{"id":15384,"date":"2020-03-06T17:54:02","date_gmt":"2020-03-06T13:54:02","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=15384"},"modified":"2025-07-24T10:45:12","modified_gmt":"2025-07-24T07:45:12","slug":"google-tag-manager-conversion-analysis","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/google-tag-manager-conversion-analysis\/","title":{"rendered":"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c Google Tag Manager \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0417\u0430\u0447\u0435\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/h2>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u2014 \u043a\u043b\u044e\u0447 \u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0441 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u043c\u0438. \u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442, \u043e\u0442\u043a\u0443\u0434\u0430 \u043b\u044e\u0434\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435, \u043d\u0430 \u043a\u0430\u043a\u0438\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u044e\u0442 \u0438\u043b\u0438 \u0441 \u043a\u0430\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0443\u0445\u043e\u0434\u044f\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e. \u0423\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u043d\u0430\u0434\u043e \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0441\u043e\u0431\u0438\u0440\u0430\u043b\u0430\u0441\u044c \u0441 \u043f\u0435\u0440\u0432\u044b\u0445 \u0434\u043d\u0435\u0439 \u0436\u0438\u0437\u043d\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0451\u0442\u044b \u0440\u0430\u0437 \u0432 \u043d\u0435\u0434\u0435\u043b\u044e. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u0447\u043a\u0438 \u0432\u0445\u043e\u0434\u0430, \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438, \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0437\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0443\u0434\u043e\u0431\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u044f\u0437\u043a\u0443 Google Analytics + \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430 + Google Tag Manager. \u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0432\u0438\u0437\u0438\u0442\u044b, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u043a\u0430\u0440\u0442\u0443 \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u0441\u043a\u0440\u043e\u043b\u043b\u0430, Analytics \u043c\u043e\u0436\u043d\u043e \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 Adsense \u0438 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0434\u0435\u043d\u0435\u0433.&nbsp;<\/p>\n\n\n\n<p>Google Tag Manager \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 GA \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0435\u0451 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0451\u0442\u044b \u0432 \u00ab\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435\u00bb. <a href=\"https:\/\/blog.travelpayouts.com\/outbound-links-google-analytics\/#chapter_2\">\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u043f\u043e \u0448\u0430\u0433\u0430\u043c<\/a>, \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0447\u0435\u0440\u0435\u0437 GTM \u0438 \u0434\u0430\u043b\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044e, \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0438 \u0432\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u043a \u044d\u0442\u043e\u043c\u0443 \u0440\u0430\u0437\u0434\u0435\u043b\u0443.&nbsp;<\/p>\n\n\n\n<p>GTM \u043c\u043e\u0436\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0441 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u043e\u043c \u0441\u0430\u0439\u0442\u043e\u0432. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435, \u0447\u0442\u043e \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u0435\u0437 \u0437\u043d\u0430\u043d\u0438\u0439 \u0432\u0451\u0440\u0441\u0442\u043a\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d \u0441\u0432\u043e\u0438\u043c\u0438 \u0440\u0443\u043a\u0430\u043c\u0438. Tag Manager \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e \u2014 \u0432\u044b\u0431\u0440\u0430\u043b\u0438 \u0442\u0435\u0433, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438 \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043e\u0442\u0447\u0451\u0442\u044b \u0432 Analytics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 GTM<\/h2>\n\n\n\n<p>Google Tag Manager \u2014 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c\u0438. \u0415\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438.&nbsp;\u0412 \u043a\u043e\u043d\u0446\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u043c\u044b \u043f\u043e\u043a\u0430\u0436\u0435\u043c \u0434\u0432\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 GTM.<\/p>\n\n\n\n<p><strong>\u041a\u0430\u043a\u0438\u0435 \u0437\u0430\u0434\u0430\u0447\u0438 \u043c\u043e\u0436\u043d\u043e \u0440\u0435\u0448\u0438\u0442\u044c \u0447\u0435\u0440\u0435\u0437 Tag Manager:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c\u0438: Google Analytics, \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430, Liveinternet, AWIN, Google Optimize \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u041f\u043e\u043b\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432 <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6106924?hl=en\" target=\"_blank\" rel=\"noopener\">\u0431\u0430\u0437\u0435 \u0437\u043d\u0430\u043d\u0438\u0439 Google.<\/a>&nbsp;<\/li><li>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0446\u0435\u043b\u0438: \u043a\u043b\u0438\u043a\u0438 \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0430\u043c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432, \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0444\u043e\u0440\u043c\u044b, \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0432\u0438\u0434\u0435\u043e.