{"id":15315,"date":"2020-03-05T01:19:34","date_gmt":"2020-03-04T21:19:34","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=15315"},"modified":"2025-07-24T10:45:16","modified_gmt":"2025-07-24T07:45:16","slug":"emotional-marketing","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/emotional-marketing\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h2>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043f\u043e\u0438\u0441\u043a\u0430\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u043e \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0447\u0442\u043e-\u0442\u043e \u0432\u0440\u043e\u0434\u0435: \u00ab\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0439 \u044d\u043c\u043e\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u00bb \u0414\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u043f\u0440\u0430\u0432\u0434\u0430? \u041d\u043e \u0435\u0441\u043b\u0438 \u043a\u043e\u043f\u043d\u0443\u0442\u044c \u0447\u0443\u0442\u044c \u0433\u043b\u0443\u0431\u0436\u0435, \u0432\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u0435, \u0447\u0442\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0442\u0435\u0441\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0442\u0435\u043e\u0440\u0438\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u043e\u0437\u0433\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0420\u0430\u043d\u044c\u0448\u0435 \u0432 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 \u0433\u043b\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u00ab\u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430\u00bb. \u041f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442 \u0440\u0438\u0441\u043a\u0438 \u0438 \u0432\u044b\u0433\u043e\u0434\u044b, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0437\u0430 \u0438\u043c\u0435\u044e\u0449\u0443\u044e\u0441\u044f \u0441\u0443\u043c\u043c\u0443.<\/p>\n\n\n\n<p>\u0421 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0441\u0442\u0430\u043b\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u043e, \u0447\u0442\u043e \u043b\u044e\u0434\u0438 \u043f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u044b\u043c \u0438\u0441\u043a\u0430\u0436\u0435\u043d\u0438\u044f\u043c\/\u043f\u0440\u0435\u0434\u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u044f\u043c \u0438 \u0441\u043a\u043b\u043e\u043d\u043d\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0431\u0430\u0437\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u043f\u043e\u0434\u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0438\u0433\u043d\u0430\u043b\u0430\u0445.&nbsp;<\/p>\n\n\n\n<p>\u0422\u043e \u0435\u0441\u0442\u044c \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u0430\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f?&nbsp;<\/h2>\n\n\n\n<p>\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u0438\u0442\u044c \u043f\u043e \u0431\u043e\u043b\u044c\u043d\u043e\u043c\u0443 \u0438 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0442\u044c \u0441\u0438\u044e\u043c\u0438\u043d\u0443\u0442\u043d\u0443\u044e \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c. \u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0440\u0435\u0448\u0438\u043b, \u0447\u0442\u043e \u0435\u043c\u0443 \u0447\u0442\u043e-\u0442\u043e \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f, \u043e\u043d \u0443\u0436\u0435 \u043b\u044e\u0431\u0438\u0442 \u0432\u0430\u0441 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u0438 \u0432\u043e \u0432\u0441\u0451\u043c \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b.<\/p>\n\n\n\n<p>\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438 \u043a\u0435\u0439\u0441\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0434\u043b\u044f \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043e\u0442\u0432\u0435\u0442\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0446\u0435\u043b\u043e\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0421\u0430\u0439\u0442 \u0438 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438 \u2014 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u0437\u0435\u043c\u043b\u0435\u043d\u0438\u044f \u043b\u0438\u0434\u043e\u0432.<\/li><li>SMM \u2014 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439.<\/li><li>Nurturing \u2014 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043d\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.<\/li><li>PPC \u2014 \u043f\u043b\u0430\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/li><li>\u041e\u0444\u043b\u0430\u0439\u043d-\u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f.<\/li><\/ul>\n\n\n\n<p class=\"highlited\"><strong>\u0414\u0438\u0441\u043a\u043b\u0435\u0439\u043c\u0435\u0440<\/strong>: \u043d\u0435 \u0432\u0441\u0435 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u044b \u0434\u043b\u044f \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u0432 Travelpayouts, \u0447\u0430\u0441\u0442\u044c \u0438\u0437 \u043d\u0438\u0445 \u2014 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432 B2B \u0441\u0444\u0435\u0440\u0435 \u0438\u043b\u0438 \u0432 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 B2C \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0426\u0435\u043b\u0438:<\/strong> \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f, \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/li><li><strong>KPI:<\/strong> \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435, \u0433\u043b\u0443\u0431\u0438\u043d\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043e\u043a.<\/li><\/ul>\n\n\n\n<p>\u041d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0430\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b: \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0432 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0438 \u043a \u0433\u0440\u0443\u043f\u043f\u0435, \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430, \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0414\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0432 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0438 \u043a \u0433\u0440\u0443\u043f\u043f\u0435<\/h3>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b, B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043c\u0435\u0449\u0430\u044e\u0442 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b \u0441\u0432\u043e\u0438\u0445 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0430 B2C-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442 \u043e\u0442\u0437\u044b\u0432\u044b \u0438\u043b\u0438 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439, \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043c\u043d\u0435\u043d\u0438\u0439, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0445\u043e\u0447\u0435\u0442 \u0430\u0441\u0441\u043e\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0431\u044f \u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u043e\u0442 Wrike (B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f):<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb34211f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/wrike-page-1024x479.jpg\" alt=\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 Wrike\" class=\"wp-image-15338\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-page-1024x479.