Traffic generation is not everything when it comes to promoting your blog. Page views, likes and comments are great, but they are only one indicator of success. You need to attract users who\u2019ll become potential customers, converting traffic into leads. <\/p>\n\n\n\n
Leads are users who show a noticeable interest in the product or service that you promote and offer an opportunity for feedback by subscribing to your newsletter, signing up on your website, filling in the contact form, etc. By collecting emails of interested readers, you\u2019ll have a base of potential customers, minimize marketing expenses to cover a larger audience, and turn your website traffic into money<\/a>.<\/p>\n\n\n\n To attract leads, you need to provide valuable content and incentivize the audience to share their contact information with you. Below, we\u2019ve gathered 12 great strategies on how to get leads for your blog.<\/p>\n\n\n\n First, you need to check how well lead generation works at the moment. Analyze the conversion funnel<\/a> that a potential lead passes: Are all the stages well-optimized? Do you have enough content to attract new leads? Are there signup forms in place? Do you send a follow-up letter upon registration? To reveal how different stages of your funnel perform, set up conversion tracking. Tools such as Google Analytics allow you to set different goals like page views, visit duration, etc. and then see results in the reports. <\/p>\n\n\n\n Now, you can improve the weak parts on your conversion path. For example, if you get a lot of page views and only few signups, it might mean that your contact form isn\u2019t appealing, has too many fields and questions, isn\u2019t mobile-friendly, or even goes unnoticed by the majority of users. <\/p>\n\n\n\n It is very important to correctly set goals for each stage and deliver accordingly. For instance, on the awareness stage, your content should only educate the audience, while at the latest stage of the funnel, texts actually aim to promote the product. You should clearly understand what your user\u2019s intent is at each stage and incorporate it in your content marketing strategy.<\/p>\n\n\n\n One way to encourage an interested visitor to stay connected is by turning leads into sales with CTA buttons. Call to action elements are usually a contrasting color, located in a visible place, and encourage visitors to take a specific action. For example, CTAs may encourage visitors to subscribe to a newsletter, register on your website, or get free analytics data. Find 20 great CTA ideas for your blog in our post<\/a>.<\/p>\n\n\n\n To incentivize users to sign up, offer exclusive content in return for registration. It can be a deeper analysis of the market, a newsletter with the best deals from the advertiser, discounts, and so on. Here are some more ideas on how to leverage different content types and get more leads:<\/p>\n\n\n\n To get the information, the user will have to leave their contact details, which will increase your subscribers database.<\/p>\n\n\n\n Another lead magnet is conducting webinars<\/a>. It helps establish yourself as an expert in the niche, educate your audience, present the product you promote, and collect a significant number of emails at once.<\/p>\n\n\n\n The main advantage of webinars is their interactivity. The audience is involved in the process. They can ask questions, communicate in the chat, offer suggestions, and so on. Webinars are great for building trust with a future customer, which positively affects the lead generation process.<\/p>\n\n\n\n Who doesn’t love freebies! Encourage your website visitors to sign up by offering them a coupon, promo code, special offer, or discount. Thus, you will enhance the likelihood of generating more leads and even solve the problem of how to convert leads into sales. <\/p>\n\n\n\n Many advertisers provide special deals and coupons for promotion, so make sure to follow updates from your affiliate programs and explore available tools. <\/p>\n\n\n\n Live chat allows clients to contact you or your team directly and ask questions. It\u2019s a great lead generation tool which helps understand client\u2019s preferences and goals and then target them accordingly. Some chats require visitors to fill in their contact details before asking their question, so you can reach out to them later.<\/p>\n\n\n\n Make sure to indicate your working hours, when users can contact you through the chat. Otherwise, they\u2019ll expect an immediate response any time they open your website and leave disappointed if they don\u2019t get it.