{"id":15561,"date":"2020-03-18T00:24:53","date_gmt":"2020-03-17T20:24:53","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=15561"},"modified":"2025-07-24T10:45:11","modified_gmt":"2025-07-24T07:45:11","slug":"google-analytics-dlya-infoproektov","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/google-analytics-dlya-infoproektov\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 Google Analytics \u0434\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u041e\u0442\u043b\u0438\u0447\u0438\u044f Google Tag Manager \u043e\u0442 Google Analytics<\/h2>\n\n\n\n<p>\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 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\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 HTML \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435. \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 CTRL+C \u0438 CTRL+V, \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440 \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0434\u0430\u0436\u0435 \u0431\u0435\u0437 \u0437\u043d\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p>GTM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c 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\u00ab\u041c\u0435\u0442\u0440\u0438\u043a\u0443\u00bb, \u00ab\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443\u00bb, \u043f\u0438\u043a\u0441\u0435\u043b\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0443\u0436\u043d\u044b \u043b\u0438 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0443 \u0432\u0441\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/h2>\n\n\n\n<p>Google Analytics \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u043c \u0438 \u0440\u0430\u0437\u0432\u0451\u0440\u043d\u0443\u0442\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u043e\u0442\u0447\u0451\u0442\u043e\u0432. \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u0441 \u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u043d\u0430 GA \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u044b\u043c. \u041f\u043e\u043d\u0430\u0447\u0430\u043b\u0443 \u0441\u0435\u0440\u0432\u0438\u0441 \u0413\u0443\u0433\u043b\u0430 \u0431\u0443\u0434\u0435\u0442 \u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u0434\u0440\u0443\u0436\u0435\u043b\u044e\u0431\u043d\u044b\u043c \u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u043c, \u043d\u043e \u0431\u0435\u0437 \u043d\u0435\u0433\u043e \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c \u043d\u0435\u043b\u044c\u0437\u044f. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e, \u0435\u0441\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f 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\u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0444\u043e\u0440\u043c\u0430\u043c\u0438, \u0441\u0441\u044b\u043b\u043a\u0430\u043c\u0438 \u0438 \u043a\u043d\u043e\u043f\u043a\u0430\u043c\u0438. \u0412 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u0442\u0430\u043a\u0436\u0435 \u0435\u0441\u0442\u044c \u043a\u0430\u0440\u0442\u0430 \u0441\u043a\u0440\u043e\u043b\u043b\u0438\u043d\u0433\u0430 \u0438 \u043a\u043b\u0438\u043a\u043e\u0432. \u0412 GA \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u0430\u043d\u0430\u043b\u043e\u0433\u043e\u0432 \u043d\u0435\u0442, \u043d\u043e \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u043e\u0434\u0441\u0447\u0451\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0432\u0440\u0443\u0447\u043d\u0443\u044e.&nbsp;<\/p>\n\n\n\n<p><strong>Google Analytics \u0443\u043c\u0435\u0435\u0442:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0442\u044c \u0437\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li><li>\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432;<\/li><li>\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u043c \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c;<\/li><li>\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446;<\/li><li>\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0430\u0439\u0442\u0430;<\/li><li>\u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438;<\/li><li>\u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 real-time.<\/li><\/ul>\n\n\n\n<p>\u0412 GA \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 90 \u043e\u0442\u0447\u0451\u0442\u043e\u0432 \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c. \u041d\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0432\u0441\u0435. \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0445\u0432\u0430\u0442\u0438\u0442 \u0431\u0430\u0437\u043e\u0432\u043e\u0433\u043e \u043d\u0430\u0431\u043e\u0440\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043e\u0442\u0447\u0451\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438;<\/li><li>\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u043c, \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0438, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c;<\/li><li>\u043a\u0430\u0440\u0442\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f;<\/li><li>\u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438;<\/li><li>\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 Tag Manager<\/h2>\n\n\n\n<p>\u0420\u0430\u043d\u0435\u0435 \u043c\u044b \u0443\u0436\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438, \u0447\u0442\u043e \u0447\u0435\u0440\u0435\u0437 GTM \u043c\u043e\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043e\u0434\u043d\u0443 \u0438\u0437 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u0434. \u0412 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u0445 \u00ab\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432\u00bb \u0435\u0441\u0442\u044c \u0442\u0435\u0433 Universal Analytics, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u0430\u043a \u0440\u0430\u0437 \u0440\u0435\u0448\u0430\u0435\u0442 \u0437\u0430\u0434\u0430\u0447\u0443 \u0441 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0439 Google Analytics.<\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0434 \u043d\u0430\u0447\u0430\u043b\u043e\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1042508\" target=\"_blank\" rel=\"noopener\">\u0440\u0435\u0441\u0443\u0440\u0441 \u0432 GA<\/a> \u0438 <a href=\"https:\/\/blog.travelpayouts.com\/outbound-links-google-analytics\/#chapter_2\">\u0440\u0430\u0431\u043e\u0447\u0443\u044e \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0432 GTM<\/a>. <\/p>\n\n\n\n<p><strong>\u0417\u0430\u0442\u0435\u043c \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435\u00bb \u0441\u0435\u0440\u0432\u0438\u0441\u0430 Tag Manager \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0442\u0438\u043f\u0430 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Analytics\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46855c34&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_4-1024x483.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 GTM\" class=\"wp-image-15566\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_4-1024x483.