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-page-300x140.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-page-768x360.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-page.jpg 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0410 \u0432\u043e\u0442 \u043a\u0430\u043a \u044d\u0442\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0443 Travelpayouts:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb342543&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/tp-main-page-1024x365.jpg\" alt=\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 Travelpayouts\" class=\"wp-image-15331\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/tp-main-page-1024x365.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/tp-main-page-300x107.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/tp-main-page-768x274.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/tp-main-page.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430<\/h3>\n\n\n\n<p>\u041e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0443 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0435\u0441\u043b\u0438 \u0435\u043c\u0443 \u0441\u043e\u043e\u0431\u0449\u0430\u044e\u0442 \u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0442\u043e\u0432\u0430\u0440\u0430, \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0442\u043e\u0432\u0430\u0440\u0430, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p>\u0412\u044b \u043d\u0430\u0432\u0435\u0440\u043d\u044f\u043a\u0430 \u0437\u0430\u043c\u0435\u0447\u0430\u043b\u0438, \u043a\u0430\u043a \u043f\u0440\u0438 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0431\u0438\u043b\u0435\u0442\u043e\u0432 \u0438\u043b\u0438 \u043e\u0442\u0435\u043b\u0435\u0439 \u0432\u044b\u0441\u0432\u0435\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0442\u0430\u0439\u043c\u0435\u0440 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u0441\u043a\u0438\u0434\u043a\u0438 \u0438\u043b\u0438 \u0436\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u043a\u0440\u0430\u0441\u043d\u044b\u043c\u0438 \u0431\u0443\u043a\u0432\u0430\u043c\u0438 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043e, \u0447\u0442\u043e \u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u0432\u0441\u0435\u0433\u043e 2 \u043d\u043e\u043c\u0435\u0440\u0430.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3429ea&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/booking-hotel.jpg\" alt=\"\u0411\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0442\u0435\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0445\u043e\u0434 \u043e\u0441\u0442\u0430\u043b\u0441\u044f \u0432\u0441\u0435\u0433\u043e \u043e\u0434\u0438\u043d \u043d\u043e\u043c\u0435\u0440\" class=\"wp-image-15328\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/booking-hotel.jpg 846w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/booking-hotel-300x119.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/booking-hotel-768x304.jpg 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0415\u0449\u0451 \u043e\u0434\u0438\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u2014 \u00ab\u0433\u043e\u0440\u044f\u0449\u0438\u0435 \u0442\u0443\u0440\u044b\u00bb. \u0421\u0430\u043c\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u043c\u0438\u043c\u043e\u043b\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 Travelata <a href=\"https:\/\/youtu.be\/iGmimuFKTNM?t=2102\" target=\"_blank\" rel=\"noopener\">\u043d\u0430 \u0441\u0432\u043e\u0451\u043c \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0435<\/a> \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u00ab\u0433\u043e\u0440\u044f\u0449\u0438\u0439 \u0442\u0443\u0440\u00bb \u2014 \u044d\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0445\u043e\u0434, \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c<\/h3>\n\n\n\n<p>\u0421\u0435\u0439\u0447\u0430\u0441 \u043b\u044e\u0434\u0438 \u0432\u0441\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u0446\u0435\u043d\u044f\u0442 \u0441\u0432\u043e\u0438 \u043b\u0438\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e \u0441\u0435\u0431\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0430\u043a \u0438\u043b\u0438 \u0437\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0447\u0442 \u0438 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0445 \u043d\u043e\u043c\u0435\u0440\u043e\u0432 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0442\u0430\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0435\u0448\u0438\u0442\u044c \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0443\u044e (\u0430 \u0437\u043d\u0430\u0447\u0438\u0442 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0443\u044e) \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n<p>\u0412\u043e\u0442, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <a href=\"https:\/\/read.travelpayouts.com\/en\/cpa-marketing-insights\/\">\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/a> (\u043e\u0442\u0434\u0430\u0451\u043c \u0437\u0430 \u0435\u043c\u0435\u0439\u043b) \u043e\u0442 Travelpayouts, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0442\u0447\u0430\u044f\u0432\u0448\u0438\u043c\u0441\u044f \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u0430\u043c \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u043d\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb342e5b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/whitepaper-1024x519.jpg\" alt=\"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432 \u043e\u0442 Travelpayouts\" class=\"wp-image-15336\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/whitepaper-1024x519.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/whitepaper-300x152.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/whitepaper-768x389.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/whitepaper.