{"id":26709,"date":"2025-01-22T01:06:19","date_gmt":"2025-01-21T22:06:19","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=26709"},"modified":"2025-07-18T10:56:05","modified_gmt":"2025-07-18T07:56:05","slug":"tbex-alaska-travel-blogs-roast","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/tbex-alaska-travel-blogs-roast\/","title":{"rendered":"What we learned when SEO experts roasted travel blogs"},"content":{"rendered":"\n<p>At TBEX Alaska back in September 2024, SEO experts Nina Clapperton (She Knows SEO) and \u201cBucketlist\u201d Bri took the stage for a hot, hot roast of audience members\u2019 travel blogs.&nbsp;<\/p>\n\n\n\n<p>We do mean roast: Nina and Bri didn\u2019t hold back, calling out mistakes and sharing frank but valuable advice that could instantly improve your blog\u2019s SEO and user experience.<\/p>\n\n\n\n<p>It was exciting to witness, and we wanted to share their tips with you. From building a homepage that commands attention to crafting <a href=\"https:\/\/www.travelpayouts.com\/blog\/conversion-rate-for-travel-blogs\/\">affiliate content that converts<\/a>, here\u2019s how you can level up your travel blog.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Real-time roast of travel blogs from Nina (She Knows SEO) and Bri (Bucketlist Bri)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dwQMnjc08lI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Build a strong homepage<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb8661ca0&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1307\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image.png\" alt=\"Screenshot of homepage of Adventure by Lana\" class=\"wp-image-26710\" title=\"Homepage of Adventure by Lana\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image.png 1600w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-300x245.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1024x836.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-768x627.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1536x1255.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-597x488.png 597w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-416x340.png 416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adventure by Lana, whose homepage Nina praised<\/figcaption><\/figure><\/div>\n\n\n<p>Your homepage is the face of your travel blog. As Nina put it, the homepage should act as a billboard for your blog \u2013 it\u2019s an introduction to who you are.<\/p>\n\n\n\n<p>There\u2019s also a technical reason to fine-tune your homepage: beyond first impressions, it\u2019s typically the most authoritative page on your website because it\u2019s the one most linked to. As Nina explained [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=azY2HggSGQKtWUKz&amp;t=272\" target=\"_blank\" rel=\"noopener\">00:04:32<\/a>], search engines view it as a key source of information about your site. Ensuring it\u2019s optimized and reflects your authority is crucial for SEO and user engagement.<\/p>\n\n\n\n<p>So, what should be on your homepage?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear introduction<\/strong>: A brief \u201cAbout Us\u201d or mission statement that explains who you are, your expertise, and what your blog offers.<\/li>\n\n\n\n<li><strong>Featured content<\/strong>: Highlight your two to three best or most popular posts to highlight your value.&nbsp;<\/li>\n\n\n\n<li><strong>Call to action<\/strong>: Include a visually obvious newsletter signup. As Nina emphasized [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=VmhJWnBGegXKY7E7&amp;t=3497\" target=\"_blank\" rel=\"noopener\">00:58:17<\/a>], your CTA should include compelling reasons to subscribe, such as exclusive tips, travel stories, or special deals.<\/li>\n\n\n\n<li><strong>Navigation<\/strong> <strong>menu<\/strong>: Clear organization and simple, intuitive categories help users and search engines find your content easily.<\/li>\n\n\n\n<li><strong>Optimized page speed<\/strong>: Fast load times help with SEO and make for a better user experience. Use compressed images and lightweight design elements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Streamline navigation&nbsp;<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb86620d6&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"1418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1.png\" alt=\"Screenshot of the homepage of the travel blog Mike's Road Trip\" class=\"wp-image-26720\" title=\"The homepage of the travel blog Mike's Road Trip\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1.png 1836w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-300x232.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-1024x791.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-768x593.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-1536x1186.