
{"id":7489,"date":"2022-03-11T08:00:00","date_gmt":"2022-03-11T05:00:00","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=7489"},"modified":"2024-04-05T15:41:45","modified_gmt":"2024-04-05T12:41:45","slug":"how-to-use-affiliate-links","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-use-affiliate-links\/","title":{"rendered":"How to Use Affiliate Links: the Ultimate Guide"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Are Affiliate Links<\/h2>\n\n\n\n<p>Affiliate links still connect websites with each other, but in addition to that, they are able to generate income. So, what are affiliate links and how can they work as money makers?<\/p>\n\n\n\n<p>While editorial (contextual) links mostly aim to add value to the post and connect it to another resource, the affiliate ones are designed to drive traffic to the advertiser\u2019s website and generate income for a publisher. This type of link includes the affiliate\u2019s ID to track the references coming from the affiliate marketer and calculate their commission.<\/p>\n\n\n\n<p>How do you get affiliate links with a unique ID? When marketers sign up for an affiliate program, the advertiser provides each one of them with a link containing a unique ID. Here is an affiliate link example of the <a href=\"https:\/\/www.travelpayouts.com\/en\/offers\/getyourguide-affiliate-program\">GetYourGuide<\/a> affiliate program that\u2019s available within the Travelpayouts affiliate network, where id=3965 is the marketer\u2019s affiliate ID:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc09729&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/07\/example-1024x467.jpg\" alt=\"The &quot;Tools&quot; section in the Travelpayouts affiliate dashboard\" class=\"wp-image-9019\" title=\"The &quot;Tools&quot; section in the Travelpayouts affiliate dashboard\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-1024x467.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-300x137.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-768x350.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-1536x700.jpg 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example.jpg 1803w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The &#8220;Tools&#8221; section in the Travelpayouts affiliate dashboard<\/figcaption><\/figure>\n\n\n\n<p>Upon a sale, marketers are rewarded with a commission within the cookie duration. At Travelpayouts, we have a 30-day cookie lifetime for most programs, but some brands offer a 90-day cookie duration or more. This means that, if the user\u2019s purchase falls into this window, you can still earn your affiliate reward. You can check the exact cookie duration on each program\u2019s page <a href=\"https:\/\/www.travelpayouts.com\/brands-directory\/\">at Travelpayouts<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc09a4b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-1024x472.png\" alt=\"Viator affiliate program\" class=\"wp-image-16914\" title=\"Viator affiliate program in the Travelpayouts affiliate dashboard\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-1024x472.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-300x138.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-768x354.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-1060x488.png 1060w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-416x192.png 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-1536x707.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/10\/snimok-ekrana-2022-10-31-v-18.02.59-2048x943.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.travelpayouts.com\/en\/offers\/viator-affiliate-program\">Viator affiliate program<\/a> in the Travelpayouts affiliate dashboard<\/figcaption><\/figure>\n\n\n\n<p>Even though most affiliate programs pay marketers only for sales, click statistics can be incredibly helpful for <a href=\"https:\/\/blog.travelpayouts.com\/en\/best-tools-for-tracking-affiliate-links-on-the-website\/\">controlling your traffic and conversions<\/a>. By keeping an eye on data in your personal account, you\u2019ll understand if the offer is potentially lucrative and how to make the most of it. For example, on the main page of the Travelpayouts affiliate dashboard, you can see metrics such as impressions, clicks, payouts, and more to always remain in the know.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc09d42&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-1024x397.png\" alt=\"Statistics in the Travelpayouts affiliate dashboard\" class=\"wp-image-14526\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-1024x397.png 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-300x116.png 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-768x297.png 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-1260x488.png 1260w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-416x161.png 416w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard-1536x595.png 1536w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/03\/statistics-in-the-travelpayouts-affiliate-dashboard.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Statistics in the Travelpayouts affiliate dashboard<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/travelpayouts.com\/\">Travelpayouts<\/a> is the world\u2019s largest travel affiliate network with over 100 brands and 300,000 publishers. The platform accumulates offers from well-known travel brands, such as Booking.com, TripAdvisor, Kiwi.com, and many more. Joining Travelpayouts is free and can be done in just a couple of minutes. After joining, you can start making money with affiliate marketing immediately.