{"id":15775,"date":"2020-04-06T19:20:25","date_gmt":"2020-04-06T15:20:25","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=15775"},"modified":"2025-07-24T10:45:07","modified_gmt":"2025-07-24T07:45:07","slug":"instrumenty-facebook-dlya-kontentnyh-proektov","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/instrumenty-facebook-dlya-kontentnyh-proektov\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b Facebook \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Facebook Business Manager \u0438 Ad Account<\/h2>\n\n\n\n<p>Facebook \u2014 \u0432\u0442\u043e\u0440\u0430\u044f \u043f\u043e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430 \u043f\u043e\u0441\u043b\u0435 \u0441\u0435\u0442\u0438 Google. \u0412 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0435\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043f\u043e\u0434 \u043b\u044e\u0431\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442. \u041d\u0430\u0434\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0439\u0442\u0438 \u0435\u0451 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p>\u0423 Facebook \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 \u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0433\u0438\u0431\u043a\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0435 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u0441\u0432\u043e\u0438\u0442\u044c\u0441\u044f \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0438 \u0432\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u0432 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043d\u0435 \u0431\u0443\u0434\u0435\u043c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u0435, \u0430 \u043b\u0438\u0448\u044c \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043f\u0440\u043e \u0432\u0430\u0436\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043d\u0446\u0438\u043f \u0440\u0430\u0431\u043e\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432 Facebook \u043f\u043e\u0447\u0442\u0438 \u043d\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. \u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433 \u043d\u0430\u0434\u043e \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u0440\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0431\u0430\u043b\u0430\u043d\u0441 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435. \u041d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 Ad Account \u0443\u0445\u043e\u0434\u0438\u0442 2 \u043c\u0438\u043d\u0443\u0442\u044b. \u0424\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u044d\u0442\u0430\u043f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 \u0432\u0432\u043e\u0434 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u044b.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138da82&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"898\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/1-1024x481.png\" alt=\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook\" class=\"wp-image-15777\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/1-1024x481.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/1-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/1-768x361.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/1-1536x721.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/1.png 1912w\" sizes=\"auto, (max-width: 1912px) 100vw, 1912px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0443 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0430 5-10 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u043b\u0443\u0447\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Facebook Business Manager. \u0412 \u043d\u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0432 \u043e\u0434\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435.&nbsp;<\/p>\n\n\n\n<p>FBM \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u0441\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0437\u0430\u0434\u0430\u0447 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430\u043c\u0438 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u0435\u0439, \u0430 Business Manager \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0440\u0438\u0441\u043a \u043f\u043e\u043f\u0430\u0434\u0430\u043d\u0438\u044f \u0432 \u0431\u0430\u043d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 Facebook Business Manager<\/h2>\n\n\n\n<p>\u00ab\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u00bb \u2014 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 Facebook: \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0435\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u0430\u0439\u0442\u044b.&nbsp;<\/p>\n\n\n\n<p>Facebook \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c\u0438 \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e, \u0435\u0441\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0446\u0435\u043b\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043d\u0430 \u0430\u0443\u0442\u0441\u043e\u0440\u0441\u0435. \u042d\u0442\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u0439 \u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043d\u043e \u0434\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 Business Manager \u0442\u043e\u0436\u0435 \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u0442\u0441\u044f.&nbsp;<\/p>\n\n\n\n<p>\u0412 FBM \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u044c\u044e:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043f\u0438\u043a\u0441\u0435\u043b\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430;<\/li><li>\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432;<\/li><li>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li><li>\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f;<\/li><li>\u0434\u043e\u0441\u0442\u0443\u043f\u044b \u043a Instagram-\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c.