{"id":26953,"date":"2025-02-25T00:09:51","date_gmt":"2025-02-24T21:09:51","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=26953"},"modified":"2026-03-17T14:47:03","modified_gmt":"2026-03-17T11:47:03","slug":"how-to-analyze-travelpayouts-statistics","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-analyze-travelpayouts-statistics\/","title":{"rendered":"How to analyze Travelpayouts statistics"},"content":{"rendered":"\n<p><em>A guest article by Milana, key marketing manager at Travelpayouts.<\/em><\/p>\n\n\n\n<p>When I discuss affiliate marketing strategies with our partners, I always start by looking at their statistics.<\/p>\n\n\n\n<p>Stats reveal unexpected details.&nbsp; For example, it turns out that a long list of popular hotels brings fewer bookings than a review of a single hostel. Discoveries like this can help you refine your affiliate strategy, choose the most effective tools, and ultimately increase your earnings.<\/p>\n\n\n\n<p>The good news? Interpreting statistics isn\u2019t as complicated as it sounds. In this article, I\u2019ll walk you through Travelpayouts\u2019 stats features and how to use them to grow your income.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Performance section<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/app.travelpayouts.com\/statistics\/summary\">Reports \u2192 Performance<\/a> page is my go-to tool for evaluating campaign effectiveness across multiple parameters.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1d4a8b3d9e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2776\" height=\"1266\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance.png\" alt=\"\" class=\"wp-image-26958\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance.png 2776w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-300x137.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-1024x467.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-768x350.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-1536x700.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-2048x934.png 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-1070x488.png 1070w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/reports_perfomance-416x190.png 416w\" sizes=\"auto, (max-width: 2776px) 100vw, 2776px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here\u2019s what it lets you do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Select a period<\/strong>: Analyze specific days, weeks, or months.<\/li>\n\n\n\n<li><strong>Customize grouping<\/strong>: Break down data by brand, day, month, SubID, user country, and more.<\/li>\n\n\n\n<li><strong>Use filters<\/strong>: Focus on specific affiliate programs or traffic sources.<\/li>\n\n\n\n<li><strong>Show\/hide columns<\/strong>: Display only the metrics you\u2019re interested in (clicks, conversions, revenue, etc.).<\/li>\n\n\n\n<li><strong>Download CSV reports<\/strong>: Export data for deeper analysis in spreadsheets.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#x1f31f; Real-life case study<\/strong><\/h3>\n\n\n\n<p>One of our partners had affiliate tools from different verticals \u2013 accommodation, excursions, and transfers. Grouping data by brand, they discovered that excursions were driving the most bookings, while transfers barely converted.<\/p>\n\n\n\n<p>This insight led them to take two revenue-boosting steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Doubling down on excursions<\/strong> by creating more content about them.<\/li>\n\n\n\n<li><strong>Re-evaluating transfer programs<\/strong> \u2013 either replacing the affiliate or repositioning affiliate tools in higher-traffic content.<\/li>\n<\/ol>\n\n\n\n<p>One simple analysis and two easy changes helped this partner maximize earnings!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Analytics<\/h2>\n\n\n\n<p>Another must-use tool in your Travelpayouts account is <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/22641653439506-Content-analytics\">Content Analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p>You just install a script on your website (details <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/21844864838290-How-to-install-the-Tech-Solutions-script-on-your-website\">here<\/a>), and the tool begins analyzing your pages. As soon as a user interacts by clicking a link, it\u2019ll appear in your Content Analytics report.<\/p>\n\n\n\n<p>(If you\u2019re already using Drive, there\u2019s no need to install the script. Content Analytics is already available in your Travelpayouts account.)\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1d4a8b43ab&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"1470\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1.jpg\" alt=\"\" class=\"wp-image-26956\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1.jpg 1356w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1-277x300.jpg 277w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1-945x1024.jpg 945w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1-768x833.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1-450x488.jpg 450w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/content_analytics_1-416x451.jpg 416w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Note:<\/strong> The Content Analytics section is only visible to partners who have at least one Project with a website.<\/p>\n\n\n\n<p>Content Analytics lets you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track visits and unique visits to each page.<\/li>\n\n\n\n<li>See how many users click on affiliate tools.<\/li>\n\n\n\n<li>Monitor bookings (confirmed and canceled).<\/li>\n\n\n\n<li>Measure visit-to-click and click-to-booking conversion rates.<\/li>\n\n\n\n<li>Estimate revenue and potential earnings.