<\/p>\n\n\n<div class=\"cta-shortcode cta-block-register --blue  \">\n    <div class=\"cta-block-register__image --right\"><\/div> \n    \n    <div class=\"cta-block-register__content\">\n        <div class=\"cta-block-register__content-wrap\">\n            <h5 class=\"cta-block-register__title tpe-title-m\">\n                Join the Travelpayouts partnership platform\n            <\/h5>\n\n            \n\n            <a class=\"cta-block-register__link tpe-btn-default tpe-btn cta-shortcode__btn\"\n               sp-signup\n               href=\"https:\/\/www.travelpayouts.com\/\"\n               target=\"_blank\"\n            >\n                Join today\n            <\/a>\n        <\/div>\n\n                    <div class=\"tag --a\">\n                <span><i>Powerful<\/i> AI tools for grow<\/span>\n            <\/div>\n                    <div class=\"tag --b\">\n                <span><i>600k<\/i> partners already trust us<\/span>\n            <\/div>\n                    <div class=\"tag --c\">\n                <span><i>90+<\/i> travel<br>brands<\/span>\n            <\/div>\n            <\/div>\n    \n    \n    \n<\/div>\n\n\n\n\n<p>If you wish to promote any other affiliate program, you can find your affiliate link and statistics in your personal account on the program\u2019s page. For example, if you run an eCommerce website, you can share and promote Amazon affiliate links or <a href=\"https:\/\/blog.travelpayouts.com\/en\/amazon-associates-affiliate-program-alternatives\/\">join one of alternatives<\/a> to Amazon Associates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Using Affiliate Links<\/h2>\n\n\n\n<p>How do you use affiliate links correctly? The link\u2019s performance is determined by various factors, such as its placement, promotion techniques, and more. Consider the following rules and recommendations to make the best of the affiliate marketing links on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for invalid links on your site<\/h3>\n\n\n\n<p>Check your content for links that don\u2019t work, such as those with typos or those that lead to errors.<\/p>\n\n\n\n<p>It\u2019s important to keep an eye out for invalid links, especially in old articles. If users click on an affiliate tool in your content, but cannot book a travel service, they are likely to close the page. As a result, you won\u2019t get any earnings from these interactions.<\/p>\n\n\n\n<p>Having too many invalid links can also affect SEO. After Google implements updates that negatively affect the positions of websites, dealing with invalid links is not an additional burden that travel bloggers need on their plate.<\/p>\n\n\n\n<p>Install Travelpayouts LinkSwitcher and check the performance of your links. This tool automatically changes links to Travelpayouts affiliate links in seconds. It also analyzes URLs on your webpages and displays any invalid links in the LinkSwitcher section of your Travelpayouts account. Read more about LinkSwitcher in our <a href=\"https:\/\/www.travelpayouts.com\/blog\/travelpayouts-linkswitcher\/\">article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shorten Your Links<\/h3>\n\n\n\n<p>Shorter links are better in many ways. They improve your search engine rankings, help build user trust, and more. Just look at the following examples. Which link looks more trustworthy and is easier to promote?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogclarity.com\/tailwind\" target=\"_blank\" rel=\"noopener\">blogclarity.com\/tailwind<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blogclarity.com\/tailwind\" target=\"_blank\" rel=\"noopener\">http:\/\/www.shareasale.com\/r.cfm?b=551332&amp;u=394419&amp;m=50947&amp;urllink=&amp;afftrack<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Long links are hard to articulate and they\u2019re not phonetically memorable. So, not only does a shorter link look nicer, but it will also be easier to promote during presentations, webinars or in a video, should a need arise.&nbsp;<\/p>\n\n\n\n<p>How do you create links that are short and attractive? You can take advantage of special tools like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\" rel=\"noopener\">Pretty Links<\/a>, a free WordPress plugin<\/li>\n\n\n\n<li><a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">Bit.ly<\/a>, a tool for creating branded short links and tracking their performance<\/li>\n\n\n\n<li><a href=\"https:\/\/clkim.com\/\" target=\"_blank\" rel=\"noopener\">Clkim<\/a>, a URL shortener providing branded links, smart redirects and retargeting on clicks<\/li>\n<\/ul>\n\n\n\n<p>Some affiliate networks like AWIN, Webgains or ShareASale feature their own shorteners. Other vendors provide automated link shortening with the aid of third-party platforms. For instance, RewardStyle makes your links attractive via Bit.ly. Learn more about link shorteners and redirects <a href=\"https:\/\/blog.travelpayouts.com\/en\/url-redirection-and-replacement\/\">in our special post<\/a>.