<\/li><\/ul>\n\n\n\n<p>Business Manager \u0440\u0435\u0448\u0430\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0433\u043b\u0443\u043f\u043e \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440 \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0434\u0435\u043b\u0438\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u043b\u0438\u0447\u043d\u043e\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 \u043e\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0437\u0430\u0434\u0430\u0447. \u0415\u0441\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0438, \u0432\u044b\u0434\u0430\u0439\u0442\u0435 \u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f \u043d\u0430 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138dfc4&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/2-1024x491.png\" alt=\"Business Manager \u0440\u0435\u0448\u0430\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\" class=\"wp-image-15778\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/2-1024x491.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/2-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/2-768x368.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/2-1536x736.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/2.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0440\u0435\u0448\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 \u00ab\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435\u00bb, \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0434\u0432\u0443\u0445\u0444\u0430\u043a\u0442\u043e\u0440\u043d\u0443\u044e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e. \u0414\u043b\u044f \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f \u043a\u043e\u0434 \u0438\u0437 SMS.&nbsp;<\/p>\n\n\n\n<p><strong>\u0421 Business Manager \u043c\u043e\u0436\u043d\u043e:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430.<\/li><li>\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435.<\/li><li>\u0421\u043d\u0438\u0437\u0438\u0442\u044c \u0440\u0438\u0441\u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u044f.<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0434\u043b\u044f \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.<\/li><li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u043e\u043f\u043b\u0430\u0442\u044b.<\/li><\/ol>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440 \u0445\u043e\u0447\u0435\u0442 \u043e\u0442\u043a\u0440\u0443\u0447\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0434\u0432\u0443\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u043e\u0434\u043d\u043e\u0439 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b, \u0445\u0432\u0430\u0442\u0438\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0431\u0430\u0437\u043e\u0432\u043e\u0433\u043e Ad Account.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0438\u043a\u0441\u0435\u043b\u044c Facebook<\/h2>\n\n\n\n<p>Pixel \u2014 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u041e\u043d \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0432 \u0431\u0430\u0437\u0443 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438.<\/p>\n\n\n\n<p>\u0423\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043d\u0430\u0434\u043e \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0441\u0442\u0430\u0440\u0442\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430. \u0415\u0441\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u043b\u0433\u043e\u0434\u0430 \u0438\u043b\u0438 \u0433\u043e\u0434, \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f. \u0412\u043e\u0437\u044c\u043c\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c Pixel \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0441 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u043e\u0439 \u043a\u043e\u0434\u0430 \u0441\u0438\u0441\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138e4c9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/3-1024x488.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0438\u043a\u0441\u0435\u043b\u044f Facebook\" class=\"wp-image-15779\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/3-1024x488.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/3-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/3-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/3-1536x733.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/3.png 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0431\u043e\u0440 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/h3>\n\n\n\n<p>\u041f\u0440\u0438\u043d\u0446\u0438\u043f \u0440\u0430\u0431\u043e\u0442\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u043f\u0438\u043a\u0441\u0435\u043b\u044f \u043f\u0440\u043e\u0441\u0442\u043e\u0439. \u0415\u0441\u043b\u0438 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0430\u0432\u0442\u043e\u0440\u0438\u0437\u043e\u0432\u0430\u043d \u0432 Facebook, \u043e\u043d \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0432 \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u044e\u0434\u0435\u0439 \u2014 \u0442\u0435\u043c \u0448\u0438\u0440\u0435 \u043e\u0445\u0432\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0445\u043e\u0434\u0438\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u2014 \u0433\u043e\u0440\u044f\u0447\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u041e\u043d\u0438 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0434\u043e\u043b\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0440\u0435\u0430\u0433\u0438\u0440\u0443\u044e\u0442 \u043d\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0447\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u044c\u0448\u0435 \u043d\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u0441 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c.&nbsp;<\/p>\n\n\n\n<p>Facebook \u0437\u043d\u0430\u0435\u0442 \u043e \u044e\u0437\u0435\u0440\u0430\u0445 \u0432\u0441\u0451: \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u0432\u0440\u0435\u043c\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b. \u041c\u043e\u0436\u043d\u043e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043d\u0430 \u043b\u044e\u0434\u0435\u0439 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0438 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c\u0438.