{"id":17961,"date":"2020-09-10T17:21:45","date_gmt":"2020-09-10T14:21:45","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=17961"},"modified":"2025-07-24T10:44:49","modified_gmt":"2025-07-24T07:44:49","slug":"nastrojka-testa-v-google-optimize","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/nastrojka-testa-v-google-optimize\/","title":{"rendered":"\u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 A\/B-\u0442\u0435\u0441\u0442\u0430 \u0432 Google Optimize"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0443\u043c\u0435\u0435\u0442 Google Optimize<\/h2>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noopener\">Google Optimize<\/a> \u2014 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 A\/B-\u0442\u0435\u0441\u0442\u043e\u0432. \u0420\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u044d\u0442\u043e \u0442\u0430\u043a. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0438\u0437\u043c\u0435\u043d\u0451\u043d\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0421\u043a\u0440\u0438\u043f\u0442 Google \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0447\u0430\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0430 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0432 \u043e\u0442\u0447\u0451\u0442\u0430\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/p>\n\n\n\n<p>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0432\u044b\u044f\u0432\u043b\u044f\u0442\u044c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0431\u043b\u043e\u043a\u0430\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0451 \u043c\u0435\u043d\u044c\u0448\u0435, \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0441 \u0440\u0430\u0437\u043d\u043e\u0439 \u0441\u0445\u0435\u043c\u043e\u0439 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043a\u0430\u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0441 \u043d\u0438\u043c\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c. \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043b\u044e\u0431\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u2014 \u043e\u0442 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0434\u043e \u0432\u044b\u0431\u043e\u0440\u0430 \u043d\u043e\u0432\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0430.&nbsp;<\/p>\n\n\n\n<p>Google Optimize \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u0301\u043b\u044c\u0448\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0422\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u043e\u0447\u0435\u0447\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430. \u0412 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0446\u0435\u043b\u0438\u0442\u044c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c\u0438. \u041e\u0441\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430 \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0448\u0442\u0430\u0442\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435.<\/p>\n\n\n\n<p>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0449\u0438\u0442\u0438\u0442\u044c\u0441\u044f \u043e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0445 \u0444\u0430\u043a\u0430\u043f\u043e\u0432. \u0415\u0441\u043b\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0440\u0435\u0448\u0438\u043b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d, \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0434\u043d\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0432 \u043d\u043e\u0432\u043e\u043c \u0441\u0442\u0438\u043b\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u043c\u043e\u0436\u043d\u043e \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0442\u0430\u0440\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u043d\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc658e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image10-1024x441.jpg\" alt=\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 Google Optimize\" class=\"wp-image-17965\" title=\"Google Optimize\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image10-1024x441.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image10-300x129.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image10-768x331.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image10.jpg 1429w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 Google Optimize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0442\u0440\u0438 \u0432\u0438\u0434\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432;<\/li>\n\n\n\n<li>\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u043c \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u0435;<\/li>\n\n\n\n<li>\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043f\u043e\u0434 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e;<\/li>\n\n\n\n<li>\u0433\u0438\u0431\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430;<\/li>\n\n\n\n<li>\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0446\u0435\u043b\u0435\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430;<\/li>\n\n\n\n<li>\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 Google Analytics \u0438 Google Tag Manager;<\/li>\n\n\n\n<li>\u0440\u0430\u0437\u0432\u0451\u0440\u043d\u0443\u0442\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430;<\/li>\n\n\n\n<li>\u043a\u043e\u043c\u0430\u043d\u0434\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430;<\/li>\n\n\n\n<li>\u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0439 \u043e \u0445\u043e\u0434\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u043d\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u043f\u043e\u0447\u0442\u0443.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u0438\u0434\u044b \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432<\/h3>\n\n\n\n<p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Google Optimize \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0438\u043b\u0438 \u0441\u043a\u0440\u044b\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0434\u0438\u0437\u0430\u0439\u043d \u043a\u043d\u043e\u043f\u043e\u043a, \u0444\u043e\u0440\u043c \u0438\u043b\u0438 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043f\u0438\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435\u043c. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0442\u0435\u0441\u0442\u0430 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0432\u0438\u0434\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<p>\u0412 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u0435\u0441\u0442\u044c \u0442\u0440\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B-\u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442. <\/strong>\u0421\u043e\u0437\u0434\u0430\u043d \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432. \u041e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0441 \u043a\u043e\u043f\u0438\u044f\u043c\u0438, \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430, \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0438\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442.