{"id":25041,"date":"2024-10-07T19:46:53","date_gmt":"2024-10-07T16:46:53","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=25041"},"modified":"2025-10-23T15:05:40","modified_gmt":"2025-10-23T12:05:40","slug":"conversion-rate-for-travel-blogs","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/conversion-rate-for-travel-blogs\/","title":{"rendered":"Conversion rate for travel blogs: how to calculate and improve it"},"content":{"rendered":"\n<p>Conversion isn\u2019t just Snoop Dogg becoming Rastafarian.<\/p>\n\n\n\n<p>It\u2019s at the heart of affiliate marketing, telling you in a nutshell how successful you are at promoting brands. Are you getting plenty of organic? That\u2019s great, but if you don\u2019t hone your conversion game, you\u2019re not making the most of that traffic.<\/p>\n\n\n\n<p>This article is for those who want to boost their conversion. You\u2019ll learn why every blogger should be tracking at least three conversion rates, how to analyze them, how to increase them, and how Travelpayouts can help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reminder: what is a conversion rate?<\/h2>\n\n\n\n<p>Remember, your conversion rate tells you how often visitors do what you\u2019re hoping they\u2019ll do.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1579f0e7a0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full tp-no-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"124\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image.png\" alt=\"\" class=\"wp-image-25048\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image.png 730w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image-300x51.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image-416x71.png 416w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>This is online marketing 101. But if you\u2019re only calculating conversion from a zoomed-out perspective \u2013 say, purchases out of total number of visitors \u2013 you\u2019re missing a lot of useful information. We recommend tracking at least three different conversion rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Views-to-clicks<\/li>\n\n\n\n<li>Views-to-bookings\/purchases<\/li>\n\n\n\n<li>Clicks-to-bookings\/purchases<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s say you\u2019re promoting a brand that offers eSIMs to travelers. You write a blog post that contains a partner link. 1,000 people view the post, and 50 click the link. Then your <strong>views-to-clicks rate<\/strong> is:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1579f0eb16&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full tp-no-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"88\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image-1.png\" alt=\"\" class=\"wp-image-25049\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Clicks are fine and good, but what about purchases? After all, you\u2019re not earning anything unless your audience is actually buying eSIMs. Let\u2019s say 10 readers end up buying after clicking the link. Then you can calculate your <strong>views-to-purchases rate<\/strong>, which represents the entire funnel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1579f0ee17&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full tp-no-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"96\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png\" alt=\"\" class=\"wp-image-25050\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And your <strong>clicks-to-purchases rate<\/strong> is 10\/50, or 20%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to compare and analyze conversion rates<\/h2>\n\n\n\n<p>Tracking and comparing these three conversion rates can tell you which parts of your funnel can be improved.<\/p>\n\n\n\n<p>In the example above, readers who click the link are pretty likely to make a purchase, but not many people are clicking in the first place. Why is that? Maybe you didn\u2019t explain why they should be interested in an eSIM, or maybe you need to branch out from bare links to more advanced tools, like <a href=\"https:\/\/www.travelpayouts.com\/blog\/why-affiliate-widgets-are-worth-trying\/\">widgets<\/a>. Just look at how much they spice up a page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1579f0f164&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1024x502.png\" alt=\"\" class=\"wp-image-25046\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1024x502.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-300x147.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-768x377.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-995x488.png 995w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-416x204.png 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1536x753.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2024\/10\/image4.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Example from the article Copenhagen Christmas Markets 2024: 5 Best Markets To Visit from <\/em><a href=\"http:\/\/wandersomewhere.com\" target=\"_blank\" rel=\"noopener\"><em>Wandersomewhere.com<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Or maybe you have a problem elsewhere in the funnel: say, plenty of people are clicking the link, but few are making purchases. This might mean your sales pitch is good, but users are giving up on the brand\u2019s slow-to-load website. (Loading time seems to be an important factor in conversion.) In that case, consider looking for a comparable affiliate program on Travelpayouts.<\/p>\n\n\n\n<p>Conversion rates are also a great metric for comparing different programs. If you\u2019re promoting both Viator and GetYourGuide, conversion can tell you which appeals to your audience more, and you can focus your efforts on that one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B testing to compare conversion rates<\/h2>\n\n\n\n<p>However, it\u2019s not quite as simple as pulling up a couple of numbers and making a quick decision. If you want to know which of two programs (or affiliate tools \u2013 say, links vs. widgets) is more effective, you need to do a proper A\/B test.