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439<\/h3>\n\n\n\n<p>Pixel \u0443\u043c\u0435\u0435\u0442 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439. \u0412 <a href=\"https:\/\/blog.travelpayouts.com\/google-tag-manager-conversion-analysis\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u0440\u043e Google Tag Manager (opens in a new tab)\">\u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u0440\u043e Google Tag Manager<\/a> \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0434\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432. \u041c\u043e\u0436\u043d\u043e \u043f\u043e\u0439\u0442\u0438 \u0434\u0430\u043b\u044c\u0448\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 Facebook. \u0422\u043e\u0433\u0434\u0430 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u0435\u043c, \u043a\u0442\u043e \u043a\u043b\u0438\u043a\u043d\u0443\u043b \u043f\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u0443 \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u0448\u0451\u043b \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043a\u043e\u0440\u0437\u0438\u043d\u044b, \u043d\u043e \u043d\u0435 \u043e\u0444\u043e\u0440\u043c\u0438\u043b \u0437\u0430\u043a\u0430\u0437.&nbsp;<\/p>\n\n\n\n<p>\u042d\u0442\u043e\u0442 \u043f\u0440\u0438\u0451\u043c \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0422\u043e \u0435\u0441\u0442\u044c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u00ab\u0434\u043e\u0433\u043e\u043d\u044f\u044e\u0442\u00bb \u0442\u0435\u0445, \u043a\u0442\u043e \u043d\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u043b \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435. \u041c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043d\u0430\u0441 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043d\u0430 Aliexpress, \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0442\u0430\u043a\u0436\u0435 \u0438 \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u044c \u043b\u044e\u0434\u044f\u043c \u043e \u043d\u0435\u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e\u0439 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u0438\u043b\u0438 \u0431\u0440\u043e\u0448\u0435\u043d\u043d\u043e\u0439 \u043a\u043e\u0440\u0437\u0438\u043d\u0435.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h3>\n\n\n\n<p>\u0412 \u0441\u0431\u043e\u0440\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0435\u0441\u043b\u0438 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0442\u043e\u043d\u043a\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0412 Facebook \u0435\u0441\u0442\u044c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. Pixel \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u043f\u043e\u043a\u0430\u0437 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.&nbsp;<\/p>\n\n\n\n<p>\u0412 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u0432\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u044c \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Facebook, \u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0432\u0441\u0451 \u0440\u0430\u0432\u043d\u043e \u043d\u0430\u0434\u043e. \u0415\u0441\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435, \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043f\u043e \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0443.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Facebook Pixel \u0447\u0435\u0440\u0435\u0437 Google Tag Manager<\/h2>\n\n\n\n<p>\u0427\u0435\u0440\u0435\u0437 GTM \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441 \u043b\u044e\u0431\u044b\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c. \u0412 \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0435 \u043c\u043d\u043e\u0433\u043e \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432, \u043d\u043e \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u0431\u0443\u0440\u0436\u043d\u0435\u0442.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 Pixel \u0447\u0435\u0440\u0435\u0437 \u00ab\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432\u00bb \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 3 \u0448\u0430\u0433\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0438\u043a\u0441\u0435\u043b\u044c;<\/li><li>\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0435\u0433\u043e \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM;<\/li><li>\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443.<\/li><\/ul>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0440\u0430\u043d\u0435\u0435 \u043d\u0435 \u0431\u044b\u043b \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0435\u0433\u043e \u043f\u043e <a href=\"https:\/\/youtu.be\/rrWx85yqfAM\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u0432\u0438\u0434\u0435\u043e-\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u0414\u0430\u043b\u044c\u0448\u0435 \u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u043d\u0430\u0448\u0435\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 Facebook Ads Manager \u0438 \u0432 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0435\u043c \u043c\u0435\u043d\u044e \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 \u00ab\u041f\u0438\u043a\u0441\u0435\u043b\u0438\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138eb4d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/4-1024x487.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Facebook Pixel\" class=\"wp-image-15780\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/4-1024x487.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/4-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/4-768x366.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/4-1536x731.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/4.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"2\">\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0438 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u043b\u044f. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138ef9b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_5-1024x494.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Facebook Pixel\" class=\"wp-image-15959\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_5-1024x494.