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Aviasales \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u043b\u0430 \u0431\u043e\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u0431\u0438\u0440\u0430\u0435\u0442 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u044b \u0432 \u043e\u0442\u043f\u0443\u0441\u043a \u043c\u0435\u0447\u0442\u044b \u043d\u0435 \u0434\u043e\u0440\u043e\u0436\u0435 \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0439 \u0441\u0443\u043c\u043c\u044b. \u0427\u0442\u043e\u0431\u044b \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u043e\u0442\u043e\u043c, \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0435\u0433\u043e \u0432 \u043e\u0434\u0438\u043d \u0438\u0437 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u043e\u0432. \u0418 \u043b\u044e\u0434\u0438 \u0441 \u043b\u0435\u0433\u043a\u043e\u0441\u0442\u044c\u044e \u0438\u0434\u0443\u0442 \u043d\u0430 \u044d\u0442\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0438\u0434\u044f\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3432c8&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/av-bot-1-1024x480.jpg\" alt=\"\u0411\u043e\u0442 \u0430\u043d\u043e\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u0446\u0435\u043d \u043e\u0442 Aviasales\" class=\"wp-image-15322\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-bot-1-1024x480.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-bot-1-300x141.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-bot-1-768x360.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-bot-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041a\u0441\u0442\u0430\u0442\u0438, <a href=\"https:\/\/www.travelpayouts.com\/programs\/100\/tools\/widgets\/-12\">\u0431\u043e\u0442 \u0430\u043d\u043e\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u0446\u0435\u043d<\/a> \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u0432 Travelpayouts. \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u043d\u0430 \u043d\u0435\u0433\u043e \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u0430\u043c \u0437\u0430\u0434\u0430\u0441\u0442 \u043d\u0443\u0436\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438 \u043a\u0443\u043f\u0438\u0442 \u0431\u0438\u043b\u0435\u0442 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u042d\u043c\u043e\u0446\u0438\u0438 \u0432 SMM<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0426\u0435\u043b\u0438:<\/strong> \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u0432\u044b\u0440\u0430\u0449\u0438\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434-\u0430\u043c\u0431\u0430\u0441\u0441\u0430\u0434\u043e\u0440\u043e\u0432, \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/li><li><strong>KPI:<\/strong> \u043e\u0445\u0432\u0430\u0442, \u043a\u043b\u0438\u043a\u0438, \u043b\u0430\u0439\u043a\u0438, \u0440\u0435\u0430\u043a\u0446\u0438\u0438, \u0438\u043d\u0434\u0435\u043a\u0441 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/li><\/ul>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043a\u0435\u0439\u0441\u044b SMM, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0441\u0438\u044e\u043c\u0438\u043d\u0443\u0442\u043d\u0443\u044e \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0412\u0441\u0435 \u043a\u0435\u0439\u0441\u044b \u0431\u0443\u0434\u0443\u0442, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u0438\u0437 \u0436\u0438\u0437\u043d\u0438 Aviasales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: Aviasales \u0438 \u00ab\u041a\u0440\u0430\u0441\u043d\u043e\u0435&amp;\u0411\u0435\u043b\u043e\u0435\u00bb \u0432 Twitter<\/h3>\n\n\n\n<p>Twitter \u2014 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u0430\u044f \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0443\u0436\u043d\u043e \u0443\u043c\u0435\u0442\u044c \u0432\u0435\u0441\u0442\u0438, \u0438 \u0443 SMM-\u0449\u0438\u043a\u0430 Aviasales \u044d\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c. \u0420\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043f\u0440\u043e \u043e\u0434\u043d\u0443 \u0438\u0437 \u0441\u043f\u043e\u043d\u0442\u0430\u043d\u043d\u044b\u0445 \u0430\u043a\u0446\u0438\u0439 2019 \u0433\u043e\u0434\u0430 \u2014 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Aviasales \u0438 \u00ab\u041a\u0440\u0430\u0441\u043d\u043e\u0435&amp;\u0411\u0435\u043b\u043e\u0435\u00bb.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb343797&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/av-kb.jpg\" alt=\"Aviasales \u041a\u0440\u0430\u0441\u043d\u043e\u0435 \u0438 \u0411\u0435\u043b\u043e\u0435 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0430\u043a\u0446\u0438\u044f\" class=\"wp-image-15325\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb.jpg 576w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-300x251.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u042d\u043d\u0435\u0440\u0433\u043e\u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0435, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u043d\u0435\u043e\u0431\u044b\u0447\u043d\u044b\u043c\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043f\u0430\u0440\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u043e\u0432 \u0444\u0430\u043d\u0430\u0440\u0442-\u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432;<\/li><li>\u0444\u0430\u043d\u0444\u0438\u043a\u0438 \u043f\u0440\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f Aviasales \u0438 \u041a\u0411 (<a href=\"https:\/\/ficbook.net\/readfic\/8098323\" target=\"_blank\" rel=\"noopener\">\u043f\u0440\u0438\u043c\u0435\u0440 1<\/a>, <a href=\"https:\/\/ficbook.net\/readfic\/8098873\/20556571\" target=\"_blank\" rel=\"noopener\">\u043f\u0440\u0438\u043c\u0435\u0440 2<\/a>);<\/li><li>\u0441\u0440\u0435\u0434\u043d\u0435\u0435 \u0447\u0438\u0441\u043b\u043e \u0440\u0435\u0442\u0432\u0438\u0442\u043e\u0432 \u0438 \u043b\u0430\u0439\u043a\u043e\u0432 \u0432 \u0434\u0435\u043d\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u0432 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0440\u0430\u0437.<\/li><\/ul>\n\n\n\n<p>\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u0441\u044f\u0442\u043a\u043e\u0432 \u043b\u044e\u0434\u0435\u0439 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u0441\u0432\u043e\u0451 \u0432\u0440\u0435\u043c\u044f, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0440\u0430\u0437\u0438\u0442\u044c \u043b\u044e\u0431\u043e\u0432\u044c \u043a \u0431\u0440\u0435\u043d\u0434\u0443. \u0410 \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435: \u043b\u044e\u0431\u0438\u0442 \u043b\u0438 \u0432\u0430\u0441 \u043a\u0442\u043e-\u043d\u0438\u0431\u0443\u0434\u044c \u0442\u0430\u043a, \u043a\u0430\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 Aviasales \u043b\u044e\u0431\u044f\u0442 Aviasales?