{"id":7945,"date":"2020-06-16T21:22:36","date_gmt":"2020-06-16T18:22:36","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=7945"},"modified":"2023-03-29T14:32:30","modified_gmt":"2023-03-29T11:32:30","slug":"how-to-make-money-on-facebook","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-make-money-on-facebook\/","title":{"rendered":"How to Make Money on Facebook"},"content":{"rendered":"\n

Facebook as a Monetization Channel<\/h2>\n\n\n\n

Here are some facts you need to consider if you want to earn money with Facebook.<\/p>\n\n\n\n

Facebook Demographics<\/h3>\n\n\n\n
  1. There are over 2.96 billion<\/a> active monthly users on Facebook.<\/li>
  2. Most adult users log on to the platform daily.<\/li>
  3. There are different age groups on Facebook.<\/li>
  4. The largest age group on the platform is 25-34 year-olds<\/a>, as well as 18-24 and 35-44 year-olds.<\/li>
  5. Facebook is popular<\/a> worldwide with India (329 million users), the USA (179 million users) and Indonesia (129 million users) having the largest user bases.<\/li>
  6. There are 43.4% female users<\/a> and 56.6% male users on the platform.<\/li>
  7. 74% of Facebook users have an annual income over $75k.<\/li>
  8. 300 million Facebook users are active on Facebook stories daily.<\/li>
  9. Videos account for 11% of Facebook posts.<\/li>
  10. According to Buffer.com<\/a>, videos made up 81% of the most popular Facebook posts in 2018, while images accounted only for 18%.<\/li>
  11. Over 45 million people follow business news on Facebook daily.<\/li>
  12. People spend 1 out of every 5 mobile minutes on the platform.<\/li><\/ol>\n\n\n\n

    Types of Facebook posts <\/h3>\n\n\n\n

    To understand how to earn money online with Facebook, you also need to know what content formats you can post on the platform. There is a wide range of content types you can leverage on Facebook to achieve your marketing objectives.<\/p>\n\n\n\n

    1. Text-only posts.<\/li>
    2. Photo\/image posts.<\/li>
    3. Video posts.<\/li>
    4. Live video posts.<\/li>
    5. Posts containing links to your blog\/website or some other resources. <\/li>
    6. Polls.<\/li>
    7. Posts with infographics.<\/li>
    8. Pinned posts used to attract users\\ attention to the most important information.<\/li>
    9. Quizzes.<\/li>
    10. Fill-in-the blank posts which encourage people to generate ideas and share them.<\/li>
    11. Posts with UGC (user-generated content).<\/li><\/ol>\n\n\n\n

      What Makes Facebook a Good Monetization Channel?<\/h3>\n\n\n\n

      Many newbies to online marketing often ask, \u201cCan you make money on Facebook even if you\u2019re new to it?\u201d The answer is a definite yes. Facebook is a great monetization channel to make money even without experience and investments<\/a>.<\/p>\n\n\n\n

      Here are some factors that make Facebook perfect for monetization.<\/p>\n\n\n\n

      1. Facebook is the world\u2019s largest social platform.<\/li>
      2. On average, Facebook users spend about 35 minutes a day on the platform.<\/li>
      3. People use the platform as a research tool to find new products and services. Thus, 57% of consumers<\/a> report that social media affects their purchase decisions.<\/li>
      4. Most brands have a Facebook presence, so users perceive the platform as the go-to solution when they want to contact a brand.<\/li>
      5. There are many advertising options on the platform.<\/li>
      6. Facebook provides a wide range of tools for analytics and detailed targeting options.<\/li>
      7. Starting a Facebook business page is free.<\/li>
      8. Facebook is perfect for driving traffic to your blog or website, you simply need to add a link to your webpage to your Facebook profile. <\/li>
      9. You can post a variety of content types on Facebook, including images, gifs, videos, live videos, articles, etc. This variety gives marketers many tools for keeping their audience engaged.<\/li>
      10. You can leverage the Facebook messenger bot to provide customer support to your customers, process orders, etc.<\/li>
      11. Liking and sharing options allow brands to reach out to wider audiences and boost brand awareness.<\/li>
      12.  You can build a community around your brand and increase engagement levels.<\/li>
      13. The learning curve of Facebook marketing isn\u2019t steep and there is a lot of educational support provided for businesses, for example, video tutorials, creative tools, guides, success stories etc.<\/li><\/ol>\n\n\n\n