\u00a0<\/li>\n\n\n\n<li><strong>\u041c\u043d\u043e\u0433\u043e\u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043d\u044b\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442.<\/strong> \u041f\u043e\u0434\u0445\u043e\u0434\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0438\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0446\u0432\u0435\u0442 \u043a\u043d\u043e\u043f\u043a\u0438 \u0432 \u0444\u043e\u0440\u043c\u0435, \u0440\u0430\u0437\u043c\u0435\u0440 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435. \u0412 \u0445\u043e\u0434\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u043d\u043e, \u0441 \u043a\u0430\u043a\u0438\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442. \u0413\u043b\u0430\u0432\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0442\u0430\u043a\u043e\u0433\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0440\u0430\u0437\u043c\u044b\u0442\u044b\u043c\u0438.<\/li>\n\n\n\n<li><strong>\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u0441 \u043f\u0435\u0440\u0435\u0430\u0434\u0440\u0435\u0441\u0430\u0446\u0438\u0435\u0439. <\/strong>\u041f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446. \u041c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u043b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043c\u0435\u0435\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439. \u0422\u0435\u0441\u0442 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0441\u043e\u0432\u043f\u0430\u0434\u0435\u043d\u0438\u0438 \u0434\u043e\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043c\u0435\u043d\u0438 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446. \u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438 \u0447\u0435\u0440\u0435\u0437 Google Optimize \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f, \u044d\u0442\u043e \u043d\u0430\u0434\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u0412 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u0435\u0441\u0442\u044c \u0435\u0449\u0451 \u043e\u0434\u0438\u043d \u0442\u0438\u043f \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u2014 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f. \u042d\u0442\u043e \u043d\u0430\u0431\u043e\u0440 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u0433\u043b\u0443\u0431\u043e\u043a\u0443\u044e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u043f\u043e\u0434 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0423 \u044d\u0442\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0435\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0440\u043e\u043a\u0443 \u0440\u0430\u0431\u043e\u0442\u044b, \u0432 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0442\u0440\u0451\u0445 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0442\u0435\u0441\u0442\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u043d\u0430\u0434\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f. \u041c\u043e\u0436\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0439 \u0440\u0435\u0433\u0438\u043e\u043d \u0438\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0433\u043e\u0440\u043e\u0434\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043f\u043e\u0441\u043b\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u0432\u043e\u043e\u0431\u0449\u0435 \u0431\u0435\u0437 \u043d\u0435\u0433\u043e. \u0415\u0441\u043b\u0438 A\/B-\u0442\u0435\u0441\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0447\u0430\u0449\u0435 \u043a\u043b\u0438\u043a\u0430\u044e\u0442 \u043d\u0430 \u043a\u0440\u0430\u0441\u043d\u0443\u044e \u043a\u043d\u043e\u043f\u043a\u0443, \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u0437 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u043f\u043e\u0434 \u043d\u0438\u0445.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc6ca5&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image12-1024x492.jpg\" alt=\"\u0412\u0438\u0434\u044b \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0432 Google Optimize\" class=\"wp-image-17966\" title=\"\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0432 Google Optimize\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image12-1024x492.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image12-300x144.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image12-768x369.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image12.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u0442\u0438\u043f\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0437\u0430\u0434\u0430\u0447\u0430\u0445, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b, \u043d\u043e \u0438 \u0432 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u0441\u0430\u043c\u0438\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f A\/B-\u0442\u0435\u0441\u0442\u0430 \u0441\u0435\u0440\u0432\u0438\u0441 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u0430\u043c\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043b\u0430\u0442\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f Google Optimize 360<\/h3>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0435\u0441\u0442\u044c \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0441\u0435\u0440\u0432\u0438\u0441 Google Optimize 360, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c. \u041e\u0431\u043b\u0430\u0434\u0430\u0442\u0435\u043b\u0438 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u043d\u0430 \u0433\u043e\u0442\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u0437 Google Analytics \u0438 \u0437\u0430\u0431\u044b\u0442\u044c \u043e \u0436\u0451\u0441\u0442\u043a\u0438\u0445 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f\u0445 \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<p>\u0412\u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 Google Optimize 360:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0440\u0438 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0446\u0435\u043b\u0438. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Optimize 360 \u0432\u044b \u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0442\u0435\u0441\u0442\u043e\u0432\u044b\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u043b\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435\u0445 \u0446\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u0435\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/li>\n\n\n\n<li>\u0412 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u0439 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043f\u044f\u0442\u044c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432, \u0430 \u0432 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u043e\u0439 \u2014 \u0431\u043e\u043b\u0435\u0435 100.