{"id":30438,"date":"2026-08-26T11:39:57","date_gmt":"2026-08-26T08:39:57","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=30438"},"modified":"2026-08-27T12:11:53","modified_gmt":"2026-08-27T09:11:53","slug":"multilingual-travel-blog-success-story","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/multilingual-travel-blog-success-story\/","title":{"rendered":"One site, 11 languages: the China blog for everyone"},"content":{"rendered":"\n

Daisy and Marco met at work in Beijing. Both loved traveling, and both had studied abroad, in Paris and San Francisco.<\/p>\n\n\n\n

After the pandemic, friends they\u2019d made overseas started coming to China to visit \u2013 and asking a lot of questions. \u201cHow much is the train?\u201d \u201cDo they take Mastercard?\u201d \u201cIs there gluten in that?\u201d<\/p>\n\n\n\n

Answering those questions, Daisy and Marco kept noticing the same problem. A lot of the English-language information out there about traveling in China was outdated, or scattered across a dozen different sites.<\/p>\n\n\n

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We thought: there must be more people looking for this information. Why not build the kind of China travel site we would actually send to a friend \u2013 with current, first-hand, local tips, instead of stale advice?<\/p>\n<\/blockquote>\n<\/div>\n\n\n

And so Wander in China<\/a> was born.<\/p>\n\n\n\n

How to build an audience with noodles<\/h2>\n\n\n\n

At first, Marco and Daisy expected articles on classic attractions to get the most attention: Beijing\u2019s Forbidden City, the Bund in Shanghai. Instead, people wanted to read about\u2026 noodles?<\/p>\n\n\n\n

It\u2019s true. A post on xie huang mian (crab roe noodles) was one of Wander in China\u2019s first hits, and it nudged the pair to start writing more about food.  <\/p>\n\n\n\n

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Daisy and Marco also learned to listen to travelers when planning new posts. For instance, a question on Reddit inspired them to write about trains from Fenghuang to Chongqing. It didn\u2019t seem like a sexy topic, but it was exactly what readers needed.<\/p>\n\n\n

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Those kinds of articles taught us to pay much more attention to what travelers are actually asking, rather than what we assume they want to read. Over time, we realized that some of the most useful topics were very basic: payments, maps, ride-hailing, trains, hotels, and how to put the whole trip together.<\/p>\n<\/blockquote>\n<\/div>\n\n\n

This approach paid off. Within about three months, Wander in China had reliable traffic, and the pair started experimenting with affiliate marketing.<\/p>\n\n\n\n

Monetizing the site (no noodles this time)<\/h2>\n\n\n\n

To get started, Marco and Daisy added a few widgets by hand. A couple of weeks later, they had their first booking: a Yu Garden entrance ticket for $5. It wasn\u2019t quit-your-job money, but it was still exciting \u2013 this really could work.<\/p>\n\n\n\n

But there was an issue. Wander in China\u2019s audience was diverse, with families, couples, and solo travelers from many different countries. It\u2019s nearly impossible for the same link to appeal to such a variety of readers. And Daisy and Marco didn\u2019t have time to hand-pick offers for 11 different locales.<\/p>\n\n\n\n

Then they learned about a possible solution: the free tool Drive<\/a>. They were told that it automatically monetizes articles with deals relevant to the reader\u2019s profile, as well as\u00a0 surrounding text.<\/p>\n\n\n\n

They had just one worry, and a reasonable one. Would it work as advertised?<\/p>\n\n\n

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At first, we hesitated to use Drive, because we had never used anything like it before and weren\u2019t sure what it would actually do.<\/p>\n<\/blockquote>\n<\/div>\n\n\n

Eventually, in November 2025, they decided to give it a go. Here\u2019s what happened to their earnings through Travelpayouts:<\/p>\n\n\n\n