<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0439 \u0430\u043a\u0446\u0438\u0438 \u0442\u0432\u0438\u0442\u0442\u0435\u0440-\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0441\u0442\u0430\u043b\u0438 \u043c\u0430\u0441\u0441\u043e\u0432\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u0442\u0432\u0438\u0442\u0442\u0435\u0440 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0434\u0440\u0443\u0433 \u0441 \u0434\u0440\u0443\u0433\u043e\u043c.<\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0444\u0430\u043d\u0430\u0440\u0442-\u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb343c9f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/av-kb-fanart-2-1024x684.jpg\" alt=\"\u0444\u0430\u043d\u0430\u0440\u0442-\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u043f\u0440\u043e Aviasales \u0438 \u041a\u0440\u0430\u0441\u043d\u043e\u0435 \u0438 \u0411\u0435\u043b\u043e\u0435\" class=\"wp-image-15324\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-2-1024x684.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-2-300x201.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-2-768x513.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb344126&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/av-kb-fanart-1-1.jpg\" alt=\"\u0444\u0430\u043d\u0430\u0440\u0442-\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u043f\u0440\u043e Aviasales \u0438 \u041a\u0440\u0430\u0441\u043d\u043e\u0435 \u0438 \u0411\u0435\u043b\u043e\u0435\" class=\"wp-image-15323\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-1-1.jpg 1152w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-1-1-300x133.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-1-1-1024x452.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-kb-fanart-1-1-768x339.jpg 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u0420\u043e\u0437\u044b\u0433\u0440\u044b\u0448 \u0433\u0435\u043b\u0435\u043d\u0434\u0432\u0430\u0433\u0435\u043d\u0430 \u0432 VK<\/h3>\n\n\n\n<p>\u00ab\u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435\u00bb \u2014 \u0441\u0430\u043c\u0430\u044f \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430\u044f \u0441\u043e\u0446\u0441\u0435\u0442\u044c \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 VK \u2014 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p>\u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u043a\u0430\u043a <a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18021398527081679\/\" target=\"_blank\" rel=\"noopener\">\u0413\u0443\u0441\u0435\u0439\u043d \u0413\u0430\u0441\u0430\u043d\u043e\u0432<\/a> \u0440\u0430\u0437\u044b\u0433\u0440\u044b\u0432\u0430\u043b \u0441\u0432\u043e\u0439 \u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0433\u0435\u043b\u0435\u043d\u0434\u0432\u0430\u0433\u0435\u043d \u0432 Instagram? \u0412 \u0438\u0442\u043e\u0433\u0435 \u0440\u043e\u0437\u044b\u0433\u0440\u044b\u0448 \u043f\u0440\u0438\u043d\u0451\u0441 \u0435\u043c\u0443 2 \u043c\u043b\u043d \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p>SMM Aviasales \u043d\u0435 \u043e\u0441\u0442\u0430\u0432\u0438\u043b \u044d\u0442\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u043d\u0435\u0437\u0430\u043c\u0435\u0447\u0435\u043d\u043d\u044b\u043c \u0438 \u0440\u0430\u0437\u044b\u0433\u0440\u0430\u043b \u0441\u0432\u043e\u0439 \u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0433\u0435\u043b\u0438\u043a \u0432 VK.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3445de&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"543\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/vk-gelik.jpg\" alt=\"\u0420\u043e\u0437\u044b\u0433\u0440\u044b\u0448 \u0433\u0435\u043b\u0435\u043d\u0434\u0432\u0430\u0433\u0435\u043d\u0430 \u043e\u0442 Aviasales\" class=\"wp-image-15335\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/vk-gelik.jpg 427w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/vk-gelik-236x300.jpg 236w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438: 500 \u0440\u0443\u0431\u043b\u0435\u0439 + \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044e. <\/p>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/strong><\/p>\n\n\n\n<p> \u041e\u0445\u0432\u0430\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u0432 6 \u0440\u0430\u0437, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0435\u043f\u043e\u0441\u0442\u043e\u0432 \u2014 \u0432 20 \u0440\u0430\u0437, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u0430\u0439\u043a\u043e\u0432 \u2014 \u0432 15 \u0440\u0430\u0437 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0433\u0440\u0430 \u00ab\u041e\u0440\u0451\u043b \u0438\u043b\u0438 \u0420\u0435\u0448\u043a\u0430\u00bb \u0432 Instagram<\/h3>\n\n\n\n<p>\u0414\u043b\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 Aviasales \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u0438\u0433\u0440\u0443 \u00ab\u041e\u0440\u0451\u043b \u0438\u043b\u0438 \u0420\u0435\u0448\u043a\u0430\u00bb. \u0417\u0430\u0433\u0430\u0434\u044b\u0432\u0430\u0435\u0442\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u0443, \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u0441\u043a\u0440\u0438\u043d \u043a\u0440\u0443\u0442\u044f\u0449\u0435\u0439\u0441\u044f \u043c\u043e\u043d\u0435\u0442\u043a\u0438, \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u2014 \u043e\u0431\u0430 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u0432\u0435\u0434\u0443\u0442 \u043d\u0430 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u044b \u0441 \u043f\u0440\u0438\u044f\u0442\u043d\u044b\u043c\u0438 \u0446\u0435\u043d\u0430\u043c\u0438.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb344a7d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/aviasales-orel-reshka-1024x695.jpg\" alt=\"\u0418\u0433\u0440\u0430 \u041e\u0440\u0451\u043b \u0438 \u0420\u0435\u0448\u043a\u0430 \u043e\u0442 Aviasales\" class=\"wp-image-15327\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/aviasales-orel-reshka-1024x695.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/aviasales-orel-reshka-300x204.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/aviasales-orel-reshka-768x521.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/aviasales-orel-reshka.