<\/p>\n\n\n\n<p><strong>The point of A\/B testing is to isolate the factor you\u2019re studying<\/strong>. If you\u2019re comparing a long read containing a Viator partner link and a short post all about GetYourGuide, you won\u2019t be able to draw very good conclusions. Did the Viator link get fewer clicks because your audience wasn\u2019t interested, or because they didn\u2019t read far enough to see the link?<\/p>\n\n\n\n<p>Enter the A\/B test: you create two versions of the same post featuring each of the two brands, then compare the versions\u2019 performance over a certain time period.<\/p>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics&#8217;<\/a> experiments framework is a great tool for splitting your audience and studying the results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 factors affecting conversion rates<\/h2>\n\n\n\n<p>First off, here\u2019s something that definitely doesn\u2019t affect conversion: whether you work with a brand directly or through an affiliate network like Travelpayouts. Using a network can streamline your workflow, but otherwise, this is a behind-the-scenes detail your audience never sees.<\/p>\n\n\n\n<p>So what does have an effect? Here are a few concrete factors to pay attention to.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Blog design<\/strong>. A smooth user experience is crucial. Even if you have great content ideas, a messy or hard-to-navigate blog can torpedo your conversion.<\/li>\n\n\n\n<li><strong>Content quality<\/strong>. Your content should prove that you\u2019re a professional. Make sure it\u2019s useful for readers, responds directly to user intent, and looks or sounds good.<\/li>\n\n\n\n<li><strong>Calls to action (CTAs)<\/strong>. Is your aim to have readers join a mailing list? Make a booking? Create a short, clear CTA that encourages them to do exactly that, and incorporate links in a clean, visually attractive way \u2013 \u201cSign up today and get daily updates to your inbox\u201d or \u201cBook your tropical vacation!\u201d<\/li>\n\n\n\n<li><strong>Use of affiliate tools<\/strong>. Sometimes a bare link doesn\u2019t attract enough attention, and you need to get fancy, or even schmancy. Travelpayouts provides various tools to help encourage conversion, and we\u2019ve even prepared a <a href=\"https:\/\/read.travelpayouts.com\/en\/travelpayouts-pro-tools\/\">free guide<\/a> to using them like a pro.<\/li>\n\n\n\n<li><strong>Targeted traffic<\/strong>. Are you sure your readers are ready to make bookings or purchases? Or do they just want to read about traveling? If it\u2019s the latter, you may need to work to attract a different kind of reader into your funnel. This could mean adjusting the focus of your blog or advertising on different platforms.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">5 tips to increase your conversion rates<\/h2>\n\n\n\n<p>Lastly, a few conversion-boosting guidelines based on the experience of our most successful partners.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tailor your content to your audience<\/strong>. Your content should address your audience\u2019s specific travel needs and interests. Not sure what those are? Talk to your readers, experiment, run some polls on social media.<\/li>\n\n\n\n<li><strong>Tailor your affiliate programs, too<\/strong>. Similarly, the brands you promote should be aligned with your blog&#8217;s niche and your audience\u2019s interests. If they\u2019re cat people, don\u2019t try to sell them discounted stays at dog hotels. (Yep, that\u2019s a thing.)<\/li>\n\n\n\n<li><strong>Give authentic recommendations<\/strong>. Promote travel services using your personal experiences or thorough research. For instance, if you\u2019ve ever been in a situation abroad where an eSIM would have saved your\u2026 skin, then talk about it. Users will trust your recommendations more if they see that you believe in them.<\/li>\n\n\n\n<li><strong>Place links and widgets strategically<\/strong>: Your goal is to make affiliate tools prominent, but not obnoxious \u2013 obvious, but not OBVIOUS. It\u2019s an art.<\/li>\n\n\n\n<li><strong>Track and optimize<\/strong>: As you experiment, data will tell you what works and what doesn\u2019t. Use analytics tools to identify top-performing topics and approaches and add more of them to the mix.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Go forth and optimize!<\/h2>\n\n\n\n<p>Now you should have some ideas for ways to improve your conversion. More advanced techniques include doing in-depth user research to find out exactly what your readers want and looking at traffic analytics for your website. This can help you answer questions like these: How much of each article do people usually read? Do posts that include pictures of you tend to generate better conversion?<\/p>\n\n\n\n<p>Remember, success won\u2019t come overnight. But by getting to know your audience and applying these tips consistently, you can almost certainly expect to see higher conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enjoy our guide to optimizing your conversion rates and get expert tips every travel blogger should know.<\/p>\n","protected":false},"author":85,"featured_media":25042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[610],"tags":[76],"class_list":["post-25041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-101","tag-conversion"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/25041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=25041"}],"version-history":[{"count":17,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/25041\/revisions"}],"predecessor-version":[{"id":28870,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/25041\/revisions\/28870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/25042"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=25041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=25041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=25041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}