{"id":30103,"date":"2026-06-26T16:49:41","date_gmt":"2026-06-26T13:49:41","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=30103"},"modified":"2026-06-26T16:58:50","modified_gmt":"2026-06-26T13:58:50","slug":"work-with-content-data-like-a-pro","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/work-with-content-data-like-a-pro\/","title":{"rendered":"Work with content data like a pro: tips and ready-to-use prompts"},"content":{"rendered":"\n<p>Travelpayouts reports give you a clear picture of how your blog is doing, with visits, clicks, bookings, and earnings. That\u2019s a good start, but if you\u2019re serious about turning data into revenue, you need to go deeper.<\/p>\n\n\n\n<p>In this post, we&#8217;ll tell you how. You\u2019ll find everything from quick wins in reports you already use to the more advanced techniques our partnerships managers rely on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 1: Zoom in on individual pages<\/h2>\n\n\n\n<p>To really improve your performance, you need to understand how specific pages are doing. Content Analytics makes this easy: it instantly builds you a chart showing data for any page over any time period.<\/p>\n\n\n\n<p>This lets you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep an eye on your evergreen articles.<\/li>\n\n\n\n<li>See how posts perform after updates (rewrites, affiliate tool substitutions, etc.).<\/li>\n<\/ul>\n\n\n\n<p>Just paste the URL of the article you\u2019re interested in into Content Analytics\u2019 <strong>Page URL<\/strong> field:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large tp-no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-1024x539.jpeg\" alt=\"\" class=\"wp-image-30108\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-1024x539.jpeg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-300x158.jpeg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-768x404.jpeg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-1536x808.jpeg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-932x490.jpeg 932w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-1876x986.jpeg 1876w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-928x488.jpeg 928w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9-416x219.jpeg 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-9.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 2: Zoom out and look at all your pages<\/h2>\n\n\n\n<p>It\u2019s also helpful to get a holistic view, to see how all your articles perform over time. For this you\u2019ll have to go beyond the dashboard \u2013 but don\u2019t worry, we\u2019re including a ready-to-use prompt from our partnerships manager Polina.<\/p>\n\n\n\n<p>You\u2019ll end up with a highlight table showing which articles are evergreen, which are rising stars, and which need attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large tp-no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-1024x539.jpeg\" alt=\"\" class=\"wp-image-30106\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-1024x539.jpeg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-300x158.jpeg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-768x404.jpeg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-1536x808.jpeg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-932x490.jpeg 932w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-1876x986.jpeg 1876w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-928x488.jpeg 928w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8-416x219.jpeg 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-8.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Look complicated? Thanks to AI, it\u2019s not. Here\u2019s how to generate a table like this in two minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Export your data<\/h3>\n\n\n\n<p>Go to <strong>Reports<\/strong> \u2192 <strong>Bookings<\/strong>, set the date range to <strong>12 months<\/strong>, and click <strong>Download CSV<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Check everything with AI<\/h3>\n\n\n\n<p>Upload your CSV to any AI model (Polina recommends Claude) and paste the following:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"blockquote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I have a CSV file with booking data. Columns: booked_at (datetime, YYYY-MM-DD HH:MM:SS), page_url, action_state (processing \/ paid \/ cancelled), total_profit (float), bookings_pending_profit (float). Please do the following:<br>1. Filter out cancelled bookings (action_state != &#8216;cancelled&#8217;)<br>2. Calculate revenue = total_profit + bookings_pending_profit<br>3. Extract month from booked_at in YYYY-MM format<br>4. Build a pivot table: rows = page_url (short slug only, without domain), columns = month (sorted chronologically), values = sum of revenue, empty cells = 0<br>5. Add a Total column (sum of revenue across all months per URL)<br>6. Round all values to 2 decimal places<br>7. Sort by Total descending<br>8. Visualize as a highlight table: color each cell with a blue gradient \u2013 the darker\/more saturated the blue, the higher the value. Use per-column normalization (each month column scaled independently) so contrast is visible even in low-revenue months. The Total column uses its own scale. Empty cells (0) show \u201c\u2014\u201d with no fill. Display short URL slugs (no domain). Use \u20ac as currency symbol. Bold the Total column values.<br>9. Identify evergreen articles (stable revenue year-round), rising stars (growing month over month), and articles that need attention (revenue dropping or inconsistent).<\/p>\n<\/blockquote>\n<\/div>\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center tp-no-border\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2.jpg\" alt=\"\" class=\"wp-image-30112 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2.jpg 512w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2-300x300.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2-150x150.jpg 150w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2-488x488.jpg 488w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image6-2-416x416.jpg 416w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Polina here! I\u2019m a partnerships manager at Travelpayouts, which means I help our partners set up their blogs for monetization success &#x263a;&#xfe0f;<br><br>Once you\u2019ve got your table, here\u2019s what to do with it.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Look at the first column, <strong>Page URL<\/strong>. You\u2019ll see that some pages have been categorized as \u201cevergreen,\u201d \u201crising,\u201d or \u201c(needs) attention.\u201d<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Evergreen articles<\/strong> are your most reliable ones. They have stable revenue year-round.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add links to them to pass traffic to newer or underperforming articles.<\/li>\n\n\n\n<li>Keep them fresh with light quarterly updates: current prices, seasonal tips, possibly new links. Don\u2019t rewrite them from scratch.<\/li>\n\n\n\n<li>Periodically audit your affiliate placements: test new offers, update outdated links, and experiment with CTA positions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Rising stars<\/strong> are gaining revenue from month to month. They probably haven\u2019t peaked yet, so act before they do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add affiliate depth ASAP: comparison widgets, booking CTAs, and product links.<\/li>\n\n\n\n<li>If an article is taking off, think about what makes it work (the topic, the format, the offers?) and write more content in the same vein.<\/li>\n<\/ul>\n\n\n\n<p><strong>Articles that need attention<\/strong> require a quick diagnosis first. Is the page still ranking but not converting, or has it lost its rankings entirely?