{"id":5532,"date":"2022-01-07T10:00:00","date_gmt":"2022-01-07T07:00:00","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=5532"},"modified":"2024-08-08T13:11:18","modified_gmt":"2024-08-08T10:11:18","slug":"free-heatmap-tools","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/free-heatmap-tools\/","title":{"rendered":"5 Best Free Heatmap Tools for Your Website"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Understanding Heatmaps<\/h2>\n\n\n\n<p>In brief, heatmap analysis helps monitor activity on your website through multi-colored spots\/zones. The specific color marks the value of the corresponding element of the webpage for users.&nbsp;<\/p>\n\n\n\n<p>A color-shaded matrix display was invented in the 19<sup>th<\/sup> century in France to better illustrate social statistics and facilitate its understanding. This model had proved so successful that it was further used in many different sciences, including heatmap analytics. <\/p>\n\n\n\n<p>Different colors represent how often users click on the element. Hot colors are used for very popular spots, while cold shades designate areas that need improvements.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n  Color\n  <\/td><td>\n  % of visitors\n  <\/td><\/tr><tr><td>\n  Gray\n  <\/td><td>\n  0 \u2013 2.5%\n  <\/td><\/tr><tr><td>\n  Blue\n  <\/td><td>\n  2.5 \u2013 12.5%\n  <\/td><\/tr><tr><td>\n  Teal\n  <\/td><td>\n  12.5 \u2013 30%\n  <\/td><\/tr><tr><td>\n  Green\n  <\/td><td>\n  30 \u2013 50%\n  <\/td><\/tr><tr><td>\n  Yellow\n  <\/td><td>\n  50 \u2013 70%\n  <\/td><\/tr><tr><td>\n  Orange\n  <\/td><td>\n  70 \u2013 90%\n  <\/td><\/tr><tr><td>\n  Red\n  <\/td><td>\n  90 \u2013 100%\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>There are three main types of heatmaps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Move map. <\/strong>\u0421olorful spots show popular sections of a website. For example, red areas are the areas where visitors move their mouse most often. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e341103&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/02\/heatmap-example-1024x506.jpg\" alt=\"Move map\" class=\"wp-image-6401\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-example-1024x506.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-example-300x148.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-example-768x379.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-example-1536x759.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-example.jpg 1893w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scroll map. <\/strong>You can watch how far people scroll your website from header to footer and understand what parts of the webpage are the most popular. Besides, the percentage of visitors that decided to \u201cgo\u201d further down is also displayed. Unlike the move map that shows the most frequently clicked elements, the scroll map reveals the most popular sections of the webpage. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e3414b0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-830x1024.jpg\" alt=\"heatmap-scroll-example\" class=\"wp-image-6403\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-830x1024.jpg 830w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-243x300.jpg 243w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-768x948.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-1245x1536.jpg 1245w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example-1660x2048.jpg 1660w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/heatmap-scroll-example.jpg 1762w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click map.<\/strong> It allows viewing the percentage of clicks on a specific link\/button. Such maps analyze the popularity of links and buttons on your website based on a percentage of the total amount of clicks. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e34185f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/02\/hotjar-example-1024x448.jpg\" alt=\"Click map\" class=\"wp-image-6406\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/hotjar-example-1024x448.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/hotjar-example-300x131.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/hotjar-example-768x336.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/hotjar-example.jpg 1475w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Use Heatmap Software<\/h2>\n\n\n\n<p>Free heat mapping software allows you to<strong> <\/strong>improve website performance for your audience and customers while providing the following opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know what sections on your website visitors like most of all. <\/li>\n\n\n\n<li>Get a view of your users\/subscribers\/customers&#8217; behavior quickly.<\/li>\n\n\n\n<li>See where to place the most important content.<\/li>\n\n\n\n<li>Reveal the popular\/failing icons or buttons.<\/li>\n<\/ul>\n\n\n\n<p>To put it simply, you can easily find the most clickable or non-clickable elements on your website. This type of software will allow you to make informed decisions about A\/B testing, updating content, or redesigning certain sections.<\/p>\n\n\n\n<p>Heatmap software allows you to discover the most popular areas on your website, which allows you to strategically place partner tools on those areas to drive maximum reward. With the Travelpayouts partnership platform, you can use various tools, from links to more advanced solutions like White Label and API. All partner tools in Travelpayouts are simple, native, and help drive conversions.<\/p>\n\n\n\n<p>In addition, simple and easy-to-read reports will help you evaluate the effectiveness of each tool in your projects. With their help and the help of heatmaps, you can experiment with the placement of partner tools on your pages. <a href=\"https:\/\/www.travelpayouts.com\/en\/\">Join Travelpayouts<\/a> now to gain access to technology solutions for travel content monetization and over 100 <a href=\"https:\/\/www.travelpayouts.com\/blog\/best-affiliate-programs-for-travel-sites\/\">travel affiliate programs<\/a>.