An ideal article should be unique, useful, and comprehensible to attract the target audience as well as convincing and motivating to bring sales. We offer you a checklist of the main criteria that you should pay attention to when you check article quality.<\/p>\n\n\n\n
First and foremost, the text needs to bring value to your target audience and address their concerns. It should be written for real people rather than search engines. Make sure it contains statistics, research results, surveys, visuals, and not just your copywriter<\/a>\u2019s personal judgments.<\/p>\n\n\n\n In addition, each article should serve a specific purpose. For instance, to sell a product or service. Every product and every audience needs a particular approach. You will be able to achieve the desired result if the web writer is able to mainstream the needs of a potential customer, emphasize the properties of the product and explain their benefits, provide the client with a choice, and bring them to purchase. <\/p>\n\n\n\n Thus, when checking the article quality, pay attention to whether the text contains useful information and is persuasive enough to generate sales.<\/p>\n\n\n\n Search engines pay great attention to the text uniqueness. This feature is worth considering from two sides: technical and semantic. On the one hand, it is necessary to check an article for plagiarism<\/a>. And on the other hand, the author should present the information in a new light or from a new angle and not just juggle the words, rewriting the text of your competitors.<\/p>\n\n\n\n Users are also wary of non-original content, as it negatively affects your company\u2019s image and reputation.<\/p>\n\n\n\n Check the text for grammar, spelling and punctuation mistakes. Any of them will make your article (and business) look unprofessional and unreliable.<\/p>\n\n\n\n However, do not rush to dismiss the writer if you find an extra comma, misprint, or even a clear mistake. If the overall article quality is satisfying, consider outsourcing an editor and\/or proofreader who\u2019ll make sure the text is perfect.<\/p>\n\n\n\n The built-in MS Word editor will help you to see the most mistakes. But, for a more complete and correct test, use the best online grammar & punctuation checker tools<\/a>.<\/p>\n\n\n\n Content marketing<\/a> is indispensable without keywords. Their correct use will help:<\/p>\n\n\n\n To tailor the text to your audience, learn how to research keywords for your niche<\/a> and use keyword ranking checkers<\/a>.<\/p>\n\n\n\n Make sure that all keywords are entered in the text in the right amount and distributed evenly, at the beginning of the text and in headings of different levels. Extra keywords should be replaced by synonyms so that the text does not look spam. A good density is from 2% to 5% per key and not more than 20% for the total content of all keywords in the text. <\/p>\n\n\n\n More practical tips about SEO, including finding and using keywords, can be found in the free SEO course from Travelpayouts and Sharon Gourlay. Watch one lesson from the \u201cBoost Travel Affiliate Revenue Using SEO\u201d course to find out how many keywords you should use in your articles and how to search for them easily and quickly. <\/p>\n\n\n\n2. Uniqueness<\/h3>\n\n\n\n
3. Spelling, Grammar, Punctuation<\/h3>\n\n\n\n
4. Keyword Placement and Density<\/h3>\n\n\n\n