<\/li>\n\n\n\n<li>Analyze the performance of AI tools like Emerald and LinkSwitcher.<\/li>\n<\/ul>\n\n\n\n<p>Why this is a game changer<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify high-performing pages<\/strong>: Discover where your audience engages and books the most.<\/li>\n\n\n\n<li><strong>Optimize weak pages<\/strong>: If a page gets traffic but doesn\u2019t convert, you can tweak content, adjust affiliate tool placements, or test new offers.<\/li>\n\n\n\n<li><strong>Boost revenue<\/strong>: Scale successful strategies by applying them to other pages.<\/li>\n<\/ul>\n\n\n\n<div class=\"d-flex justify-content-center col-12\">                         \n    <a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/app.travelpayouts.com\/statistics\/content_analytics\/\/\">                                \n        Try Content Analytics  \n    <\/a>                        \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SubID tracking<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/203955653-ID-and-SubID-Affiliate-marker-and-additional-marker\">SubID<\/a> is an extra link parameter that lets you track the performance of specific tools, traffic sources, or content types.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1d4a8b48ab&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"772\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid.png\" alt=\"\" class=\"wp-image-26959\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid.png 1628w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-300x142.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-1024x486.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-768x364.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-1536x728.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-1029x488.png 1029w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/02\/subid-416x197.png 416w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&#x1f31f; Real-life case study<\/strong><\/h3>\n\n\n\n<p>A partner placed a search widget in the sidebar menu of their site. To track its performance, they added the SubID <code>widget_sidebar<\/code>.<\/p>\n\n\n\n<p>The results? Zero conversions. Turns out, the issue was banner blindness \u2013 visitors simply don\u2019t notice widgets in sidebars.<\/p>\n\n\n\n<p><strong>Solution:<\/strong> The partner moved the widget into the article body, and soon after, bookings started rolling in. Again, a simple tweak, big results!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experiment with different affiliate programs<\/h2>\n\n\n\n<p>New programs appear in the Travelpayouts catalog all the time, and even familiar ones update their terms. It\u2019s a good idea to go back through the list periodically and experiment with new programs.<\/p>\n\n\n\n<p>Tips for evaluating programs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare cookie lifetimes, commission rates, and conversion rates.<\/li>\n\n\n\n<li>Try several brands within the same niche to see which performs best. For example, link to GetYourGuide and Viator in similar articles, then compare their performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Keep analyzing, keep optimizing<\/h2>\n\n\n\n<p>Regularly checking your stats is the secret to long-term growth. Identify what works, double down on it, and refine what doesn\u2019t.<\/p>\n\n\n\n<p>Here are some next steps:<\/p>\n\n\n\n<p>&#x2705; Install <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/21844864838290-How-to-install-the-Tech-Solutions-script-on-your-website\">Travelpayouts\u2019 Drive<\/a>.\u00a0<\/p>\n\n\n\n<p>&#x2705; Use <a href=\"https:\/\/app.travelpayouts.com\/statistics\/summary\">Performance reports<\/a> to track clicks, bookings, and earnings.&nbsp;<\/p>\n\n\n\n<p>&#x2705; Use <a href=\"https:\/\/support.travelpayouts.com\/hc\/en-us\/articles\/203955653-ID-and-SubID-Affiliate-marker-and-additional-marker\">SubID tracking<\/a> to refine placements and strategies.<\/p>\n\n\n\n<p>&#x2705; Test <strong>new affiliate programs<\/strong> and optimize underperforming pages.<\/p>\n\n\n\n<p>Understanding your stats is the first step to growing your revenue. Sign up for Travelpayouts to access powerful analytics, smart tools, and dozens of travel affiliate programs to scale your earnings.<\/p>\n\n\n\n<div class=\"d-flex justify-content-center col-12\">                         \n    <a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/app.travelpayouts.com\/tp_place=blogpost_how-to-analyze-travelpayouts-statistics\/\">                                \n        Join Travelpayouts\n    <\/a>                        \n<\/div>\n\n\n\n<p>If you have any questions or want to share your own data-driven insights, drop a comment below! I\u2019m always happy to chat and help you make the most of your Travelpayouts partnership.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do those numbers mean, anyway? We\u2019ll tell you how to turn raw data into real income.<\/p>\n","protected":false},"author":4,"featured_media":26957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[610],"tags":[426],"class_list":["post-26953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-101","tag-statistics"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=26953"}],"version-history":[{"count":25,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26953\/revisions"}],"predecessor-version":[{"id":29466,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/26953\/revisions\/29466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/26957"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=26953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=26953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=26953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}