{"id":3518,"date":"2020-02-25T14:34:00","date_gmt":"2020-02-25T11:34:00","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=3518"},"modified":"2023-02-13T17:43:12","modified_gmt":"2023-02-13T14:43:12","slug":"how-to-choose-a-tracker-for-traffic-arbitrage","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-choose-a-tracker-for-traffic-arbitrage\/","title":{"rendered":"How to Choose a Tracker for Traffic Arbitrage"},"content":{"rendered":"

Why Should You Have a Traffic Arbitrage Tracker?<\/span><\/h2>\nWith the help of a CPA tracker, you\u2019ll be able to measure the efficiency of your advertising campaigns, run A\/B tests<\/a>, sort traffic and switch between advertisers, landing pages and offers without changing the link in the advertising campaign.\n

What Is the Difference Between a Tracker and Tds?<\/h3>\nSometimes, you will stumble upon the acronym TDS, which stands for Traffic Distribution System. It is a system for traffic distribution and analysis. It is only a part of any tracker\u2019s functionality, with many more options available.\n

What Is the Purpose of a Tracker?<\/h3>\n
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  1. Analysis of link efficiency<\/strong>\nWe have already highlighted the importance of finding a working link in one of our previous articles. You can do it by using a tracker to analyze the data. Also, you\u2019ll be able to compare the performance of different resources, creative content and even the conversion of the same offer in different affiliate networks. It is highly convenient to have all the analytics in a single interface. This way, you won\u2019t need to switch between multiple browser tabs and put all the data together into one table for further comparison.<\/li>\n \t
  2. Reap the benefits of traffic<\/strong>\nWith the help of a tracker, you\u2019ll be able to sort traffic and direct it to different offers to get the best conversion. For example, you are launching an advertising campaign for an application for iOS or Android, and then you\u2019re driving the traffic to the app\u2019s page in App Store or Google Play. You can also sort traffic according to its geolocation, language, operators, source and more. Some advertisers pay more for the traffic from a particular country.<\/li>\n \t
  3. Redirect the traffic with a couple of clicks<\/strong>\nYou won\u2019t need to stop your advertising campaign and change the link to redirect the traffic to another offer or switch to another affiliate network. You will be able to do it within a couple of minutes in your tracker\u2019s interface.<\/li>\n \t
  4. Automatically switch to another network if the lead limit has been reached<\/strong>\nA tracker allows you to choose a limit for every lead for your offer within the network. When the limit is reached, the tracker will redirect the traffic to the same offer in another network.<\/li>\n \t
  5. Run A\/B split test<\/strong>\nA tracker helps to divide the traffic among multiple landing pages, offers and direct addresses.<\/li>\n<\/ol>\n

    7 Most Popular Trackers for Traffic Arbitrage<\/h2>\nWe picked up the trackers with the best reviews, so you can take a look at their advantages and disadvantages.\n\nThere are two types of trackers:\n