{"id":30751,"date":"2026-10-31T22:00:46","date_gmt":"2026-10-31T19:00:46","guid":{"rendered":"https:\/\/www.travelpayouts.com\/blog\/?p=30751"},"modified":"2026-10-31T22:00:48","modified_gmt":"2026-10-31T19:00:48","slug":"the-triptripgo-case","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/the-triptripgo-case\/","title":{"rendered":"An eSIM brand, an app, and a growing affiliate revenue: the TripTripGo case"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine earning affiliate commissions without having to post a single sunset photo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll talk about <a href=\"https:\/\/www.triptripgo.travel\/en-US\/\" data-type=\"link\" data-id=\"https:\/\/www.triptripgo.travel\/en-US\/\" target=\"_blank\" rel=\"noopener\">TripTripGo<\/a>, a Hong Kong travel site that does things differently. With branded eSIMs as its core product, TripTripGo has expanded into a number of other areas, from affiliate-based hotel and tour sales to broadband connectivity for Hong Kong residents. There\u2019s even a <a href=\"https:\/\/apps.apple.com\/us\/app\/trip-trip-go-esim-data-plans\/id6593680387\" target=\"_blank\" rel=\"noopener\">TripTripGo app<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result isn\u2019t a traditional blog, but it\u2019s more than just an e-commerce site. And with monthly affiliate revenue coming up on five figures, business is good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on for TripTripGo\u2019s story, their experience earning with Travelpayouts, and the hard-earned lessons they wanted to share with fellow partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Starting where every trip starts: connectivity&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Edward launched TripTripGo in 2024, inspired by one simple observation:<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>We realized that planning a trip was fragmented. Travelers buy data from one provider, compare hotels on another platform, and book experiences somewhere else. We saw an opportunity to bring these needs closer together.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An ambitious goal, but where to begin? The team settled on eSIMs \u2013 all-digital phone plans, without a physical card \u2013 since connectivity is something travelers need almost immediately upon arrival. From there, the site could start helping with more of the journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building an eSIM from scratch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TripTripGo started out selling third-party phone plans, but eventually, the team took the big step of building their own eSIM offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you think just running a travel site involves plenty of headaches, here\u2019s a taste of what it takes to build an eSIM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building relationships with providers<\/li>\n\n\n\n<li>Researching network coverage<\/li>\n\n\n\n<li>Managing pricing, provisioning, and activation<\/li>\n\n\n\n<li>Handling payments<\/li>\n\n\n\n<li>Offering customer support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The process is complex \u2013 and as Edward puts it, \u201cThe hard part is keeping that complexity away from the traveler.\u201d Still, all that work was worth it.<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>We wanted a direct relationship with travelers and greater control over the customer experience. If we only promoted other providers, we would have less influence over how plans are presented, priced, supported, and improved.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-1024x632.png\" alt=\"\" class=\"wp-image-30826\" style=\"aspect-ratio:1.6226415094339623;width:602px;height:auto\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-1024x632.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-300x185.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-768x474.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-791x488.png 791w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19-416x257.png 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-19.png 1227w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Buying a TripTripGo eSIM for South Korea<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Small team, big reach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Little by little, TripTripGo managed the transition from being a marketplace to actually providing a service.<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>Our approach was to improve the experience step by step, listen closely to customer issues, and make the buying and installation instructions as clear as possible.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today, monthly traffic is at about 300,000, up from 10,000 two years ago, and app installs are above 10,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TripTripGo\u2019s main language is Traditional Chinese, since its core audience has a strong connection to Hong Kong. For these travelers, trips within APAC (Japan, South Korea, Taiwan, mainland China, and Thailand) are most popular. The site also supports Simplified Chinese for other Chinese speakers and English for the broader market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As TripTripGo has grown, the team has expanded to four, with responsibilities split roughly into<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product and engineering,<\/li>\n\n\n\n<li>content and SEO,<\/li>\n\n\n\n<li>marketing, and<\/li>\n\n\n\n<li>customer support and partnerships.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But there\u2019s plenty of overlap, and since the team is small, one piece of feedback can lead to improvements in multiple areas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More products to sell\u2026&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond eSIMs, users can also browse hotels and activities and book them via partner brands. Data from eSIMs helps guide the team as they decide which affiliate offers to add.<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>We look at questions customers ask, destinations where eSIM demand is increasing, seasonal patterns we see in our traffic, partner inventory, and potential search opportunities. If customers are buying more eSIMs for a destination, that may signal a need for better hotel and activity guides there, too.