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0435<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0426\u0435\u043b\u0438:<\/strong> \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f, \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/li><li><strong>KPI:<\/strong> Conversions (CPA), Impressions (CPM), Clicks (CPC), CTR, eLTV \u0438 \u0434\u0440.<\/li><\/ul>\n\n\n\n<p>\u0412 \u0433\u043b\u0430\u0432\u0435 \u043f\u0440\u043e PPC \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u0440\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430<\/h3>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Wrike (project management \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b) \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0432\u044b\u0434\u0435\u043b\u0438\u043b\u0430 \u0442\u0435\u0445, \u043a\u0442\u043e \u0437\u0430\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442 Wrike \u043f\u043e\u0441\u043b\u0435 6 \u0432\u0435\u0447\u0435\u0440\u0430 \u0432 \u0441\u0432\u043e\u0451\u043c \u0447\u0430\u0441\u043e\u0432\u043e\u043c \u043f\u043e\u044f\u0441\u0435 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0430 \u0438\u043c \u043b\u0443\u0447\u0448\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0432\u043e\u0438\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c.&nbsp;<\/p>\n\n\n\n<p>\u0411\u0430\u043d\u043d\u0435\u0440\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043e\u0431\u0435\u0449\u0430\u044e\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0431\u0435\u0437 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043e\u043a, \u0431\u0430\u043b\u0430\u043d\u0441 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u0436\u0438\u0437\u043d\u0438, \u0438, \u043a\u0430\u043a \u0438\u0442\u043e\u0433, \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u0443\u044e \u0436\u0438\u0437\u043d\u044c.&nbsp;<\/p>\n\n\n\n<p>\u0411\u0430\u043d\u043d\u0435\u0440 \u0433\u043b\u0430\u0441\u0438\u0442: \u00ab\u0420\u0430\u0431\u043e\u0442\u0430\u0435\u0448\u044c \u0434\u043e\u043f\u043e\u0437\u0434\u043d\u0430? \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439 Wrike \u0438 \u0443\u0441\u043f\u0435\u0432\u0430\u0439 \u0431\u043e\u043b\u044c\u0448\u0435 \u0431\u0435\u0437 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043e\u043a\u00bb. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb344f77&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/wrike-banners.jpg\" alt=\"\u0411\u0430\u043d\u043d\u0435\u0440\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 wrike \u043f\u0440\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0431\u0435\u0437 \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043e\u043a\" class=\"wp-image-15337\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-banners.jpg 610w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/wrike-banners-300x123.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044e<\/h3>\n\n\n\n<p>\u0424\u0438\u043b\u044c\u0442\u0440 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u0445 \u043f\u0440\u043e\u043c\u043e-\u0430\u043a\u0446\u0438\u0439, \u043a\u043e\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0442\u0441\u0435\u0447\u044c \u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e \u043d\u0435\u043d\u0443\u0436\u043d\u044b\u0435 \u043b\u043e\u043a\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u041a\u0440\u0443\u0442\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u043e\u0442 Wrike \u0438\u0437 \u043c\u0438\u0440\u0430 B2B: \u0432 2018 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0430 \u0432 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0432 \u041b\u0430\u0441-\u0412\u0435\u0433\u0430\u0441\u0435 \u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u0442\u0435\u043d\u0434\u043e\u043c. \u041d\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438, PPC-\u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u043f\u0440\u043e\u043c\u043e \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u0440\u0438\u043b\u0435\u0442\u0430\u044e\u0449\u0438\u0445 \u0432 \u0430\u044d\u0440\u043e\u043f\u043e\u0440\u0442 \u041b\u0430\u0441-\u0412\u0435\u0433\u0430\u0441\u0430 \u0441 \u043d\u043e\u043c\u0435\u0440\u043e\u043c \u0441\u0442\u0435\u043d\u0434\u0430 \u0438 \u0423\u0422\u041f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0426\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u2014 \u043d\u0430\u0437\u043d\u0430\u0447\u0438\u0442\u044c \u0432\u0441\u0442\u0440\u0435\u0447\u0443 \u0443 \u0441\u0442\u043e\u0439\u043a\u0438 Wrike \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 look-alike \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/h3>\n\n\n\n<p>Look-alike \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c Facebook \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0439 \u0426\u0410 \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0445\u043e\u0436\u0438 \u043d\u0430 \u0442\u0443 \u0447\u0430\u0441\u0442\u044c \u0426\u0410, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u00ab\u043a\u0443\u043f\u0438\u043b\u0430\u0441\u044c\u00bb \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, look-alike \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432 \u043c\u0435\u043d\u044c\u0448\u0438\u0439 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u043a \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<p>\u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u043e\u0431\u044b\u0447\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438: \u0446\u0435\u043d\u0430 \u0437\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0431\u043b\u043e\u0433\u043f\u043e\u0441\u0442\u0430 0.04$.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3453f0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ppc-campaign-1-1024x253.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 PPC-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\" class=\"wp-image-15329\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-1-1024x253.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-1-300x74.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-1-768x189.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0410 \u0432\u043e\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e look-alike \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438: \u043e\u0445\u0432\u0430\u0442\u044b, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0438\u0436\u0435 (\u0447\u0442\u043e \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u043e), \u043d\u043e \u0438 \u0446\u0435\u043d\u0430 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043d\u0430 25%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3457b5&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"195\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ppc-campaign-2-1024x195.