\u00a0<\/li>\n\n\n\n<li>\u041f\u0440\u0438 \u043c\u0443\u043b\u044c\u0442\u0438\u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043d\u043e\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0432 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0434\u043e 16 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0439, \u0430 \u0432 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u2014 \u0434\u043e 32.<\/li>\n\n\n\n<li>\u0422\u0435\u0445\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 Optimize \u043d\u0435\u0442 \u2014 \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0440\u0430\u0432\u043a\u0443, \u0444\u043e\u0440\u0443\u043c \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u043d\u0430 Google-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435. \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 Optimize 360 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0443\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u0438 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.\u00a0<\/li>\n\n\n\n<li>\u0412 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0440\u0430\u0431\u043e\u0442\u044b \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430. \u0412 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u0430 \u043d\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u043f\u043e\u0441\u043b\u0435 \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u0442\u0435\u0441\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<p>\u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f Google Optimize \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0445 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u043a \u0442\u0435\u0441\u0442\u0430\u043c. \u041f\u043b\u0430\u0442\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u043c\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c Google Optimize 360 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0439 \u043a \u0440\u0435\u0441\u0443\u0440\u0441\u0443 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446. \u041d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435 \u043d\u0438\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043f\u0440\u0430\u0439\u0441 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Google, digital-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 AGIMA. \u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u0438\u0437 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0446\u0435\u043d\u0430 \u0436\u0451\u0441\u0442\u043a\u043e \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u043e\u0444\u0438\u0441\u043e\u043c Google. \u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430 \u043c\u043e\u0436\u043d\u043e \u043d\u0430 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c <a href=\"https:\/\/marketingplatform.google.com\/about\/partners\/find-a-partner\" target=\"_blank\" rel=\"noopener\">\u0441\u0430\u0439\u0442\u0435<\/a> \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc726d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image11-1024x416.jpg\" alt=\"\u0422\u0430\u0440\u0438\u0444\u044b Google Optimize 360\" class=\"wp-image-17967\" title=\"\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c Google Optimize 360\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image11-1024x416.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image11-300x122.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image11-768x312.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image11.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/360.agima.ru\/optimize360\/\" target=\"_blank\" rel=\"noreferrer noopener\">360.agima.ru<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0441\u0435\u0440\u0432\u0438\u0441\u0443 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u044b\u0441\u043e\u043a\u0430\u044f, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e <a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%A5%D0%B8%D1%82_(%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%BD%D1%8B%D0%B5_%D1%82%D0%B5%D1%85%D0%BD%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D0%B8)\" target=\"_blank\" rel=\"noreferrer noopener\">\u0445\u0438\u0442\u043e\u0432<\/a> \u043d\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u043c \u0442\u0430\u0440\u0438\u0444\u0435. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0440\u0435\u043a\u0435\u0440\u044b JavaScript-\u043e\u0448\u0438\u0431\u043e\u043a \u043c\u043e\u0433\u0443\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0442\u043d\u0438 \u0442\u044b\u0441\u044f\u0447 \u0438\u043b\u0438 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0445\u0438\u0442\u043e\u0432. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u0412 \u0441\u0432\u044f\u0437\u0438 \u0441 \u044d\u0442\u0438\u043c Google Optimize 360 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c A\/B-\u0442\u0435\u0441\u0442 \u0432 Google Optimize<\/h2>\n\n\n\n<p>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0448\u0430\u0433\u043e\u0432. \u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0446\u0435\u043b\u044c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0435\u043c Google Optimize \u043a \u0441\u0430\u0439\u0442\u0443, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c\u0441\u044f \u0441 \u0442\u0438\u043f\u043e\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u0437\u0430\u0434\u0430\u0451\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0412 \u0442\u0435\u043e\u0440\u0438\u0438 \u0446\u0435\u043f\u043e\u0447\u043a\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e, \u043d\u043e \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0432\u0441\u0451 \u0441\u043b\u043e\u0436\u043d\u0435\u0435. \u0421\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u043d\u0430\u0448\u0438\u043c \u0441\u043e\u0432\u0435\u0442\u0430\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u043e\u0448\u043b\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u0431\u0443\u0434\u0435\u043c \u0434\u0435\u043b\u0430\u0442\u044c \u0432 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0412 Google Optimize \u043c\u043d\u043e\u0433\u043e\u0443\u0440\u043e\u0432\u043d\u0435\u0432\u0430\u044f \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u044f. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0432\u043e\u0434\u0438\u0442 \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0432 \u043d\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u044b, \u0430 \u0432 \u043d\u0438\u0445 \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b. \u0412 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0434\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u0438\u043b\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0441 \u043f\u0440\u0430\u0432\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0438\u043b\u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc7718&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image14-1024x480.jpg\" alt=\"\u0423\u0440\u043e\u0432\u043d\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0432 Google Optimize\" class=\"wp-image-17969\" title=\"\u0420\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0432 Google Optimize\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image14-1024x480.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image14-300x141.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image14-768x360.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image14.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f<\/h3>\n\n\n\n<p>\u041d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043d\u0430\u0434\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u0442\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441 \u043a\u0430\u043a\u043e\u0439 \u0446\u0435\u043b\u044c\u044e. \u0415\u0441\u043b\u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u2014 \u043f\u043e\u0434\u043e\u0439\u0434\u0451\u0442 A\/B-\u0442\u0435\u0441\u0442, \u0435\u0441\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u2014 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u0441 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u043c.&nbsp;<\/p>\n\n\n\n<p>\u041b\u0443\u0447\u0448\u0435 \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0446\u0435\u043b\u0438 \u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u043c \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u0441\u043e \u0432\u0441\u0435\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u043e\u0439 \u0448\u0430\u0431\u043b\u043e\u043d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0418\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.<\/strong> \u0414\u0432\u0430 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0444\u043e\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0443\u043f\u043e\u0440 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u044b, \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u2014 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0440\u043e\u043b\u0438\u043a \u0441 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0435\u0439 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0442\u043e\u0432\u0430\u0440\u0430.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043b\u044c.<\/strong> \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043b\u0435\u043d\u0434\u0438\u043d\u0433, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0430\u0441\u0442 \u0431\u043e\u0301\u043b\u044c\u0448\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0435. \u0415\u0441\u043b\u0438 \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u0431\u0443\u0434\u0435\u0442 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0442\u0440\u0435\u0442\u0438\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442.<\/li>\n\n\n\n<li><strong>\u0414\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/strong> \u0414\u0432\u0435\u043d\u0430\u0434\u0446\u0430\u0442\u044c \u0434\u043d\u0435\u0439. \u0415\u0441\u043b\u0438 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442, \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u043a \u0435\u0449\u0451 \u043d\u0430 \u043d\u0435\u0434\u0435\u043b\u044e.\u00a0<\/li>\n\n\n\n<li><strong>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/strong> Google Ads \u0438 \u00ab\u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442\u00bb. \u0411\u044e\u0434\u0436\u0435\u0442 \u2014 \u043f\u043e 5 000 \u0440\u0443\u0431\u043b\u0435\u0439 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u043a \u0441\u0430\u0439\u0442\u0443<\/h3>\n\n\n\n<p>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0441\u043a\u0440\u0438\u043f\u0442\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043c\u0430\u043b\u043e \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f Google Analytics \u0438\u043b\u0438 Google Tag Manager. \u0421\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u2014 \u0432\u0441\u0442\u0430\u0432\u043a\u0430 \u043a\u043e\u0434\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432 \u0441\u0435\u043a\u0446\u0438\u044e head \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0442\u0435\u043c\u044b. \u042d\u0442\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0435\u0442\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 CMS.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc7c9e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image13-1024x485.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize\" class=\"wp-image-17970\" title=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u043a \u0441\u0430\u0439\u0442\u0443\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image13-1024x485.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image13-300x142.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image13-768x364.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image13.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google Tag Manager. \u041f\u0435\u0440\u0435\u0434 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u043d\u0435 \u0437\u0430\u0431\u0443\u0434\u044c\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435 \u0442\u0435\u0433\u043e\u0432 \u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u043a\u043e\u0434 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0441\u044f \u0441 \u0441\u0430\u0439\u0442\u043e\u043c.<\/p>\n\n\n\n<p>\u0414\u0430\u043b\u044c\u0448\u0435 \u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438:<\/p>\n\n\n\n<p>1. \u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 Google Optimize.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc80ad&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image16-1024x475.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-17971\" title=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image16-1024x475.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image16-300x139.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image16-768x357.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image16.