{"id":16333,"date":"2020-04-23T18:13:20","date_gmt":"2020-04-23T15:13:20","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=16333"},"modified":"2025-07-24T10:45:05","modified_gmt":"2025-07-24T07:45:05","slug":"kak-nastroit-reklamu-v-facebook","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/kak-nastroit-reklamu-v-facebook\/","title":{"rendered":"\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 Facebook: \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0432\u0435\u0442\u044b \u043e\u0442 Travelpayouts"},"content":{"rendered":"\n<p>\u042d\u0442\u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0434\u043e \u0442\u043e\u0433\u043e, 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\u0442\u0440\u0430\u043d\u0441\u0444\u0435\u0440\u0430, \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439 \u0432 \u0430\u0440\u0435\u043d\u0434\u0443 \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435.&nbsp;<\/li><li><strong>\u041f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430:<\/strong> \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043e \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0430\u0445 \u043c\u044b \u0432\u0435\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u0444\u043e\u0440\u043c\u043e\u0439 \u043f\u043e\u0438\u0441\u043a\u0430 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0438 \u2014 <a href=\"https:\/\/xn--80aafno3aeoik9a.xn--90adhlppvm.xn--p1ai\/\">\u0421\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u0435.\u0433\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444<\/a>.&nbsp;<\/li><li><strong>\u0426\u0435\u043b\u044c:<\/strong> \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u0441\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e.<\/li><li><strong>\u041f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b:<\/strong> Facebook, Instagram.&nbsp;<\/li><li><strong>\u0414\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430<\/strong> (\u043f\u043e\u043a\u0430\u0437 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\u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u042d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n<p>\u041e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u043e\u0432 \u0438 \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0441\u0442\u043e\u0438\u0442 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\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u00abfrequent flyers\u00bb. \u041d\u043e \u0431\u0443\u0434\u044c\u0442\u0435 \u0430\u043a\u043a\u0443\u0440\u0430\u0442\u043d\u044b! \u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0413\u0415\u041e Worldwide, \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0432\u0441\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0438 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c 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\u0423\u0416\u0415 (\u043f\u043e \u043d\u0430\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c) \u043a\u0443\u043f\u0438\u043b\u0438 \u043d\u0430 \u043d\u0451\u043c \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043b\u0430\u043d \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0418\u0437\u0443\u0447\u0438\u043b\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u043f\u043e \u043a\u0430\u043a\u0438\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u043c \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0438\u0449\u0443\u0442 \u0431\u0438\u043b\u0435\u0442\u044b \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0438\u043b\u0438 \u0443 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u0441\u0430\u0439\u0442\u0430 \u0434\u043e\u0441\u0442\u0443\u043f \u0432 Google Analytics \u0438 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0435.&nbsp;<\/li><li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 Facebook Pixel.<\/li><li>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u043b\u0438 Facebook Pixel \u0441\u043e\u0431\u044b\u0442\u0438\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430 \u0440\u0435\u0439\u0441\u043e\u0432 (\u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u0413\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444 \u2014 \u044d\u0442\u043e White Label). \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0430\u0432\u0438\u0430\u0440\u0435\u0439\u0441\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/flight-ads\/events\/\" target=\"_blank\" rel=\"noopener\">Developers.facebook.com<\/a>.<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e \u043d\u0430\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u043a\u0443\u043f\u0438\u043b\u0430 \u0431\u0438\u043b\u0435\u0442\u044b. \u041c\u044b \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438 \u0442\u0430\u043a\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f: \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u0438\u0441\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 30 \u0434\u043d\u0435\u0439 (\u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u043c, \u0447\u0442\u043e \u043a\u0443\u043f\u0438\u043b \u0431\u0438\u043b\u0435\u0442) \u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u0431\u043e\u043b\u0435\u0435 \u0442\u0440\u0451\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432 (\u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u043c, \u0447\u0442\u043e \u043a\u0443\u043f\u0438\u043b \u0431\u0438\u043b\u0435\u0442).