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_5-300x145.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_5-768x370.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_5-1536x740.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_5.png 1888w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0434\u0438\u0430\u043b\u043e\u0433\u0435 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043a\u043e\u0434\u0430 \u00abGoogle Tag Manager\u00bb. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138f3f2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_6-1024x491.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Facebook Pixel \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-15960\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_6-1024x491.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_6-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_6-768x368.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_6-1536x736.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_6.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0421\u0432\u044f\u0436\u0438\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook \u0441 \u0443\u0447\u0451\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u044c\u044e Google. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440. \u041f\u0438\u043a\u0441\u0435\u043b\u044c \u0438 \u0440\u0435\u0441\u0443\u0440\u0441 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u044b \u043a \u043e\u0434\u043d\u043e\u043c\u0443 \u0441\u0430\u0439\u0442\u0443.<\/li><li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u0422\u0435\u0433\u0438\u00bb GTM \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 Facebook Pixel ID. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138f899&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_7-1024x484.png\" alt=\"Facebook Pixel ID \u0432 \u0442\u0435\u0433\u0430\u0445 GTM\" class=\"wp-image-15961\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_7-1024x484.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_7-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_7-768x363.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_7-1536x726.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_7.png 1903w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"6\">\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440.<\/li><\/ol>\n\n\n\n<p>\u0414\u043b\u044f \u0443\u0434\u043e\u0431\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u043c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 Facebook Pixel Helper \u0434\u043b\u044f Google Chrome. \u041e\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u043a\u043e\u0434\u0430 \u0438 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. \u041f\u043e\u0441\u043b\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u043d\u0435\u0433\u043e \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435 \u0432\u0441\u043f\u043b\u044b\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u043e\u043a\u043d\u0430. \u0415\u0441\u043b\u0438 \u043a\u043e\u0434 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u0437\u043d\u0430\u0447\u043e\u043a \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u0435\u0442 \u0441\u0438\u043d\u0438\u043c, \u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u044b \u0437\u0435\u043b\u0451\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0440\u043e\u043c.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf138fd1b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/8-1024x492.png\" alt=\"\u0415\u0441\u043b\u0438 \u043a\u043e\u0434 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u0437\u043d\u0430\u0447\u043e\u043a \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u0435\u0442 \u0441\u0438\u043d\u0438\u043c, \u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u044b \u0437\u0435\u043b\u0451\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0440\u043e\u043c\" class=\"wp-image-15781\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/8-1024x492.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/8-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/8-768x369.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/8-1536x738.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/8.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0432 Facebook \u043f\u043e\u0434\u0442\u044f\u0433\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0435 \u0441\u0440\u0430\u0437\u0443. \u0427\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0443 \u0447\u0430\u0441\u043e\u0432 \u0437\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442, \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u041e\u0431\u0437\u043e\u0440\u00bb. \u0415\u0441\u043b\u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0443\u0441 \u00ab\u0410\u043a\u0442\u0438\u0432\u0435\u043d\u00bb, \u0437\u043d\u0430\u0447\u0438\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043d\u0430 \u0441\u0435\u0440\u0432\u0435\u0440\u0430 Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook pixel \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432<\/h2>\n\n\n\n<p>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0438\u043a\u0441\u0435\u043b\u044f \u043d\u0435 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0441\u0431\u043e\u0440\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041e\u043d \u0443\u043c\u0435\u0435\u0442 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e \u0443\u0437\u043a\u0438\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c.<\/p>\n\n\n\n<p>\u0412 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0435\u0441\u0442\u044c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438. \u0415\u0441\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u043d\u0435 \u0445\u0432\u0430\u0442\u0430\u0435\u0442, \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043f\u043e \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c.