{"id":7380,"date":"2020-04-03T13:50:41","date_gmt":"2020-04-03T10:50:41","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=7380"},"modified":"2023-02-15T10:07:17","modified_gmt":"2023-02-15T07:07:17","slug":"how-to-create-a-blog-from-scratch","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-create-a-blog-from-scratch\/","title":{"rendered":"Building Your First Site? How to Create a Blog From Scratch"},"content":{"rendered":"\n<p>It\u2019s your first site and you\u2019re excited to start, but don\u2019t be in too much of a hurry. If you want the blog to look great and professional, then you need to follow these steps to create your first blog. This is the beginning of your blogging journey and your new success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your First Site Starts With a Name<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c87be&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/blog-name-1024x220.jpg\" alt=\"Your first site starts with a name\" class=\"wp-image-7431\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-name-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-name-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-name-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-name-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-name.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Every blog has a name and subject matter they focus on. You\u2019ll want to <a href=\"https:\/\/blog.travelpayouts.com\/en\/how-to-come-up-with-a-blog-name\/\">create a name<\/a> that is both catchy and reflects your style. There are blogs on every subject including travel and you can document your journeys through the blog.<\/p>\n\n\n\n<p>You can create a blog based around your professional business such as a travel agency or a hobby. Your imagination is the limit when it comes to subject matter, but it all starts with a name.<\/p>\n\n\n\n<p>Why is the name so important? It\u2019s what people will remember about your blog and when it\u2019s time to create your blog domain, you can have the name in it, which helps with search engine optimization.<\/p>\n\n\n\n<p>Once you have the name, it\u2019s time to purchase your URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing a URL and Hosting<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c8b1e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/hosting-1024x220.jpg\" alt=\"Choosing a URL and hosting\" class=\"wp-image-7433\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/hosting-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/hosting-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/hosting-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/hosting-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/hosting.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>There are several sites where you can buy a domain. Given the large number of websites, it\u2019s possible your first choice won\u2019t be available, so have a few backup names just in case. If you\u2019re not ready to spend money on a blog, then you can get a <a href=\"https:\/\/blog.travelpayouts.com\/en\/best-blogging-platform\/\">free one through sites like WordPress.com<\/a>, where you choose your blog name.<\/p>\n\n\n\n<p>It becomes a subdomain of the main website, so the URL would look like yourdomain.wordpress.com. This is an inexpensive alternative since you don\u2019t have to pay for the URL or hosting, but it also limits your ability for analytics and customization.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c8e4b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/03\/screenshot_148-1024x502.jpg\" alt=\"Choosing a URL and hosting\" class=\"wp-image-7381\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/03\/screenshot_148-1024x502.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/03\/screenshot_148-300x147.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/03\/screenshot_148-768x376.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/03\/screenshot_148-1536x753.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/03\/screenshot_148.jpg 1881w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>If you purchase your domain, then you also need <a href=\"https:\/\/blog.travelpayouts.com\/en\/best-wordpress-hosting-comparison\/\">a hosting provider<\/a>. Think of it as the real estate where your blog sits. It\u2019s where all your information for your site is saved and what is used to create and show the blog when people visit it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Hosting<\/h3>\n\n\n\n<p>There are three main types of hosting: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shared<\/li><li>Dedicated<\/li><li>Virtual private network (VPN)<\/li><\/ul>\n\n\n\n<p>Shared hosting is where you share a server with many other websites. The benefit is this is the easiest and least expensive option, but the downside is you share the resources with several other websites.<\/p>\n\n\n\n<p>If one of those websites has a sudden jump in traffic, then it can pull resources you need and cause your site to become slow or even crash. Shared hosting is where many blogs start because they don\u2019t have a large amount of traffic initially. When your blog grows, you can switch to a dedicated or VPN.<\/p>\n\n\n\n<p>A dedicated server means you have a server all to yourself and you don\u2019t have to worry about other websites stealing your resources. This provides you the ultimate in customization and helps guarantee your blog can handle traffic jumps. It\u2019s the most expensive of the three options.<\/p>\n\n\n\n<p>The middle ground is a virtual private network. With it, you have a shared server, but resources are allocated specifically for your site. The server is shared with several sites, but they can\u2019t steal resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Research Your Blog Platform<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c927d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/blog-platfprm-1024x220.jpg\" alt=\"Research your blog platform\" class=\"wp-image-7435\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-platfprm-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-platfprm-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-platfprm-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-platfprm-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/blog-platfprm.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>If your hosting is the lot your blog resides on, then the blog platform is the house. There are many platforms available from WordPress to Wix and they each have their pros and cons. WordPress is the platform specifically designed for blogs and there are both free and paid options for website creation.