Travelpayouts is a travel partnership platform that helps partners earn on projects of varying types and sizes. By working with over 100 well-known, trusted brands, such as Booking.com, TripAdvisor, Kiwi.com, and more, Travelpayouts partners can help people around the world save on their travel, which will allow them to travel more. <\/p>\n\n\n\n
If you want to promote brands with Google Ads, register with Travelpayouts, and join those programs that allow media buying. You can find these programs with convenient filters in your Travelpayouts dashboard.<\/p>\n\n\n
\n Join the Travelpayouts partnership platform\n <\/h5>\n\n \n\n \n Join today\n <\/a>\n <\/div>\n\n \n Earn more with Drive AI<\/em><\/span>\n <\/div>\n \n 600k<\/em> partners already trust us<\/span>\n <\/div>\n \n 90+<\/em> travel
brands<\/span>\n <\/div>\n <\/div>\n \n \n \n<\/div>\n\n\n\n\nDirect Contextual Advertising<\/h3>\n\n\n\n
Direct contextual advertising is aimed at driving traffic to the advertiser\u2019s website. Some travel brands on the Travelpayouts partnership platform accept contextual advertising. For example:<\/p>\n\n\n\n
- Rentalcars.com<\/a><\/li>
- Tiqets<\/a><\/li>
- Trip.com<\/a><\/li>
- Omio (GoEuro Travel GmbH)<\/a><\/li>
- Insubuy<\/a><\/li>
- RVshare<\/a><\/li>
- QEEQ<\/a><\/li>
- Busbud<\/a><\/li>
- BikesBooking.com<\/a><\/li>
- Ticketmaster<\/a><\/li>
- EatWith<\/a><\/li>
- VisitorsCoverage<\/a><\/li><\/ul>\n\n\n\n
Indirect Contextual Advertising<\/h3>\n\n\n\n
Sometimes, affiliate programs don\u2019t allow direct ads to their websites. What you can do is drive traffic to your website where you\u2019ll place affiliate links and tools. For example, it is forbidden to direct ads to the Omio website, but you can advertise your website with Omio widgets instead. <\/p>\n\n\n\n
Brand Bidding<\/h4>\n\n\n\n
Most companies forbid brand contextual advertising, meaning that you cannot use their brand names in ads. <\/p>\n\n\n\n
Thus, even if your partner allows contextual advertising, they won\u2019t necessarily go for their brand name mentioning, so make sure you\u2019ve learned that before placing an ad.<\/p>\n\n\n\n
What if Google Ads Is Not Allowed<\/h3>\n\n\n\n
Such companies as Viator<\/a> and AirHelp<\/a> forbid any affiliate marketing with Google Ads (AdWords)\u2013 either direct or indirect. Which strategies of promotion should you choose in this case?<\/p>\n\n\n\n- Native advertising. <\/strong>Such ads barely look promotional, as they match the page\u2019s main content. It is often used on social media and as recommendations. <\/li>
- Click-unders. <\/strong>The ad becomes visible in a new browser window after the visitor has clicked on any part of the main webpage.<\/li>
- Pop-ups. <\/strong>Such ads appear when you click anywhere on the page. They also can pop up randomly, and even without visitor intervention.<\/li>
- Pop-unders. <\/strong>These are the ads that open in another window. They aren\u2019t very pushy since it\u2019s still possible to interact with the content on the main page.<\/li>
- Targeted ads on social networks. <\/strong>Ads are created on the base of the offered target options \u2013 geo, behavior, etc.<\/li>
- Display ads. <\/strong>Text, image or video ads are created for mobile or desktop to direct people to your website for increasing brand awareness and audience loyalty.<\/li><\/ul>\n\n\n\n
Besides, good old email marketing and SMM are still in force. In addition, you can distribute advertising links through messengers (Telegram, Viber, etc.) within your channels and communities as long as they are relevant to the topic. <\/p>\n\n\n\n
Every advertiser has their own marketing strategy and allowed traffic types. Regardless, Google Ads is just one way of running traffic arbitrage, and there are many others<\/a>. <\/p>\n\n\n\nHow to Work With Google Ads<\/h2>\n\n\n\n
