{"id":8398,"date":"2020-07-31T10:00:00","date_gmt":"2020-07-31T07:00:00","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/en\/?p=8398"},"modified":"2021-10-02T20:50:51","modified_gmt":"2021-10-02T17:50:51","slug":"how-to-avoid-spam-filters","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/blog\/how-to-avoid-spam-filters\/","title":{"rendered":"How to Avoid Spam Filters and Get Your Email Delivered"},"content":{"rendered":"\n

19 Techniques That Will Get Your Message Delivered<\/h2>\n\n\n\n

With up-to-date and advanced filtering systems, it is a challenge to reach the inbox folder of your target audience. There are a lot of factors that directly influence your email deliverability, and we have collected some of the most important ones to help you succeed in email marketing and learn how to avoid spamming in email marketing. <\/p>\n\n\n\n

1. Get the Consent of Subscribers<\/h3>\n\n\n\n

First and foremost, ask for permission from your potential customers to send them emails. Otherwise, your customers might mark your email as spam, which will negatively affect your email deliverability as a whole later. Gather emails legitimately. For instance, place a subscription form on your website, landing page, or social media profile. Here is an example of a beautiful subscription form on Hubspot: <\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Get creative with form builder tools<\/a> available on the internet today and get your website visitors to leave their email address!<\/p>\n\n\n\n

2. Ask to Confirm the Subscription<\/h3>\n\n\n\n

The next step is to send a confirmation letter, requiring customers to click a link to complete their subscription. Thus, you\u2019ll make sure you\u2019re getting real subscribers, filter your mailout list, and exclude invalid and fake addresses. See an example of the confirmation letter from Frame.io below:<\/p>\n\n\n\n

\"2.\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

3. Don’t Buy Email Addresses<\/h3>\n\n\n\n

Quantity of contacts doesn’t equal the quality of your email campaign. Buying email lists might lead you into a spam trap for several reasons. <\/p>\n\n\n\n

First, you can never be sure of their quality and email addresses might turn out to be invalid. Second, you may swallow the bait of anti-spam organizations aiming to detect spammers. By sending an email to such an address, you\u2019ll prove to have acquired it illegally and you  might suffer the consequences<\/a>. <\/p>\n\n\n\n

4. Let Users Unsubscribe<\/h3>\n\n\n\n

Again, the law requires<\/a> marketers to guarantee their subscribers a right to opt out. Usually, the \u201cUnsubscribe\u201d button is added at the bottom of a newsletter. Below, there is an example of such a button in the Trello blog newsletter: <\/p>\n\n\n\n

\"4.\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

To understand why clients don\u2019t want to get your emails, you can ask them for feedback before deleting their email from your database. <\/p>\n\n\n\n

5. Don\u2019t Use False or Misleading Information<\/h3>\n\n\n\n

Always provide valid information in your email, including its subject line, your physical address, text, etc. Resist the temptation to attract the attention of your subscribers with a catchy line and promising title to get your email opened if you won\u2019t fulfill the promise. Once deceived, subscribers might never open your email again or mark it as spam.<\/p>\n\n\n\n

6. Check Your Email for Spam Words<\/h3>\n\n\n\n

Certain words, such as free, buy, promo, etc. make your email more likely to end up in a spam folder. By reducing the usage of such words, you\u2019ll increase the chances of reaching your target audience. <\/p>\n\n\n\n

Check your emails for spam words with special free services. Spam Words Checker<\/a>, for example.<\/p>\n\n\n\n

7. Ask to Whitelist Your Newsletter<\/h3>\n\n\n\n

Ask your subscribers to whitelist your email address or add it to a safe sender list or address book to ensure that your newsletter doesn\u2019t end up in a spam folder. This can be most effectively done on the \u201cThank you\u201d or \u201cConfirm the subscription\u201d page. Remember to provide whitelisting instructions so that readers can follow your advice without difficulty. <\/p>\n\n\n\n

8. Make Sure Your Ip Isn’t Blacklisted<\/h3>\n\n\n\n

Getting your IP blacklisted can become a major problem on your email marketer\u2019s path.  You need to monitor your IP address reputation on a regular basis. You can check your IP on platforms like What Is My IP Address<\/a> that tracks data on major databases. Should it occur, try to identify why your IP was blacklisted and then follow the instructions<\/a> of the corresponding website.  <\/p>\n\n\n\n

9. Send Relevant Emails<\/h3>\n\n\n\n

Overloading your readers with irrelevant content might provoke negative feedback. If subscribers mark your content as spam or irrelevant, it will affect the overall email deliverability, as mailbox providers take it seriously. Thus, try to stick to what you promised in your newsletter description. <\/p>\n\n\n\n

10. Keep Your Email Size Small<\/h3>\n\n\n\n

Avoid filling your emails with heavy images and files, it will only decrease the sending speed and the message loading time. <\/p>\n\n\n\n

If you still need to share big files, place them on your website or a separate landing page, and provide a backlink in your email.<\/p>\n\n\n\n

11. Be Careful With Attachments<\/h3>\n\n\n\n

While some files are easy to send, for example, .jpg, .gif, .png, .zip, .pdf, .png, others like .exe or .swf might undermine your campaign. Such files may get your email end up in a spam folder, or your subscribers might not have tools to open the files. <\/p>\n\n\n\n

12. Send Emails Regularly<\/h3>\n\n\n\n

Send your emails on a regular basis, for example, each Tuesday, to make sure your subscribers stay updated. Otherwise, the rare newsletter might be identified as spam if readers fail to remember having subscribed to your news. On the flip side, don\u2019t send mailings too often. It might look like mass email spam.<\/p>\n\n\n\n

Second, choose a smart time to send an email newsletter<\/a>. For example, the open rate peak occurs at 10 a.m., while Tuesday and Wednesday show higher open rates as compared to other days of the week.<\/p>\n\n\n\n

13. Authenticate Messages<\/h3>\n\n\n\n

Email authentication<\/a> reduces the chances of your messages being marked as spam. With these techniques, you\u2019ll confirm your identity and your email origins to the mailbox provider and reach the audience. <\/p>\n\n\n\n

Thus, make sure that your email server supports all the necessary protocols<\/a>. <\/p>\n\n\n\n

14. Use Reliable Email Service Providers<\/h3>\n\n\n\n

Your email deliverability relies a lot on the email service provider (ESP) reputation (reputation of the Internet Protocol). It is one of the success factors if you want to know how to avoid spam filters when sending emails. <\/p>\n\n\n\n

ESPs with only solicited emails and ban spammers, are credited higher with mailbox providers. Here are some of the most highly rated providers:<\/p>\n\n\n\n