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_4-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_4-768x363.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_4-1536x725.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_4.png 1896w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"2\">\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u00ab\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f\u00bb \u0432 Google Analytics. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b4685607d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"395\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_3-1024x395.png\" alt=\"\u00ab\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f\u00bb \u0432 Google Analytics\" class=\"wp-image-15565\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_3-1024x395.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_3-300x116.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_3-768x296.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_3.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0435\u0433\u043e \u0432 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46856502&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_7-1024x482.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 GTM\" class=\"wp-image-15569\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_7-1024x482.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_7-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_7-768x362.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_7-1536x724.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_7.png 1906w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0415\u0441\u043b\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u043e\u043f\u0446\u0438\u0438 \u0432 \u0431\u043b\u043e\u043a\u0435 \u00ab\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b4685691f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_6-1024x487.png\" alt=\"\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 Google Analytics\" class=\"wp-image-15568\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_6-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_6-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_6-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_6-1536x730.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_6.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"5\">\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0422\u0435\u0433\u0438\u00bb \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0442\u0438\u043f\u0430 Universal Analytics. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46856cfb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_10-1024x487.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 GTM\" class=\"wp-image-15572\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_10-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_10-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_10-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_10-1536x730.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_10.png 1901w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"6\">\u0412 \u043f\u043e\u043b\u0435 \u00ab\u0422\u0438\u043f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f\u00bb \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440, \u0432 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 Google Analytics\u00bb \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u0443\u044e \u0440\u0430\u043d\u0435\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e. \u0412 \u0431\u043b\u043e\u043a \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u00abAll Pages\u00bb \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46857105&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_8-1024x486.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 GTM\" class=\"wp-image-15570\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_8-1024x486.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_8-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_8-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_8-1536x730.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_8.png 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"7\">\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043d\u043e\u043f\u043a\u0438 \u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u00bb. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u043f\u043e\u043b\u0435 \u00ab\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438\u00bb, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0432\u0441\u043f\u043e\u043c\u0438\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u043a\u0438 \u0431\u044b\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u043d\u044b \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46857567&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_12-1024x488.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u0447\u0435\u0440\u0435\u0437 GTM\" class=\"wp-image-15574\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_12-1024x488.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_12-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_12-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_12-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_12.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u043a\u043e\u0434\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 Google Analytics \u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043e\u0442\u0447\u0451\u0442 \u00ab\u0412 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438\u00bb. \u0415\u0441\u043b\u0438 \u0443 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0435\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0446\u0438\u0444\u0440\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c\u0441\u044f. \u0415\u0441\u043b\u0438 \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438. \u0421\u0430\u043c\u044b\u0435 \u0447\u0430\u0441\u0442\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438: \u043d\u0435\u0432\u0435\u0440\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 GA \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0435 \u0431\u0435\u0437 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439<\/h2>\n\n\n\n<p>\u041b\u044e\u0431\u043e\u0439 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 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\u0421\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 email-\u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u2014 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0444\u043e\u0440\u043c\u044b \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u00abThank you\u00bb. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0441 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c\u044e, \u0430 \u0431\u043b\u043e\u0433\u0435\u0440 \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u0435\u0449\u0451 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430 \u0438 \u0443\u0432\u0438\u0434\u0438\u0442 \u0435\u0433\u043e \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0444\u043e\u0440\u043c\u0443 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u044b \u0431\u0443\u0434\u0435\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c. \u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 MailChimp \u043f\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 <a href=\"https:\/\/mailchimp.com\/help\/design-and-host-your-own-thank-you-pages\/\" target=\"_blank\" rel=\"noopener\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044e<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0441\u043e\u0431\u0438\u0440\u0430\u043b\u0430\u0441\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u0441\u043a\u0440\u043e\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u00abthank you\u00bb \u043e\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0440\u043e\u0431\u043e\u0442\u043e\u0432 \u0438 \u044e\u0437\u0435\u0440\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p><strong>\u0414\u0430\u043b\u044c\u0448\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb \u0432 Google Tag Manager.<\/li><li>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0442\u0438\u043f\u0430 \u00ab\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u00bb.<\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46857b7b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_11-1024x487.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 Google Analytics\" class=\"wp-image-15573\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_11-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_11-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_11-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_11-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_11.png 1893w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u043b\u044f \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0437\u0430\u0434\u0430\u0439\u0442\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u00abThank you\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46857fe2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_15-1024x490.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 Google Analytics\" class=\"wp-image-15577\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_15-1024x490.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_15-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_15-768x368.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_15-1536x735.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_15.png 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0435\u0433\u043e \u0432 \u0442\u0435\u0433 Google Analytics, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u0438 \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435.<\/li><li value=\"5\">\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0430 \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u00ab\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u00bb.<\/li><li value=\"6\">\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Analytics.<\/li><\/ol>\n\n\n\n<p>\u041f\u043e\u0445\u043e\u0436\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c, \u043a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u0433\u043e\u0434\u044f\u0442\u0441\u044f \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u0415\u0441\u043b\u0438 \u0431\u043b\u043e\u0433 \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d \u0422\u0430\u0438\u043b\u0430\u043d\u0434\u0443 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u0438\u0449\u0443\u0442 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b \u043f\u0440\u043e \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0443, \u0432\u044b \u043e\u0431 \u044d\u0442\u043e\u043c \u0443\u0437\u043d\u0430\u0435\u0442\u0435.&nbsp;<\/p>\n\n\n\n<p>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435 GA. \u041f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0444\u0440\u0430\u0437 \u0432 GA \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u043c\u0435\u043d\u044e \u00ab\u041f\u043e\u0438\u0441\u043a \u043f\u043e \u0441\u0430\u0439\u0442\u0443\u00bb<\/p>\n\n\n\n<p><strong>\u0427\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 Google Analytics.&nbsp;<\/li><li>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u0440\u0430\u0437\u0434\u0435\u043b \u0432 \u00ab\u041e\u0442\u0447\u0451\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438\u00bb.<\/li><li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 \u00ab\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb.<\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b4685857d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_1-1024x489.png\" alt=\"\u041a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google Analytics\" class=\"wp-image-15563\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_1-1024x489.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_1-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_1-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_1-1536x733.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_1.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412 \u00ab\u0421\u043e\u0431\u044b\u0442\u0438\u044f\u0445\u00bb \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0435\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u043e\u0442\u043a\u0430\u0437\u043e\u0432, \u043c\u043e\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043b\u0438 \u0431\u0430\u0440\u044c\u0435\u0440 \u0432 15 \u0441\u0435\u043a\u0443\u043d\u0434. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46858989&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_9-1024x489.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0432 Google Analytics\" class=\"wp-image-15571\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_9-1024x489.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_9-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_9-768x367.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_9-1536x734.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_9.png 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 \u0438\u043b\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432 \u0432 Tag Manager \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0430\u0434\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u043e\u0434\u043d\u043e\u0438\u043c\u0435\u043d\u043d\u0443\u044e \u043a\u043d\u043e\u043f\u043a\u0443 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u0430.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46858d43&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_5-1024x390.png\" alt=\"\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 GTM \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\" class=\"wp-image-15567\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_5-1024x390.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_5-300x114.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_5-768x292.