&nbsp;<\/p>\n\n\n\n<p>\u041f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u043f\u0438\u043a\u0441\u0435\u043b\u044c \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0435\u0442 3 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b;<\/li><li>\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443 Open Graph;<\/li><li>\u043a\u043b\u0438\u043a\u0438 \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0430\u043c.<\/li><\/ul>\n\n\n\n<p>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u2014 \u0432\u0430\u0436\u043d\u044b\u0439 \u0448\u0430\u0433 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u043e\u0441\u043b\u0435 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u0434 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u0412 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u043f\u0438\u043a\u0441\u0435\u043b\u044f \u0435\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043d\u0430\u0431\u043e\u0440\u044b \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u0440\u0435\u0434\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0434\u043b\u044f \u0442\u0440\u0435\u0432\u0435\u043b\u0430<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/strong>. \u041f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b: \u0442\u043e\u0432\u0430\u0440, \u0441\u0442\u0430\u0442\u044c\u044f, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b.<\/li><li><strong>\u041f\u043e\u0438\u0441\u043a<\/strong>. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438.<\/li><li><strong>\u041d\u0430\u0447\u0430\u043b\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430<\/strong>. \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443 \u0438\u043b\u0438 \u0440\u0430\u0437\u0434\u0435\u043b checkout.<\/li><li><strong>\u0417\u0430\u0432\u0435\u0440\u0448\u0451\u043d\u043d\u0430\u044f \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f. <\/strong>\u0417\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043f\u0430\u043d\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u043b\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0447\u0451\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438.<\/li><li><strong>\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. <\/strong>\u0412\u0432\u043e\u0434 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u0438\u043b\u0438 \u043e\u043f\u043b\u0430\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 \u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u044b.<\/li><li><strong>\u041f\u043e\u043a\u0443\u043f\u043a\u0430<\/strong>. \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u00abThank you\u00bb.<\/li><li><strong>\u041a\u043e\u043d\u0442\u0430\u043a\u0442. <\/strong>\u0412\u0432\u043e\u0434 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u0438\u043b\u0438 email \u0432 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u0435, \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0447\u0430\u0442\u0430<\/li><li><strong>\u041b\u0438\u0434.<\/strong> \u0417\u0430\u044f\u0432\u043a\u0430 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0443 \u0438\u043b\u0438 \u0442\u043e\u0432\u0430\u0440.<\/li><\/ol>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430\u0434\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043e\u0434\u0438\u043d \u0438\u0437 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0432 \u043c\u0435\u043d\u044e \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u043c \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0447\u0435\u0440\u0435\u0437 GTM.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u0438 \u043a\u043b\u0438\u043a\u0435 \u043d\u0430 \u0441\u0441\u044b\u043b\u043a\u0443 \u00ab\u041d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c\u00bb \u0432 \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u043c\u0435\u043d\u044e \u043d\u0430\u0448\u0435\u0433\u043e \u0431\u043b\u043e\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0432 \u043b\u0438\u0447\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 Travelpayouts.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043e\u0434\u0430 \u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e \u043a\u043d\u043e\u043f\u043a\u0430 \u0441\u0434\u0435\u043b\u0430\u043d\u0430 \u0432 \u0432\u0438\u0434\u0435 div \u0431\u0435\u0437 ID. \u0414\u043e\u043f\u0438\u0448\u0435\u043c \u0435\u0439 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430. \u041e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u043c \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0439 \u043a\u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0430\u0442\u0440\u0438\u0431\u0443\u0442 ID \u043f\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u0443 \u043d\u0438\u0436\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1390324&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_9-1024x459.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook Pixel\" class=\"wp-image-15962\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_9-1024x459.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_9-300x134.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_9-768x344.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_9-1536x688.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_9.png 1906w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"2\">\u041e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u043c&nbsp; Google Tag Manager \u0438 \u0441\u043e\u0437\u0434\u0430\u0451\u043c \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1390707&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_10-1024x482.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook Pixel\" class=\"wp-image-15963\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_10-1024x482.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_10-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_10-768x361.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_10-1536x723.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_10.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">\u041a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u043a\u043e\u0434 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0442\u0438\u043f\u0430 \u00ab\u041b\u0438\u0434\u00bb \u0438\u0437 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u043f\u0438\u043a\u0441\u0435\u043b\u044f. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1390aff&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_11-1024x465.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook Pixel\" class=\"wp-image-15964\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_11-1024x465.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_11-300x136.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_11-768x349.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_11-1536x697.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_11.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0421\u043e\u0437\u0434\u0430\u0451\u043c \u0442\u0435\u0433 \u0442\u0438\u043f\u0430 \u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 HTML\u00bb, \u0432\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0441\u043a\u0440\u0438\u043f\u0442 \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0435\u043c\u0443 \u0442\u0440\u0438\u0433\u0433\u0435\u0440, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u0448\u0430\u0433\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1390f47&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_12-1024x485.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook Pixel\" class=\"wp-image-15965\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_12-1024x485.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_12-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_12-768x364.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_12-1536x727.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_12.png 1901w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"5\">\u041d\u0430\u0445\u043e\u0434\u0438\u043c \u0442\u0435\u0433 Facebook Pixel \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0435\u043c\u0443 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 100 \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445. \u042d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0438\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043a\u043e\u0434 Pixel. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13913c1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_13-1024x485.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook Pixel\" class=\"wp-image-15966\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_13-1024x485.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_13-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_13-768x364.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_13-1536x728.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_13.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"6\">\u041e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e.&nbsp;<\/li><\/ol>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043b\u044e\u0431\u044b\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0438\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u0442\u0430\u043b\u043e\u0433 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 Facebook<\/h2>\n\n\n\n<p>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0434\u0430\u0432\u043d\u043e \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u0438\u0437 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 \u0432 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0434\u043b\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438. \u0412\u043e \u00ab\u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435\u00bb \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 VK Pay \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0451\u0442\u043e\u0432 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0438. \u0412 \u043d\u043e\u044f\u0431\u0440\u0435 2019 \u0433\u043e\u0434\u0430 Facebook \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u043e\u0432\u0430\u043b \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043e\u043f\u043b\u0430\u0442\u044b \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 Marketplace, \u043f\u043e\u0436\u0435\u0440\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0437\u0430\u043a\u0430\u0437\u0430 \u0431\u0438\u043b\u0435\u0442\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p>\u0412\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440 \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432 \u00ab\u0424\u0435\u0439\u0441\u0431\u0443\u043a\u0435\u00bb \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0441\u0442\u0430\u0442\u044c\u0438. \u041c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u0432: \u0438\u043d\u0444\u043e\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u0434\u043e\u043d\u0430\u0442\u044b \u0434\u043b\u044f \u0431\u043b\u043e\u0433\u0430, \u0442\u0443\u0440\u044b \u0438\u043b\u0438 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u044b. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u0430\u0439\u0442\u044b \u0432\u0440\u043e\u0434\u0435 <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/travelbelka.ru\" target=\"_blank\">\u00ab\u0422\u0440\u0435\u0432\u0435\u043b\u0431\u0435\u043b\u043a\u0438\u00bb<\/a> \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0438 \u0442\u0443\u0440\u043e\u0432 \u0432 \u0432\u0438\u0434\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0442\u0435\u0445, \u043a\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043b\u0441\u044f, \u043d\u043e \u043d\u0435 \u043e\u0444\u043e\u0440\u043c\u0438\u043b \u0437\u0430\u043a\u0430\u0437.&nbsp;<\/p>\n\n\n\n<p>\u0412 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0435\u0441\u0442\u044c \u0434\u0432\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438: \u0447\u0430\u0442 \u0441 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u043c \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439 \u0441\u0430\u0439\u0442.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13918b0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/14-1024x486.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432 Facebook\" class=\"wp-image-15782\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/14-1024x486.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/14-300x142.