<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Facebook Pixel<\/h3>\n\n\n\n<p>\u0418\u0442\u0430\u043a, \u043d\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u0443\u043f\u0438\u043b\u0438 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0430\u0439\u0442\u0430 \u0413\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444, \u0438 \u00ab\u0434\u043e\u0433\u043d\u0430\u0442\u044c\u00bb \u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0432 Facebook \u0438 Instagram.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0430 \u0441\u0430\u0439\u0442 \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Facebook Pixel \u2014 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u043a\u043e\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u0440\u0443\u0436\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 FB \u0438 \u0441\u0430\u0439\u0442. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 Facebook Pixel \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c <a href=\"https:\/\/blog.travelpayouts.com\/instrumenty-facebook-dlya-kontentnyh-proektov\/\">\u0432 \u0441\u0442\u0430\u0442\u044c\u0435<\/a>.<\/p>\n\n\n\n<p>\u041c\u044b \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u043b\u0438 Facebook Pixel \u0447\u0435\u0440\u0435\u0437 <a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a> \u2014 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c\u0438. \u0415\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 GTM \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 <a href=\"https:\/\/blog.travelpayouts.com\/google-tag-manager-conversion-analysis\/\">\u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u043d\u0430\u0448\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435<\/a>.<\/p>\n\n\n\n<p><strong>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Facebook Pixel<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b Events manager: <a href=\"https:\/\/business.facebook.com\/events_manager\/\" target=\"_blank\" rel=\"noopener\">business.facebook.com\/events_manager<\/a>.<\/li><li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00abAdd new data source\u00bb. Facebook \u043f\u043e\u043a\u0430\u0436\u0435\u0442 \u043a\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0443\u0436\u043d\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/li><li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 GTM.<\/li><li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00abAdd new tag\u00bb \u2014 \u00abCustom HTML\u00bb. \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u0434, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u00ab\u0412\u0441\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u00bb.<\/li><li>\u0413\u043e\u0442\u043e\u0432\u043e! \u0422\u0435\u043f\u0435\u0440\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0441\u0442\u043e\u0438\u0442 \u043a\u043e\u0434 \u043f\u0438\u043a\u0441\u0435\u043b\u044f Facebook. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0440\u0430\u0441\u0438\u0432\u0443\u044e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u0441\u0442\u043e\u043c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Facebook Pixel<\/h3>\n\n\n\n<p>\u041c\u044b \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u043b\u0438 \u0432 \u043f\u043b\u0430\u043d\u0435 \u0440\u0430\u0431\u043e\u0442, \u0447\u0442\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u043b\u0438 Facebook Pixel \u0441\u043e\u0431\u044b\u0442\u0438\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430 \u0440\u0435\u0439\u0441\u043e\u0432. \u041c\u044b \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u043c, \u0447\u0442\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0435\u043b\u0430\u043b \u043f\u043e\u0438\u0441\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0413\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444, \u043a\u0443\u043f\u0438\u043b \u0431\u0438\u043b\u0435\u0442.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043e \u043f\u043e\u0438\u0441\u043a\u0430\u043c \u0441\u043e\u0437\u0434\u0430\u0451\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u0435\u0433 \u0432 GTM, \u043a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u043a\u043e\u0434 \u0441\u043e\u0431\u044b\u0442\u0438\u044f Search Pixel Event \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/flight-ads\/events\/#search-pixel-event\" target=\"_blank\" rel=\"noopener\">developers.facebook.com<\/a> \u0438 \u0432\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0435\u0433\u043e \u0432 \u0442\u0435\u0433.<\/p>\n\n\n\n<p><strong>\u0412\u043e\u0442 \u0442\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043a\u043e\u0434:&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"background: #ffffff; overflow:auto;width:auto;border:solid gray;border-width:.1em .1em .1em .8em;padding:.2em .6em;\"><pre style=\"margin: 0; line-height: 125%\"><span style=\"color: #333333\">&lt;<\/span>script<span style=\"color: #333333\">&gt;<\/span>\ndocument<span style=\"color: #333333\">.<\/span>addEventListener(<span style=\"background-color: #fff0f0\">'submit'<\/span>, function(e) {\nvar inputs <span style=\"color: #333333\">=<\/span> Array<span style=\"color: #333333\">.<\/span>prototype<span style=\"color: #333333\">.<\/span>slice<span style=\"color: #333333\">.<\/span>call(e<span style=\"color: #333333\">.<\/span>target<span style=\"color: #333333\">.