To promote affiliate offers, it\u2019s crucial to check what type of advertisement<\/a> each one of them allows and then set the campaigns. Below, you\u2019ll learn about the affiliate offer advertising in Ads:<\/p>\n\n\n\n- First, create your Google Ads account or sign in with your current Google account.<\/li><\/ul>\n\n\n\n
![\"\"](\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/\/\/2020\/01\/2-1024x456.png\")
\n\t\t\t
brands<\/span>\n <\/div>\n <\/div>\n \n \n \n<\/div>\n\n\n\n\n
Direct Contextual Advertising<\/h3>\n\n\n\n
Direct contextual advertising is aimed at driving traffic to the advertiser\u2019s website. Some travel brands on the Travelpayouts partnership platform accept contextual advertising. For example:<\/p>\n\n\n\n
- Rentalcars.com<\/a><\/li>
- Tiqets<\/a><\/li>
- Trip.com<\/a><\/li>
- Omio (GoEuro Travel GmbH)<\/a><\/li>
- Insubuy<\/a><\/li>
- RVshare<\/a><\/li>
- QEEQ<\/a><\/li>
- Busbud<\/a><\/li>
- BikesBooking.com<\/a><\/li>
- Ticketmaster<\/a><\/li>
- EatWith<\/a><\/li>
- VisitorsCoverage<\/a><\/li><\/ul>\n\n\n\n
Indirect Contextual Advertising<\/h3>\n\n\n\n
Sometimes, affiliate programs don\u2019t allow direct ads to their websites. What you can do is drive traffic to your website where you\u2019ll place affiliate links and tools. For example, it is forbidden to direct ads to the Omio website, but you can advertise your website with Omio widgets instead. <\/p>\n\n\n\n
Brand Bidding<\/h4>\n\n\n\n
Most companies forbid brand contextual advertising, meaning that you cannot use their brand names in ads. <\/p>\n\n\n\n
Thus, even if your partner allows contextual advertising, they won\u2019t necessarily go for their brand name mentioning, so make sure you\u2019ve learned that before placing an ad.<\/p>\n\n\n\n
What if Google Ads Is Not Allowed<\/h3>\n\n\n\n
Such companies as Viator<\/a> and AirHelp<\/a> forbid any affiliate marketing with Google Ads (AdWords)\u2013 either direct or indirect. Which strategies of promotion should you choose in this case?<\/p>\n\n\n\n
- Native advertising. <\/strong>Such ads barely look promotional, as they match the page\u2019s main content. It is often used on social media and as recommendations. <\/li>
- Click-unders. <\/strong>The ad becomes visible in a new browser window after the visitor has clicked on any part of the main webpage.<\/li>
- Pop-ups. <\/strong>Such ads appear when you click anywhere on the page. They also can pop up randomly, and even without visitor intervention.<\/li>
- Pop-unders. <\/strong>These are the ads that open in another window. They aren\u2019t very pushy since it\u2019s still possible to interact with the content on the main page.<\/li>
- Targeted ads on social networks. <\/strong>Ads are created on the base of the offered target options \u2013 geo, behavior, etc.<\/li>
- Display ads. <\/strong>Text, image or video ads are created for mobile or desktop to direct people to your website for increasing brand awareness and audience loyalty.<\/li><\/ul>\n\n\n\n
Besides, good old email marketing and SMM are still in force. In addition, you can distribute advertising links through messengers (Telegram, Viber, etc.) within your channels and communities as long as they are relevant to the topic. <\/p>\n\n\n\n
Every advertiser has their own marketing strategy and allowed traffic types. Regardless, Google Ads is just one way of running traffic arbitrage, and there are many others<\/a>. <\/p>\n\n\n\n
How to Work With Google Ads<\/h2>\n\n\n\n
To promote affiliate offers, it\u2019s crucial to check what type of advertisement<\/a> each one of them allows and then set the campaigns. Below, you\u2019ll learn about the affiliate offer advertising in Ads:<\/p>\n\n\n\n
- First, create your Google Ads account or sign in with your current Google account.<\/li><\/ul>\n\n\n\n
- Click-unders. <\/strong>The ad becomes visible in a new browser window after the visitor has clicked on any part of the main webpage.<\/li>
- Tiqets<\/a><\/li>