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. \u0421\u043a\u043e\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc8484&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image15-1024x465.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-17972\" title=\"\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image15-1024x465.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image15-300x136.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image15-768x349.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image15.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>3. \u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u0441 \u0442\u0435\u0433\u0430\u043c\u0438 \u0432 Google Tag Manager.<\/p>\n\n\n\n<p>4. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433.<\/p>\n\n\n\n<p>5. \u0412 \u0441\u043f\u0438\u0441\u043a\u0435 \u043d\u0430\u0439\u0434\u0438\u0442\u0435 Google Optimize.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc8935&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image18-1024x483.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-17973\" title=\"\u0412\u044b\u0431\u043e\u0440 \u0442\u0438\u043f\u0430 \u0442\u0435\u0433\u0430 \" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image18-1024x483.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image18-300x141.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image18-768x362.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image18.jpg 1427w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>6. \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0432 \u043f\u043e\u043b\u0435 \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0440\u0430\u043d\u0435\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440.<\/p>\n\n\n\n<p>7. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e Google Analytics.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc8ca9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image17-1024x488.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-17974\" title=\"\u0412\u044b\u0431\u043e\u0440 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image17-1024x488.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image17-300x143.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image17-768x366.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image17.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>8. \u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0442\u0435\u0433 \u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0435.&nbsp;<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0445 Google Optimize, \u0442\u0435\u0433 \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0440\u0430\u043d\u044c\u0448\u0435 Google Analytics. \u0415\u0441\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0442\u043e\u0436\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0430 \u0447\u0435\u0440\u0435\u0437 Google Tag Manager, \u0437\u0430\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u0441 \u0442\u0435\u0433\u0430\u043c\u0438, \u043d\u0430\u0439\u0434\u0438\u0442\u0435 Universal Analytics \u0438 \u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0437\u0430\u043f\u0443\u0441\u043a\u0430, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc9023&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image21-1024x493.jpg\" alt=\"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Optimize \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-17975\" title=\"\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u044f\u0434\u043a\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image21-1024x493.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image21-300x144.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image21-768x369.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image21.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440. \u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0447\u0435\u0440\u0435\u0437 Google Chrome \u0441 <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=ru\" target=\"_blank\" rel=\"noreferrer noopener\">\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c<\/a> \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f Google Tag Manager \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u0447\u0442\u043e \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc9375&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image19-1024x502.jpg\" alt=\"\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0442\u0435\u0433\u0430 \u0447\u0435\u0440\u0435\u0437 Tag Assistant\" class=\"wp-image-17976\" title=\"\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0442\u0435\u0433\u0430 \u0447\u0435\u0440\u0435\u0437 Tag Assistant\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image19-1024x502.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image19-300x147.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image19-768x376.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image19.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u0432\u044f\u0437\u043a\u0438 \u0441 Google Analytics<\/h3>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0431 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0446\u0435\u043b\u0435\u0439 \u0438\u0437 Google Analytics \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u043c Analytics \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u043c \u0432 Google Optimize.<\/p>\n\n\n\n<p>1. \u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 Google Optimize.<\/p>\n\n\n\n<p>2. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u044c \u0441 \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc97ac&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image20-1024x462.jpg\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0432 Google Optimize\" class=\"wp-image-17977\" title=\"\u0421\u0432\u044f\u0437\u044c \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0432 Google Optimize\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image20-1024x462.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image20-300x135.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image20-768x347.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image20.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>3. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc9b08&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image22-1024x459.jpg\" alt=\"\u0421\u0432\u044f\u0437\u044c \u0441 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u043c \u0432 Google Optimize\" class=\"wp-image-17979\" title=\"\u0421\u0432\u044f\u0437\u044c \u0441 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u043c \" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image22-1024x459.