{"id":205,"date":"2021-12-10T15:01:44","date_gmt":"2021-12-10T12:01:44","guid":{"rendered":"https:\/\/www.travelpayouts.com\/brands\/blog\/?p=205"},"modified":"2022-02-03T12:46:32","modified_gmt":"2022-02-03T09:46:32","slug":"discovercars-case","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/brands\/blog\/discovercars-case\/","title":{"rendered":"Discover Cars: The number of affiliate sales doubled in a year with Travelpayouts"},"content":{"rendered":"\n

In 2018, Discover Cars launched its direct affiliate program. Initially, the program was created for SEO purposes: to attract travel webmasters to increase the number of backlinks and grow the domain ranking. <\/p>\n\n\n\n

After a while, Discover \u0421ars realized that an affiliate channel can not only influence SEO, but also bring in sales. <\/p>\n\n\n\n

In June 2019, Discover Cars connected to the Travelpayouts platform to increase sales.<\/p>\n\n\n\n

Advantages of working with the platform compared to creating your own affiliate program  <\/h2>\n\n\n\n
  1. The main advantage is the reduction of time costs. For example, Travelpayouts takes care of all the work of attracting webmasters. Discover \u0421ars only needs to approve or reject affiliate applications, because the program has a pre-moderated connection. <\/li>
  2. The company was forced to create payment invoices for each affiliate in its direct affiliate program. After connecting to Travelpayouts, numerous invoices were all replaced by one account \u2014 on the platform. This greatly relieves the project manager and the accounting department.<\/li>
  3. Quick launch. When launching your own affiliate program, you have to solve a lot of technical problems and possibly form a separate team of specialists. The process of integration of Discover \u0421ars into Travelpayouts took no more than two days. <\/li><\/ol>\n\n\n\n

    Sergey Kulpin, development manager of the Discover \u0421ars affiliate program, quote: <\/strong><\/p>\n\n\n\n

    \u201cWe have experience with various integrations, so we have something to compare it with. The integration with Travelpayouts advanced very quickly, and we were happy with it. What pleased us most about working with Travelpayouts was the feedback and constant headhunting. It really is a tremendous amount of work that takes a considerable amount of time. We would need to recruit additional staff to do the same work. That’s why we really appreciate our cooperation and advise other companies to follow our example.\u201d<\/em><\/p>\n\n\n\n

    Discover \u0421ars\u2019 sales growth at Travelpayouts<\/h2>\n\n\n\n

    By joining Travelpayouts<\/a>, Discover \u0421ars noticed a significant increase in the number of partners. Accordingly, sales began to grow. The year of connection, 2019, was an experimental year. 2020, despite the pandemic, brought +100% growth to 2019 results, and 2021 to date has already shown a 50% increase over 2020.<\/p>\n\n\n\n

    \"Discover
    Discover Cars’ sales growth 2019-2021<\/figcaption><\/figure>\n\n\n\n

    Development of the Discover \u0421ars service and affiliate program<\/h2>\n\n\n\n

    Sales growth through the affiliate channel is impossible without constant service development. The Discover \u0421ars brand is constantly adding new cities and countries where you can rent a car.<\/p>\n\n\n\n

    Sergey Kulpin, development manager of the Discover \u0421ars affiliate program, quote: <\/strong><\/p>\n\n\n\n

    \u201cThe pandemic affected everyone, including us. Nevertheless, we managed not just to stay afloat, but to show remarkable results. It’s all thanks to great teamwork and quick decision-making in critical situations.\u201d<\/em><\/p>\n\n\n\n

    Affiliate tools<\/h3>\n\n\n\n

    Initially, Discover \u0421ars affiliate program had only links and banners. Widgets appeared much later, when the company noticed that competitors were often using widgets.<\/p>\n\n\n\n

    \"Discover
    Discover Cars’ search widget<\/figcaption><\/figure>\n\n\n\n

    The type of traffic that brings in the most sales<\/h3>\n\n\n\n

    When launching an affiliate program, it is important to think carefully about its conditions, so that they are convenient and profitable for both the brand and the affiliates. From the very beginning, Discover \u0421ars had an understanding of what remuneration the company was ready to pay its partners. But we had to experiment a bit with the types of allowed and forbidden traffic in order to find out which ones bring good results and which ones are better to be excluded. Travel blogs with content based on personal experience generate the most sales. People listen to the blogger’s opinion. A lengthy article about a location where a person had a great time is the perfect promotional tool.<\/p>\n\n\n\n

    3 tips from Discover Cars for brands that want to try affiliate marketing<\/h2>\n\n\n\n
    1. Invest effort in quality content that will attract organic traffic.<\/li>
    2. Think carefully about advertising campaigns and try to make them less intrusive.<\/li>
    3. And the main tip \u2014 be sure to try affiliate marketing so you can experience what it is and how it can benefit your brand.<\/li><\/ol>\n\n\n\n
      \n\nLearn more about Travelpayouts<\/span>\n<\/a>\n<\/div>\n
      \n","protected":false},"excerpt":{"rendered":"

      In 2019, Discover \u0421ars<\/a> connected to the Travelpayouts platform, and in 2020, the number of sales through the affiliate channel doubled compared to the previous year. Discover Cars shared its experience of connecting to Travelpayouts, talked about developing an affiliate program, and presented tips for brands who are just thinking about launching an affiliate program.<\/p>\n","protected":false},"author":5,"featured_media":209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,22],"class_list":["post-205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-case","tag-discover-cars"],"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":11,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/posts\/205\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/brands\/blog\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}