<\/span>querySelectorAll(<span style=\"background-color: #fff0f0\">'input'<\/span>));\nvar data <span style=\"color: #333333\">=<\/span> inputs<span style=\"color: #333333\">.<\/span>reduce(function (acc, <span style=\"color: #007020\">input<\/span>) {\nacc[<span style=\"color: #007020\">input<\/span><span style=\"color: #333333\">.<\/span>name] <span style=\"color: #333333\">=<\/span> <span style=\"color: #007020\">input<\/span><span style=\"color: #333333\">.<\/span>value;\n<span style=\"color: #008800; font-weight: bold\">return<\/span> acc;\n}, {});\n<span style=\"color: #008800; font-weight: bold\">if<\/span> (<span style=\"color: #FF0000; background-color: #FFAAAA\">!<\/span>data<span style=\"color: #333333\">.<\/span>origin_iata) <span style=\"color: #008800; font-weight: bold\">return<\/span>;\nfbq(<span style=\"background-color: #fff0f0\">'track'<\/span>, <span style=\"background-color: #fff0f0\">'Search'<\/span>, {\ncontent_type: <span style=\"background-color: #fff0f0\">'flight'<\/span>,\ndeparting_departure_date: data<span style=\"color: #333333\">.<\/span>depart_date,\nreturning_departure_date: data<span style=\"color: #333333\">.<\/span>return_date,\norigin_airport: data<span style=\"color: #333333\">.<\/span>origin_iata,\ndestination_airport: data<span style=\"color: #333333\">.<\/span>destination_iata,\ndeparting_arrival_date: data<span style=\"color: #333333\">.<\/span>depart_date,\nreturning_arrival_date: data<span style=\"color: #333333\">.<\/span>return_date,\nnum_adults: parseInt(data<span style=\"color: #333333\">.<\/span>adults, <span style=\"color: #0000DD; font-weight: bold\">10<\/span>),\nnum_children: parseInt(data<span style=\"color: #333333\">.<\/span>children, <span style=\"color: #0000DD; font-weight: bold\">10<\/span>),\nnum_infants: parseInt(data<span style=\"color: #333333\">.<\/span>infants, <span style=\"color: #0000DD; font-weight: bold\">10<\/span>),\ntravel_class : <span style=\"background-color: #fff0f0\">'economy'<\/span>,\ncurrency: <span style=\"background-color: #fff0f0\">'RUB'<\/span>\n});\n});\n<span style=\"color: #333333\">&lt;\/<\/span>script<span style=\"color: #333333\">&gt;<\/span>\n<\/pre><\/div>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u0438\u0441\u043a\u0438 \u043d\u0430 White Label \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Facebook Pixel. \u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0432 GTM \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u00ab\u0421\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445\u00bb.<\/p>\n\n\n\n<p><strong>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e \u0432\u0430\u043c, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u043d\u0443\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u043e\u0434 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u043a\u043e\u0434 \u0432\u0430\u043b\u044e\u0442\u044b, \u0435\u0441\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0443 \u0432\u0430\u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043d\u0435 \u0440\u0443\u0431\u043b\u0438.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u041c\u043e\u0436\u043d\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043e\u0442\u0431\u043e\u0440\u0430 \u043f\u043e\u0438\u0441\u043a\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0438\u0441\u043a\u0438 \u0434\u043b\u044f \u0432\u044b\u043b\u0435\u0442\u043e\u0432 \u0437\u0430 \u0433\u0440\u0430\u043d\u0438\u0446\u0443 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u044d\u0442\u0438\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u043f\u043e\u0441\u044b\u043b\u043e\u043c \u00ab\u0421\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0435\u0441\u044c \u0437\u0430 \u0433\u0440\u0430\u043d\u0438\u0446\u0443? \u041a\u0443\u043f\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0443!\u00bb <\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0432\u044b\u0431\u043e\u0440\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f \u043f\u043e\u043c\u043e\u0449\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0432 \u0448\u0442\u0430\u0442\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u043b\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u043d\u044f\u0442\u044c \u0444\u0440\u0438\u043b\u0430\u043d\u0441\u0435\u0440\u0430, \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u044d\u0442\u043e\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0441\u0442\u043e\u0438\u0442 \u0442\u043e\u0433\u043e.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b&nbsp;<\/h2>\n\n\n\n<p>\u0412\u0430\u0436\u043d\u043e \u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0441\u0430\u0439\u0442\u0430, \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0438 \u0434\u043e\u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u0443\u0441\u043b\u0443\u0433. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0442\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a.