&nbsp;<\/li><li>\u0421\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0432\u043d\u0435\u0448\u043d\u0438\u043c \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c. \u041b\u0435\u0433\u043a\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0438 \u043f\u0435\u0440\u0435\u043b\u0438\u043d\u043a\u043e\u0432\u043a\u0430 \u0438\u043b\u0438 \u043b\u044e\u0434\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0443\u0445\u043e\u0434\u044f\u0442.&nbsp;<\/li><li>\u0420\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u0434: \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443, \u043f\u0440\u043e\u0439\u0442\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u043e\u043c \u0432 \u042f\u043d\u0434\u0435\u043a\u0441\u0435 \u0438\u043b\u0438 \u0413\u0443\u0433\u043b\u0435.<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0442\u0435\u0433\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041c\u043e\u0436\u043d\u043e \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u00ab\u043f\u0438\u043a\u0441\u0435\u043b\u0438\u00bb \u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043d\u0430 \u043d\u0438\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445. \u0422\u0430\u043a \u043b\u0435\u0433\u043a\u043e \u043d\u0430\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0432 \u043d\u043e\u0432\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430.<\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be39544&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-1-1024x485.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 GTM\" class=\"wp-image-15389\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-1-1024x485.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-1-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-1-768x364.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-1-1536x728.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-1.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c, \u043a\u0430\u043a \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e \u043d\u044e\u0430\u043d\u0441\u0430\u0445 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 GTM, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u043e\u043d\u044f\u0442\u0438\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0434\u043e \u0437\u043d\u0430\u0442\u044c.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440<\/strong> \u2014 \u043e\u0431\u043e\u043b\u043e\u0447\u043a\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0445\u0440\u0430\u043d\u044f\u0442\u0441\u044f \u0442\u0435\u0433\u0438. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430\u0434\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440. \u0412 \u043e\u0431\u043e\u043b\u043e\u0447\u043a\u0435 \u043b\u0435\u0436\u0438\u0442 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043a\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u0433\u043e\u0432.&nbsp;<\/li><li><strong>\u0422\u0435\u0433<\/strong> \u2014 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u043a\u043e\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u044e\u0437\u0435\u0440\u043e\u0432. \u0412 GTM \u043c\u043d\u043e\u0433\u043e \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u0433\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438. \u0422\u0430\u043a\u0436\u0435 \u0435\u0441\u0442\u044c \u00ab\u0413\u0430\u043b\u0435\u0440\u0435\u044f \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\u00bb, \u0433\u0434\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432.<\/li><li><strong>\u0422\u0440\u0438\u0433\u0433\u0435\u0440<\/strong> \u2014 \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0435\u0442 \u0442\u0435\u0433. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u0433\u0438\u0431\u043a\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u2014 \u0437\u0430\u0434\u0430\u0442\u044c URL \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u043b\u0438 \u043a\u043b\u0430\u0441\u0441.<\/li><li><strong>\u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f<\/strong> \u2014 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0451\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0435\u0441\u0442\u044c \u0444\u043e\u0440\u043c\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u0441 \u043a\u043d\u043e\u043f\u043a\u043e\u0439. \u041f\u043e \u043a\u043b\u0438\u043a\u0443 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u0432 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u0434\u0430\u0451\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 CSS-\u043a\u043b\u0430\u0441\u0441\u0430. \u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u043f\u0430\u0440\u0435 \u0441 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438. \u041e\u043d\u0438 \u0437\u0430\u0434\u0430\u044e\u0442 \u0442\u043e\u0447\u043d\u044b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438.&nbsp;<\/li><\/ol>\n\n\n\n<p>\u0421\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0431\u0443\u0434\u0435\u0442 \u0442\u044f\u0436\u0435\u043b\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0435. \u0418\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043d\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u0438 \u0440\u043e\u0434\u043d\u044b\u043c, \u0430 \u0432\u043e\u0442 Google Analytics \u0438 Tag Manager \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u043a\u0430\u043a \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u042d\u0442\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0435\u0441\u0435\u0441\u0442\u044c \u0441 \u00ab\u041b\u0430\u043d\u043e\u0441\u0430\u00bb \u043d\u0430 \u0425\u0430\u043c\u043c\u0435\u0440. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0435\u043f\u0440\u0438\u0432\u044b\u0447\u043d\u043e \u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u043e, \u043d\u043e \u0443\u0436\u0435 \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0443 \u043f\u043e\u0435\u0437\u0434\u043e\u043a \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u0448\u044c \u0441\u0435\u0431\u044f \u043a\u043e\u0440\u043e\u043b\u0451\u043c.