
{"id":27338,"date":"2025-07-07T16:26:46","date_gmt":"2025-07-07T13:26:46","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=27338"},"modified":"2025-07-07T16:27:26","modified_gmt":"2025-07-07T13:27:26","slug":"tbex-quebec","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/tbex-quebec\/","title":{"rendered":"TBEX Qu\u00e9bec report: Crazy parties and SEO secrets"},"content":{"rendered":"\n<p>After four days packed with brilliant sessions, wonderful conversations, and free drinks, TBEX North America has wrapped for another year \u2013 and we\u2019re left with a sweet sadness we can only soothe by remembering Qu\u00e9bec and thinking of all of you!<\/p>\n\n\n\n<p>So join us as we revisit the highlights from this year\u2019s TBEX and the amazing insights we heard while we were there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A partnership made in the heavens &#x2708;&#xfe0f;<\/h2>\n\n\n\n<p>For the second year running, Travelpayouts was the event\u2019s sole Emerald sponsor. It\u2019s a big responsibility, but it\u2019s also something we were looking forward to for months. Here\u2019s what we cooked up this time:<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile tp-no-border\"><div class=\"wp-block-media-text__content\">\n<p>A talk from <a href=\"https:\/\/www.linkedin.com\/in\/sjachille\/?originalSubdomain=it\" target=\"_blank\" rel=\"noopener\">Sante J. Achille<\/a> called \u201cCrack Google&#8217;s Code in 30 Days: How AI Can Transform Your Travel Blog&#8217;s Search Performance.\u201d<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-1024x572.jpg\" alt=\"\" class=\"wp-image-27342 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-1024x572.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-300x167.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-768x429.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-1536x857.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-2048x1143.jpg 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-874x488.jpg 874w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-67-416x232.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile tp-no-border\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-1024x683.jpg\" alt=\"\" class=\"wp-image-27343 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-1024x683.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-300x200.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-768x512.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-1536x1024.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-2048x1365.jpg 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-732x488.jpg 732w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-61-416x277.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A stand where we got to know the beautiful partners we usually work with at a distance. We handed out custom Travelpayouts stickers, which we hope are now adorning laptops and streetlamps around the world!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile tp-no-border\"><div class=\"wp-block-media-text__content\">\n<p>A bar with free non-alcoholic and alcoholic cocktails (and a strict what-happens-at-the-bar-stays-at-the-bar policy \u2013 don\u2019t worry).<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-1024x700.jpg\" alt=\"\" class=\"wp-image-27344 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-1024x700.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-300x205.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-768x525.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-1536x1050.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-2048x1401.jpg 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-714x488.jpg 714w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-26-416x285.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile tp-no-border\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-1024x683.jpg\" alt=\"\" class=\"wp-image-27345 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-1024x683.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-300x200.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-768x512.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-1536x1024.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-2048x1365.jpg 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-732x488.jpg 732w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-16-416x277.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A lounge zone where TBEXers could chill and recharge.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile tp-no-border\"><div class=\"wp-block-media-text__content\">\n<p>A private party at L\u2019Atelier to experience Qu\u00e9bec outside the convention center. It was so much fun that we\u2019re still recovering. (See more pics <a href=\"https:\/\/drive.google.com\/drive\/folders\/1MgoCgBL1WoavtuP57_prZcRC6q_jbUdY\" target=\"_blank\" rel=\"noopener\">here<\/a>!)<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-1024x683.jpg\" alt=\"hannahonhorizon.com, wanderingwagars.com, fromplacetoplace.travel, theplanetd.com\" class=\"wp-image-27346 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-1024x683.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-300x200.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-768x512.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-1536x1024.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-2048x1365.jpg 2048w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-732x488.jpg 732w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2025\/07\/lesfestifs-com-travelpayouts-20250619-72-416x277.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The work it took to organize all this was so worth it. Thanks to TBEX for trusting us and to all the partners who spent time with us!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TIL, TBEX edition<\/h2>\n\n\n\n<p>Of course, these conferences are about becoming better professionals, not just having fun. One of our favorite sessions was <a href=\"https:\/\/www.linkedin.com\/in\/tykilgore\" target=\"_blank\" rel=\"noopener\">Ty Kilgore<\/a>\u2019s \u201cRegaining Traffic from Declining Posts with SEO,\u201d where Ty made the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Good SEO decisions are based on data<\/strong>. You\u2019ve got to do your research and understand what the numbers are saying.<\/li>\n\n\n\n<li><strong>Most people earn from only 1% of their posts<\/strong>. Don\u2019t worry that not every one is a star.<\/li>\n\n\n\n<li>Harsh, but true: <strong>if you want to rank, you have to give readers what they want<\/strong>. They\u2019re looking for things THEY resonate with, not ones you find interesting.<\/li>\n\n\n\n<li>Your content should be authentic, but it also has to be entertaining. That means <strong>good hooks, good writing, good formatting<\/strong>, and everything else you\u2019d want as a reader.<\/li>\n<\/ul>\n\n\n\n<p>Overall, if Google updates were the main topic of discussion last year, this time it was AI (though there was still plenty of talk about Google updates). On this score, Ty made the interesting point that Google tends to introduce big changes, then roll them back partially. We\u2019ll have to wait and see if that\u2019s what happens with AI overviews.<\/p>\n\n\n\n<p>Until then, though (and after, too), keep on keeping on \u2013 just write informative, entertaining posts based on solid SEO research.<\/p>\n\n\n\n<p>Were you at TBEX? We\u2019d love to hear about your favorite moments and biggest takeaways! Feel free to comment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We give Canada an Eh+<\/p>\n","protected":false},"author":85,"featured_media":27340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[5,2],"tags":[26,42,514],"class_list":["post-27338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-about-us","tag-blog","tag-conference","tag-tbex"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/27338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=27338"}],"version-history":[{"count":5,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/27338\/revisions"}],"predecessor-version":[{"id":27351,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/27338\/revisions\/27351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/27340"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=27338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=27338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=27338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}