        How to Make Money on Facebook – An Easy Step-by-Step Guide<\/h2>\n\n\n\n

        With an incredibly high number of active monthly users and new monetization and advertising features constantly rolling out, Facebook offers various ways to earn money online.<\/p>\n\n\n\n

        Below, you will find step-by-step instructions on how to monetize your Facebook page from creating a profile and growing a following to launching a marketing campaign and tracking your results over time.<\/p>\n\n\n\n

        Before Getting Started: Check Your Facebook Monetization Eligibility<\/h3>\n\n\n\n

        Whether you want to make some cash or increase outreach for your brand, there are many brilliant marketing features that you can leverage on Facebook. Before getting started with Facebook monetization, ensure that you are eligible to do so and check that your profile and content meet all the requirements of the platform. These policies aim to facilitate communication between users and be sure that everyone feels valued and heard. They are based on feedback from users and experts in human rights, safety, and technology.<\/p>\n\n\n\n

        You can check your page eligibility for monetization in Creator Studio<\/a>. Click the Monetization tab and choose the pages you want to check. Click \u201cApply\u201d. Now, you will see the status of your page and content:<\/p>\n\n\n\n

        \u25cf  Green<\/strong> status means that your page is ready for monetization.<\/p>\n\n\n\n

        \u25cf  Yellow<\/strong> status indicates potential issues for monetizing your content.<\/p>\n\n\n\n

        \u25cf  Red<\/strong> status indicates serious problems that do not allow for the monetization of your page.<\/p>\n\n\n\n

        \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
        The Monetization tab in the Facebook Creator Studio<\/figcaption><\/figure>\n\n\n\n

        Once you pass the eligibility requirements, remember to regularly check if your page complies with Facebook\u2019s policies as you continue growing your presence. To help users make the best of the available monetization opportunities, Facebook shared the best practices to stay eligible and earn money<\/a>.<\/p>\n\n\n\n

        Basically, there are three sets of rules<\/a> to follow if you want to make your content eligible for monetization: Community Standards, Partner Monetization Policies, and Content Monetization Policies. We will look at each set of policies in detail below.<\/p>\n\n\n\n

        Facebook Community Standards<\/h4>\n\n\n\n

        Facebook Community Standards<\/a> ensure that all content is safe and does not feature any violence, hate, nudity, and other forbidden elements. These policies apply not only to monetized posts, but to all the content on Facebook. The Community Standards aim to help users express and share their voice about things that matter to them. Sometimes, newsworthy content is allowed to break these standards if it is in the public interest. Essentially, Community Standards are based on the following values:<\/p>\n\n\n\n

        \u25cf  Authenticity in contrast to misrepresentation<\/p>\n\n\n\n

        \u25cf  Safety in contrast to content that intimidates, excludes, or silences others<\/p>\n\n\n\n

        \u25cf  Privacy to protect personal information<\/p>\n\n\n\n

        \u25cf  Dignity in contrast to harassment<\/p>\n\n\n\n

        Partner Monetization Policies<\/h4>\n\n\n\n

        Partner Monetization Standards<\/a> apply at the page level and check its behavior in general. This includes content creation, promotion, and monetization. Be sure to check these standards to properly use the monetization tools available on Facebook. Here are a few policies to follow:<\/p>\n\n\n\n

        \u25cf  Only try to monetize eligible pages. Facebook profiles outside of professional mode are not eligible for monetization.<\/p>\n\n\n\n

        \u25cf  Follow the Community Standards.<\/p>\n\n\n\n

        \u25cf  Share authentic and original content.<\/p>\n\n\n\n

        \u25cf  Follow the Facebook Payment Terms, and so on.<\/p>\n\n\n\n

        Content Monetization Policies<\/h4>\n\n\n\n

        Content Monetization Policies<\/a> address each individual post and video that you have shared. It is important to understand that not all content that is appropriate for Facebook is also eligible for monetization. Namely, you cannot monetize static videos and image polls, slideshows of images, embedded ads, and more. Make sure that your content is not prohibited by policies before you start monetizing it.<\/p>\n\n\n\n

        Getting Started<\/h3>\n\n\n\n

        Now that you understand the basic rules of content monetization on Facebook, it is time to start building your online presence on the platform. First, you need to set up a Business Page on Facebook, grow your following, start using monetization tools, as well as optimize and track your campaigns to make them efficient in the long run. Now, let’s discuss each step in detail.<\/p>\n\n\n\n