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 GTM<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u0415\u0434\u0438\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u0430\u044f \u0432\u0441\u0442\u0430\u0432\u043a\u0430 \u043a\u043e\u0434\u0430<\/strong>. \u041d\u0430\u0434\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0448\u0430\u0431\u043b\u043e\u043d \u0432\u044b\u0437\u043e\u0432\u0430 Tag Manager \u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u043f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 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HTML-\u043a\u043e\u0434.&nbsp;<\/li><li><strong>\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0432\u0435\u0440\u0441\u0438\u0439<\/strong>. \u0412 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0445\u0440\u0430\u043d\u0438\u0442\u0441\u044f \u0436\u0443\u0440\u043d\u0430\u043b \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439. \u041c\u043e\u0436\u043d\u043e \u043e\u0442\u043a\u0430\u0442\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u043a \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438, \u0435\u0441\u043b\u0438 \u0437\u0430\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0438 \u0441\u0447\u0438\u0442\u0430\u0442\u044c\u0441\u044f \u0438\u043b\u0438 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GTM \u043f\u043e\u0447\u0442\u0438 \u043d\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0431\u044b\u0441\u0442\u0440\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u0430\u0439\u0442\u0430, \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0433\u0440\u0443\u0437\u043a\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0443\u0447\u0430\u0441\u0442\u043a\u043e\u0432 HTML \u0438 CSS.&nbsp;<\/li><\/ol>\n\n\n\n<p>\u041e\u0431\u043e\u0439\u0442\u0438\u0441\u044c \u0431\u0435\u0437 Google Tag Manager \u043c\u043e\u0436\u043d\u043e, \u0435\u0441\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043a\u043e\u0434 \u043e\u0434\u043d\u043e\u0433\u043e-\u0434\u0432\u0443\u0445 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u0434\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u044d\u0442\u0438 \u0440\u0430\u043c\u043a\u0438: \u00ab\u041c\u0435\u0442\u0440\u0438\u043a\u0430\u00bb, Analytics, VK \u0438 FB Pixel, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u043e\u0442 \u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u044b. \u0412 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f GTM. <\/p>\n\n\n\n<p>\u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0431\u0435\u0437 \u043f\u043e\u043c\u043e\u0449\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043d\u0435\u043b\u044c\u0437\u044f. \u041d\u0430\u0434\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432. \u0415\u0441\u043b\u0438 \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0430\u043c \u0448\u0430\u0440\u0438\u043d\u0433\u0430 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043a\u043b\u0438\u043a\u0430\u0435\u0442, \u0438\u0445 \u043b\u0443\u0447\u0448\u0435 \u0443\u0431\u0440\u0430\u0442\u044c. GTM \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 Google Analytics \u043f\u043e\u043a\u0430\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0432\u0441\u0435\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.&nbsp;<\/p>\n\n\n\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e Tag Manager \u043c\u043e\u0436\u043d\u043e \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442\u0430 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0445 \u0432\u0435\u0440\u0441\u0438\u044f\u0445 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432. \u041f\u043e\u0434 WordPress \u043c\u043d\u043e\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 \u00ab\u041f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445\u00bb \u0438 \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438. \u041c\u043e\u0436\u043d\u043e \u043e\u0431\u043e\u0439\u0442\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435: \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043b\u0438\u043a\u0438 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0438\u0437 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u0447\u0435\u0440\u0435\u0437 GTM \u0438 \u043d\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 Pro-\u0432\u0435\u0440\u0441\u0438\u044e. <\/p>\n\n\n\n<p>\u041f\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u043c URL \u0438\u043b\u0438 \u0431\u043b\u043e\u043a\u0430\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0418\u043b\u0438 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u0434 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0438 \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0435\u0433\u043e \u0431\u0435\u0437 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p>\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 \u0440\u0435\u0448\u0430\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043b\u044e\u0431\u0443\u044e \u0437\u0430\u0434\u0430\u0447\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043c\u043e\u0436\u0435\u0442 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u0443 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0430. \u041d\u0430\u0434\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0432\u044b\u043a\u043d\u0443\u0442\u044c \u043a \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0443 \u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f. \u0417\u0434\u0435\u0441\u044c \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0438 \u043d\u044e\u0430\u043d\u0441\u044b, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u0441\u0442\u0430\u0442\u044c\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f Tag Manager \u0438 Google Analytics<\/h2>\n\n\n\n<p>\u041c\u043d\u043e\u0433\u0438\u0435 \u043d\u043e\u0432\u0438\u0447\u043a\u0438 \u043f\u0443\u0442\u0430\u044e\u0442\u0441\u044f \u0432 \u044d\u0442\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0445. \u0427\u0435\u0440\u0435\u0437 GTM \u043c\u043e\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 Analytics, \u043d\u043e \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0439 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441 \u0432 \u00ab\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435\u00bb.