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/14-768x365.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/14-1536x730.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/14.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430 \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043a\u043b\u0438\u043a\u043e\u0432 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0436\u0435\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430\u043c\u0438 \u0432 Facebook, \u0447\u0435\u043c \u0441 \u0431\u043b\u043e\u043a\u0430\u043c\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1391d01&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/15-1024x490.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432 Facebook\" class=\"wp-image-15783\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/15-1024x490.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/15-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/15-768x368.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/15-1536x735.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/15.png 1886w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a-\u043b\u0438\u0441\u0442: \u0437\u0430\u0432\u043e\u0434\u0438\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook Business Manager<\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043b\u0443\u0447\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Business Manager. \u041f\u043e\u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438, \u043a\u0430\u043a \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 FBM \u043f\u043e \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ru-ru.facebook.com\/business\/learn\/how-business-manager-works\/guide#setup\" target=\"_blank\">\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438<\/a>.<\/li><li>\u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0430. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13921dd&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_16-1024x490.png\" alt=\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook Business Manager\" class=\"wp-image-15969\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_16-1024x490.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_16-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_16-768x368.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_16-1536x735.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_16.png 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"3\">&nbsp;\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442. Ad Account \u043f\u0440\u0438\u0432\u044f\u0436\u0435\u0442\u0441\u044f \u043a Business Manager, \u0442\u043e\u043b\u044c\u043a\u043e \u0435\u0441\u043b\u0438 \u0432 \u043d\u0451\u043c \u0431\u044b\u043b\u0438 \u043f\u043b\u0430\u0442\u0435\u0436\u0438. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13925c5&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_17-1024x492.png\" alt=\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook Business Manager\" class=\"wp-image-15970\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_17-1024x492.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_17-300x144.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_17-768x369.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_17-1536x738.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_17.png 1893w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li value=\"4\">\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u043b\u0430\u0442\u044b \u2014 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0443\u044e \u0438\u043b\u0438 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443.<\/li><li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432 Business Manager \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0435. <\/li><\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13929ca&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_18-1024x498.png\" alt=\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0432 Facebook Business Manager\" class=\"wp-image-15971\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_18-1024x498.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_18-300x146.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_18-768x373.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_18-1536x746.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/facebookpixel_18.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0432 \u043e\u0434\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u2014 \u043a\u0440\u043e\u043f\u043e\u0442\u043b\u0438\u0432\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043d\u0438\u043c\u0430\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u041d\u0430\u0434\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0446\u0435\u043b\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0433\u0440\u0443\u043f\u043f\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0446\u0435\u043d\u043a\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432 Business Manager<\/h2>\n\n\n\n<p>\u0423\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u2014 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f. \u041d\u0430\u0434\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u043e\u0445\u0432\u0430\u0442\u0430\u043c\u0438, \u043f\u043e\u043a\u0430\u0437\u0430\u043c\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0441\u0432\u043e\u0438. \u0414\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430, \u043b\u0438\u0434\u0430 \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u0414\u043b\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u2014 \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443, \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u043d\u0444\u043e\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0412 Business Manager \u043c\u043e\u0449\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0447\u0451\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u043c\u0435\u043d\u044e \u00ab\u0418\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0438 \u043e\u0442\u0447\u0451\u0442\u043d\u043e\u0441\u0442\u044c\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1392e7e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/19-1024x474.png\" alt=\"\u0412 Business Manager \u043c\u043e\u0449\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0447\u0451\u0442\u043e\u0432\" class=\"wp-image-15784\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/19-1024x474.