<\/p>\n\n\n<div class=\"cta-shortcode cta-block-register --blue  \">\n    <div class=\"cta-block-register__image --right\"><\/div> \n    \n    <div class=\"cta-block-register__content\">\n        <div class=\"cta-block-register__content-wrap\">\n            <h5 class=\"cta-block-register__title tpe-title-m\">\n                Join the Travelpayouts partnership platform\n            <\/h5>\n\n            \n\n            <a class=\"cta-block-register__link tpe-btn-default tpe-btn cta-shortcode__btn\"\n               sp-signup\n               href=\"https:\/\/www.travelpayouts.com\/\"\n               target=\"_blank\"\n            >\n                Join today\n            <\/a>\n        <\/div>\n\n                    <div class=\"tag --a\">\n                <span><i>Powerful<\/i> AI tools for grow<\/span>\n            <\/div>\n                    <div class=\"tag --b\">\n                <span><i>600k<\/i> partners already trust us<\/span>\n            <\/div>\n                    <div class=\"tag --c\">\n                <span><i>90+<\/i> travel<br>brands<\/span>\n            <\/div>\n            <\/div>\n    \n    \n    \n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Best Free Heatmap Tools<\/h2>\n\n\n\n<p>How can you get a free website heatmap? Many great programs are available for everyone today, and below you can find a list of the best free tools that are easy to use and understand in order to improve the website&#8217;s performance fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.smartlook.com\/\" target=\"_blank\" rel=\"noopener\">Smartlook<\/a>&nbsp;<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e341df1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage-1024x480.png\" alt=\"Smartlook website homepage\" class=\"wp-image-13297\" title=\"Smartlook website homepage\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage-1024x480.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage-300x141.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage-768x360.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage-1536x720.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/smartlook-website-homepage.png 1898w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Smartlook website homepage<\/figcaption><\/figure>\n\n\n\n<p>Smartlook is a website tool that records users\u2019 actions on your website (mouse moves and clicks) and delivers video reporting. It features a free plan and is compatible with both desktop and mobile devices. <\/p>\n\n\n\n<p>It builds customer profiles based on their activity on the website, subscription details, geolocation, etc. To make it work, it\u2019s possible to either implement the code directly into the website\u2019s HTML or integrate it into your content management system.&nbsp;<\/p>\n\n\n\n<p>The service will provide you with reports for further UX improvements and developments. It features the JS console onboard that displays a list of errors in a user\u2019s browser. <\/p>\n\n\n\n<p>You\u2019ll be able to track the whole customers\u2019 journey from their clicks on the backlink up to a completed purchase. The service is great for finding broken links or buttons\/links and getting information about the geolocation of users.<\/p>\n\n\n\n<p>The free version offers to view 3000 sessions a month, one-month history, tracking 10 events and two conversion funnels, as well as getting ten heatmaps. To get extended functionality, one can buy a Pro plan for $55\/month or get a tailor-made Enterprise plan at a custom price. Besides, it\u2019s possible to contact the support team to get a demo and select the right plan for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.mousestats.com\/\" target=\"_blank\" rel=\"noopener\">MouseStats<\/a>&nbsp;<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e3421fd&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software-1024x445.png\" alt=\"MouseStats heatmap software\" class=\"wp-image-12029\" title=\"MouseStats homepage screenshot\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software-1024x445.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software-300x130.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software-768x334.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software-1536x667.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/02\/mousestats-heatmap-software.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MouseStats homepage screenshot<\/figcaption><\/figure>\n\n\n\n<p>MouseStats is compatible with desktop, mobile and tablet devices. You need to copy the JavaScript code into your website and then you\u2019ll be able to see the visitors\u2019 full session recording and a heatmap.&nbsp;<\/p>\n\n\n\n<p>MouseStats provides four types of heatmaps: click, move, scroll, and attention, as well as element analytics. Since the first three types have the names that speak for themselves, let us dwell a bit on the last two ones to understand them better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention webpage heatmap explores your page performance and structure and finds out the most appropriate placement for a key message, ads or CTA.<\/li>\n\n\n\n<li>Element analytics cover the elements\/sections within a page, not limited to HTML elements. You\u2019ll be able to see which images, sentences or even colors are the most popular.<\/li>\n<\/ul>\n\n\n\n<p>The service features a free test plan with 100 recordings\/month and an unlimited number of website surveys. To get the whole set of options, choose Bronze, Gold, Platinum or Ultimate plan for $29, $79, $149, $299 per month respectively.<\/p>\n\n\n\n<p>MouseStats is helpful for reducing the bounce rate, getting more subscribers or increasing the number of signups. It\u2019s a robust tool due to its diverse functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.dugwood.com\/clickheat\/index.html\" target=\"_blank\" rel=\"noopener\">ClickHeat<\/a>&nbsp;<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e3425f0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"835\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-5.png\" alt=\"ClickHeat heatmap software\" class=\"wp-image-5538\" title=\"ClickHeat homepage screenshot\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-5.png 983w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-5-300x255.