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-632x488.png 632w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image2-1-1-416x321.png 416w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mike&#8217;s Road Trip had multiple menus and relied on archive pages, but there are better ways to do it<\/figcaption><\/figure><\/div>\n\n\n<p>Navigation can make or break your blog\u2019s usability and SEO performance. A common mistake, noted during the review of <a href=\"https:\/\/mikesroadtrip.com\/\" target=\"_blank\" rel=\"noopener\">Mike\u2019s Road Trip<\/a> [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=BHSw3mD4gpKdfkLb&amp;t=1896\" target=\"_blank\" rel=\"noopener\">00:31:36<\/a>], is relying heavily on archive pages \u2013 auto-generated pages that list posts by category or tag.&nbsp;<\/p>\n\n\n\n<p>Menus are another common issue, especially on mobile devices. Mike\u2019s Road Trip had multiple menus [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=T8cMcyY22jOh1uMm&amp;t=1920\" target=\"_blank\" rel=\"noopener\">00:32:00<\/a>], which collapsed into a confusing \u201chamburger menu\u201d on smaller screens, leaving readers struggling to find content. To avoid this, simplify your menus by organizing them into clear, non-redundant categories. And always remember to test your site on mobile so you\u2019re sure it\u2019s easy to navigate across all devices.<\/p>\n\n\n\n<p>Another common mistake to avoid is deep nesting, when content is buried under several subcategories, like <em>Destinations<\/em> <em>&gt;<\/em> <em>Europe<\/em> <em>&gt;<\/em> <em>France<\/em> <em>&gt;<\/em> <em>Paris<\/em> <em>&gt;<\/em> <em>Restaurants<\/em>, forcing users to click through too many levels to find content. This can be frustrating and confusing for users.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As Nina explained [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=HtImMi_PDy2S2flE&amp;t=2462\" target=\"_blank\" rel=\"noopener\">00:41:02<\/a>], Google favors static, curated pages over deeply nested or archive-style pages. Keeping your structure simple and intuitive helps users and search engines find your content more easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Create content hubs to showcase and organize your expertise<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb866245b&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1.png\" alt=\"Screenshot of the Hawaii content hub on Valerie &amp; Valise\" class=\"wp-image-26712\" title=\"Hawaii content hub on Valerie &amp; Valise\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1.png 1600w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-300x278.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-1024x948.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-768x711.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-1536x1423.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-527x488.png 527w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-416x385.png 416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A great example of a content hub for a specific category on Valerie &amp; Valise<\/figcaption><\/figure><\/div>\n\n\n<p>Content hubs, or pillars, are curated pages that group related posts under a single theme, like a destination guide for Paris that covers various aspects of the city. Hubs are a great alternative to archive pages. They generally include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An introductory overview to set the tone.<\/li>\n\n\n\n<li>Links to related posts like itineraries, activity guides, and local tips.<\/li>\n\n\n\n<li>A blog roll with the latest or most relevant posts on the topic.<\/li>\n<\/ul>\n\n\n\n<p>Even if you don\u2019t have dozens of posts on a topic, content hubs make your site easier for readers to navigate and more authoritative for search engines. Nina explained [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=PqKhbOj9zyqAFIZr&amp;t=1850\" target=\"_blank\" rel=\"noopener\">00:41:58<\/a>] that they help readers find related posts easily and make your blog more organized and user-friendly.<\/p>\n\n\n\n<p><strong>&#x261d;&#xfe0f; Quick tip<\/strong>: Nina suggests asking a friend unfamiliar with your blog to find three older posts [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=XG_CHU4k2ttHi6KG&amp;t=2023\" target=\"_blank\" rel=\"noopener\">00:33:43<\/a>]. Watch where they go, what confuses them, and how they navigate \u2013 this will highlight areas for improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Write for your ideal audience<\/strong><\/h2>\n\n\n\n<p>Knowing who you\u2019re writing for (your \u201caudience avatar\u201d) helps you tailor your tone, topics, and recommendations to meet their specific needs and interests.