{"id":3020,"date":"2022-12-03T23:43:00","date_gmt":"2022-12-03T20:43:00","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=3020"},"modified":"2025-09-24T17:44:02","modified_gmt":"2025-09-24T14:44:02","slug":"best-ppc-mobile-traffic-to-buy-top-10-networks","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/best-ppc-mobile-traffic-to-buy-top-10-networks\/","title":{"rendered":"Best PPC Networks for 2025 Where to Buy Mobile Traffic"},"content":{"rendered":"\n

How to Use PPC Networks to Gain Mobile Traffic<\/h2>\n\n\n\n

PPC is an advertising model where the business pays a fee every time a user clicks on his ad. The advertiser should bid on ad placement to see his ad on the top of the SERP and to make it visible when somebody enters the relevant keyword. The fee per click is variable and depends on the business niche. Everybody has a chance to lower the price creating high-quality ads and making the right settings for his campaign. All settings and financial transactions proceed inside the personal account created on a certain platform (Google Ads, for example).<\/p>\n\n\n\n

To make the campaign work and get the best PPC traffic, creating goals is required. You should target a certain audience, identify the outcome you are expecting and specify a budget plan. To track URLs and analyze other metrics is also necessary to improve the campaign and to reveal the relevant or invalid keywords.<\/p>\n\n\n\n

The visitors that come from mobile devices are similar to other users. They only browse differently \u2013 and that\u2019s all. That\u2019s why the traditional technique of using networks for PPC advertising is still an appropriate way to get high-quality targeted traffic.<\/p>\n\n\n\n

PPC traffic arbitrage is valid for mobiles as well. You can choose a network to buy a relevant audience and to sell it with significant revenues. Publishers prefer traffic arbitrage due to the low investments required and its evergreen type.<\/p>\n\n\n\n

Mobile Ad Formats<\/h2>\n\n\n\n

As we\u2019ve already mentioned, the quality and standard of the ad are crucial. Mobile traffic is of great significance for both brands and individuals, which is why everybody is looking for the best mobile ad format. However, such ads are not versatile, but rather distinctively appropriate for only one or several niches. Let\u2019s see some formats that could be very helpful for attracting visitors, however, attracting an audience can be done for free, there are some free traffic sources<\/a> as well.<\/p>\n\n\n\n

1. Interstitial Ads <\/h3>\n\n\n
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\"Interstitial\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n

They usually cover the entire screen of your mobile device having a size of 320×480, 300×400 or 300×250 pixels. Most platforms provide the responsive interstitial ads that suit any screen size.<\/p>\n\n\n\n

The interstitial ad<\/a> appears when the user opens the page, browses between the pages or apps. The ad\u2019s dimensions allow for demonstrating the engaging images, interactive content, call-to-actions. One of its most popular placements is inside the games between their levels. Interstitials demand professional design and lots of creativity. Its CTR might be not very accurate, because of the complicated closure.<\/p>\n\n\n\n

2. Video Ads <\/h3>\n\n\n
\n
\"Video\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n

The expanse of video mobile ads is overwhelming and the trend continues to grow. The average length of a video is up 15\u201330 seconds. If it is longer, the users won\u2019t watch it up to the end. Besides, the placement should be organic and natural to engage the user, but not force him to close the app. Video Ads make the target audience focus on the ad and they are the best format for brands that can spend a solid budget to produce videos.<\/p>\n\n\n\n

3. Expandable Ads <\/h3>\n\n\n
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\"Expandable\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n

It is a mix of interstitials and banners, and it has a typical size of 320\u00d750 pixels that increases up to 320\u00d7480 pixels following a tap. The users are usually more sympathetic to them than to the redirections when the advertisers try to lead them to their websites. There is the option to close the ad in it but the users often miss that reduces the really targeted traffic.<\/p>\n\n\n\n

4. Standard Banner Ads <\/h3>\n\n\n
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\"Expandable\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n

The ads are created with the horizontal shape and have the size of 320 x 50 or 300\u00d750 pixels, and are accessible on all screens because they are often are responsive. The banner can be static or animated and they are affordable and easy to deploy. Despite their popularity, they provoke plenty of non-relevant clicks that lead to a well-known \u201cbanner blindness\u201d when people automatically miss the banners they could have been interested in.<\/p>\n\n\n\n

5. Native Ads <\/h3>\n\n\n
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\"Native\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n

The ad is a part of content and doesn\u2019t capture the whole screen, but lets the user browse the content and see the ad simultaneously. That\u2019s why native ads are not intrusive \u2013 they relate to the article or other content and looks like its component. This unique feature increases CTR and reduces bounce rate. However, this flexible format demands lots of hard work to adapt the ads to a plethora of variants.<\/p>\n\n\n\n

There are many other types of mobile ads like, for example, rewarded video ads when people get rewarded for watching the ad that increases the developer\u2019s revenue. Rich media ads include lots of creativity and do their job when the developer wants to stand out from competitors. Specific ads for a certain social media also exist \u2013 promoted accounts and promoted trends in Twitter, for example.<\/p>\n\n\n\n