        Step 1. Set Up a Facebook Business Page<\/h3>\n\n\n\n

        Before you start running any business on Facebook, you should set up a Facebook business page. Having a Facebook page can give you a competitive edge as it provides you with a wide range of advertising tools, allows users to discover your brand and gives you a lot of insights about your page views, likes, reach, etc.<\/p>\n\n\n\n

        1. To set up a Business page, go to the Create tab<\/strong> in your profile and select Page.<\/strong><\/li><\/ol>\n\n\n\n
          \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
          How to create a Facebook Business Page<\/figcaption><\/figure>\n\n\n\n
          1. Then, give your page a name, choose its category, give your address and a telephone number (optional). <\/li><\/ol>\n\n\n\n
            \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
            How to fill in a business or brand profile on a Facebook Business Page<\/figcaption><\/figure>\n\n\n\n
            1. The next step is to upload a profile picture and a cover photo. You can skip these steps and add the pictures later. <\/li><\/ol>\n\n\n\n
              \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
              How to upload a profile picture on your Facebook Business Page

              <\/figcaption><\/figure>\n\n\n\n
              1. Create and pin your welcome post. For this, you can leverage a welcome post template.<\/a> <\/li><\/ol>\n\n\n\n
                \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                How to create a Welcome post on your Facebook Business Page<\/figcaption><\/figure>\n\n\n\n
                1. Fill in the About section in the left-hand menu. Provide users with complete information about your business, including an email address, a website, a phone number. Here, you can tell a story about your brand and add yourself as a team member.<\/li><\/ol>\n\n\n\n
                  \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                  How to fill in the \u201cAbout\u201d section on the Facebook Business Page

                  <\/figcaption><\/figure>\n\n\n\n
                  1. Add a CTA Button (Book now, Sign Up, See offers, <\/strong>etc.) which will appear below your cover photo and will encourage your audience to take action. <\/li><\/ol>\n\n\n\n
                    \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                    How to set up a cover photo on the Facebook Business Page<\/figcaption><\/figure>\n\n\n\n

                    Besides, you can choose where to send you customers when they click the button, for example, to your website, another tool or directly to Facebook.<\/p>\n\n\n\n

                    \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                    How to add buttons to the Facebook Business Page<\/figcaption><\/figure>\n\n\n\n
                    1. Once your Business page is ready, you can invite your friends to start building your community. <\/li><\/ol>\n\n\n\n
                      \"A\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                      How to invite friends to your Facebook Business Page<\/figcaption><\/figure>\n\n\n\n

                      Step 2. Grow Your Following<\/h3>\n\n\n\n

                      Research shows that 78% of consumers<\/a> want to make a purchase from a brand after having a positive interaction with it on social media. This may include customer service, content, or even a personalized approach to marketing. Such experiences help build trust and can encourage a customer to not only make a single purchase, but also to keep coming back in the future.<\/p>\n\n\n\n

                      More and more brands are growing their social media presence to build loyal audiences. As a result, 91% of executives intend to invest more into social media marketing in the coming years. Specifically, over half of respondents want to spend 50% more by 2024. Increasing investments are proof of the importance that social media may play to build and grow a loyal community for a brand.<\/p>\n\n\n\n

                      So, how can you build a following and increase your brand community? Here are a few ideas:<\/p>\n\n\n\n

                      1. Keep Your Community Engaged<\/strong>. Inactive pages tend to lose users\u2019 attention very fast, while profiles actively sharing content and interacting with the community keep growing their following. Page Insights can tell you the times that your followers are most active as well as the most popular types of content and more.<\/li>
                      2. Promote Content Beyond Facebook<\/strong>. Let more people know about your Facebook page by sharing it on other social networks, your website, and third-party platforms.<\/li>
                      3. Invest Into Ads<\/strong>. Advertising can greatly increase your outreach and draw in much more followers in a shorter amount of time.<\/li>
                      4. Join and Create Relevant Groups<\/strong>. Share your page in relevant groups to increase your outreach. You can also create your own groups and build a community.<\/li><\/ol>\n\n\n\n

                        To learn more about the ways to grow your following, watch this video from Travelpayouts Academy.<\/p>\n\n\n\n