<\/p>\n\n\n\n<p>For example, when reviewing Lana\u2019s affiliate post about dinner cruises in Paris [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=gjGYrZ-KaVuHeGZn&amp;t=3644\" target=\"_blank\" rel=\"noopener\">01:00:44<\/a>], Nina noted that it wasn\u2019t clear who the content was targeting. Were the cruises for couples, families, or groups of friends? This lack of clarity makes it harder to connect with readers and guide them toward the best choice.<\/p>\n\n\n\n<p><strong>Why your audience avatar matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It helps you address specific pain points and questions your readers might have.<\/li>\n\n\n\n<li>You can tailor your recommendations and writing style to your ideal reader&#8217;s values.<\/li>\n\n\n\n<li>It creates a stronger connection and trust, making readers feel like your content is made just for them.<\/li>\n\n\n\n<li>It helps you maintain consistency across content.<\/li>\n<\/ul>\n\n\n\n<p><strong>Start by asking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is your ideal reader? (e.g., solo travelers, families, budget-conscious adventurers)<\/li>\n\n\n\n<li>What are their goals, challenges, or concerns?<\/li>\n\n\n\n<li>How can your content solve their problems or inspire them?<\/li>\n<\/ul>\n\n\n\n<p>Keep this picture in your mind and let it guide every word you write.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb86629df&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"991\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed.png\" alt=\"Screenshot of the review of the Sandals Royal Bahamian on the blog Coleman Concierge\" class=\"wp-image-26713\" title=\"Review of the Sandals Royal Bahamian on the blog Coleman Concierge\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed.png 1600w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-300x186.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-1024x634.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-768x476.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-1536x951.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-788x488.png 788w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-416x258.png 416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Coleman Concierge&#8217;s review of Sandals Royal Bahamian, which Bri thought could be spicier<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Focus on E-E-A-T<\/strong><\/h2>\n\n\n\n<p><em>Not sure what E-E-A-T means? Check out <a href=\"https:\/\/www.travelpayouts.com\/blog\/what-is-e-e-a-t\/\">our article<\/a>.<\/em><\/p>\n\n\n\n<p>Nina and Bri repeatedly highlighted how many blogs contain generic content and fail to establish credibility. Articles that lack personal experience or sound like Wikipedia entries won\u2019t connect with readers and won\u2019t convince search engines that you\u2019ve got Google\u2019s quadfecta of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).<\/p>\n\n\n\n<p>So how do you make your content stand out?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highlight your expertise<\/strong>: Explain why you\u2019re qualified to write about the topic. Why are you the expert? Did you live there? Travel there often? Talk about it.<\/li>\n\n\n\n<li><strong>Showcase your experience<\/strong>: Share personal stories or examples to prove you\u2019ve &#8220;been there, done that.&#8221; Google values content created by people with firsthand knowledge.<\/li>\n\n\n\n<li><strong>Demonstrate authority<\/strong>: Support your claims with facts, research, or references to credible sources. This gives your content more weight and shows readers they can trust your information.<\/li>\n\n\n\n<li><strong>Establish trustworthiness<\/strong>: Be open and honest. Include affiliate disclaimers and privacy policies, and ensure your information is current.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Along with E-E-A-T, there&#8217;s also SPEAR (Search\/User Intent, Pain Points, Expertise, Audience, and Rapport). This framework helps you create content that addresses your readers\u2019 needs and solves their problems. Start your article by focusing on what your audience is looking for and the challenges they face. Show them you understand their needs and have the expertise to offer a solution.<\/p>\n\n\n\n<p>&#x261d;&#xfe0f; <strong>Quick tip:<\/strong> Google pays close attention [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=yElGaTeY1ZMElfEG&amp;t=605\" target=\"_blank\" rel=\"noopener\">00:10:05<\/a>] to the first 1,000 words of your blog post. Use this space wisely to establish authority, address user intent, and showcase unique insights. Avoid generic intros \u2013 get straight to the point, share your expertise, and give readers a reason to keep scrolling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Avoid thin content<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb8662ea5&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1366\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2.png\" alt=\"Screenshot of the article about clothes for Antarctica on Kesito &amp; Fro\" class=\"wp-image-26714\" title=\"Article about clothes for Antarctica on Kesito &amp; Fro\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2.png 1534w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2-300x267.