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_5-1536x584.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_5.png 1887w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043a\u043e\u0434 GTM \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e, \u0441\u0430\u0439\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043d\u0430 \u0434\u0432\u0435 \u0447\u0430\u0441\u0442\u0438. \u0412 \u043e\u0434\u043d\u043e\u0439 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0432 \u0434\u0440\u0443\u0433\u043e\u0439 \u2014 \u043a\u043e\u043d\u0441\u043e\u043b\u044c \u043e\u0442\u043b\u0430\u0434\u043a\u0438 \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e \u0442\u0435\u0433\u0430\u0445 \u0438 \u043f\u043e\u0440\u044f\u0434\u043a\u0435 \u0438\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u0430. \u041f\u0430\u043d\u0435\u043b\u044c \u0431\u0443\u0434\u0435\u0442 \u0432\u0438\u0434\u043d\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0441\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u044b<\/h2>\n\n\n\n<p>\u0420\u0430\u043d\u0435\u0435 \u043c\u044b \u043e\u0442\u043c\u0435\u0447\u0430\u043b\u0438, \u0447\u0442\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 \u0432 Google Analytics \u043c\u043d\u043e\u0433\u043e \u0438 \u043d\u0430\u0434\u043e \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043a\u0443\u0447\u0443 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0441\u0451. \u0412\u044b\u0434\u0435\u043b\u0438\u043c \u0432\u0430\u0436\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0435\u0451 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/h3>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430\u0445 \u0441 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432. \u041c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0435\u0441\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u0441 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a. \u0415\u0441\u043b\u0438 \u0435\u0441\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Adwords, \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u044c \u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0432 Google Analytics.&nbsp;<\/p>\n\n\n\n<p>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u2014 \u0441\u0435\u0440\u0434\u0446\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430. \u0412\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0437\u0430 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432 \u0432\u0438\u0434\u0435 \u0443\u0434\u043e\u0431\u043d\u044b\u0445 \u0433\u0440\u0430\u0444\u0438\u043a\u043e\u0432 \u0438 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c. \u0415\u0441\u0442\u044c \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0430 \u0432 PDF, \u0444\u043e\u0440\u043c\u0430\u0442 Excel \u0438 Google Docs.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46859304&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_13-1024x487.png\" alt=\"\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0432 Google Analytics\" class=\"wp-image-15575\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_13-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_13-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_13-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_13-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_13.png 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/h3>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u043f\u043e\u043b, \u0432\u043e\u0437\u0440\u0430\u0441\u0442 \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u043b\u043e\u0433\u0430 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0432\u043e\u0437\u044c\u043c\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0432\u043a\u043b\u0430\u0434\u043a\u0438 \u00ab\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46859711&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_14-1024x484.png\" alt=\"\u0410\u043d\u0430\u043b\u0438\u0437 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Google Analytics\" class=\"wp-image-15576\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_14-1024x484.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_14-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_14-768x363.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_14-1536x727.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_14.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0427\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043f\u043e\u043b;<\/li><li>\u0432\u043e\u0437\u0440\u0430\u0441\u0442;<\/li><li>\u0440\u0435\u0433\u0438\u043e\u043d \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u043d\u0438\u044f;<\/li><li>\u044f\u0437\u044b\u043a;<\/li><li>\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430;<\/li><li>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430;<\/li><li>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u0438;<\/li><li>\u0440\u0430\u0437\u043c\u0435\u0440 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u044f\u0434\u0440\u0430.<\/li><\/ul>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0435\u0441\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u043c\u043e\u0434\u0443\u043b\u044c \u00ab\u041f\u0443\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u0440\u0442\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c. \u041e\u043d\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442, \u043a\u0430\u043a\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u044e\u0437\u0435\u0440\u044b \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e, \u0438 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0431\u043b\u043e\u043a\u0430\u043c Adsense \u043e\u043d\u0438 \u0441\u0434\u0435\u043b\u0430\u043b\u0438. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b46859af7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/ga_16-1024x492.png\" alt=\"\u041f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 Google Analytics\" class=\"wp-image-15578\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_16-1024x492.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_16-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_16-768x369.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_16-1536x739.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/ga_16.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/h3>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445. \u0414\u043b\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u00ab\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438\u00bb \u043d\u0430 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u0435 \u043d\u0430\u0434\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u043e\u043f\u0446\u0438\u044e \u0432 Google Analytics \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u043c \u0440\u0430\u043d\u0435\u0435 \u0446\u0435\u043b\u044f\u043c: \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u043c \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c 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