&nbsp;<\/p>\n\n\n\n<p>Google Analytics \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0438 \u0443\u043f\u043e\u0440\u044f\u0434\u043e\u0447\u0438\u0432\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0435\u0451 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438. Google Tag Manager \u2014 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0451\u0442\u044b \u0432 Google Analytics.&nbsp;<\/p>\n\n\n\n<p>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 \u0438 GA \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u0441\u0432\u044f\u0437\u043a\u0435. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0447\u0435\u0440\u0435\u0437 GTM \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u043e\u0442\u043a\u0430\u0437\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u043d\u043e. Google Analytics \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0437\u0430 \u043e\u0442\u043a\u0430\u0437 \u043b\u044e\u0431\u043e\u0439 \u0432\u0438\u0437\u0438\u0442 \u0441 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0420\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u0432 \u00ab\u041c\u0435\u0442\u0440\u0438\u043a\u0435\u00bb \u0438 \u00ab\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435\u00bb \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u043d\u0430 30-40%. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0440\u0435\u0448\u0438\u0442\u044c \u0437\u0430 \u043f\u0430\u0440\u0443 \u043c\u0438\u043d\u0443\u0442 \u2014 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0442\u0435\u0433 \u0441 \u0442\u0430\u0439\u043c\u0435\u0440\u043e\u043c \u0438 \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0437\u0430 \u043e\u0442\u043a\u0430\u0437 \u0432\u0441\u0435 \u0432\u0438\u0437\u0438\u0442\u044b \u0441 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u043c\u0435\u043d\u044c\u0448\u0435 15 \u0441\u0435\u043a\u0443\u043d\u0434.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be399c7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"460\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-3.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Google tag manager\" class=\"wp-image-15391\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-3.png 974w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-3-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-3-768x363.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439<\/h2>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u043f\u0435\u0440\u0435\u0439\u0434\u0451\u043c \u043a \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435. \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0445 \u043f\u0440\u0438 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0444\u043e\u0440\u043c\u044b \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Click ID<\/h3>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u043c, \u0447\u0442\u043e \u0432 \u0431\u043b\u043e\u0433\u0435 \u0435\u0441\u0442\u044c \u0444\u043e\u0440\u043c\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u0438 \u043d\u0430\u0434\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430. \u0421\u0447\u0451\u0442\u0447\u0438\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0440\u0430\u0441\u0442\u0451\u0442 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0438 \u043d\u0430\u0434\u043e \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 \u0444\u043e\u0440\u043c\u043e\u0439.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0438 \u043e\u0442\u043b\u0430\u0434\u043a\u0438 \u043b\u0443\u0447\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0431\u0440\u0430\u0443\u0437\u0435\u0440 Google Chrome \u0438 \u0434\u0432\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043d\u0435\u0433\u043e: <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-debugger\/jnkmfdileelhofjcijamephohjechhna?hl=ru\" target=\"_blank\" rel=\"noopener\">Google Analytics Debugger<\/a> \u0438 <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=ru\" target=\"_blank\" rel=\"noopener\">Tag Assistant<\/a>.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u043c \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0439 \u043a\u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u00ab\u0418\u043d\u0441\u043f\u0435\u043a\u0442\u043e\u0440\u0435\u00bb \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u043c ID \u0444\u043e\u0440\u043c\u044b. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be39d87&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-4-1024x458.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15392\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-4-1024x458.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-4-300x134.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-4-768x343.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-4-1536x687.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-4.png 1856w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"2\">\u0417\u0430\u0445\u043e\u0434\u0438\u043c \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb, \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c\u00bb \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0444\u043e\u0440\u043c\u044b\u00bb. \u041d\u0435 \u0437\u0430\u0431\u0443\u0434\u044c\u0442\u0435 \u0437\u0430\u0434\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u043c\u044f, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043f\u0435\u0440\u0435\u043f\u0443\u0442\u0430\u0442\u044c \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c\u0438.<\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be39fdb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-5-1024x481.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15393\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-5-1024x481.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-5-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-5-768x361.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-5-1536x722.