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2-1024x912.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2-768x684.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2-548x488.png 548w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-2-416x370.png 416w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Content is thin when itlacks depth, originality, or practical value for readers. In the critique of Kesito &amp; Fro\u2019s <a href=\"https:\/\/www.kesitoandfro.com\/clothes-for-antarctica\/\" target=\"_blank\" rel=\"noopener\"><em>Packing List for Antarctica<\/em><\/a> [<a href=\"http:\/\/Thank you so much for your quick response\u2014I really appreciate it! I\u2019ll definitely reach out to you again for future collaborations. We have a few more articles in the pipeline where we\u2019d love to include bloggers\u2019 comments.  By the way, is there a topic you\u2019d be interested in writing about yourself?\">01:14:01<\/a>], Bri encouraged Kesi to make her expertise and experience shine through in her writing. It\u2019s Antarctica, one of the most extreme and majestic places on Earth! It\u2019s no place for stock photos and vague recommendations.<\/p>\n\n\n\n<p>Bri said she wanted to see pictures of Kesi in Antarctica wearing the clothes she recommended, explaining what she brought and why. She pointed out that Kesi added a cute infographic about layers but instantly tried to convert readers to waterproof pants, which didn\u2019t flow logically.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb86631ac&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"1550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3.png\" alt=\"Screenshot of the advice from an article by Kesito &amp; Fro on clothes for staying dry in Antarctica\" class=\"wp-image-26715\" title=\"Advice from an article by Kesito &amp; Fro on clothes for staying dry in Antarctica\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3.png 1222w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-237x300.png 237w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-807x1024.png 807w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-768x974.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-1211x1536.png 1211w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-385x488.png 385w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-3-416x528.png 416w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>To avoid this, focus on writing articles only you can create. Share detailed stories from your trips, explain why specific items are essential, and include original photos. Readers want your perspective, not a generic list they can find elsewhere.&nbsp;<\/p>\n\n\n\n<p>While SEO is important, your content should stand out by offering unique insights and connecting with your audience through your expertise. Remember: the user should always come first, followed by Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Be smart with SEO&nbsp;<\/strong><\/h2>\n\n\n\n<p>With that said, SEO is still important. Here are some key areas where blogs often fall short.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose lightweight themes:<\/strong> Avoid heavy themes like Elementor and Divi, which can slow down your site and hurt rankings. Instead, go for ones like Kadence, which prioritize speed and performance.<\/li>\n\n\n\n<li><strong>Improve page speed<\/strong>: Slow-loading pages can frustrate readers and hurt rankings. Compress images, use web-friendly formats like WebP, and avoid heavy plugins or themes.<\/li>\n\n\n\n<li><strong>Structure your content<\/strong>: Use a logical hierarchy for headings \u2013 your title should be an H1, followed by H2s, H3s, and H4s, flowing like a waterfall. Avoid overly complex structures or walls of text that can overwhelm readers.<\/li>\n\n\n\n<li><strong>Avoid over-optimization<\/strong>: Keyword stuffing, repetitive headers, and unnecessary tags make content feel robotic. Instead, focus on the natural integration of keywords that align with user intent.<\/li>\n\n\n\n<li><strong>Make navigation intuitive<\/strong>: Menu structures should be clear and straightforward, helping readers find content quickly. Overly complicated menus, deep nesting, or redundant categories confuse users and hurt SEO.&nbsp;<\/li>\n\n\n\n<li><strong>Internal<\/strong> <strong>linking<\/strong>: Strategically connect related posts to guide readers deeper into your blog and signal content relationships to search engines.