{"id":2391,"date":"2018-10-25T18:33:10","date_gmt":"2018-10-25T11:33:10","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=2391"},"modified":"2021-10-02T20:51:26","modified_gmt":"2021-10-02T17:51:26","slug":"local-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/local-seo-checklist\/","title":{"rendered":"How to Do Local SEO for Travel Websites"},"content":{"rendered":"<h2>Preparation for the Local Search Engine Optimization<\/h2>\nLocal search engine optimization (SEO) starts from the good optimization of the website\u2019s contents. In recent years, mobile searches have outpaced desktop searches, so a good project must include a responsive design that suits all types of devices.\n\nYou should also improve page speeds. Your website has to download fast. <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Use Google Page Speed<\/a> to check the current conditions and follow the advice to improve.\n\nIt is clear that local SEO makes sense for a local business. It could be a hotel, a restaurant or a site dedicated to a destination, such as a website about Istanbul or New York.\n\nThere are some fundamental points necessary to get good results with local search engine optimization. In this article, we will go into the various aspects to properly develop your local strategy.\n<h2>Focus On Local On-Page SEO<\/h2>\nEverything always begins with optimizing the content on your website. Basically, the content is what leads the user to follow you or not.\n\nLocal on-page SEO optimization checklist:\n<ul>\n \t<li>The name of the city you want to position yourself for must be present in the title tag, in the meta description, in the tags h1, h2, in the images, in the text and in the URL.<\/li>\n \t<li>The meta description has no value on the SEO side, but if written well, it prompts the user to click on your site.<\/li>\n \t<li>Use keywords naturally. Always write your content for your users and not for search engines. Avoid keyword stuffing.<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter size-full wp-image-2395\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d6efadb9cc&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist.jpg\" alt=\"Focus on local on-page SEO\" class=\"aligncenter size-full wp-image-2395\" width=\"1460\" height=\"767\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist-300x158.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist-768x403.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist-1024x538.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/local-seo-checklist-932x490.jpg 932w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n<h2>Nap Is Good for Local SEO Optimization<\/h2>\nNAP means Name, Address and Phone.&nbsp;So, check that your site has the NAP on every page, both in the header of the site and in the footer. It seems obvious, but make sure the data is the same, everywhere on the web. If you update your address or change your phone number, it&#8217;s essential to update this data.\n\nIf your template doesn\u2019t have a suitable place for NAP on every page, improve your design. Or, at the very least, create a \u201cContact Us\u201d page and link it with all other pages of your website.\n\nMake sure you have the same name, address and phone number everywhere. This means taking care of updating not only your own website, but also in the Yellow Pages and other catalogues and sources. People may get confused if one website has differing contact information.\n\nIf you are not local to the region where you are doing local SEO, learn the local rules. For example, in the USA, people more often write the country code as 001, not the +1. Meanwhile in the Czech Republic, phone numbers are written starting with a plus.\n<h2>Share Your Correct Physical Address<\/h2>\nImagine that you have a website, Facebook page, Google MyBusiness account or other sources, but you don\u2019t write your physical address. This is a very common mistake, even for those people who are working both on and offline.\n\nData consistency is essential. Take the time to double check and always update all your data. Don&#8217;t forget that the contact page isn\u2019t the only source where people can learn about your business.\n<h2>Place Links From External Pages<\/h2>\nYou certainly know the importance of link building. You aren\u2019t following the SEO principles to get more links, instead you aim to get more mentions about you and about your business. You can place links to the main page, the contact page or even create the landing page for building the external link.\n\nHowever, don&#8217;t spam in forums or on social networks. All links should be natural and useful.\n<h2>Use Schema.org<\/h2>\nSchema.org is used to create a unique language for search engines. In practice, it helps search engines understand what your site is about.\n\nBy adding the local markup of the pattern, you&#8217;ll help the search engines understand that your activity is local and focused on that particular destination.\n\nThe easiest and fastest method is to use the \u201cHall Analysis\u201d method:\n<ul>\n \t<li>Enter the various information points (type of business, name, site URL&#8230;)<\/li>\n \t<li>Copy the code in the right tab<\/li>\n \t<li>Paste the code into the &lt;head&gt; section of your site<\/li>\n \t<li>Test the schema markup using Google&#8217;s structured data testing tool<\/li>\n<\/ul>\n<h2>Include Your Business on Google Maps and Embed the Map<\/h2>\nAt this point you will have a clearer idea of how to do local SEO. Your address is your tool to attract customers both offline and online. Add your business to Google Maps and then embed the map on your website. It\u2019s very easy to do:\n<ol>\n \t<li>Go to <a href=\"https:\/\/cloud.google.com\/maps-platform\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/maps-platform\/<\/a><\/li>\n \t<li>Enter your address<\/li>\n \t<li>Copy the Iframe code<\/li>\n \t<li>Enter the code on your website<\/li>\n<\/ol>\nYou can make your embedded map more appealing with the <a href=\"https:\/\/maps-website.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/maps-website.com\/<\/a>. To use it you have to get Google Maps API key and then you will get the ready code for embedding.\n<h2>Create Own Webpage for Each Location<\/h2>\nIf your business has multiple locations, you have to create different pages for each location. If you cover the same language locations (as USA and United Kingdom), you may have the same versions of website but two NAP pages.\n\nIt would be hard to communicate with local customers if they are in the USA and you are in the UK. You can even borrow a phone number from the other country with the virtual redirection. This is a way &nbsp;to provide convenience for locals without&nbsp;losing much money.