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-5.png 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u0412 \u043d\u043e\u0432\u043e\u043c \u043e\u043a\u043d\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u043e\u043f\u0446\u0438\u044e \u00ab\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u043e\u0440\u043c\u044b\u00bb, \u0432 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0435\u043c \u0441\u043f\u0438\u0441\u043a\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u043c \u00abClick ID\u00bb, \u0437\u0430\u0442\u0435\u043c \u00ab\u0440\u0430\u0432\u043d\u043e\u00bb \u0438 \u0432\u0432\u043e\u0434\u0438\u043c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u0440\u0430\u043d\u0435\u0435 ID. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3a2b6&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-6-1024x487.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15394\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-6-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-6-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-6-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-6-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-6.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0417\u0430\u0445\u043e\u0434\u0438\u043c \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0422\u0435\u0433\u0438\u00bb \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abUniversal Analytics\u00bb.&nbsp;<\/li><li>\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3a51c&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-7-1024x489.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15395\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-7-1024x489.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-7-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-7-768x367.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-7-1536x734.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-7.png 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"6\">\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u0433 \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u0432 \u0441\u043f\u0438\u0441\u043a\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3a776&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-8-1024x492.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15396\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-8-1024x492.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-8-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-8-768x369.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-8-1536x738.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-8.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"7\">\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c\u00bb, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/li><li>\u0417\u0430\u0445\u043e\u0434\u0438\u043c \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u043c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0447\u0435\u0440\u0435\u0437 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 GA Debug, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0440\u0430\u043d\u0435\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3a9d4&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-9-1024x516.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Click ID \u0432 Google tag manager\" class=\"wp-image-15397\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-9-1024x516.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-9-300x151.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-9-768x387.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-9-1536x774.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-9.png 1908w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0441 \u0444\u043e\u0440\u043c\u044b \u0447\u0435\u0440\u0435\u0437 CSS \u0441\u0435\u043b\u0435\u043a\u0442\u043e\u0440, \u0435\u0441\u043b\u0438 \u0443 \u043d\u0435\u0451 \u043d\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e ID.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Datalayer<\/h3>\n\n\n\n<p>\u0414\u0430\u043d\u043d\u044b\u0435 \u0441 \u0444\u043e\u0440\u043c \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0434\u0432\u0443\u043c\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438: \u0447\u0435\u0440\u0435\u0437 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 submit \u0438 \u0447\u0435\u0440\u0435\u0437 AJAX. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043f\u043e\u0434\u043e\u0439\u0434\u0451\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0444\u043e\u0440\u043c\u044b\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u043b\u0438 \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u0443\u043d\u043a\u0442\u0435. \u0427\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 AJAX, \u043d\u0430\u0434\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0432 GTM \u0438 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c datalayer. \u042d\u0442\u043e \u043c\u0430\u0441\u0441\u0438\u0432 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432, \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0432 Google Tag Manager \u0434\u0430\u043d\u043d\u044b\u0435.&nbsp;<\/p>\n\n\n\n<p>\u041d\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0435 \u0444\u043e\u0440\u043c\u044b \u0432 \u043c\u0430\u0441\u0441\u0438\u0432 datalayer \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u043b\u043e\u0441\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438 \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0435\u0442 GTM.<br><br>\u041c\u043d\u043e\u0433\u0438\u0435 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0430 \u043d\u0430 \u0441\u0432\u043e\u0438\u0445 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 CMS Worpress \u0438 \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u044b\u0445 \u0444\u043e\u0440\u043c: Contact Form 7, Ninja Forms, WPForms.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 CF7. \u041f\u0440\u0438 \u043d\u0430\u0436\u0430\u0442\u0438\u0438 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u00bb \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0441\u044f \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0444\u043e\u0440\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f\u043c. \u041d\u0430\u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 wpcf7mailsent. \u041e\u043d\u043e \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0443\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u043f\u043e\u0447\u0442\u0443.