<\/p>\n\n\n\n<p><strong>\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430: <\/strong>&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/li><li>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/li><li>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043c\u044b \u043b\u043e\u0432\u0438\u043c \u0442\u0435\u0445, \u043a\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043b\u0441\u044f \u0443\u0441\u043b\u0443\u0433\u043e\u0439 \u0438 \u043f\u044b\u0442\u0430\u0435\u043c\u0441\u044f \u0443\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0435\u0433\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438\u043b\u0438 \u0434\u043e\u043f\u0440\u043e\u0434\u0430\u0451\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e&nbsp;<\/h3>\n\n\n\n<p>\u041d\u0430 \u0441\u043a\u0440\u0438\u043d\u0430\u0445 \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u044b \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043e\u0431\u0449\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0434\u043b\u044f<a href=\"about:blank\"> \u0433\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cbae6&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-7-1024x561.png\" alt=\"\" class=\"wp-image-16336\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7-1024x561.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7-300x164.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7-768x421.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7-1536x842.png 1536w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7-912x500.png 912w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-7.png 1682w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u044d\u0442\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e: \u0432\u0441\u0435\u0433\u043e 51 \u043a\u043b\u0438\u043a \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c 208 \u0440\u0443\u0431\u043b\u0435\u0439 \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cbe84&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-5.png\" alt=\"\" class=\"wp-image-16337\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-5.png 870w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-5-300x113.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-5-768x290.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h3>\n\n\n\n<p>\u0421\u0443\u0436\u0430\u0435\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0434\u043e \u0442\u0435\u0445, \u043a\u0442\u043e \u0434\u0435\u043b\u0430\u043b \u043f\u043e\u0438\u0441\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u0418 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 35 \u0440\u0443\u0431\u043b\u0435\u0439.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cc247&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-1-1024x342.png\" alt=\"\" class=\"wp-image-16338\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-1-1024x342.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-1-300x100.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-1-768x257.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-1.png 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0414\u0435\u043b\u0430\u0435\u043c \u0432\u044b\u0432\u043e\u0434, \u0447\u0442\u043e \u0437\u0430\u0434\u0430\u0447\u0443 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438. \u041f\u043e\u0434\u043e\u0431\u0440\u0430\u0432 \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0430 \u0432 \u0443\u0441\u043b\u0443\u0433\u0435, \u043c\u044b \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u043d\u0438\u0437\u0438\u043b\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430.&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u043c<\/h3>\n\n\n\n<p>\u041c\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u043c \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u043c (desktop \u0438 mobile): <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cc73f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"296\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-6.png\" alt=\"\" class=\"wp-image-16339\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-6.png 900w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-6-300x99.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-6-768x253.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0421\u0438\u043d\u0438\u0439 \u0441\u0442\u043e\u043b\u0431\u0438\u043a \u2014 \u043e\u0445\u0432\u0430\u0442.<\/li><li>\u0417\u0435\u043b\u0451\u043d\u044b\u0439 \u2014 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432.<\/li><\/ul>\n\n\n\n<p>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u0434\u043b\u044f desktop:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474ccaf9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-2.png\" alt=\"\" class=\"wp-image-16340\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-2.png 936w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-2-300x106.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-2-768x271.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-2-932x330.png 932w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u0434\u043b\u044f mobile:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cce5f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-3.png\" alt=\"\" class=\"wp-image-16341\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-3.png 914w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-3-300x108.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-3-768x276.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-3-912x328.png 912w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-3-910x328.png 910w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u0443\u0447\u0448\u0435 \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438<\/h3>\n\n\n\n<p>\u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0438\u0437 \u0442\u0435\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cd1f6&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1210\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-10.jpg\" alt=\"\" class=\"wp-image-16344\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-10.jpg 1210w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-10-300x300.