{"id":28846,"date":"2025-10-15T16:24:51","date_gmt":"2025-10-15T13:24:51","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=28846"},"modified":"2025-10-15T16:30:07","modified_gmt":"2025-10-15T13:30:07","slug":"tbex-wichita","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/tbex-wichita\/","title":{"rendered":"That Google update boosted our traffic!"},"content":{"rendered":"\n

Rome\u2026 Bangkok\u2026 Istanbul\u2026 Wichita?<\/p>\n\n\n\n

Believe it. A couple of weeks ago, we wouldn\u2019t have said Kansas plays a big role in global travel. But after chatting with bloggers, experts, and brands at TBEX Summit America 2025, we\u2019ve gotta admit it: Wichita taught us a LOT about the industry.<\/p>\n\n\n\n

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And a LOT about penguins<\/em><\/figcaption><\/figure>\n\n\n\n

Here are a few of our top takeaways.<\/p>\n\n\n\n

1. SEO\u2019s still a top concern \u2013 but July\u2019s Google update brought some good news<\/h2>\n\n\n\n

After so many months of heartbreak, it was a joy to hear several bloggers saying that the most recent Google update didn\u2019t tank their traffic \u2013 it actually helped. Some saw modest gains, others fully recovered what they\u2019d lost in previous updates, and some are doing better than ever. One blogger even said her traffic doubled after July!<\/strong><\/p>\n\n\n\n

But still, people are stressed about Google. Sessions on traffic were more detailed and technical than at earlier TBEXes, and you\u2019d have thought the devs from NerdPress were the Backstreet Boys circa 1997: everyone swarmed around them, asking for blog optimization tips.<\/p>\n\n\n\n

Want to stay up to date with Google? Our blog\u2019s the place to be. Hot off the press: blogger and SEO coach Isabel Leong\u2019s deep dive<\/a> into Search Generative Experience.<\/p>\n\n\n\n

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Huddling with bloggers<\/em><\/figcaption><\/figure>\n\n\n\n

2. Your Travelpayouts metrics can help you land brand deals<\/h2>\n\n\n\n

Brands emphasized to us that when negotiating with bloggers, they don\u2019t just want to see metrics like traffic and engagement. They want real financial results.<\/p>\n\n\n\n

That\u2019s why including info on your revenue and bookings via Travelpayouts can really strengthen your media kit. Show brands you\u2019re able to drive purchases in your niche, and they\u2019ll be more likely to partner with you.<\/p>\n\n\n\n

It\u2019s easy to grab this data from our Content Analytics tool \u2013 it\u2019s 100% free, like our entire platform.<\/p>\n\n\n\n

\n \n Try Content Analytics\n <\/a> \n<\/div>\n\n\n\n
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3. Targeted diversification + smart AI use \u2192 higher income<\/h2>\n\n\n\n

Sara Heer\u2019s session, \u201cFrom Passion to Profit: Monetizing Your Content in 2025,\u201d was packed with great tips on \u201ccalming the income wave\u201d \u2013 making your revenue steady and reliable.<\/p>\n\n\n\n

Two ways to do so, according to Sara:<\/p>\n\n\n\n