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 PPC-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 look-alike \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439\" class=\"wp-image-15330\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-2-1024x195.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-2-300x57.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-2-768x147.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ppc-campaign-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430\u0445<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0426\u0435\u043b\u0438:<\/strong> \u0432\u044b\u0440\u0430\u0441\u0442\u0438\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043b\u0438\u0434\u0430 \u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0434\u043e\u043f\u0440\u043e\u0434\u0430\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c (\u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438\/\u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0442\u0440\u0438\u0430\u043b\u0430).<\/li><li><strong>KPI:<\/strong> Deliverability, OR, CR, CTR, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, UR.<\/li><\/ul>\n\n\n\n<p>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 \u0446\u0435\u043f\u043e\u0447\u043a\u0438 \u043f\u0438\u0441\u0435\u043c \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u0442\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0441\u043b\u0435 \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u043b\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0431\u0435\u0437 \u0432\u0430\u0448\u0435\u0433\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u044f (\u043f\u043e\u0447\u0442\u0438).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432\u044b\u0433\u043e\u0434\u0443<\/h3>\n\n\n\n<p>\u0422\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0442\u043e\u0447\u043d\u043e \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0438\u0441\u044c: \u0432\u044b \u0438\u0441\u043a\u0430\u043b\u0438 \u043e\u0442\u0435\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0430 \u043f\u043e\u0441\u043b\u0435 \u0432\u0430\u043c \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u0437\u0430\u0431\u043e\u0442\u043b\u0438\u0432\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 \u0441 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435\u043c \u0435\u0449\u0451 \u0440\u0430\u0437 \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 \u043e\u0442\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043e\u0442-\u0432\u043e\u0442 \u043f\u043e\u0434\u043e\u0440\u043e\u0436\u0430\u0435\u0442, \u0438\u043b\u0438 \u043f\u0440\u0438\u0437\u044b\u0432\u044b \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0434\u043e \u0438\u0441\u0442\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0422\u0430\u043a\u0430\u044f \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0432 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u00ab\u0431\u0440\u043e\u0448\u0435\u043d\u043d\u0430\u044f \u043a\u043e\u0440\u0437\u0438\u043d\u0430\u00bb. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb345c18&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/leveltravel-letter.png\" alt=\"Level travel \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u043e\u043c \u043e\u0442\u0435\u043b\u0435\" class=\"wp-image-15341\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/leveltravel-letter.png 966w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/leveltravel-letter-300x102.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/leveltravel-letter-768x261.png 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u041e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u0438 \u043f\u043e\u043b\u044c\u0437\u0430<\/h3>\n\n\n\n<p>\u041b\u044e\u0434\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0432 \u0431\u0430\u0437\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u043a\u0430\u043a \u0438 \u0433\u0434\u0435 \u0432\u044b \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u043b\u0438\u0441\u044c, \u0447\u0435\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u044c \u0432\u0435\u0431\u0438\u043d\u0430\u0440 \u0438 \u0441\u0432\u044f\u0437\u0430\u0442\u044c\u0441\u044f \u0441 \u043e\u0442\u0434\u0435\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436, \u043f\u043e\u0434\u0430\u0440\u0438\u0442\u044c \u0441\u0432\u0435\u0436\u0438\u0439 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434 \u043d\u0430 \u0432\u0430\u0448\u0438 \u0443\u0441\u043b\u0443\u0433\u0438.\u00a0<\/p>\n\n\n\n<p>\u041d\u0438\u0436\u0435 \u043d\u0430\u0448 \u043f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u043c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430\u043c \u043f\u043e\u0441\u043b\u0435 <a href=\"https:\/\/blog.travelpayouts.com\/itb-berlin-2019\/\">ITB 2019<\/a>. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb34600d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_2.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043e\u0442 Travelpayouts\" class=\"wp-image-15317\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_2.jpg 621w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_2-300x201.jpg 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open rate \u2014 66%<\/li><li>Click rate \u2014 11%<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c \u0438 \u0432\u044b\u0433\u043e\u0434\u0430<\/h3>\n\n\n\n<p>\u0415\u0449\u0451 \u043e\u0434\u0438\u043d \u0441\u043b\u0443\u0447\u0430\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u0431\u044b\u0433\u0440\u0430\u043d \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430\u043c\u0438 \u0442\u0440\u0435\u0432\u0435\u043b-\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432: \u043e\u0442\u0431\u0438\u0432\u043a\u0430 \u0441 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u0440\u0438\u0432\u0438\u043b\u0435\u0433\u0438\u044f\u043c\u0438 \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0430\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430 \u0443 \u0430\u0432\u0438\u0430\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0434\u043b\u044f \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0436\u0438\u043b\u044c\u044f. \u0412\u044b \u0437\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043e\u0442\u0435\u043b\u044c \u0432 \u041b\u0438\u0432\u0435\u0440\u043f\u0443\u043b\u0435? \u0417\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u0443\u0439\u0442\u0435 \u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u0435\u0440, \u0432\u043e\u0442 \u0432\u0430\u043c \u0441\u043a\u0438\u0434\u043a\u0430!