<\/p>\n\n\n\n<p>If you want a standard template, then you can find a wide variety for free. If you want to have customization or have a web developer work on the site, then you\u2019ll need to pay for a customizable template that gives you total freedom.<\/p>\n\n\n\n<p>Your platform is the most important decision you make for your blog. Some platforms have a simple user interface where you can drop and drag items and others are more complicated but give you more freedom.<\/p>\n\n\n\n<p>If you want a standard template that gives you limited customization, then you can create it for free on several platforms. If you have a more complex website or intend to sell merchandise from your site, then you\u2019ll need something more robust. The cost of a fully customized website with e-commerce can cost several thousand dollars if you have a web developer work on it.<\/p>\n\n\n\n<p>When you\u2019re creating your site, it\u2019s important to install <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> and <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>. These are two important and free tools from Google that help you analyze everything from traffic to search terms people use to get to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Responsive Design<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c9677&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/design-1024x220.jpg\" alt=\"Choose responsive design\" class=\"wp-image-7438\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/design-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/design-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/design-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/design-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/design.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>While many platforms have this as standard, it\u2019s important to have a responsive design for your blog. Mobile search far outpaces desktop searches and phones have several different screen sizes.<\/p>\n\n\n\n<p>Responsive design shrinks and manipulates your website, so it looks good on whatever screen is used from cell phone to tablet. Google made mobile a priority and mobile-friendliness is a ranking factor.<\/p>\n\n\n\n<p>Everything from page load speed to user experience is important for mobile devices. Google recently switched to mobile-first indexing, which bases your ranking on your mobile site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t Be Afraid to Make Changes<\/h3>\n\n\n\n<p>Web design is an art and can change from year to year. Don\u2019t get stuck on one template for your site and don\u2019t be afraid to freshen up the look every few years. The last thing you want is for your website to look old.<\/p>\n\n\n\n<p>Change is an important part of blogging. It could be a change of <a href=\"https:\/\/visme.co\/blog\/logo-ideas\/\" target=\"_blank\" rel=\"noopener\">your logo<\/a>, the layout of your site or the addition of customizations to make the blog truly your own. Don\u2019t let the design of your blog get boring and make changes occasionally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time to Start Writing<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c9a59&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/writting-1024x220.jpg\" alt=\"Time to start writing\" class=\"wp-image-7440\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/writting-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/writting-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/writting-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/writting-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/writting.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You\u2019ve got your site all set up and now its time to start creating content. Search engines such as Google rank your blog posts based on several factors including keywords, expertise, etc. You must consider search engine optimization when creating your blog posts.<\/p>\n\n\n\n<p>The more content you have on your site, the better Google will rank you. Keep in mind that ranking takes time and your competition has had potentially years to build up their blogs and credibility.<\/p>\n\n\n\n<p>There are likely certain evergreen topics you can write about, and it\u2019s good to have those on your site, but don\u2019t forget to be creative. If you\u2019re one of a hundred sites with the same blog topic, then you\u2019ll have a hard time ranking.<\/p>\n\n\n\n<p>Make a list of potential topics and then develop a keyword list for each one. There are programs such as <a href=\"https:\/\/www.semrush.com\/partner\/travelpayoutspost\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a> that can help you not only with topic creation but also developing keyword lists and competitor reports.<\/p>\n\n\n\n<p>Your blogs should be informative and fit your style. It can be professional, light-hearted or a mix of both. Think about your audience when writing your blogs and remember that Google wants blogs that have expertise, authority, and trustworthiness.<\/p>\n\n\n\n<p>The more blogs you write, the more opportunities you have for ranking on Google. You might want to write at least one blog a day at first to build up your content and then switch to weekly if that level of productivity is too much for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Always Keep SEO in Mind<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99c9e22&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/seo-1024x220.jpg\" alt=\"Always keep SEO in mind\" class=\"wp-image-7439\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/seo-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/seo-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/seo-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/seo-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/seo.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Organic search traffic is still the most common method of traffic generation for blogs. When people have an interest in something or want to have their questions answered, they Google it. You want your site to be filled with information.<\/p>\n\n\n\n<p>Search engine optimization is any effort you take to rank well on search results. It includes keyword lists, optimized content, building backlinks, and <a href=\"https:\/\/searchengineland.com\/2020-seo-trends-that-will-influence-your-work-325232\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a> such as page load speed.