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image22-300x135.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image22-768x344.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image22.jpg 1427w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0411\u0430\u0437\u043e\u0432\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0430. \u0422\u0435\u043f\u0435\u0440\u044c \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0430<\/h3>\n\n\n\n<p>\u041a\u043e\u0433\u0434\u0430 \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0446\u0435\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b, \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u0438\u043f \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0435\u043a\u0442.&nbsp;<\/p>\n\n\n\n<p>1. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0432 Google Optimize \u0438 \u043f\u0435\u0440\u0432\u044b\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442. \u0414\u0430\u0439\u0442\u0435 \u0435\u043c\u0443 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0435 \u0438\u043c\u044f, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0437\u0430\u043f\u0443\u0442\u0430\u0442\u044c\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u0441\u043f\u0438\u0441\u043e\u043a \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0430\u0437\u0440\u0430\u0441\u0442\u0451\u0442\u0441\u044f.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdc9ecf&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image23-1024x490.jpg\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 Google Optimize\" class=\"wp-image-17980\" title=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image23-1024x490.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image23-300x144.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image23-768x367.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image23.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b. \u0415\u0441\u043b\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043b\u0443\u0447\u0448\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0445 \u0437\u0430\u0440\u0430\u043d\u0435\u0435.<\/p>\n\n\n\n<p>3. \u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u043d\u044b\u0439 URL \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441 \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b\u043e\u043c.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdca23a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image24-1024x489.jpg\" alt=\"\u0417\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 URL \u0432 Google Optimize\" class=\"wp-image-17981\" title=\"\u0417\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 URL\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image24-1024x489.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image24-300x143.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image24-768x367.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image24.jpg 1429w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>4. \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0432\u0435\u0441 \u0441\u0442\u0440\u0430\u043d\u0438\u0446. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0432\u0432\u0435\u0434\u0438\u0442\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0432\u0440\u0443\u0447\u043d\u0443\u044e.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdca5c0&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image25-1024x346.jpg\" alt=\"\u0423\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0432\u0435\u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432 Google Optimize\" class=\"wp-image-17982\" title=\"\u0423\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0432\u0435\u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image25-1024x346.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image25-300x101.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image25-768x259.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image25.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>5. \u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0431\u043b\u043e\u043a\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435. \u0412 \u043d\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0431\u043b\u043e\u0433\u0430, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0438\u0445 \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0430\u043c.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdca917&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image26-1024x478.jpg\" alt=\"\u0412\u044b\u0431\u043e\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0434\u043b\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Optimize\" class=\"wp-image-17984\" title=\"\u0412\u044b\u0431\u043e\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0434\u043b\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image26-1024x478.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image26-300x140.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image26-768x358.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image26.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>6. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0434\u043b\u044f \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0432 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438. \u041c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432, \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u044b \u0438\u043b\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcaca8&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image27-1024x488.jpg\" alt=\"\u0412\u044b\u0431\u043e\u0440 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 Google Optimize\" class=\"wp-image-17985\" title=\"\u0412\u044b\u0431\u043e\u0440 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image27-1024x488.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image27-300x143.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image27-768x366.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image27.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>7. \u041f\u043e\u0441\u043b\u0435 \u0432\u044b\u0431\u043e\u0440\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439 \u0432 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcaffd&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image28-1024x440.jpg\" alt=\"\u0421\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Optimize\" class=\"wp-image-17987\" title=\"\u0421\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image28-1024x440.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image28-300x129.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image28-768x330.