<\/p>\n\n\n\n<p>If you\u2019re working with partner programs through <a href=\"https:\/\/www.travelpayouts.com\/en\/\">Travelpayouts<\/a>, you don\u2019t need to use third-party services to shorten links. In fact, you can get a short URL without leaving your account. Simply open the \u00abLink Generator\u00bb tool on the page of the selected program and fill in the required fields. The generator will return a short affiliate URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dofollow vs Nofollow Links<\/h3>\n\n\n\n<p>Links have either dofollow or nofollow status. Dofollow links let both search engines and users follow the correspondent webpages. They increase the webpage ranking and allow Google to clarify the number of users linking to your page. <\/p>\n\n\n\n<p>However, since dofollow links pass on value from your website page to the page they redirect users to, it\u2019s easy to lose your page weight by placing many such links. On the other hand, nofollow links don\u2019t influence the page ranking.<\/p>\n\n\n\n<p>Let\u2019s see how to set up affiliate links as nofollow ones. You can change the status manually in the WordPress editor, where the underlying HTML code of your post\/page is visible:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc0a3db&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/07\/aff-link-1024x498.jpg\" alt=\"How to set up affiliate links as nofollow ones\" class=\"wp-image-9020\" title=\"How to set up affiliate links as nofollow ones\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/aff-link-1024x498.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/aff-link-300x146.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/aff-link-768x373.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/aff-link.jpg 1273w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to set up affiliate links as nofollow ones<\/figcaption><\/figure>\n\n\n\n<p>Insert the rel=&#8221;nofollow&#8221; between the closing double quote and angled bracket. Don\u2019t forget to add space after closing double quote:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc0a6ed&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/07\/nofollow-1024x261.jpg\" alt=\"\" class=\"wp-image-9021\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/nofollow-1024x261.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/nofollow-300x77.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/nofollow-768x196.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/nofollow.jpg 1035w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>To flag advertising-related or paid links, Google <a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\" target=\"_blank\" rel=\"noopener\">recommends<\/a> using rel=\u201dsponsored,\u201d although the no-follow attribute is still acceptable. You can use more than one rel value to let the search engine better understand the nature of your link. For instance, rel=\u201dugc sponsored\u201d will show that the link is paid and came from user-generated content, whereas adding rel=\u201dnofollow sponsored\u201d will help comply with platforms that don\u2019t support new attributes. <\/p>\n\n\n\n<p>It\u2019s also possible to change the link status with the help of WordPress plugins, i.e. <a href=\"https:\/\/wordpress.org\/plugins\/nofollow\/\" target=\"_blank\" rel=\"noopener\">Ultimate Nofollow<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Anchor Text<\/h3>\n\n\n\n<p>Anchor text is what you tie an affiliate link to instead of just inserting it in the blog post as it is. A good anchor is always relevant to the content of the page that you\u2019re redirecting to. In such a case, users are sure that if they click on a link, they\u2019ll learn about the corresponding topic and not a random subject, and therefore, users will trust you more.&nbsp;<\/p>\n\n\n\n<p>For example, if you want to send traffic to Booking.com, put such anchors as \u201cbook hotels,\u201d \u201cfind accommodation,\u201d \u201cfind where to stay\u201d or the brand name itself.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f373bc0aa53&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/en\/wp-content\/uploads\/2020\/07\/example-afflink-1024x459.jpg\" alt=\"Use anchor text\" class=\"wp-image-9024\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-afflink-1024x459.jpg 1024w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-afflink-300x135.jpg 300w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-afflink-768x345.jpg 768w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2020\/07\/example-afflink.jpg 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anchor text for a link to Booking.com<\/figcaption><\/figure>\n\n\n\n<p>What are the best SEO practices? Try to make your link short enough, six or eight-words max, don\u2019t use too many keywords and avoid generic words such as \u201cclick here,\u201d etc. The rule of thumb is to make your anchor descriptive and generate clicks. This is what you should work on.&nbsp;<\/p>\n\n\n\n<p>The link should be inspiring. That\u2019s why it\u2019s important to add a motivational call-to-action (CTA) anchor to it. For example, you can write CTAs such as \u201clearn more about car rentals,\u201d \u201cgenerate higher income with these tips,\u201d etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Place Links Correctly<\/h3>\n\n\n\n<p>Correct placement is no less important for increasing affiliate link CTR than the length, status, anchor text, or density of said links. Technically, you can use links anywhere, but the proper context and timing will draw the audience\u2019s attention in the most natural way, help to build trust, and ensure the link doesn\u2019t look promotional.