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3464b7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/transfertobooking-1024x596.jpg\" alt=\"\u0420\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u0441 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0442\u0440\u0430\u043d\u0441\u0444\u0435\u0440\u0430 \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e\" class=\"wp-image-15332\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/transfertobooking-1024x596.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/transfertobooking-300x175.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/transfertobooking-768x447.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/transfertobooking.jpg 1055w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0410 \u0432\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043d\u0430\u0448\u0435\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438: \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f <a href=\"https:\/\/xmas.travelpayouts.com\/\">\u043d\u043e\u0432\u043e\u0433\u043e\u0434\u043d\u0435\u0439 \u0438\u0433\u0440\u044b \u043e\u0442 Travelpayouts<\/a> \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u043e-\u043e\u0442\u0431\u0438\u0432\u043a\u0443 \u0441 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0438\u043c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3468cc&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_q.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043f\u0438\u0441\u044c\u043c\u0430 \u0441 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434\u0430\u043c\u0438 \u043e\u0442 Travelpayouts\" class=\"wp-image-15318\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_q.jpg 761w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/travelpayouts_letter_q-300x220.jpg 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open rate \u2014 74%<\/li><li>Click rate \u2014 21%<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u042d\u043c\u043e\u0446\u0438\u0438 \u043d\u0430 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0445<\/h2>\n\n\n\n<p><strong>\u0426\u0435\u043b\u0438:<\/strong> \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c, \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f.<br><strong>KPI:<\/strong> \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0434\u043e\u0432, CPL, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043e\u0431\u0449\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d\u0435, \u043c\u043e\u0436\u043d\u043e \u0441\u0442\u0430\u0442\u044c \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0430\u043c\u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0432 \u0432\u0430\u0448\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0438\u043b\u0438 \u0436\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435. <\/p>\n\n\n\n<p>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0438\u0432\u0435\u043d\u0442\u044b \u2014 \u043e\u0442\u043b\u0438\u0447\u043d\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0441\u0451 \u0445\u043e\u0440\u043e\u0448\u043e, \u0438 \u043e\u043d\u0430 \u0433\u043e\u0442\u043e\u0432\u0430 \u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043b\u0438\u0447\u043d\u043e, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041e\u0442\u0434\u0435\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0448\u0430\u043d\u0441 \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0441\u0434\u0435\u043b\u043a\u0438, \u043d\u0430\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0430\/\u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430<\/h3>\n\n\n\n<p>\u041f\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0443 \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0442\u0435\u043d\u0434\u0430 \u043a\u043e\u0444\u0435\u043c\u0430\u0448\u0438\u043d\u0443 \u0438 \u0440\u0430\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u043e\u0444\u0435 \u0437\u0430 \u0435\u043c\u0435\u0439\u043b\u044b. \u041a \u043a\u043e\u043d\u0446\u0443 \u0434\u043d\u044f \u0443 \u0432\u0430\u0441 \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0431\u0440\u0430\u043d\u0430 \u043d\u0435\u043f\u043b\u043e\u0445\u0430\u044f \u0431\u0430\u0437\u0430 \u0434\u043b\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.&nbsp;<\/p>\n\n\n\n<p><strong>\u0427\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u043c \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0437\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043a\u043e\u0444\u0435;<\/li><li>\u0435\u0434\u0443 (\u043f\u043e\u0434\u043e\u0439\u0434\u0443\u0442 \u0438 \u043f\u0435\u0447\u0435\u043d\u044c\u043a\u0438);<\/li><li>\u0432\u043e\u0434\u0443;<\/li><li>\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c;<\/li><li>\u043c\u0435\u0440\u0447.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u041d\u0435\u043e\u0431\u044b\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u0440\u0430\u0441\u043e\u0442\u0430 \u0441\u0442\u0435\u043d\u0434\u0430<\/h3>\n\n\n\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0433\u043e\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 Travelpayouts \u0435\u0437\u0434\u0438\u0442 \u043d\u0430 Affiliate Summit West (\u0430 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u044b \u0434\u0430\u0436\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043b\u0438 \u0441\u0432\u043e\u0439 <a href=\"https:\/\/blog.travelpayouts.com\/asw-meetup-2020\/\">\u043f\u0435\u0440\u0432\u044b\u0439 \u043c\u0438\u0442\u0430\u043f \u0432 \u0421\u0428\u0410<\/a> \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f \u0441\u0430\u043c\u043c\u0438\u0442\u0430). \u041f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0442\u0435\u043d\u0434\u043e\u043c \u0442\u044f\u0436\u0435\u043b\u043e \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0436\u0451\u0441\u0442\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u043f\u0440\u0438\u0433\u043b\u0430\u0441\u0438\u043b\u0438 \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0445 \u0434\u0435\u0432\u0443\u0448\u0435\u043a \u0441 \u043f\u0438\u0441\u0442\u043e\u043b\u0435\u0442\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0441\u0442\u0440\u0435\u043b\u0438\u0432\u0430\u043b\u0438 \u043a\u0443\u043f\u044e\u0440\u0430\u043c\u0438. \u041d\u0430 \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u044b\u0445 \u0434\u0435\u043d\u044c\u0433\u0430\u0445 \u043c\u044b \u043d\u0430\u043f\u0435\u0447\u0430\u0442\u0430\u043b\u0438 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e \u0432 Travelpayouts.