
{"id":4206,"date":"2019-09-11T22:43:59","date_gmt":"2019-09-11T15:43:59","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/en\/?p=4206"},"modified":"2021-10-02T20:51:00","modified_gmt":"2021-10-02T17:51:00","slug":"backlinks-for-blog-promotion","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/backlinks-for-blog-promotion\/","title":{"rendered":"How Many Backlinks Do I Need to Rank"},"content":{"rendered":"<h2>Why Backlinks Are Important for Ranking<\/h2>\nBefore we get started, let\u2019s determine what a backlink is. Basically, it is a link to a blog placed on an external source. Backlinks are crucial for making a good SEO campaign because they indicate how popular the website they direct traffic to is. Also, Google search backlinks are the only thing that can introduce a new blog to the world. How else can people find it among thousands of websites on the internet?\n\nTherefore, search engines prefer to show websites that have a larger number of backlinks, because it shows their credibility. However, bloggers make a common mistake by thinking that the more backlinks a website has, the higher it is ranked. Search engines don\u2019t just check website backlinks and add them up. There is a complex algorithm which selects only the most valuable backlinks. In the next paragraph, we\u2019ll see what factors influence the credibility of backlinks, and what number you should strive towards.\n<h2>How Many Backlinks Do I Need<\/h2>\nBasically, the more backlinks you have, the better the SEO of your website is. However, it concerns only high-quality backlinks. The exact number of backlinks depends on the size of the company and the level of competition. For low competition keywords, a few backlinks will be enough, while a very popular topic will need to build a much bigger network.\n\nTalking numbers, forty to sixty backlinks will be good to start an SEO campaign for a small enterprise. However, it doesn\u2019t mean that placing this number of backlinks is all. It is important to keep getting the word out to not let competitors take over.\n\nTo answer the question, \u201cHow many backlinks does my website have?\u201d, use software like <a href=\"https:\/\/ahrefs.com\/backlink-checker\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>, <a href=\"https:\/\/smallseotools.com\/backlink-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backlink Checker<\/a>, or others:\n\n<div class=\"wp-block-image alignleft size-full wp-image-4445\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1977fdadeb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks.jpg\" alt=\"Ahrefs\" class=\"alignleft size-full wp-image-4445\" width=\"1549\" height=\"969\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks.jpg 1549w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks-1536x961.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks-300x188.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks-768x480.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefslinks-1024x641.jpg 1024w\" sizes=\"auto, (max-width: 1549px) 100vw, 1549px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\nNow, let\u2019s see what criteria determine how many backlinks a website should have.\n<h3>Competition<\/h3>\nOne of the backlinks ranking factors is the level of competition for particular keywords on the market. If they have low competition, there is no need for many backlinks, but in the case of high competition, the more backlinks one has, the higher their blog is among the search engine results. To check the level of competition, type the keywords in Google and take the first ten results. Check the number of links pointing to every page with a backlink counter software (except for the pages with the highest and the lowest number), add up the results and divide them by eight. This outcome is the average number of backlinks you need to have to enter the top 10 search results for your keywords. At least, it is one of the ways.\n<h3>Quality<\/h3>\nAnother important thing is the quality of backlinks. Frequently, bloggers consider only their number and forget about the value, which results in useless activities. Always remember that the aim is to create the right balance between the number of backlinks and their quality. Search engines analyze the quality of the content on the website and then evaluate the link. One quality backlink for ranking is better than dozens of links with a lower quality. To make them valuable, consider the following aspects:\n<ul>\n \t<li>Links should come from a reliable and relevant source, which contains a lot of useful resources and information so that these links can look solid and not paid for.<\/li>\n \t<li>The content of backlinks referring domains should be related to the blog thematics.<\/li>\n \t<li>A web page matters as well, it should have PageRank and a few other backlinks.<\/li>\n \t<li>The link should send you traffic.<\/li>\n \t<li>Linking cannot be reciprocal: there shouldn\u2019t be any backlink to the first source on the website. If you place backlinks from one of your websites to another, be aware that Google checks IP addresses, and it can\u2019t be the same address for both websites in this case.<\/li>\n \t<li>It can be a link to your other backlinks.<\/li>\n<\/ul>\nSo, if your backlink meets these criteria, it is likely to be considered valuable, and it might improve your position among the search results.\n<h3>Optimization<\/h3>\nEven if you manage to get backlinks from reliable sources, there is still some work to do so that this relevance won\u2019t be undermined by poor content on the blog. Basically, a well-optimized website is a niche-working platform with a minimum of useless content. Optimization helps make it more attractive for both users and search engines, but the difference between them is that users like smart design and beautiful pictures, while search engines judge from the technical standpoint.\n\nTo begin, check whether your website fulfills these requirements:\n<ul>\n \t<li>The interface should be easy to use, and all the pages should be easily accessed. The most important articles can be one or two clicks away from the homepage, while other materials should be five clicks away maximum. The closer a page is to the homepage, the higher is its value.