\n<h2>Add the website to&nbsp;Google My Business and local listings<\/h2>\nSearch engines and social networks aren\u2019t only sources for traffic. For local SEO, you may use the local listings. You have to place them within the international platforms, such as <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a>, <a href=\"https:\/\/www.yelp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp<\/a>, <a href=\"https:\/\/www.hotfrog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotfrog<\/a> or <a href=\"https:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Foursquare<\/a>, but don\u2019t forget the local ones too.\n\n<div class=\"wp-block-image aligncenter size-full wp-image-2398\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d6efadbb8f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website.jpg\" alt=\"Add the website to a listing (Google and local)\" class=\"aligncenter size-full wp-image-2398\" width=\"1460\" height=\"767\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website-300x158.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website-768x403.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website-1024x538.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/10\/listing-website-932x490.jpg 932w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nFor example, if you are making the website about Manchester, you may find the local listing or even the board, where there might be low traffic volume. But, such traffic might &nbsp;make up more than 80% of the region you are interested in.\n<h3>Optimize Your Google My Business Listing<\/h3>\nGoogle My Business is the international platform that allows your site to be displayed in the Google Local Pack, the Local Finder, Google Maps and in organic rankings in general. It&#8217;s a free tool that is very fast and easy to use.\n\nAnnounce your website on Google My Business and fill in all the required data. At the end, Google will send you a code (by mail) to verify the address and the integrity of your application.\n<h3>Build Reviews on Local Listings and Google Business<\/h3>\nReviews are very useful. It&#8217;s a long process, which takes more than a few days. Often, the user is not led to review an activity. Surely asking your users for their opinion is both important and useful for local SEO purposes.\n\nTo get started, you can create your own link with Google My Business and share it with your users by encouraging them to review your business. Yelp is also a great site, but it is forbidden to request reviews there.\n<h2>Local SEO Checklist<\/h2>\n<ol class=\"ez-toc-list\">\n \t<li><a title=\"Preparation for the local search engine optimization\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Preparation_for_the_local_search_engine_optimization\" data-wpel-link=\"internal\">Preparation<\/a><\/li>\n \t<li><a title=\"Focus on local on-page SEO\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Focus_on_local_on-page_SEO\" data-wpel-link=\"internal\">Do on-page SEO<\/a><\/li>\n \t<li><a title=\"NAP is good for local SEO optimization\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#NAP_is_good_for_local_SEO_optimization\" data-wpel-link=\"internal\">Add NAP<\/a><\/li>\n \t<li><a title=\"Share your correct physical address\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Share_your_correct_physical_address\" data-wpel-link=\"internal\">Add correct physical address<\/a><\/li>\n \t<li><a title=\"Place links from external pages\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Place_links_from_external_pages\" data-wpel-link=\"internal\">Add links from external pages<\/a><\/li>\n \t<li><a title=\"Use Schema.org\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Use_Schemaorg\" data-wpel-link=\"internal\">Use Schema.org<\/a><\/li>\n \t<li><a title=\"Include your business on Google Maps and embed the map\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Include_your_business_on_Google_Maps_and_embed_the_map\" data-wpel-link=\"internal\">Include your business on Google Maps and embed the map<\/a><\/li>\n \t<li><a title=\"Create own webpage for each location\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Create_own_webpage_for_each_location\" data-wpel-link=\"internal\">Create own webpage for each location<\/a><\/li>\n \t<li><a title=\"Add the website to a listing (Google and local)\" href=\"https:\/\/travelpayouts.com\/blog\/?p=2391&amp;preview_id=2391&amp;preview_nonce=18f2515ef2&amp;_thumbnail_id=-1&amp;preview=true#Add_the_website_to_a_listing_Google_and_local\" data-wpel-link=\"internal\">Add the website to a listings<\/a><\/li>\n<\/ol>\n<h2>What You Shouldn&#8217;t Miss in Local SEO in 2019<\/h2>\nOnline competition is increasing and earning market shares is not easy. For this reason, focusing on the specific region and understanding how local SEO works is important for your business.\n\nThis strategy can allow you to have excellent results, but you have to be patient and consistent. Optimize your website to the maximum, and aim to offer the best product or service to your customer.\n\nAnd remember, word of mouth is still a powerful tool in 2019. Don\u2019t focus only on the online. Your audience is also in the offline market. Even if you are selling the flight tickets, you may get a great income offline as well. To prove this idea, <a href=\"https:\/\/travelpayouts.com\/blog\/interview-with-the-creator-of-aviabiletebi\/\" target=\"_blank\" rel=\"noopener noreferrer\">read the interview with Maho Kevlishvili<\/a>&nbsp;and learn about his experience of building his flight ticket service in Georgia.","protected":false},"excerpt":{"rendered":"<p>Local SEO is an effective way to promote your travel website. It helps promote your project to local customers and resulting in more effective sales of niche products. If you offer products or services in a specific territory, such as Asia, local SEO is the most effective strategy to reach the target audience. We have prepared a guide on how to do local SEO in 2019, along with a checklist you can follow for your convenience.<\/p>\n","protected":false},"author":3,"featured_media":2394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[9,47],"class_list":["post-2391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-seo","tag-website"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=2391"}],"version-history":[{"count":9,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2391\/revisions"}],"predecessor-version":[{"id":11121,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2391\/revisions\/11121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/2394"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=2391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=2391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}