{"id":2502,"date":"2018-11-27T17:52:18","date_gmt":"2018-11-27T10:52:18","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=2502"},"modified":"2025-05-13T12:30:41","modified_gmt":"2025-05-13T09:30:41","slug":"how-to-analyze-competitors-website-traffic-income-and-backlinks","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-analyze-competitors-website-traffic-income-and-backlinks\/","title":{"rendered":"How to Analyze Competitors\u2019 Website Traffic, Income, and Backlinks"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Is Competitor Analysis?<\/h2>\n\n\n\n<p>Even if you are releasing unique goods or services, it is rational to search for tips from related businesses. What is the essence of competitor analysis? It is a mandatory phase of developing a comprehensive development strategy. It is also an effective method of clarifying the competing companies\u2019 aims in order to reveal their strengths and weaknesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7 Reasons for Competitor Analysis<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To identify your opportunities to find your niche<\/li>\n\n\n\n<li>To take into account the risks related to a certain business<\/li>\n\n\n\n<li>To find the optimal solutions and develop the appropriate strategies for your prosperity<\/li>\n\n\n\n<li>To predict the competitors\u2019 responses to certain events<\/li>\n\n\n\n<li>To formulate your unique selling proposition (USP)<\/li>\n\n\n\n<li>To check the competitiveness of your current solutions<\/li>\n\n\n\n<li>To reveal novelties<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What to Analyze for Your Profit<\/h3>\n\n\n\n<p>Before starting choosing the best competitive analysis tools, you should formulate your business goals to select the most appropriate pool of competitors. It could be the rivals at the top of search results. They could also be companies that use other channels to attract traffic. Pay attention to both direct and indirect competitors.<\/p>\n\n\n\n<p>Analyze the competitors\u2019 following attributes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Income<\/li>\n\n\n\n<li>Business volume<\/li>\n\n\n\n<li>Goods\u2019 or services\u2019 peculiarities<\/li>\n\n\n\n<li>Market sectors<\/li>\n\n\n\n<li>Target audience segments<\/li>\n\n\n\n<li>Promotion methods (SMS, contextual advertisement, and so on)<\/li>\n\n\n\n<li>Website usability, design, link building, and content<\/li>\n\n\n\n<li>Profiles and public pages on social networks<\/li>\n<\/ul>\n\n\n\n<p>Select about 20 competitors for your research and use a multi-criteria analysis. Of course, if you are interested in one specific project, you can do a short analysis of that project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Best Competitive Analysis Tools<\/h2>\n\n\n\n<p>A set of tools for competitor analysis will help you analyze your competitors\u2019 traffic, income, usability and so on. They will allow you to see much more&nbsp;\u2013 the companies\u2019 internal optimization.<\/p>\n\n\n\n<p>It is impossible to do such research manually even with an army of marketers. That\u2019s why there are many special tools on the web to produce analyses quickly, thoroughly, and without biases. Let\u2019s review the most popular and accurate services.<\/p>\n\n\n\n<p>Tools for Competitor Keyword Research (SEO)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749134c08&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"605\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/ahrefs.jpg\" alt=\"Ahrefs\" class=\"wp-image-2509\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/ahrefs.jpg 969w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/ahrefs-300x187.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/ahrefs-768x480.jpg 768w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a> is one of the best tools for competitor keyword research with both free and paid versions. It can analyze keywords and links and includes several tools. Keywords Explorer runs on the database of three billion keywords. The tool collects keywords in more than 100 countries. It is the only service that can display the valid click data for the keywords.<\/p>\n\n\n\n<p>Site Explorer finds the inbound links to the site. The tool\u2019s functionality is expanded regularly. For example, it offers the option of filtering the backlinks depending on the page\u2019s language or on the platform. Finally, Content Explorer helps you find new articles and displays permanent reposts.<\/p>\n\n\n\n<p>Ahrefs <a href=\"https:\/\/www.youtube.com\/channel\/UCWquNQV8Y0_defMKnGKrFOQ\" target=\"_blank\" rel=\"noopener\">has its own YouTube channel<\/a> where you can learn all the details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Semrush<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c7491350de&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-new.jpg\" alt=\"SEMrush\" class=\"wp-image-2510\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-new.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-new-300x93.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-new-768x238.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-new-1024x318.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a> is considered one of the best tools for competitors\u2019 analysis. It is a powerful service that allows you to perform diverse research of competitors\u2019 websites. It is not free, but it\u2019s worth every cent. Besides, you don\u2019t need to pay forever. It is quite enough to pay for one month to proceed with all of the required work.<\/p>\n\n\n\n<p>This service collects data from Google and Bing and provides a deep-link analysis. It checks links and accesses their quality, as well as spots their geographical location. It not only to performs backlink analysis but also tracks your competitors\u2019 position in SERP, traffic for your domain or pages, and your competitors\u2019 keywords for the ads in Google AdWords.<\/p>\n\n\n\n<p>It is one of the greatest multifunctional SEO competitive analysis tools. One of its main pros is its ability to find low-frequency key requests. It allows you to compare sites via various metrics, including traffic, the number of keywords and ads, and CPC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Similarweb<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749135482&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/similarweb.jpg\" alt=\"SimilarWeb\" class=\"wp-image-2511\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/similarweb.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/similarweb-300x93.