<\/li>\n \t<li>Then, you need to check whether there are any broken links and URLs on your website and fix each one of them.<\/li>\n \t<li>The quality of content is crucial, as well as the page layout. Each one should contain a title and a description. Also, pay attention to the formatting of texts and their readability.<\/li>\n \t<li>Think of adding a sitemap to make the navigation on the website easy.<\/li>\n \t<li>Add in-content links.<\/li>\n<\/ul>\nThese are only a few steps that you need to take to optimize your website. Some of the things you can do once, and that will be enough, while it\u2019s better to repeat other steps every once in a while.\n<h2>Expert Opinion<\/h2>\nOur SEO specialist Oleg Mishyn gave us a detailed explanation of the matter at hand. Basically, the number of backlinks depends on the type of request, and ranking is calculated differently. For example, text relevance and its age are very important for ranking informative materials, while backlinks don\u2019t have much of an influence for the blog promotion. On the other hand, it is crucial to provide commercial keywords with backlinks.\n\nAnother important factor is the level of competition for keywords. If you go toe-to-toe with your rivals in other aspects, a higher number of backlinks can help you outrun others.\n\nThere are special platforms allowing to estimate the approximate number of backlinks. It shows how many links competitors have for one domain or the exact page. For example, you can analyze 10 other blogs and calculate the average number of links, necessary for bringing your text to the top three search results.\n\nIf you don\u2019t aim that high at the moment and simply want to raise the position of your blog little by little, checking the number of backlinks your rivals have will do good anyway. Especially, the ones who\u2019ve recently published materials. As for the timing, the results will be visible in two to three months after placing backlinks.\n<h2>Other Ways of Promoting Your Blog<\/h2>\nThere are many other ways to get the word out and promote a blog. In this part of the article, we\u2019ll discuss what can attract more traffic to a website, whether it is a new resource or some new material on the blog.\n<ul>\n \t<li><a href=\"https:\/\/travelpayouts.com\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Email marketing<\/strong><\/a><\/li>\n<\/ul>\nThis option is good to let readers know about a new article. Just use your email list and send out a letter with a backlink to the post. This is a great way of generating traffic for new materials from the very beginning. To make followers proceed to reading, write a captivating description. Tell them why they should read this article, but keep the text short. Visuals are a tricky thing. They catch attention but also are often considered spam. Another option is to send out email newsletters combining the latest news in the niche and your updates. In this way, the information will definitely be useful for readers.\n<ul>\n \t<li><strong>Social media marketing<\/strong><\/li>\n<\/ul>\nToday, social media is the most popular place for people to share their opinions and get the latest news. Why don\u2019t use it to your advantage and share the post on Facebook, Instagram, Pinterest, Google+ and other platforms? It&#8217;s possible to make a post once, right after publishing new material, or a few times to let everyone know.\n<ul>\n \t<li><strong>Outreach<\/strong><\/li>\n<\/ul>\nMany bloggers collaborate with each other to promote their content. Thus, you can reach out to those who\u2019ve already shared similar materials, provided your texts are of higher quality. In return, you can mention the names of influencers in your future articles, which will be an advertisement for them.\n<ul>\n \t<li><strong>Guest posts<\/strong><\/li>\n<\/ul>\nTry guest blogging. Write an article for another website in exchange for a backlink to your blog. This promotion method becomes more and more popular because it allows for interaction between different companies, their mutual development, sharing useful information and yes, the promotion itself. Writing guest posts for reliable sources can build credibility for your name and get the word out about your blog.\n<h2>How Many Backlinks Do You Need<\/h2>\nGetting backlinks for a blog is crucial for its successful promotion. If you ask yourself how many backlinks do I have to place, there is no clear answer: it all depends on the size of a business and the quality of the content. To rank high among search results, a blog should have some backlinks, but to make every link count, you need to provide quality content, optimize your website and place links only on reliable sources with relevant materials. Thus, outperforming your competitors will be easier than ever!","protected":false},"excerpt":{"rendered":"<p>Adding backlinks to a blog is crucial to attract traffic. However, improving your position among search results is not only about placing backlinks, it is a much more complicated thing where every detail matters. In this article, we\u2019ll discuss the importance of backlinks for the blog promotion and try to answer the question of how many of them you need to rank high. Naturally, there is no single answer, because such a number is calculated on many factors, and we\u2019ll also discuss them in this article.<\/p>\n","protected":false},"author":44,"featured_media":4406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[225,219,64,53],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-backlinks","tag-keywords","tag-marketing","tag-promotion"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/4206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=4206"}],"version-history":[{"count":5,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/4206\/revisions"}],"predecessor-version":[{"id":4882,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/4206\/revisions\/4882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/4406"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=4206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=4206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=4206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}