&nbsp;<\/p>\n\n\n\n<p>Here are a few ideas on how to use affiliate links in your content:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Blog Posts<\/h4>\n\n\n\n<p>Inserting affiliate links into relevant blog posts can do wonders. Since readers are already on your page, you know they are interested in the topic. However, your content should most importantly provide value, so it\u2019s better to place links only where they make sense to avoid looking spammy. For example, it is great to place links in content such as product reviews, tutorials, or how-to guides. Just make sure that you know what you are recommending to avoid losing credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sidebar<\/h4>\n\n\n\n<p>You can also <a href=\"https:\/\/www.travelpayouts.com\/blog\/where-can-i-post-my-affiliate-links-for-free\/\">share affiliate links<\/a> in a sidebar on your website. In this case, links won\u2019t have much surrounding content but will attract attention due to their separate placement. You can use this method in addition to links within your blog posts for better results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resources Page<\/h4>\n\n\n\n<p>Some bloggers create a dedicated Resources page, on which they share links to useful materials depending on their blog niche, which can be hotels, airlines, tours and activities, marketing services, web hosting, or anything else that readers might find useful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Visuals<\/h4>\n\n\n\n<p>Another way to place affiliate links is to make your visuals clickable. This is especially beneficial if you write reviews about specific products or services. Thus, if the user clicks on your image or graphic, they\u2019ll be redirected to the advertiser\u2019s page.<\/p>\n\n\n\n<p>You can also place banners and link them to advertisers\u2019 products.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Email Newsletter<\/h4>\n\n\n\n<p>If you run email marketing campaigns, sharing affiliate links can be an amazing opportunity. Make sure to prepare relevant email content, such as announcing blog posts or creating a special email to introduce a specific product. However, be aware of the spam filters that many email providers have. The best approach is to provide value with your email and only include links organically.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Video Description<\/h4>\n\n\n\n<p>If you share videos, especially on platforms like YouTube, you have another chance to place and <a href=\"https:\/\/www.travelpayouts.com\/blog\/best-way-to-promote-affiliate-links\/\">promote affiliate links<\/a>. For instance, YouTube allows you to share links in video descriptions for users who want to check out the products or services you recommend in your video.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Media<\/h4>\n\n\n\n<p>Social media can also be another great opportunity to place affiliate links, especially if your content discusses features of the products or services that you promote. Platforms such as Facebook allow you to place a link directly in a post, while, on Instagram, you can share the link in your bio.&nbsp;<\/p>\n\n\n\n<p>You can link to a landing page with more information about the offer or directly to the product page, for example, on Amazon or any other store.<\/p>\n\n\n\n<p>Here are a few more tips on the best link placement within the text.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make links visible<br>Help visitors notice the links by using your website template advanced features to highlight links in the text. For instance, use bold or various colors to draw attention to the keywords with links. The more visible the links are, the easier it will be for readers to click on them. Try to not overdo it and don\u2019t make the article look like a traffic light.<\/li>\n\n\n\n<li>Don\u2019t place too many links<br>Choose quality over quantity. Your links should bring value to readers and complement the text. There is no golden rule for the number of links in a post, just make them useful and place them in a relevant context.<\/li>\n\n\n\n<li>Engage the reader<br>Make your links look interesting for readers by shortly describing a product you promote before the link itself. Or, you can outline a problem and then come up with a solution containing your affiliate link.<\/li>\n\n\n\n<li>Don\u2019t hide links<br>Remember to place links and other affiliate tools as close to the beginning of the post as possible. Not everybody will read to the end. However, don\u2019t forget about the relevancy rule.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>You can find more practical tips on how to place links as well as other affiliate tools and avoid common mistakes in our <a href=\"https:\/\/read.travelpayouts.com\/en\/travelpayouts-pro-tools\/\">free guide<\/a>.