<\/p>\n\n\n\n What should you do with sales leads? Stay in contact by sending leads a newsletter. Email marketing is old-fashioned, but it\u2019s still a great way to reach out to your audience. Thus, users will get your latest updates, the best deals from advertisers, or blog posts right in their mailbox. You can also attach files of different types, for example, if you want to share infographics, charts, and so on. <\/p>\n\n\n\n Here are a few tricks to increase the number of your subscribers:<\/p>\n\n\n\n To get the best of email marketing, be sure to personalize your mailing or segment the audience to target it better.<\/p>\n\n\n\n Retargeting is a great tool for converting leads. This is an advertisement aimed at users who once visited your site and didn\u2019t complete the action. With the help of retargeting, you remind them about your offer. It\u2019s also important to regularly update the ads you use to cover a wider audience. <\/p>\n\n\n\n How does it work? You segment visitors depending on their actions on your site and show relevant ads. For example, users who read a post about holidays in Spain, will be shown an ad with vacations in Madrid.<\/p>\n\n\n\n Never stop promoting your blog and reaching out to new audiences. Blogging is a great way to leverage content marketing, and the more traffic it gets, the more potential leads your business might get. Here are a few suggestions on how to optimize and promote your site:<\/p>\n\n\n\n Surveys and quizzes help engage the target audience and, if done correctly, generate new leads. You can either create surveys to get to know your audience, help them decide, for example, on a destination, or simply entertain visitors. In either case, the survey should be appealing enough to make users leave their contact details to know the results.<\/p>\n\n\n\n Here are a few ideas on how to leverage surveys and quizzes:<\/p>\n\n\n\n With the help of contests, you can collect a large lead base in a short time and increase user engagement on your site. The reward can be anything relevant to your site niche, from a discount or promo code to a physical prize\u2014whatever you feel your audience will like. Check out your competitors\u2019 giveaways and contents, if you are clueless about prizes. <\/p>\n\n\n\n Keep in mind that contests may bring you plenty of leads but not all of them will actually be interested in your business. Make sure to target the right audience with your contest\u2014focus on quality of leads rather than quantity.<\/p>\n\n\n\n Increasing your subscriber base is only one part of the whole promotion process. It\u2019s also important to manage leads. According to stats, 96% of website visitors are not looking to purchase just yet, so nurturing them is essential if you want to generate sales. Only systematic and properly structured work will help you increase your revenue.<\/p>\n\n\n\n According to research<\/a>, if you follow up with potential customers online in less than 5 minutes, you increase your chances of making a sale by nine times. The content of the response letter will depend on the lead nurturing strategy in general, and on the request for which you received the user’s contacts. For example, if a user signed up for a webinar, send them the link to the webinar, and so on.<\/p>\n\n\n\n One lead nurturing best practice is to personalize the mailing. Segment the existing leads into different audiences\u2014by gender, age, geo, interests, the most relevant categories\u2014and target these categories accordingly. <\/p>\n\n\n\n You can collect data about your visitors through different ways such as:<\/p>\n\n\n\n For better results, it is worth combining several communication channels. Email marketing is a traditional lead communication channel, but with an average email open rate of 21.33%<\/a>, you still need other means.<\/p>\n\n\n\n Depending on your audience, leverage social media, advertisement, push-notifications, and search engine optimization for the promotion of your blog.<\/p>\n\n\n\nHow to Get Leads on Your Blog<\/h2>\n\n\n\n
1. Assess the Current Lead Generation Process<\/h3>\n\n\n\n
2. Optimize the Conversion Path<\/h3>\n\n\n\n
3.Use Ctas<\/h3>\n\n\n\n
4. Offer Exclusive Content<\/h3>\n\n\n\n
5. Hold Webinars<\/h3>\n\n\n\n
6. Offer Discounts and Free Trials<\/h3>\n\n\n\n
7. Add Live Chat<\/h3>\n\n\n\n
8. Send Newsletter<\/h3>\n\n\n\n
9. Retarget<\/h3>\n\n\n\n
10. Promote Your Blog<\/h3>\n\n\n\n
11. Create Surveys and Quizzes<\/h3>\n\n\n\n
12. Run Contests<\/h3>\n\n\n\n
How to Nurture Leads<\/h2>\n\n\n\n
1. Follow Up in Time<\/h3>\n\n\n\n
2. Personalize<\/h3>\n\n\n\n
3. Use Different Channels<\/h3>\n\n\n\n
4. Give More Content<\/h3>\n\n\n\n