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/similarweb-768x238.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/similarweb-1024x318.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p>The top competitor analysis tools include <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb<\/a>, which is very helpful for tracking traffic and doing a complete analysis of hops, geotagging, keywords, directions, and other metrics. It displays the behavioral factors and popular pages. The service allows you to see all sorts of traffic\u2014ads, searches, redirects, referrals, social media posts, mobile and desktop, and more. It collects data from Google Play and the Apple App Store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alexa<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c74913581e&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/alexa.jpg\" alt=\"Alexa\" class=\"wp-image-2512\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/alexa.jpg 821w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/alexa-300x166.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/alexa-768x424.jpg 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexa<\/a> evaluates traffic volume. It also displays user behavior, demographics, and bounce rate. You can see the number of daily users on each of your website\u2019s pages. The content audit provides you with a checklist of technical and other issues that require attention. You can sign up for the free seven-day trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Competitive Analysis Tools for Social Media Research<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Serpstat<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749135b9c&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1395\" height=\"816\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/serpstat.jpg\" alt=\"SERPstat\" class=\"wp-image-2513\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/serpstat.jpg 1395w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/serpstat-300x175.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/serpstat-768x449.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/serpstat-1024x599.jpg 1024w\" sizes=\"auto, (max-width: 1395px) 100vw, 1395px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/serpstat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This service<\/a> is the all-in-one platform and one of the most user-friendly and effective competitive analysis tools for social media. It tracks the most efficient posts that attract traffic. SERPstat monitors your competitors\u2019 sites, finds social media widgets, and follow their profiles and public pages. The service learns about the companies\u2019 outreach, audience engagement, designs, and descriptions. There are special tools for analyzing post frequency.<\/p>\n\n\n\n<p>SERPstat lets you know about newcomers on the market in your niche, as well as new goods and services. It can inform you about your target audience\u2019s opinions and feedback and track your competitors\u2019 posts outside their website or public pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Followerwonk<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749135fd1&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/followerwonk.jpg\" alt=\"Followerwonk\" class=\"wp-image-2514\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/followerwonk.jpg 1460w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/followerwonk-300x93.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/followerwonk-768x238.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/followerwonk-1024x318.jpg 1024w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/followerwonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This tool<\/a> claims to track users\u2019 activity on social networks. For example, you can analyze a company\u2019s followers on Twitter. It displays not only their activity but also the time of their communications and actions. It also compares Twitter accounts and extra insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SE Ranking<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749136349&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning.jpg\" alt=\"SE Ranking\" class=\"wp-image-2515\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning.jpg 1178w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning-720x400.jpg 720w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning-300x167.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning-768x428.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/seraning-1024x570.jpg 1024w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This service<\/a> compiles ranking data segmented by time and discovers plenty of paid and organic competitors. The service can check rankings daily, once every three days, or weekly. You can sign up for a free two-week trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analysis Tools for Email, Ads, and Websites<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mailcharts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749136693&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1317\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/mailcharts.jpg\" alt=\"Mailcharts\" class=\"wp-image-2517\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/mailcharts.jpg 1317w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/mailcharts-300x153.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/mailcharts-768x392.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/mailcharts-1024x522.jpg 1024w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/mailcharts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This service<\/a> helps you contact your target audience via emails or information sheets (newsletters). It is great for developing marketing strategies for e-commerce. You can check the newsletters\u2019 frequency of delivery, type of content, and format (length, CTA, placement). It is perfect for getting competitive insights. It helps to build weekly competitive reports, plan the email calendar, and generate ideas for last-minute campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Albacross<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c749136a4d&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/albacross.jpg\" alt=\"Albacross\" class=\"wp-image-2842\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/albacross.jpg 1161w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/albacross-300x155.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/albacross-768x397.