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-5-768x652.png 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ClickHeat homepage screenshot<\/figcaption><\/figure>\n\n\n\n<p>ClickHeat is the licensed downloadable software providing a free heat map for your website. It displays clicks on an HTML page through cold and hot zones. <\/p>\n\n\n\n<p>The software contains such requirements as JavaScript for tracking clicks, PHP and GD on the server for both logging clicks and generating the heatmap. The app is free and you can also download a demo upon registration on the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/heatmap.com\/\" target=\"_blank\" rel=\"noopener\">Heatmap.me<\/a>&nbsp;<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e34295a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-6-1024x536.png\" alt=\"Heatmap.me heatmap software\" class=\"wp-image-5539\" title=\"Heatmap.me homepage screenshot\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-6-1024x536.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-6-300x157.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-6-768x402.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2019\/12\/best-heatmap-tools-6.png 1301w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Heatmap.me homepage screenshot<\/figcaption><\/figure>\n\n\n\n<p>Heatmap.me is a free heat map generator that delivers real-time data since it appears instantly on the display and updates the information without a break. Besides, it\u2019s possible to browse and see the heatmap active on your screen at the same time.<\/p>\n\n\n\n<p>The service requires adding its JavaScript tag into an HTML document to make the heatmap available. It\u2019s able to evaluate the effectiveness of ads, responsive design, zooming (customizable widgets). Moreover, those factors can be adjusted to choose the most preferable ones. The service also supports such website sections as menus, forms and sliders.<\/p>\n\n\n\n<p>The free plan is not limited-time but it lacks conversion tracking, template analysis and client support. Full functionality is accessible with a Premium account for $100\/month.<\/p>\n\n\n\n<p>The free version is great for bloggers and startups, as well as small businesses. Even though its UI looks a bit outdated, it\u2019s rather clear and, certainly, free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\">HotJar<\/a>&nbsp;<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f155e342cea&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot-1024x484.png\" alt=\"hotjar homepage screenshot\" class=\"wp-image-13298\" title=\"hotjar homepage screenshot\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot-1024x484.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot-300x142.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot-768x363.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot-1536x725.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2021\/02\/hotjar-homepage-screenshot.png 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hotjar homepage screenshot<\/figcaption><\/figure>\n\n\n\n<p>Website heat mapping<strong> <\/strong>via HotJar helps you understand reasons for low-landing page conversion, compare several versions of the webpage layout, check whether the redesign is viable. HotJar offers four tools \u2013 Heatmaps, Conversion Funnels, Form Analytics and Visitor Recording. The service produces the move, click and scroll heatmap for a website. To start with, copy and paste the unique tracking code on the website you are going to monitor. It\u2019s an all-in-one solution to use it easily and quickly.<\/p>\n\n\n\n<p>HotJar offers a free Basic tariff for individuals to collect data from 1,000 pageviews\/heatmap as well as 300 recordings, three heatmaps, funnels, forms, surveys and polls. <\/p>\n\n\n\n<p>The Plus plan costs \u20ac32\/ month and is developed for startups to collect data from 100 daily sessions with unlimited heatmaps and a free trial. The business plan is based on the number of page views you\u2019d like to get data from, while the Scale has an unlimited package of page views and a free trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go Free vs. Paid<\/h2>\n\n\n\n<p>Free heat map software tends to be less sophisticated in terms of installation and use. It doesn\u2019t require much skill and is perfect for beginners. On the flip side, many paid programs with an advanced set of tools provide free trials or basic plans:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.smartlook.com\/\" target=\"_blank\" rel=\"noopener\">Smartlook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/heatmap\" target=\"_blank\" rel=\"noopener\">CrazyEgg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.luckyorange.com\/\" target=\"_blank\" rel=\"noopener\">LuckyOrange<\/a> <\/li>\n<\/ul>\n\n\n\n<p>Thus, you can explore the functionality of the<strong> <\/strong>best heatmap tools for free and choose the most appropriate one for further use, if necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Choose a Heatmap Tool<\/h2>\n\n\n\n<p>To build a successful business, it\u2019s necessary to understand what visitors find attractive on your website. <\/p>\n\n\n\n<p>Good website heatmap software<strong> <\/strong>is designed to help you analyze users\u2019 behavior and make appropriate changes, whether you\u2019re engaged in independent e-commerce or an affiliate program. Besides, it\u2019s crucial to balance your financial opportunities with your needs. Free versions might be useful for small businesses and\/or individuals, while paid programs with advanced functionality will suit larger companies.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What parts of your website do users find the most interesting? If you know how to build a heatmap, you\u2019ll be able to see your blog from a user\u2019s viewpoint. Heatmap software helps understand where readers click most often, and where they don\u2019t click at all. Keep reading to learn about the best heatmap tools.<\/p>\n","protected":false},"author":43,"featured_media":12031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[49,61,47],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-analytics","tag-tools","tag-website"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/5532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=5532"}],"version-history":[{"count":19,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/5532\/revisions"}],"predecessor-version":[{"id":24602,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/5532\/revisions\/24602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/12031"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=5532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=5532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=5532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}