideas for a Blog After a Current Content Analysis on the Search Page<\/h2>\nThe Search page is another very useful section in Google Search Console. It\u2019ll help you learn more about how your site appears in search results. Based on the analysis, you can put effort into enhancing the resource\u2019s SERP ratings. This section also indicates in which requests your resource appears in the SERP.\n\nYou can learn which requests are the most popular, which third-party resources have links to your website, and whether your site is accessible from mobile browsers.\n<h2>Tool for Page Indexation<\/h2>\nThe \u2018Index Status\u2019 section can help you define which page URLs related to your website were indexed by Google and blocked by search bots. In fact, there are a couple of tips for increasing your page ranging and preventing them from being indexed by Google.\n\nTo learn the exact number of indexed pages, take a look at the following graph. The exact number is situated in the upper left corner.\n\n<div class=\"wp-block-image aligncenter size-full wp-image-2126\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f13e7e640f0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/08\/indexed.jpg\" alt=\"Tool for page indexation\" class=\"aligncenter size-full wp-image-2126\" width=\"1283\" height=\"828\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/08\/indexed.jpg 1283w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/08\/indexed-300x194.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/08\/indexed-768x496.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/08\/indexed-1024x661.jpg 1024w\" sizes=\"auto, (max-width: 1283px) 100vw, 1283px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nLearn more about links indexation in this video:\n<p style=\"text-align: center\">[youtube v=&#8221;BNHR6IQJGZs&#8221;]<\/p>\n\n<h2>Simple Google Search Console Tips for SEO Experts<\/h2>\nSome additional Google Search Console tips to help you conduct an all-around analysis of your web resource are as follows.\n<h3>Internal Links \u2013 You Could Check<\/h3>\nInternal links are crucial for your search rates. The more internal links leading to other pages your website has, the greater the chance that SERP will regard it as relevant.\n\nHowever, use links wisely, especially in a blog. For blog-like types of resources, SERP often lists primarily old pages (because most internal links lead to them).\n<h3>Outbound Links \u2013 Google Start Show More &amp; Fresh Links<\/h3>\nDid you know that Google can fine you for using links to third-party resources in your web resource (e.g., for advertising purposes or a reference to an integral source)? This fee is issued for &#8220;unnatural outbound links.&#8221; Watch a very useful video about this type of link:\n<p style=\"text-align: center\">[youtube v=&#8221;3mdMXdQ_VyU&#8221;]<\/p>\nTo avoid this, follow these rules:\n<ul>\n \t<li>Don\u2019t link to ambiguous or dark resources;<\/li>\n \t<li>Exclude nofollow links;<\/li>\n \t<li>Check every link you use on your site (it must be operational and refer to the anchor text);<\/li>\n \t<li>Try to post as few ad links as possible (especially when the advertised content topic doesn\u2019t correspond with your resource topic).<\/li>\n<\/ul>\n<h3>Keywords in Google Analytics<\/h3>\nTo effectively choose keywords and key phrases, you\u2019ll need a sufficient level of SEO expertise. However, uncommon requests are the most rated (one to two words like \u2018mattress\u2019, \u2018buy mattress\u2019) and opposed to narrow-focused ones (like \u2018orthopedic mattresses &lt;brand name&gt; buy in Riga\u2019). Google bots prioritize sites that will get into search results through such requests.\n\nProperly formulated key phrases might affect your rates in the following ways:\n<table width=\"0\">\n<tbody>\n<tr>\n<td width=\"372\"><strong>Keywords with brand names in them<\/strong><\/td>\n<td width=\"229\"><strong>Common requests<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"372\">High CTR<\/td>\n<td width=\"229\">Low CTR<\/td>\n<\/tr>\n<tr>\n<td width=\"372\">Low CPC<\/td>\n<td width=\"229\">High CPC<\/td>\n<\/tr>\n<tr>\n<td width=\"372\">High conversion rates<\/td>\n<td width=\"229\">Low conversion rates<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nThe next thing to do is avoid excessive keywords and phrases. SEO experts strongly recommend avoiding pronouns, names, and titles that don\u2019t have a strong connection to the things you offer on your website.\n<h3>Check Your Brand Traffic<\/h3>\nFamous online marketer George Michie insisted, on multiple occasions, that branded and non-branded traffic provide completely different strategies for winning over customers. In 2014, there appeared to be a new advanced tool in the list of benefits of Google Search Console. There appeared to be a feature for segmenting branded traffic from general traffic.\n\nIf your website promotes a certain brand, you will want to know how a user found their way to your resource. They could have clicked on a brand name, or they could have been interested in a particular category of products. Let\u2019s consider a particular case. For Armani\u2019s marketers to organize the most efficient ad campaign possible, they must know which search requests people use to reach their brand \u2013 \u2018Armani dresses\u2019, or something more abstract like \u2018fashion dresses 2019\u2019.\n\nThe results of the metrics for both key phrases would vary dramatically, so it is best to inspect them separately, too. Usually, CTR is boosted with high click rates on simple keywords.\n<h2>Find Your Traffic Without Brand Keywords<\/h2>\nFor the sake of user privacy, Google, unfortunately, has to encrypt around 80% of organic keywords data. I.e., you won\u2019t be really able to use them to optimize your website promotion strategy. Nevertheless, Google Search Console provides access to the remaining 20%, which would be quite enough to come up with an extensively efficient SEO method. Particularly, we\u2019d recommend looking at the \u2018Queries\u2019 section in Google Analytics to find out how many views and clicks your resource gets and by which key requests.\n\nYou can highlight the non-branded traffic by launching an extended filter and deleting branded traffic readings from the report there.\n\nNote that the analytics history only stores 90 days (the data gets to the Google Search Console with a 48-hour delay). Take our advice, and save the most promising keyword options in a separate document.\n<h2>Change Country<\/h2>\nThe Google Search Console can demonstrate countries in which the resource has the most popularity. The thing is, according to the country of a Google user, search results can deliver them pages relevant in the certain territory of the world. This can be especially helpful to owners of websites with higher-level domains, such as .com or .org. In such cases, you can set up the most relevant for your further development territories personally.\n\nIf you are using the domain attached to a certain country, geolocation will be assigned to you by default. You\u2019ll be able to customize this parameter only <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6059209?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">in the international targeting tab<\/a>.\n<h2>Google Search Console Tricks: Conclusion<\/h2>\nAs you can see, Google search console optimization is a voluminous but not so difficult piece of work. Particularly, it would be very useful to involve one of the most advanced tools for SEO specialists \u2013 Google Search Console (combined with our Google search console tricks). Spend some time and learn to work with it and you\u2019ll see astonishing results.\n\nAlternatively, if you don\u2019t have time to do all that personally, employ qualified experts!","protected":false},"excerpt":{"rendered":"<p>Google Search Console is a powerful tool that all webmasters must use. We have collected lifehacks for Console, as well as tips on how to increase web resource search rates with the help of Google Search Console. Also, you will learn how to use Google Search Console data to your ultimate benefit.<\/p>\n","protected":false},"author":3,"featured_media":2127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[11,19,47],"class_list":["post-2125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-google","tag-howto","tag-website"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=2125"}],"version-history":[{"count":5,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2125\/revisions"}],"predecessor-version":[{"id":7127,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2125\/revisions\/7127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=2125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=2125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=2125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}