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If it\u2019s still ranking, start with monetization. Broken or missing affiliate links are the most common reason revenue drops. Replace outdated offers with your current top-sellers for those destinations.<\/li>\n\n\n\n<li>If it\u2019s not ranking, you may be competing in a too-crowded niche, or your SEO may be off. Review your keywords and E-E-A-T signals and see if the post has weaknesses.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&#x2139;&#xfe0f; A general tip: in cases like this, if you don\u2019t have a ready-made prompt, you don\u2019t even need to write one! Just describe what you need to AI and ask for a prompt.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 3: Dig into specific bookings<\/h2>\n\n\n\n<p>Your Bookings report is a powerful starting point. Among other things, it can tell you which affiliate programs bring you the most orders and earnings.<\/p>\n\n\n\n<p>But sometimes, you may want to find out more about specific sales. To do so, just hover over any row in the report, find the <strong>Description<\/strong> field, and click <strong>View details<\/strong>. You&#8217;ll get a full booking card showing details like customer country, device, referrer page, and earnings history.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large tp-no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-1024x539.jpeg\" alt=\"\" class=\"wp-image-30119\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-1024x539.jpeg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-300x158.jpeg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-768x404.jpeg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-1536x808.jpeg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-932x490.jpeg 932w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-1876x986.jpeg 1876w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-928x488.jpeg 928w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11-416x219.jpeg 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-11.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 4: Find your top-earning offers<\/h2>\n\n\n\n<p>Your Bookings report shows your totals per program, but if you go one level deeper, you can find out which offers are actually driving revenue.<\/p>\n\n\n\n<p>Again, this is a task for AI, and our partnerships manager Alexandra has a readymade prompt for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Download your data<\/h3>\n\n\n\n<p>Go to your Bookings report, select the desired period, filter by one program (your top-earning brand is the best place to start), and download the file as a CSV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Prep your data in Google Sheets<\/h3>\n\n\n\n<p>Upload your CSV to Google Sheets. Add a &#8220;Total commission&#8221; column with <code>=total_profit + bookings_pending_profit<\/code>, and filter out bookings with status \u201ccancelled\u201d in the <code>action_state<\/code> column.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Let AI do the work<\/h3>\n\n\n\n<p><strong>Method 1<\/strong>: In Google Sheets, click the Gemini button, select <strong>Analyze Data<\/strong>, and paste a prompt like this:<\/p>\n\n\n<div class=\"blockquote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Show me the top 5 products by total commission and top 5 by number of bookings.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>You&#8217;ll get a ranked breakdown in seconds, no formulas needed.<\/p>\n\n\n\n<p><strong>Method 2<\/strong>: You can also upload your CSV to ChatGPT or Claude and ask the same thing.<\/p>\n\n\n<div class=\"blockquote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I have a CSV with affiliate booking data. Please analyze it and show me:<br>1. Top 15 products by number of bookings \u2014 table with: product name, number of bookings<br>2. Top 15 products by total commission \u2014 bar chart with: product name, total commission<br>Notes:<br> &#8211; Extract product name from the description column \u2014 take everything before &#8220;. Customer from&#8221;<br> &#8211; Total commission = total_profit + bookings_pending_profit<br> &#8211; Exclude cancelled bookings (action_state = &#8220;cancelled&#8221;)<\/p>\n<\/blockquote>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large tp-no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-1024x539.jpeg\" alt=\"\" class=\"wp-image-30105\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-1024x539.jpeg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-300x158.jpeg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-768x404.jpeg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-1536x808.jpeg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-932x490.jpeg 932w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-1876x986.jpeg 1876w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-928x488.jpeg 928w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7-416x219.jpeg 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image-7.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center tp-no-border\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3.jpg\" alt=\"\" class=\"wp-image-30122 size-full\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3.jpg 512w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3-300x300.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3-150x150.jpg 150w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3-488x488.jpg 488w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/06\/image3-416x416.jpg 416w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Hello! I\u2019m Alexandra, and I love using data to help travel creators earn more.&nbsp;Now that you know which products your readers book, here\u2019s what you can do with that info.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scale your top performers.<\/strong> Place them on more pages, highlight them as &#8220;my readers&#8217; top pick,&#8221; or make them more prominent within existing articles to drive more clicks.<\/li>\n\n\n\n<li><strong>Cut what doesn&#8217;t convert.<\/strong> Remove or deprioritize offers that consistently underperform. Focus your placements on what sells.<\/li>\n\n\n\n<li><strong>Use this data in brand conversations.<\/strong> If a specific hotel or tour is selling well, you have numbers to back up a conversation about paid placements or sponsored opportunities.<\/li>\n\n\n\n<li><strong>Let the data inspire new content. <\/strong>Boat tours converting well? Write a dedicated piece about them. Your booking data is one of the best content briefs you have.<\/li>\n<\/ul>\n\n\n\n<p>Your blog analytics can tell you so much \u2013 all it takes is a few minutes of your time. And now that you have some data-informed next steps, get to them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travelpayouts partnerships managers share easy ways to get advanced insights.<\/p>\n","protected":false},"author":85,"featured_media":30107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7,619,616,611],"tags":[560,720],"class_list":["post-30103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","category-ai-tools","category-content","category-how-it-works","tag-ai","tag-content-data"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=30103"}],"version-history":[{"count":12,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30103\/revisions"}],"predecessor-version":[{"id":30136,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30103\/revisions\/30136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/30107"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=30103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=30103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=30103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}