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image28.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>8. \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0432\u044f\u0437\u044c \u0441 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u0420\u0430\u043d\u0435\u0435 \u043c\u044b \u0443\u0436\u0435 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e, \u043d\u043e \u043d\u0430\u0434\u043e \u0435\u0449\u0451 \u0440\u0430\u0437 \u043a\u043b\u0438\u043a\u043d\u0443\u0442\u044c \u043d\u0430 \u0431\u043b\u043e\u043a \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcb358&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image29-1024x480.jpg\" alt=\"\u0421\u0432\u044f\u0437\u044c \u0441 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0432 Google Optimize\" class=\"wp-image-17988\" title=\"\u0421\u0432\u044f\u0437\u044c \u0441 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image29-1024x480.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image29-300x141.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image29-768x360.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image29.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>9. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0434\u043d\u0443 \u0438\u0437 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u0441 \u043a\u0430\u043a\u0438\u043c \u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c \u0441\u0430\u0439\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u043e\u0445\u043e\u0434\u0430 \u0432 Google AdSense. \u0412 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u0440\u0438 \u0446\u0435\u043b\u0438.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcb6f1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image1-1024x488.jpg\" alt=\"\u0412\u044b\u0431\u043e\u0440 \u0446\u0435\u043b\u0438 \u0432 Google Optimize\" class=\"wp-image-17989\" title=\"\u0412\u044b\u0431\u043e\u0440 \u0446\u0435\u043b\u0438\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image1-1024x488.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image1-300x143.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image1-768x366.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image1.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>10. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443\u00bb, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0441\u0451 \u0441\u0434\u0435\u043b\u0430\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcba47&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image2-1024x471.jpg\" alt=\"\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0432 Google Optimize\" class=\"wp-image-17990\" title=\"\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image2-1024x471.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image2-300x138.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image2-768x353.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image2.jpg 1429w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>11. \u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u043f\u043e email. \u0412 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u043e\u043f\u0446\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u043f\u043e\u0432\u0435\u0449\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcbd9a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image3-1024x476.jpg\" alt=\"\u0412\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0439 \u0432 Google Optimize\" class=\"wp-image-17991\" title=\"\u0412\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0439 \" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image3-1024x476.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image3-300x139.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image3-768x357.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image3.jpg 1427w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>12. \u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0434\u043b\u044f \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcc117&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image4-1024x469.jpg\" alt=\"\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0432 Google Optimize\" class=\"wp-image-17992\" title=\"\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image4-1024x469.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image4-300x137.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image4-768x352.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image4.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>13. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0440\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0438\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u0435\u0441\u0442 \u0441\u0440\u0430\u0437\u0443.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcc500&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image5-1024x485.jpg\" alt=\"\u0420\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Optimize\" class=\"wp-image-17993\" title=\"\u0420\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image5-1024x485.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image5-300x142.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image5-768x364.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image5.jpg 1429w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041c\u043e\u0436\u043d\u043e \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u0441 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u0437\u0430\u043a\u0440\u044b\u0442\u044c \u0435\u0451. \u0412\u043d\u0435\u0441\u0451\u043d\u043d\u044b\u0435 \u0440\u0430\u043d\u0435\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0442\u0441\u044f, \u0438 \u043c\u043e\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0432 \u043b\u044e\u0431\u043e\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0434\u043b\u044f Chrome<\/h3>\n\n\n\n<p>\u0412 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0442\u0435\u0441\u0442 \u0441 \u043f\u0435\u0440\u0435\u0430\u0434\u0440\u0435\u0441\u0430\u0446\u0438\u0435\u0439. \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0434\u043b\u044f Chrome \u0432 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e. \u041f\u0440\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u043e\u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043d\u044b\u0445 \u0438 A\/B-\u0442\u0435\u0441\u0442\u043e\u0432 \u0435\u0433\u043e \u043b\u0443\u0447\u0448\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c. \u0414\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Google, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0432 \u043d\u0451\u043c.