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2018\/11\/albacross-1024x529.jpg 1024w\" sizes=\"auto, (max-width: 1161px) 100vw, 1161px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/albacross.com\/\" target=\"_blank\" rel=\"noopener\">Albacross is a B2B Lead Generation Software<\/a> which helps its users discover who their website visitors are. With this lead generation tool you will be able to identify and monitor the unknown companies that are interested in your business including their size, revenue, industry, demographics, and contact details of their decision-makers. Having access to such information will give you a chance to perform relevant warm calls instead of cold ones, the email marketing campaigns will get enhanced audience segmentation and increased open rate.<\/p>\n\n\n\n<p>What\u2019s more is that Albacross lets you export your targeted leads to your computer or to any of the CRM systems. The tool is fully integrated with Zapier, which makes it possible to connect your website with a considerable number of applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Income Research<\/h2>\n\n\n\n<p>It can be hard to calculate somebody\u2019s income, but you can try to do it by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Check the traffic volume.<\/li>\n\n\n\n<li>Research the monetization methods used on the website.<\/li>\n\n\n\n<li>Learn the average income for every monetization channel.<\/li>\n<\/ol>\n\n\n\n<p>For example, if you want to learn how much a travel blogger earns, you can use information from our article here.<\/p>\n\n\n\n<p>Of course, you won\u2019t be able to get the exact number, but based on the traffic volume and monetization methods, you can predict the approximate income.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monetization Methods<\/h3>\n\n\n\n<p>Imagine you are building a new project in a new niche \u2014 for example, travel. You have reached the monetization stage, and besides the <a href=\"https:\/\/travelpayouts.com\/blog\/make-money-travel-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\">classic methods of monetization<\/a> \u2014 Google AdSense and direct ads \u2014 you don\u2019t know how to monetize your project.<\/p>\n\n\n\n<p>It would be nice to have an expert who would share the best methods, but it\u2019s quite hard to find such a person. That\u2019s why you should look at your competitors.<\/p>\n\n\n\n<p>Research their pages manually and look at the implemented tools. It could be links, banners, widgets, or even special projects.<\/p>\n\n\n\n<p>Sometimes, it\u2019s not possible to recognize the affiliate program that has been used for the monetization. An easy way to find out is to open the source code for the page. It can be done in Google Chrome, and you can find some points in the code that will help you to find the affiliate program\u2019s name.<\/p>\n\n\n\n<p>By the way, Google AdSense is not the only contextual advertisement system. <a href=\"https:\/\/travelpayouts.com\/blog\/best-adsense-alternatives-for-travel-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find the best Google AdSense alternatives in our article<\/a> here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Choosing the Right Tools<\/h2>\n\n\n\n<p>Certainly, there are some versatile services for analyzing traffic, audiences, content, and so on. They are great but too pricey, which makes them a good fit for large digital marketing agencies. Smaller studios and independent marketers usually select a specific service to reach a certain goal. For example, if you find most of your competitors on Facebook and other social networks, you can use one of the social media competitive analysis tools.<\/p>\n\n\n\n<p>If you are interested in the competitors\u2019 advertising, you can refer to SEMrush. The service displays the price per click, the level of competition, and the ads\u2019 text. You can also see the domain\u2019s total expenses for advertising campaigns and how much money it spent on one keyword.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Competitor Analysis Tools<\/h3>\n\n\n\n<p>Some marketers are confined to free competitive analysis tools only. However, free services or free versions of some tools give one a superficial assessment of your competitors\u2019 activity. Some services make all their options available for free but for only a brief period. However, they are helpful for freelance marketers, SMM-specialists, copywriters, and those who are keen on mockups.<\/p>\n\n\n\n<p>Regarding the best competitor analysis tool, choose the service that completely meets your needs and can provide your business with the right solutions. Competitor analysis is the best way to set the right vector for your digital marketing, minimize risks, and find points of growth. High-quality tools for competitor analysis help you save money for <a href=\"https:\/\/travelpayouts.com\/blog\/a-b-and-split-tests\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> and find the right sources for traffic. You\u2019ll know whether your competitors outrank you or not and find the reasons for your gap.<\/p>\n\n\n\n<p>Share in comments your own experience in the field of competitor analysis and add some tools to our set.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is said that a good marketer invents but the best one steals. Well, think about it. Everything (including your product) was figured out a long time ago. Nobody is preventing you from using the best competitor research tools to see your competitors\u2019 traffic, understand the reasons for certain brands\u2019 popularity, use and adapt their strategies, and of course, find the right ways to collect your own target audience and poach your competitors\u2019 customers.<\/p>\n","protected":false},"author":3,"featured_media":27161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[29,19,47],"class_list":["post-2502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-analysis","tag-howto","tag-website"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=2502"}],"version-history":[{"count":12,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2502\/revisions"}],"predecessor-version":[{"id":27163,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/2502\/revisions\/27163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/27161"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=2502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=2502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=2502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}