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb346f00&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/itb-tp-1024x617.jpg\" alt=\"\" class=\"wp-image-15342\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/itb-tp-1024x617.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/itb-tp-300x181.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/itb-tp-768x463.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/itb-tp.jpg 1460w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b <\/strong><\/p>\n\n\n\n<p>\u0417\u0430 \u0432\u0440\u0435\u043c\u044f \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0434\u0435\u043c\u043e-\u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f \u0434\u0435\u0432\u0443\u0448\u043a\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u043b\u0438 150 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, 40 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0438 \u043d\u0430\u0447\u0430\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043d\u0430\u043c\u0438 (\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u2014 27%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0435\u0439\u0441: \u0412\u044b\u0433\u043e\u0434\u0430 \u0438 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p>\u0412 2014 \u0433\u043e\u0434\u0443 Aviasales \u0437\u0430\u0440\u0435\u043b\u0438\u0437\u0438\u043b\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 SDK \u2014 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043b\u0438\u0431\u043e \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0441\u0442\u044c, \u043b\u0438\u0431\u043e \u0441\u0438\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0435 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0443\u044e \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a \u0441\u0432\u043e\u0435\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0440\u0443.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u0440\u043e\u043c\u043e \u044d\u0442\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 <a href=\"https:\/\/special.habrahabr.ru\/aviasales\/\" target=\"_blank\" rel=\"noopener\">\u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Habrahabr \u043c\u044b \u0443\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0445\u0430\u043a\u0430\u0442\u043e\u043d<\/a> \u0441 \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u043f\u0440\u0438\u0437\u043e\u043c \u0432 150 000 \u0440\u0443\u0431\u043b\u0435\u0439 \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cdb3473f7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/av-sdk.jpg\" alt=\"\u041f\u0440\u043e\u043c\u043e SDK \u043e\u0442 Aviasales \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0445\u0430\u043a\u0430\u0442\u043e\u043d\u0430\" class=\"wp-image-15326\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-sdk.jpg 806w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-sdk-300x133.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/av-sdk-768x339.jpg 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/strong><\/p>\n\n\n\n<p>\u041c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 4 \u043d\u043e\u0432\u044b\u0445 \u043a\u0440\u0443\u0442\u044b\u0445 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430 \u0441 \u0441\u0443\u043c\u043c\u0430\u0440\u043d\u044b\u043c \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043a\u043e\u043c \u0431\u043e\u043b\u0435\u0435 $7 000 \u0432 \u043c\u0435\u0441\u044f\u0446.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u0427\u0442\u043e \u0435\u0449\u0451?<\/h1>\n\n\n\n<p>\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0437\u0430\u0431\u044b\u0432\u0430\u0442\u044c \u043f\u0440\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043b\u0438\u0434\u043e\u0432, \u044f\u0440\u043a\u0438\u0435 \u0432\u0438\u0434\u0435\u043e-\u0440\u043e\u043b\u0438\u043a\u0438 \u0438 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0441 \u043a\u0440\u0430\u0441\u0438\u0432\u043e\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u043e\u0439. \u041a\u043b\u0430\u0441\u0441\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0442 SodaStream, \u0437\u0430\u043a\u0440\u044b\u0432\u0448\u0430\u044f \u0441\u0440\u0430\u0437\u0443 \u0434\u0432\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0441\u0438\u0442\u0443\u0430\u0442\u0438\u0432\u043a\u0438: \u00ab\u0418\u0433\u0440\u0430 \u043f\u0440\u0435\u0441\u0442\u043e\u043b\u043e\u0432\u00bb \u0438 \u0437\u0430\u0431\u043e\u0442\u0430 \u043e\u0431 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0435\u0439 \u0441\u0440\u0435\u0434\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Water of Thrones by SodaStream\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2pBW5GJjJb8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/blog.travelpayouts.com\/liza-rudykh-marketing\/\">\u041b\u0438\u0437\u0430<\/a>, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 Travelpayouts, \u0438 \u0410\u043d\u044f \u0438\u0437 <a href=\"https:\/\/www.wrike.com\/ru\/\">\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Wrike<\/a> \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u043e\u0442\u043b\u0438\u0447\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438 \u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0427\u0438\u0442\u0430\u0439\u0442\u0435, \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435\u0441\u044c, \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0439\u0442\u0435!<\/p>\n","protected":false},"author":4,"featured_media":15350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[89,180,364],"class_list":["post-15315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-emails","tag-smm","tag-marketing"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/comments?post=15315"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15315\/revisions"}],"predecessor-version":[{"id":29332,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15315\/revisions\/29332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media\/15350"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media?parent=15315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/categories?post=15315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/tags?post=15315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}