Mobile Advertising Networks \u2013 The Top 10 List of Mobile Traffic to Buy<\/h2>\n\n\n\n

Mobile advertising is divided into two categories \u2013 Supply and Demand. The first part includes publishers and online software solutions for them to run advertising inventory. The second one is a unified interface to place ads in a publisher\u2019s inventory. Mobile PPC networks are developed as mediators between Supply and Demand. Today, let\u2019s see the top networks that handle the market.<\/p>\n\n\n\n

Google Ads<\/h3>\n\n\n\n
\"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Google Ads homepage<\/figcaption><\/figure>\n\n\n\n

This network<\/a> is the clear leader due to the high ROI of its advertisers. Moreover, the newest changes allow implementing a comprehensive mobile PPC campaign to businesses of all sizes.<\/p>\n\n\n\n

Mobile ads can appear on both tablets and phones. They can include text, images and be built with Google Web Designer. Inside the app, the appearance of text and image ads is possible including video app promotion ads and responsive display ads. Note that the call-only ad is not going to display on the tablet that can\u2019t call.<\/p>\n\n\n\n

Google AdWords has some requirements as for the image dimensions \u2013 the appropriate sizes for smartphones and tablets are 320\u00d750, 300\u00d7250, 336\u00d7280 and 300\u00d7250, 728\u00d790, 468\u00d760, 336\u00d7280 respectively. The average cost per click is from $1 to $2. However, it could be a few cents in case of high conversion or reach even $50 if the niche is very competitive.<\/p>\n\n\n\n

PROS<\/td>CONS<\/td><\/tr>
Set up a single campaign to attract users with any type of mobile device.<\/td>Professional assistance to create an effective campaign is desirable.<\/td><\/tr>
Target clients through their location, search queries or time of visit.<\/td>Requires a solid budget.<\/td><\/tr>
Checking mobile traffic volume is possible.<\/td>A lot of restrictions and unclear rules.<\/td><\/tr>
Top-notch quality of traffic.<\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Admob<\/h3>\n\n\n\n
\"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Google AdMob homepage<\/figcaption><\/figure>\n\n\n\n

AdMob by Google<\/a> is a real \u201cdinosaur\u201d and one of the best mobile advertising networks to buy mobile traffic for monetizing apps. It belongs to Google and offers ads from more than a million advertisers. If you are a developer, just register for a free account and implement SDK into the app. Both CPC and CPM advertising are available.<\/p>\n\n\n\n

AdMob connects advertisers with publishers via its mobile marketplace. The advertisers should make and run targeted ads. The publishers generate higher profits from their advertising revenue, and they can monetize their apps by running a set of ads after they\u2019ve downloaded the SDK.<\/p>\n\n\n\n

The network supports native ads, interstitials, banner and video ads and lets you increase your revenue with user insights.<\/p>\n\n\n\n

The average cost per click is from three to 20 cents. The rates for CPM are $0.5-$2.00 per a thousand impressions for banner ads and $1-$3 for interstitials. 60% of the generated revenue is shared with the publishers and the remaining 40% is retained by the network.<\/p>\n\n\n\n

PROS<\/td>CONS<\/td><\/tr>
Displays ads that are relevant to your audiences with broad targeting.<\/td>Not enough simultaneous connections in the free version.<\/td><\/tr>
Tips and best practices to expand your business.<\/td>RPM, CPM is low ,but could be increased by money.<\/td><\/tr>
Tools to learn how to configure and manage your account in the best way.<\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Facebook Ads<\/h3>\n\n\n\n
\"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Facebook Ads homepage<\/figcaption><\/figure>\n\n\n\n

The advanced PPC traffic arbitrage can hardly exist without Facebook Ads<\/a>. It is remarkable for its numerous targeting options and accurate targeting settings (demographics, interest, behavior, etc.). Learn more in Ivan\u2019s speech from a seminar on TPAS<\/a>.<\/p>\n\n\n\n

This network supports video ads and images with the recommended resolution 1,080 x 1,080 pixels. Besides, you can place interactive images (panoramas or 360 photos), customized catalogs (collections), lead generation ads, carousels and slideshows, event responses and others.<\/p>\n\n\n\n

It requires a minimum spend of $1-$5 and its minimum CPC is $0.01.<\/p>\n\n\n\n

PROS<\/td>CONS<\/td><\/tr>
Has a global audience, you can reach almost everyone.<\/td>More cost-effective when it comes to cost-per-action.<\/td><\/tr>
Clear and detailed interface.<\/td>Facebook Ads sometimes display fake results and not clear statistics.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Bing Ads<\/h3>\n\n\n\n
\"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Microsoft Advertising homepage<\/figcaption><\/figure>\n\n\n\n

Bing Ads (a Microsoft product)<\/a> is one from the top PPC traffic sources<\/a>, because it is helpful to direct traffic to your website or LP and thus raise money. Most high-quality traffic comes from USA, Canada, Great Britain and Australia. Its partners are Apple, Amazon and Yahoo. The network is extremely valuable for Apple apps because 70% of Bing Ads queries come from iOS platforms.<\/p>\n\n\n\n

The ad formats available are:<\/p>\n\n\n\n