<\/p>\n\n\n<div class=\"cta__body\">\n  <img decoding=\"async\" class=\"cta__img\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-410x536.png\" srcset=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-410x536.png 410w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-230x300.png 230w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-373x488.png 373w, https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools.png 459w\">\n\n  <p class=\"cta__text\">\n    This free guide for travel publishers will help you use links, widgets, and banners to most of the traffic you have. \n  <\/p>\n\n  <a class=\"cta__btn\" href=\"https:\/\/read.travelpayouts.com\/en\/travelpayouts-pro-tools\/\">\n    Download\n  <\/a>\n\n  <div class=\"cta__body-bg\">\n    <img decoding=\"async\" class=\"cta__blur --one\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-410x536.png\">\n    <img decoding=\"async\" class=\"cta__blur --two\" src=\"https:\/\/www.travelpayouts.com\/blog\/wp-content\/uploads\/2022\/04\/affiliate-tools-410x536.png\">\n  <\/div>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Promote Links Regularly<\/h3>\n\n\n\n<p>Place links on pages that regularly attract traffic. Here is how you can increase the number of visitors and generate more clicks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create valuable content and build authority<\/li>\n\n\n\n<li>Network via social media, emails, commenting other bloggers, etc.<\/li>\n\n\n\n<li>Do guest blogging<\/li>\n\n\n\n<li>Insert relevant keywords to your posts<\/li>\n\n\n\n<li>Add social media share buttons to let readers share your content instantly<\/li>\n\n\n\n<li>Optimize your website<\/li>\n\n\n\n<li>Use various content formats such as imagery, video, podcasts, etc.<\/li>\n\n\n\n<li>Build the email list and do email marketing<\/li>\n\n\n\n<li>Use social media platforms to place valuable information and build community.<\/li>\n<\/ul>\n\n\n\n<p>Many bloggers create a \u201cResources\u201d page and place their affiliate links and widgets so that readers can proceed to this content at any time. Study the examples of Trisha Velarmino, the blogger behind <a href=\"https:\/\/psimonmyway.com\/\" target=\"_blank\" rel=\"noopener\">P.S. I\u2019m on my way<\/a>, Frank from <a href=\"https:\/\/bbqboy.net\/\" target=\"_blank\" rel=\"noopener\">The Travels of Bbqboy and Spanky<\/a> or Leta, the author of <a href=\"https:\/\/www.thenerdyme.com\/\" target=\"_blank\" rel=\"noopener\">The Nerdy Me<\/a> blog, to get a few ideas on how to set up a \u201cResources\u201d page.<\/p>\n\n\n\n<p>Whatever promotion strategy you choose, remember to stay honest and publish objective reviews. You can also create detailed and clear tutorials for specific products and highlight their key features at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be Transparent<\/h3>\n\n\n\n<p>To be credible in the eyes of the community, remember to disclose your affiliate partnerships. It won\u2019t decrease the number of clicks, but it will help build trust. Here are ways to disclose your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the beginning or end of the post, mention that some of the links are affiliate, but you provide only truthful and objective information and you don\u2019t just advertise.<\/li>\n\n\n\n<li>Create a separate page and place affiliate tools and links there. For example, many bloggers make the \u201cResources\u201d page.<\/li>\n<\/ul>\n\n\n\n<p>In any case, the disclosure should be placed nearest to the affiliate links and triggers you use. Maximum clarity plus highlighted independence of your own opinion will make your audience trust your reviews.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set Up Affiliate Links<\/h2>\n\n\n\n<p>Placing affiliate links correctly is important for the success of your affiliate campaign. It all starts with making your link short and attractive and then placing it in a relevant context where users will be motivated to make a click.<\/p>\n\n\n\n<p>Apart from link placement, pay close attention to driving traffic to the corresponding web page so that more people can see what you promote. Finally, stay honest about your campaign and disclose affiliate links. All in all, placing affiliate links is a no-brainer if you follow this simple algorithm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While we used to see links as a bridge between web resources and as a tool to improve SEO, affiliate linking does a slightly different job \u2013 generating income. As an affiliate marketer, you can promote the products and services of brands through affiliate links. Particularly, you can earn money from users who click on your links and make bookings on the advertiser\u2019s website. Given the importance of affiliate linking for driving conversions and sales, it\u2019s essential to find the most efficient approach to using affiliate links. The following information will help you understand the essence of affiliate links and will provide tips on how to draw maximum benefit from them.<\/p>\n","protected":false},"author":43,"featured_media":9026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[192,363],"class_list":["post-7489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","tag-affiliate-marketing","tag-link"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/comments?post=7489"}],"version-history":[{"count":23,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7489\/revisions"}],"predecessor-version":[{"id":23449,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/posts\/7489\/revisions\/23449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media\/9026"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/media?parent=7489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/categories?post=7489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/blog\/wp-json\/wp\/v2\/tags?post=7489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}