<\/p>\n\n\n\n<p>When it comes to gaining traffic, every little bit helps. Programs such as <a href=\"https:\/\/www.semrush.com\/?ref=6881480736\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a> allow you to audit your site and provide information about common SEO issues and problems that you can then fix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Outside of SEO<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14c99ca16a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/04\/marketing-1024x220.jpg\" alt=\"Marketing outside of SEO\" class=\"wp-image-7437\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-1024x220.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-300x64.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-768x165.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-1536x330.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/04\/marketing.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The only way you\u2019ll gain traffic is if people know and see your content. Digital marketing efforts build your reputation and help get your content in front of people.<\/p>\n\n\n\n<p>If you have a marketing budget, then you should consider PPC advertising on Google Ads, Facebook, and other social media platforms. Google Ads is the industry standard and has search ads that appear before and below organic search results, shopping ads if you\u2019re selling products, video ads for YouTube and display ads that show up on specific websites.<\/p>\n\n\n\n<p>While SEO doesn\u2019t cost any money, PPC advertising requires a monthly budget. You create the ads and campaign and Google uses your budget to determine if and where you place. A properly run campaign can generate considerable traffic, but a poorly ran one can leave you with no money and little traffic.<\/p>\n\n\n\n<p>Social media such as Facebook and Instagram are a great way to build an audience and showcase your blog posts. Build likes and followers and share your blog posts, so people can read them as soon their up. Many social media platforms have made it difficult to have everyone see your posts, so you may need to put a little money behind some posts to give them reach.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginewatch.com\/2020\/03\/10\/top-tips-to-grease-your-email-marketing-wheels-in-2020\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> is one of the oldest and best methods of getting people to your site. Have newsletter signup on your site, so people can give you their email address and you can send them information about new posts, special announcements, etc.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze Your Marketing Efforts<\/h3>\n\n\n\n<p>Earlier, we discussed adding <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> and Search Console to your site. These are great tools to help provide information about how your marketing efforts are going. You can track traffic over time, by page, set goals and so much more.<\/p>\n\n\n\n<p>Google Analytics can be complicated to use, but it\u2019s a wealth of information. For example, if you started SEO a few months ago, then you should be able to track how traffic changed from month to month.<\/p>\n\n\n\n<p>You can see how much traffic comes from social media, email marketing, organic and paid advertising. If you have a specific page set up for ads, then you can see how much traffic came to that page.<\/p>\n\n\n\n<p>Google Search Console keeps track of backlinks, search terms and more. If you want to delve even further, then programs such as <a href=\"https:\/\/www.semrush.com\/partner\/travelpayoutspost\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a> have a whole suite of tools available to help understand how your marketing efforts are working and ways to improve it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Ready for the Long Haul<\/h2>\n\n\n\n<p>Blogging is a wonderful way to share your knowledge, but it takes time to build an audience and following. There are blogs with millions of viewers each month, but you need to be patient. It can take weeks or months to begin ranking on Google and you\u2019ll slowly move from lower ranks to higher ones.<\/p>\n\n\n\n<p>Popular blogs take years to create followings and you need a steady stream of content for them to digest. Eventually, people see you as an expert and they\u2019ll seek you out. You can guest post on other blogs and be used as a source for news articles.<\/p>\n\n\n\n<p>If you want to make your blog popular, then you need to have patience and don\u2019t give up on it. The Internet is littered with abandoned blogs that people just like you started and wanted to build into a blogging empire.<\/p>\n\n\n\n<p>The main difference between you and them is the drive to succeed. Creating your blog is the first step to the success you want.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start Your Blogging Journey<\/h2>\n\n\n\n<p>Your first site is one you\u2019ll never forget. Even if you become successful and build up a dozen sites, you first will always be special. It\u2019s the one you cut your teeth on and learned all there is to know about blogging and digital marketing.<\/p>\n\n\n\n<p>If you want to learn more about <a href=\"https:\/\/www.travelpayouts.com\/blog\/become-travel-blogger\/\">starting a blog<\/a> or digital marketing, please explore our site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are probably several blogs you read every day. You may think you could do a better job and use your knowledge to make money. Starting a travel blog is easy and these days it\u2019s easier than ever to build an audience and end up making money doing something you love.<\/p>\n","protected":false},"author":25,"featured_media":7429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[19,373,9,47],"class_list":["post-7380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-howto","tag-semrush","tag-seo","tag-website"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=7380"}],"version-history":[{"count":10,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7380\/revisions"}],"predecessor-version":[{"id":19557,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7380\/revisions\/19557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/7429"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=7380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=7380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=7380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}