<\/li>\n<\/ul>\n\n\n\n<p>Just don\u2019t forget that humans are your most important readers. As Bri explained [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=6ilnrJ6_JfR5cE9L&amp;t=1374\" target=\"_blank\" rel=\"noopener\">00:22:54<\/a>], \u201cEven flawless SEO is just a checklist. If you compare two websites with great SEO, the only difference is the content and how you write. We need to be ourselves and tap into our experiences.\u201d Focus on creating unique, personal content that can\u2019t be replicated.<\/p>\n\n\n\n<p>&#x261d;&#xfe0f; <strong>Quick<\/strong> <strong>tip:<\/strong> SEO hacks are out. Many bloggers add dates like &#8220;2025&#8221; [<a href=\"https:\/\/youtu.be\/dwQMnjc08lI?si=PqKhbOj9zyqAFIZr&amp;t=1850\" target=\"_blank\" rel=\"noopener\">00:30:50<\/a>] to titles to appear fresh, but this strategy doesn\u2019t usually work. Google now prioritizes content that\u2019s actually been updated, not just superficially refreshed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Maximize readability<\/strong><\/h2>\n\n\n\n<p>Readability is just as important as having good content ideas. Visitors will likely leave if your blog is hard to read, no matter how valuable the information is. Here\u2019s how to keep readers engaged:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a table of contents:<\/strong> A well-organized table of contents helps readers jump to the sections they\u2019re most interested in.<\/li>\n\n\n\n<li><strong>Keep fonts readable:<\/strong> Use fonts at least 18\u201322px in size to ensure easy reading, especially on mobile devices. Tiny fonts can frustrate readers and lead to higher bounce rates.<\/li>\n\n\n\n<li><strong>Write for skimming:<\/strong> Most readers don\u2019t read every word \u2013 they skim for key information. People often only read the first five words of a paragraph. Use short paragraphs (two to three sentences max) and clear subheadings to guide their attention.<\/li>\n\n\n\n<li><strong>Add white space<\/strong>: Proper spacing around text and images prevents your blog from looking cluttered and overwhelming. White space makes content more inviting and easier to navigate.<\/li>\n\n\n\n<li><strong>Break up large blocks of text<\/strong>: Walls of text can intimidate readers and make your content harder to follow. Use clear subheadings (H2, H3, H4) to break up sections and guide readers through your post.&nbsp;<\/li>\n\n\n\n<li><strong>Include author and date<\/strong>: Doing so helps readers know the content is fresh and trustworthy. This is especially important if you\u2019re covering time-sensitive topics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Use original pics, descriptive alt text, captions<\/strong><\/h2>\n\n\n\n<p>As Bri pointed out, original shots are far more engaging than stock images. Take good pictures and use them \u2013 for one thing, they prove you\u2019ve actually experienced what you\u2019re writing about.<\/p>\n\n\n\n<p>Captions are just as important as the images themselves, tying everything together and guiding readers through your content by connecting the visuals to your narrative. Skimmers, in particular, rely on captions to quickly understand the significance and context of an image and how it relates to the text.<\/p>\n\n\n\n<p>Finally, alt text improves both accessibility and SEO. A picture\u2019s alt describes it for visually impaired users and helps search engines understand your images.&nbsp;<\/p>\n\n\n\n<p>Nina noted that many of the blogs she reviewed didn\u2019t have alt text, and when it was included, it was often generic \u2013 like \u201croad with car 4.\u201d Instead, use specific and descriptive phrases, such as \u201cTraveler wearing thermal gear at an Antarctic glacier,\u201d to make your images meaningful and searchable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Write affiliate content that feels personal and builds trust&nbsp;<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1fb8663796&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1163\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4.png\" alt=\"Screenshot of the affiliate article on Adventures by Lana about dinner cruises in Paris\" class=\"wp-image-26716\" title=\" Affiliate article on Adventures by Lana about dinner cruises in Paris\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4.png 1600w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-300x218.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-1024x744.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-768x558.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-1536x1116.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-671x488.png 671w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/01\/image-4-416x302.png 416w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p>Affiliate content should feel authentic, actionable, and tailored to your audience. Nina critiqued an affiliate post on Adventures by Lana about <a href=\"https:\/\/adventuresbylana.com\/dinner-cruises-in-paris\/\" target=\"_blank\" rel=\"noopener\">dinner cruises in Paris<\/a> and highlighted several key issues that make or break trust with readers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make comparisons<\/strong>: Simply listing options isn\u2019t enough. Nina advised comparing experiences directly, highlighting the unique features of each and offering advice on who it\u2019s suitable for.