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This focus on quality over quantity also applies inside the guides. As Edward says, \u201cThe aim is a useful shortlist, not an endless inventory dump.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20-1024x367.png\" alt=\"\" class=\"wp-image-30829\" style=\"aspect-ratio:2.787037037037037;width:602px;height:auto\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20-1024x367.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20-300x107.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20-768x275.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20-416x149.png 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2026\/10\/image-20.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">TripTripGo\u2019s activity offerings for Tokyo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Still, eSIMs remain central to the business model, since they carry the TripTripGo brand name and the team can improve them directly. Hotel and activity pages bring in affiliate revenue, but they also help travelers discover the site earlier, before they\u2019re ready to buy data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2026 more partners to manage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TripTripGo began experimenting with affiliate monetization soon after launching, but as the site grew, the volume of work turned into a real burden.<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>For a relatively small team, partner onboarding, links, attribution, and reporting create substantial overhead when managed separately.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, looking for a way to streamline, the company joined Travelpayouts in 2026.<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>We were looking for a practical way to monetize more parts of the travel journey without building a separate commercial integration and reporting process for every partner. The attraction was access to multiple travel brands and monetization options through one platform. Plus, Travelpayouts lets us test which travel products and brands fit our audience, and the data-rich reporting and API access give us more visibility and flexibility.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The first bookings came within a month, and soon it became clear that the team had found a repeatable revenue stream. They were able to connect specific traffic and placements to purchases, then use that info to improve the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, since March 2026, TripTripGo\u2019s average Travelpayouts revenue (confirmed and pending) is approaching five figures. About three-quarters of that comes from the free monetization system Drive.<\/p>\n\n\n\n<div class=\"d-flex justify-content-center col-12\"><a class=\"tpe-btn tpe-btn-article\" href=\"https:\/\/app.travelpayouts.com\/tools\/drive\/?tp_place=blogpost_the-triptripgo-case\" target=\"_blank\" rel=\"noopener\">Learn more about Drive<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Plans for the next years<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If all goes to plan, over the next couple of years, TripTripGo will add content and test new partner brands. But more than that, the team wants to go deep: fine-tuning their eSIMs, driving app downloads, and improving the structured-data systems their site relies on.&nbsp;<\/p>\n\n\n<div class=\"quote-block --blue\">\n  \n  <span class=\"quote-block__icon\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"quote-block__text\"><p>The focus is on creating a coherent service, rather than adding features just to make the website look bigger.<\/p>\n<\/div>\n\n  \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As always, the focus will remain on solving real problems and putting quality before quantity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TripTripGo proves that affiliate revenue has a place in sites beyond the traditional travel blog. If you have the energy and vision for it, you can even build a product that travelers love. So get inspired and go for it \u2013 maybe we\u2019ll be telling your story next!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Build, measure, localize \u2013 tips from TripTripGo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We asked Edward and the team behind this impressive project what advice they had for fellow partners. Here\u2019s what they said:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Solve one real traveler problem rather than chase traffic.<\/strong> Build a product people would use even without affiliate links.<br><\/li>\n\n\n\n<li><strong>Measure outcomes.<\/strong> This is one thing we wished we\u2019d started doing earlier. In a growing product, it\u2019s easy to concentrate on publishing more pages and launching features, but understanding where users arrive, what they need, what they click, and which transactions actually convert is crucial. Measure conversions and repeat use, not just visitors.<br><\/li>\n\n\n\n<li><strong>Especially for bloggers working in APAC: localize for each market\u2019s language, currency, platforms, and expectations<\/strong>. And really localize, don\u2019t just translate. Traditional Chinese users in Hong Kong may phrase the same question differently from Simplified Chinese readers, while English visitors often come from a much broader mix of markets.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Not all who wander are lost\u2026 and not every big affiliate earner has a traditional blog.<\/p>\n","protected":false},"author":85,"featured_media":30802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[527],"tags":[596,48],"class_list":["post-30751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-esim","tag-monetization"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=30751"}],"version-history":[{"count":4,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30751\/revisions"}],"predecessor-version":[{"id":30830,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/30751\/revisions\/30830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/30802"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=30751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=30751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=30751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}