&nbsp;<\/p>\n\n\n\n<p><strong>\u0427\u0442\u043e \u043d\u0430\u0434\u043e \u0434\u0435\u043b\u0430\u0442\u044c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0421\u043e\u0437\u0434\u0430\u0451\u043c \u0442\u0435\u0433 \u0442\u0438\u043f\u0430 \u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 HTML\u00bb, \u0432\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u043a\u043e\u0434 \u0438\u0437 \u0431\u043b\u043e\u043a\u0430 \u043f\u043e\u0434 \u044d\u0442\u0438\u043c \u0441\u043f\u0438\u0441\u043a\u043e\u043c, \u0432 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u0445 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abAll Pages\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3adab&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-10-1024x487.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15398\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-10-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-10-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-10-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-10-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-10.png 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"background: #ffffff; overflow:auto;width:auto;border:solid gray;border-width:.1em .1em .1em .8em;padding:.2em .6em;\"><pre style=\"margin: 0; line-height: 125%\"><span style=\"color: #333333\">&lt;<\/span>script<span style=\"color: #333333\">&gt;<\/span>\ndocument<span style=\"color: #333333\">.<\/span>addEventListener( <span style=\"background-color: #fff0f0\">'wpcf7mailsent'<\/span>, function( event ) {\ndataLayer<span style=\"color: #333333\">.<\/span>push({\n<span style=\"background-color: #fff0f0\">'event'<\/span> : <span style=\"background-color: #fff0f0\">'wpcf7successfulsubmit'<\/span>,\n<span style=\"background-color: #fff0f0\">'CF7formID'<\/span> : event<span style=\"color: #333333\">.<\/span>detail<span style=\"color: #333333\">.<\/span>contactFormId\n});\n}, false );\n<span style=\"color: #333333\">&lt;\/<\/span>script<span style=\"color: #333333\">&gt;<\/span>\n<\/pre><\/div>\n\n\n\n<p><a href=\"https:\/\/inweb.ua\/blog\/datalayer_google-tag-manager\/#fouth\" target=\"_blank\" rel=\"noopener\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043a\u043e\u0434\u0430<\/a> <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"2\">\u0421\u043e\u0437\u0434\u0430\u0451\u043c \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0442\u0438\u043f\u0430 \u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435\u00bb \u0438 \u043f\u0440\u0438\u0441\u0432\u0430\u0438\u0432\u0430\u0435\u043c \u0435\u043c\u0443 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 wpcf7successfulsubmit. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3b0bc&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-11-1024x484.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15399\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-11-1024x484.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-11-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-11-768x363.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-11-1536x725.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-11.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u0422\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0437\u0434\u0430\u0451\u043c \u0442\u0435\u0433 Contact Form Submission \u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3b319&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-12.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15400\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-12.png 974w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-12-300x212.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-12-768x542.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption><a href=\"https:\/\/inweb.ua\/blog\/datalayer_google-tag-manager\" target=\"_blank\" rel=\"noopener\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/a><\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0443\u0440\u043e\u0432\u043d\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3b579&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-13-1024x488.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15401\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-13-1024x488.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-13-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-13-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-13-1536x732.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-13.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"5\">\u041d\u0430\u0445\u043e\u0434\u0438\u043c \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0426\u0435\u043b\u0438\u00bb \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440\u0430 Google Analytics.<\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3b7db&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-14-1024x448.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15402\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-14-1024x448.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-14-300x131.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-14-768x336.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-14-1536x673.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-14.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"6\">\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0446\u0435\u043b\u044c \u0442\u0438\u043f\u0430 \u00ab\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3ba8c&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-15-1024x486.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15403\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-15-1024x486.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-15-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-15-768x364.