{"id":24803,"date":"2024-09-03T16:36:44","date_gmt":"2024-09-03T13:36:44","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=24803"},"modified":"2025-07-18T10:56:34","modified_gmt":"2025-07-18T07:56:34","slug":"googles-august-update","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/googles-august-update\/","title":{"rendered":"Google updates strike again! Here\u2019s what to do"},"content":{"rendered":"\n

Another month, another Google update. Are you as tired of these updates as we are? Can we get a %*$& YES 🙌🏻? As this becomes our new normal, we\u2019re seeing more drops in traffic and what seem like random fluctuations in rankings and traffic \u2013 but what does this all mean?<\/p>\n\n\n\n

My traffic has dropped significantly. Is it normal? <\/h2>\n\n\n\n

You\u2019re not alone. The latest Google update in August 2024 has left many creators scratching their heads as their rankings drop.<\/p>\n\n\n\n

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Paulina Rubia, Paulina on the Road<\/a>:<\/strong><\/p>\n\n\n\n

\u201cI\u2019ve been following all the SEO rules and recommendations. Doing what put my site at 120k monthly sessions, and nothing seems to stop the decrease.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

Yes, a few creators have noticed some improvement, but the truth is, most are still feeling the sting. The update has left many people in the same boat, with no clear path to recovery in sight.<\/p>\n\n\n\n

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Kayla Duford, K & Family Adventures<\/a>:<\/strong><\/p>\n\n\n\n

\u201cMy rankings, impressions, and traffic are all down. But it does seem like it\u2019s being a bit wonky. My real-time site visits seem about the same, but my analytics the next day are much lower. I also have posts up 300% for traffic and others down that much. So I\u2019m confused.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

But there might be some light at the end of the tunnel. Search Engine Land<\/a> has reported that for the first time ever, \u201cwe are seeing signs of life for sites that were negatively impacted by the September 2023 helpful content update.\u201d <\/em> <\/p>\n\n\n\n

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Anastasia Finch, Just Gone Wandering<\/a>:<\/strong><\/p>\n\n\n\n

\u201cI made it through the last update(s) with no issues but got hit with this one. I’m seeing very slight increases again in the last few days, so I’m hoping it will recover!\u201d<\/p>\n<\/div><\/div>\n\n\n\n

Why did my Domain Authority metrics decrease? <\/h2>\n\n\n\n

\u200b\u200bDomain Authority (DA) is a metric developed by Moz that predicts how well a website might rank on search engine result pages. DA is based on factors like the number of root domains linked to your site and the overall number of links. <\/p>\n\n\n\n

However, it\u2019s important to remember that DA is not something Google uses to determine your rankings. While seeing your DA drop can be disheartening, it doesn\u2019t necessarily reflect your site\u2019s true performance in Google\u2019s eyes.<\/p>\n\n\n\n

So, why might your DA be plummeting?<\/p>\n\n\n\n

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Keri Hedrick, Our Globetrotters<\/a>:<\/strong><\/p>\n\n\n\n

\u201cI believe it’s because so many of our sites were hit by updates and ranking changes. Losing the first few spots on page 1 dramatically drops the frequency of other sites organically linking to you. Legit sites and the scrapers. Other blogger sites we may have swapped with, contributed to, etc., in the past are also dropping or having content clearouts of anything they think will ‘displease Google.\u2019 So it’s a vicious cycle.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

☝️ While DA can be a helpful benchmark, it\u2019s not a ranking factor, and the degree to which it correlates with Google\u2019s ranking system is unclear.<\/p>\n\n\n\n

Why am I seeing zero page views and sessions in GA4? <\/h2>\n\n\n\n

Don\u2019t panic. There are two main reasons you might be seeing zero page views, according to Simon Zhelyazkov from Backpack Moments<\/strong><\/a>: <\/p>\n\n\n\n