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-10-1024x1024.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-10-150x150.jpg 150w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-10-768x768.jpg 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0422\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u044b \u043d\u0438\u0436\u0435, \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<p><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043b\u0435\u043d\u0442\u0435 Instagram<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cd684&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1083\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-11.jpg\" alt=\"\" class=\"wp-image-16346\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-11.jpg 1083w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-11-300x176.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-11-1024x601.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-11-768x451.jpg 768w\" sizes=\"auto, (max-width: 1083px) 100vw, 1083px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook (desktop)&nbsp;<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e7474cda5b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/04\/gosbilet-41-1024x551.jpg\" alt=\"\" class=\"wp-image-16353\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-41-1024x551.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-41-300x162.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-41-768x413.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/04\/gosbilet-41.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0414\u0435\u043b\u0430\u0439\u0442\u0435 \u0440\u0435\u0441\u0430\u0439\u0437\u044b \u0432\u0441\u0435\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u0443\u044e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0443. \u0420\u0430\u0437\u043c\u0435\u0440\u044b \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u043f\u0440\u044f\u043c\u043e \u0432 Facebook. \u0412\u0430\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043b\u0435\u0439\u0441\u043c\u0435\u043d\u0442 \u0431\u044b\u043b \u0441\u0432\u043e\u0439 \u0440\u0430\u0437\u043c\u0435\u0440.&nbsp;<\/li><li>\u0412\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Facebook \u0437\u0434\u0435\u0441\u044c: <a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_blank\" rel=\"noopener\">facebook.com\/ads\/tools\/text_overlay<\/a>. \u0412 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043d\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043c\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430, \u0438\u043d\u0430\u0447\u0435 \u043e\u043d\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c.<\/li><\/ul>\n\n\n\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0432\u0430\u0448\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0432 Facebook \u0438 Instagram? \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0435\u0451? \u041a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u0430\u043a\u0438\u0435 \u0432\u0438\u0434\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b?&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u044b \u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u0446\u0435\u043d\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0432\u0435\u0442\u044b. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u043a\u0440\u0443\u0442\u0443\u044e \u0448\u0442\u0443\u043a\u0443: \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u0430\u0448\u0438\u043c \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u043e\u043c \u0420\u043e\u043c\u0430\u043d\u043e\u043c \u0428\u0432\u0435\u0446\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0435\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u2014 <a href=\"https:\/\/xn--90adhlppvm.xn--p1ai\/\">\u0413\u043e\u0441\u0431\u0438\u043b\u0435\u0442.\u0440\u0444<\/a>. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0434\u043b\u044f \u043d\u0435\u0433\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435, \u0447\u0442\u043e \u0443 \u043d\u0430\u0441 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c.<\/p>\n","protected":false},"author":26,"featured_media":16348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[29,285,286],"class_list":["post-16333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-case","tag-facebook-reklama","tag-reklama-v-socialnych-setyah"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/16333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/comments?post=16333"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/16333\/revisions"}],"predecessor-version":[{"id":29313,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/16333\/revisions\/29313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media\/16348"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media?parent=16333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/categories?post=16333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/tags?post=16333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}