<\/li>\n\n\n\n<li><strong>Understand<\/strong> <strong>your<\/strong> <strong>audience<\/strong>: The post struggled to connect because it didn\u2019t specify who the cruises were for \u2013 couples, families, solo travelers? Without a clear audience avatar, the recommendations felt generic and unfocused, leaving readers unsure if the options matched their needs. Tailoring your content to a specific group ensures it feels relevant, personal, and actionable.<\/li>\n\n\n\n<li><strong>Free sample policy<\/strong>: Nina likened affiliate writing to Costco\u2019s free sample approach. Readers want a clear answer upfront, like which dinner cruise is the best, and that should be addressed in the introduction. Yes, you read that right. Spoil it right from the beginning.&nbsp;<\/li>\n\n\n\n<li><strong>Position FAQs wisely<\/strong>: When people look for specific information, they don\u2019t want to sift through FAQs at the beginning of the article. Move important, actionable details to the start and provide answers upfront.&nbsp;<\/li>\n\n\n\n<li><strong>Craft effective CTAs<\/strong>: Calls to action need to appeal to different buyer types. Nina noted that Lana\u2019s CTAs lacked variety, which limited their impact. Emotional readers may connect with storytelling, such as \u201cBook this cruise for an unforgettable evening,\u201d while practical readers prefer facts, like \u201cSee the best-value dinner cruise.\u201d Budget-conscious readers might respond to \u201cCompare prices on top-rated cruises.\u201d Testing CTAs can reveal what works best, helping you create content that resonates with your audience.<\/li>\n<\/ul>\n\n\n\n<p>By focusing on personal insights, clear comparisons, and reader-specific recommendations, your affiliate content can feel like genuine advice rather than a sales pitch. This will build trust and increase conversions.<\/p>\n\n\n<div class=\"cta-shortcode cta-block-register --blue  \">\n    <div class=\"cta-block-register__image --right\"><\/div> \n    \n    <div class=\"cta-block-register__content\">\n        <div class=\"cta-block-register__content-wrap\">\n            <h5 class=\"cta-block-register__title tpe-title-m\">\n                Join the Travelpayouts partnership platform\n            <\/h5>\n\n            \n\n            <a class=\"cta-block-register__link tpe-btn-default tpe-btn cta-shortcode__btn\" href=\"https:\/\/www.travelpayouts.com\/\" target=\"_blank\" sp-signup>\n                Join today\n            <\/a>\n        <\/div>\n\n                    <div class=\"tag --a\">\n                <span><i>Powerful<\/i> AI tools for grow<\/span>\n            <\/div>\n                    <div class=\"tag --b\">\n                <span><i>600k<\/i> partners already trust us<\/span>\n            <\/div>\n                    <div class=\"tag --c\">\n                <span><i>90+<\/i> travel<br>brands<\/span>\n            <\/div>\n            <\/div>\n    \n    \n    \n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time to implement!&nbsp;<\/strong><\/h2>\n\n\n\n<p>Optimizing your travel blog goes beyond just keywords and rankings \u2013 it\u2019s about creating a user-friendly, authentic site packed with value. By implementing these expert-backed strategies, you can build trust with your audience, enhance your blog\u2019s performance, and stand out in a competitive space.&nbsp;<\/p>\n\n\n\n<p>So what are you waiting for? Open up your blog and start implementing these great ideas today!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know content flamb\u00e9 is Alaskans\u2019 top dessert? Nina and Bri roasted blogs live at TBEX Alaska and shared tips on making your blog a lean, mean, converting machine.<\/p>\n","protected":false},"author":56,"featured_media":26728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7,621],"tags":[9,686,685],"class_list":["post-26709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","category-seo","tag-seo","tag-seo-roast","tag-tbex-alaska"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=26709"}],"version-history":[{"count":31,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26709\/revisions"}],"predecessor-version":[{"id":28061,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26709\/revisions\/28061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/26728"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=26709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=26709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=26709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}