{"id":4894,"date":"2019-11-13T22:22:04","date_gmt":"2019-11-13T19:22:04","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=4894"},"modified":"2021-10-02T20:50:59","modified_gmt":"2021-10-02T17:50:59","slug":"create-a-tagline-for-a-blog","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/create-a-tagline-for-a-blog\/","title":{"rendered":"How to Create a Tagline for a Blog"},"content":{"rendered":"\n

What Is a Tagline<\/h2>\n\n\n\n

What is a blog tagline? Formally, it is a short phrase that presents the blog topic. Taglines should be informative for readers rather than just extraordinary or too cutesy. To create one, focus on your message, brand, type of audience and some other important factors we\u2019ll mention below. <\/p>\n\n\n\n

A tagline is usually placed on the header of the website next to the logo. Most often, bloggers put it in the top left corner of the blog. But there are many other options: longer taglines can be placed in the footer or tied with a relevant image (in case of a specific product), as to not occupy too much space on the header. For example, Booking.com<\/a>\u2019s tagline is placed just above the subscription form, at the bottom of the page:<\/p>\n\n\n\n

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Why Do You Need a Tagline<\/h2>\n\n\n\n

Domains are the first thing about the websites that we usually see in the search results, but what should you do when the popular domain names have already been grabbed? Create a catchy tagline and place it next to the blog name. <\/p>\n\n\n\n

The main purpose of a tagline is to inform users about the blog\u2019s topic and content. Naturally, domains attract users\u2019 attention, but taglines keep it and incentivize readers to dive deeper into the content.<\/p>\n\n\n\n

Great Tagline Examples<\/h2>\n\n\n\n

Analyzing taglines can bring you inspiration and enthusiasm. One of the brightest examples is Apple\u2019s tagline, \u201cThink different.\u201d It doesn\u2019t describe the brand\u2019s niche but makes people feel special and creative.\u00a0<\/p>\n\n\n\n

\"Apple\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Nike\u2019s tagline \u201cJust Do It\u201d has a motivational purpose as well, inspiring people to be active. It\u2019s a great example of a call-to-action tagline. By the way, it helped Nike increase sales from $877M up to $9.2B in just one year.<\/p>\n\n\n\n

\"Nike\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Speaking of travel niche, let\u2019s take an example of Dan Flying Solo<\/a>. Its tagline \u201cGetting lost in places\/meeting new faces\u201d charms with a rhythm and perfectly describes the blog\u2019s goal. <\/p>\n\n\n\n

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Lili\u2019s Travel Plans<\/a> encourages viewers to \u201cExplore with emotion, live for the journey.\u201d This tagline wakes our sense of adventure and promises breathtaking experiences. <\/p>\n\n\n\n

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How to Make a Tagline<\/h2>\n\n\n\n

How to come up with a tagline? <\/strong>Let\u2019s start with the step you shouldn\u2019t take: don\u2019t copy famous brands\u2019 taglines since you haven\u2019t achieved their success yet. From the very beginning, a tagline is an investment in your own brand\u2019s growth. It will help people recognize you among plenty of your competitors. The following tips will provide you with knowledge on how to create your personal tagline.<\/p>\n\n\n\n

Consider Your Mission<\/h3>\n\n\n\n

Whether your blog\u2019s goal is to inspire or educate users, recommend or sell goods, say it openly. A tagline might express your company’s mission or present key offers for the customers. <\/p>\n\n\n\n

Sometimes, it will be enough to simply catch readers\u2019 attention. One of the world\u2019s most famous advertisements<\/a> for piano lessons had the following headline: \u201cThey laughed when I sat down at the piano. But when I started to play!-\u201d An unfinished sentence is intriguing, and most people can\u2019t get past it. So why not use this method when creating your tagline?<\/p>\n\n\n\n

\"Tagline\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Travel blog Maptia<\/a> features the tagline: \u201cHome to a world of stories.\u201d It reflects the website’s purpose to help people experience wonders around the globe through storytelling.<\/p>\n\n\n\n

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Consider Your Offer<\/h3>\n\n\n\n

A good idea might be to mention how your offer is different from others. You don\u2019t have to say that you are better than competitors, just show uniqueness. For example, Legal Nomads<\/a>‘ tagline \u201cTelling stories through food\u201d immediately identifies the niche and singles out the blog from thousands of competitors. <\/p>\n\n\n\n

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Nomadic Matt<\/a>\u2019s tagline \u201cTravel smarter, cheaper, longer\u201d attracts followers looking for ways to save money and enjoy long holidays.<\/p>\n\n\n\n

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Consider Your Audience<\/h3>\n\n\n\n

Blog tagline formats <\/strong>should be relevant to your audience. Try to take into consideration their age, interests and even geolocation. If you target a local community, why not insert the name of the city into a tagline? For international websites, it\u2019s better to use such words as \u201cworld,\u201d \u201cglobe,\u201d \u201ceveryone,\u201d etc.  For example, Planet D<\/a>\u2019s slogan \u201cAdventure is for everyone\u201d targets globally.<\/p>\n\n\n\n

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Consider Your Personality and Brand<\/h3>\n\n\n\n

The <\/strong>best blog taglines always reflect the author’s personality. People subscribe to websites when they like the angle of materials and therefore their writer. For example, Angie Away<\/a>\u2019s tagline is \u201cLive the global life with the girl next door.\u201d It makes the blog more credible and appeals to people who like to see life through the eyes of another person, but don\u2019t strive for anything extraordinary. <\/p>\n\n\n\n

BBQ Boy<\/a> shows that the blog has entertaining content with a tagline \u201cThe travels of BBQ boy and Spanky.\u201d A funny nickname makes people smile and attracts those who look for fun. \n\n<\/p>\n\n\n\n

Adjectives are very useful when describing your brand\u2019s advantages. For example, Global Jet Airlines\u2019 slogan \u201cLight is faster, but we are safer\u201d builds an image of a credible company, which is crucial for airlines.<\/p>\n\n\n\n

How to Put It Into Words<\/h3>\n\n\n\n

How to write a blog tagline? A great tagline would be short and powerful, clearly stating your company\u2019s goal. Here are some tips for creating an effective tagline:<\/p>\n\n\n\n