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/19-300x139.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/19-768x356.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/19-1536x711.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/19.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u043c\u043e\u0436\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0441\u0442\u043e\u043b\u0431\u0446\u043e\u0432, \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0440\u0430\u0437\u043d\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0444\u0438\u043b\u044c\u0442\u0440\u044b \u043f\u043e \u0434\u0430\u0442\u0430\u043c \u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0422\u0440\u0438 \u0432\u0430\u0436\u043d\u044b\u0445 KPI<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430. <\/strong>\u041e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0415\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b \u0432 \u043d\u0451\u043c \u043a\u043b\u0438\u043a\u0431\u0435\u0439\u0442, \u043b\u0443\u0447\u0448\u0435 \u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439.&nbsp;<\/li><li><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u0438. <\/strong>\u041f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435\u043c.<\/li><li><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. <\/strong>\u041f\u043e\u0434\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0440\u0430\u0437\u0440\u0435\u0437\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.&nbsp;<\/li><\/ol>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0440\u043e\u0434\u0435 \u043e\u0445\u0432\u0430\u0442\u0430, \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0446\u0435\u043d\u044b \u043a\u043b\u0438\u043a\u0430 \u0438 \u043d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0445.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf139330e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/20-1024x490.png\" alt=\"\u0412 Business Manager \u043c\u043e\u0449\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0447\u0451\u0442\u043e\u0432\" class=\"wp-image-15785\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/20-1024x490.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/20-300x143.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/20-768x367.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/20-1536x735.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/03\/20.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u044b\u0431\u043e\u0440 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/h2>\n\n\n\n<p>\u041d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u043b\u0438\u044f\u0435\u0442 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u043a\u0440\u0430\u0442\u043a\u0443\u044e \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0443 \u0441\u0430\u043c\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u0438\u0434\u0435\u043e<\/h3>\n\n\n\n<p>\u041d\u0435\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 GIF \u0438\u043b\u0438 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u0435 \u0440\u043e\u043b\u0438\u043a\u0438. \u041e\u043d\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442 \u043d\u0430 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430 \u0438 \u043d\u0438\u0448\u0438.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf139379e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1797\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/facebookpixel_21.gif\" alt=\"\u0432\u0438\u0434\u0435\u043e\u0444\u043e\u0440\u043c\u0430\u0442 \u0432 Facebook \u0440\u0435\u043a\u043b\u0430\u043c\u0435\n\" class=\"wp-image-15973\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u043e\u043b\u044c\u0446\u0435\u0432\u0430\u044f \u0433\u0430\u043b\u0435\u0440\u0435\u044f<\/h3>\n\n\n\n<p>\u0412 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u043e 10 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u0438 \u0432\u0438\u0434\u0435\u043e. \u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u043e\u0440\u0438\u0442\u0435\u043b\u043b\u0438\u043d\u0433\u0430.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf1393c3b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1797\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/22.gif\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043e\u043b\u044c\u0446\u0435\u0432\u043e\u0439 \u0433\u0430\u043b\u0435\u0440\u0435\u0438\" class=\"wp-image-15787\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0424\u043e\u0440\u043c\u0430 \u0441\u0431\u043e\u0440\u0430 \u043b\u0438\u0434\u043e\u0432<\/h3>\n\n\n\n<p>\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u043d\u043e \u043c\u043e\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043f\u043e\u0434 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0438\u043b\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u0438\u043d\u0444\u043e\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u0415\u0441\u043b\u0438 \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0444\u043e\u0440\u043c\u0443 \u0441 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439, \u043e\u0442\u043a\u0440\u043e\u044e\u0442\u0441\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1cf13940cb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/03\/23.gif\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u0444\u043e\u0440\u043c\u044b \u0431\u043e\u0440\u0430 \u043b\u0438\u0434\u043e\u0432\" class=\"wp-image-15788\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><amp-fit-text layout=\"fixed-height\" min-font-size=\"6\" max-font-size=\"72\" height=\"80\">\u0414\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b. \u041a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 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