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-15-1536x728.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-15.png 1896w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"7\">\u0417\u0430\u0434\u0430\u0451\u043c \u043b\u044e\u0431\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435, \u0432 \u043f\u0443\u043d\u043a\u0442\u0435 \u00ab\u0422\u0438\u043f\u00bb \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00ab\u0421\u043e\u0431\u044b\u0442\u0438\u0435\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3bd9e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-16-1024x483.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15404\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-16-1024x483.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-16-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-16-768x362.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-16-1536x725.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-16.png 1909w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"8\">\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f. \u0412 \u043f\u043e\u043b\u0435 \u044f\u0440\u043b\u044b\u043a \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0434\u0430\u0442\u044c ID \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u044b CF7. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3c021&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-17-1024x481.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15405\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-17-1024x481.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-17-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-17-768x360.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-17-1536x721.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-17.png 1907w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"9\">\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u043c \u0446\u0435\u043b\u044c, \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0444\u043e\u0440\u043c\u0443 \u0438 \u0437\u0430\u0445\u043e\u0434\u0438\u043c \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u041e\u0442\u0447\u0451\u0442\u044b\u00bb Google Analytics, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1a0be3c2b0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/gtm-conversion-18-1024x492.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Datalayer \u0432 Google tag manager\" class=\"wp-image-15406\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-18-1024x492.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-18-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-18-768x369.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-18-1536x738.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/gtm-conversion-18.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0438 \u0441 Contact Form 7 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0435 \u0444\u043e\u0440\u043c\u044b \u0441 \u043b\u044e\u0431\u044b\u0445 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e \u043a \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044e \u0438 \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435.&nbsp;<\/p>\n\n\n\n<p>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 GTM \u043d\u0435 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0444\u043e\u0440\u043c. 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\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u0438. \u041d\u0430 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 Google Tag Manager \u043d\u0430\u0434\u043e \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f, \u043d\u043e \u043e\u043d\u043e \u0441 \u043b\u0438\u0445\u0432\u043e\u0439 \u043e\u043a\u0443\u043f\u0438\u0442\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u0443\u0434\u0443\u0442 \u0432\u0438\u0434\u043d\u044b \u043a\u0430\u043a \u043d\u0430 \u043b\u0430\u0434\u043e\u043d\u0438. \u0422\u0430\u043a \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438 \u0434\u0430\u0432\u0430\u0442\u044c \u044e\u0437\u0435\u0440\u0430\u043c \u0436\u0435\u043b\u0430\u0435\u043c\u043e\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u0442\u044b\u0440\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0441\u043e\u0432\u0435\u0442\u0430 \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c&nbsp;<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0432 GTM.<\/li><li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 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\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u043d\u0430 \u0431\u0430\u0437\u043e\u0432\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435. \u041e\u043d\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430\u0434 \u044e\u0437\u0430\u0431\u0438\u043b\u0438\u0442\u0438 \u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u043c\u0438, \u043d\u043e \u043d\u0435 \u0443\u0434\u0435\u043b\u044f\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043f\u0440\u043e \u043c\u0430\u0441\u0442\u0445\u044d\u0432-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u2014 Google Tag Manager, 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\u043f\u0440\u0438\u044f\u0442\u043d\u043e\u0439.<\/p>\n","protected":false},"author":16,"featured_media":15386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[242,243,85],"class_list":["post-15384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-google-analytics","tag-google-tag-manager","tag-analytic"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/comments?post=15384"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15384\/revisions"}],"predecessor-version":[{"id":29331,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/15384\/revisions\/29331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media\/15386"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media?parent=15384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/categories?post=15384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/tags?post=15384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}