&nbsp;<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 Google Optimize \u2014 \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0437\u0431\u0438\u0432\u0430\u0435\u0442 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0430 \u0431\u043b\u043e\u043a\u0438 \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0438\u0445 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c.&nbsp;<\/p>\n\n\n\n<p>1. \u041f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcc9a1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image6-1024x458.jpg\" alt=\"\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 Google Optimize\" class=\"wp-image-17994\" title=\"\u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image6-1024x458.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image6-300x134.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image6-768x344.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image6.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. \u0412\u043d\u0435\u0441\u0438\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043e\u043a\u043d\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430.<\/p>\n\n\n\n<p>3. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u00ab\u0413\u043e\u0442\u043e\u0432\u043e\u00bb.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcce2b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image7-1024x488.jpg\" alt=\"\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 Google Optimize \u0434\u043b\u044f Chrome\" class=\"wp-image-17995\" title=\"\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0434\u043b\u044f Chrome\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image7-1024x488.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image7-300x143.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image7-768x366.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image7.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>4. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0443\u043c\u0435\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b. \u041c\u043e\u0436\u043d\u043e \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u044b\u0439 HTML- \u0438\u043b\u0438 JavaScript-\u043a\u043e\u0434, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0423\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0440\u0446\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<p>Google Optimize \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439, \u043b\u0435\u0433\u043a\u043e \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0438 \u043d\u0435 \u0441\u0438\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0431\u044b\u0441\u0442\u0440\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043d\u043e \u0443 \u043d\u0435\u0433\u043e \u0435\u0441\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a. \u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u0442\u044c\u0441\u044f \u0441 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u043c \u043c\u0435\u0440\u0446\u0430\u043d\u0438\u0435\u043c: \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434 \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u0432\u0438\u0434\u0435\u0442\u044c \u0438\u0441\u0445\u043e\u0434\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0430 \u043f\u043e\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u0441\u044f.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043a\u0440\u0438\u043f\u0442 \u0441 <a href=\"https:\/\/support.google.com\/optimize\/answer\/7100284\" target=\"_blank\" rel=\"noreferrer noopener\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430<\/a> Google. \u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u0440\u043e\u0447\u043a\u0435 \u0432\u043c\u0435\u0441\u0442\u043e Container_ID \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 Google Tag Manager.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcd25d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image8-1024x491.jpg\" alt=\"\u0423\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0440\u0446\u0430\u043d\u0438\u044f \u0432 Google Optimize\" class=\"wp-image-17996\" title=\"\u041c\u0435\u0440\u0446\u0430\u043d\u0438\u0435 \u0432 Google Optimize\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image8-1024x491.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image8-300x144.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image8-768x368.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image8.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/h2>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430\u0447\u043d\u0443\u0442 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 Google Optimize \u0447\u0435\u0440\u0435\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0447\u0430\u0441\u043e\u0432. \u0412 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c \u0441\u0443\u0442\u043e\u043a. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u043e\u0438\u0442 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0447\u0435\u0440\u0435\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0447\u0430\u043b\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0445 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432 \u043d\u0435\u0434\u0435\u043b\u044e, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 2\u20133 \u0434\u043d\u044f. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043e\u0434\u0438\u043d \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0431\u0435\u0436\u0434\u0430\u0442\u044c \u0432 \u0431\u0438\u0442\u0432\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u043c. \u0422\u043e\u0433\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u0434\u043e\u0441\u0440\u043e\u0447\u043d\u043e.&nbsp;<\/p>\n\n\n\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u0435\u0441\u0442\u043e\u0432 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 Google Optimize \u0438 Google Analytics, \u043d\u043e \u0446\u0438\u0444\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0441\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0430 \u0437\u0430\u0442\u0435\u043c \u0432 Optimize. \u0415\u0441\u043b\u0438 \u0437\u0430\u043a\u0440\u044b\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u043f\u0440\u0435\u0436\u0434\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e, \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u044b \u043d\u0435 \u043f\u043e\u044f\u0432\u044f\u0442\u0441\u044f \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0431\u0443\u0434\u0443\u0442 \u0432\u0438\u0434\u043d\u044b \u0432 Analytics.&nbsp;<\/p>\n\n\n\n<p>\u0412 Google Optimize \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0431\u0443\u0434\u0435\u0442 \u0445\u0440\u0430\u043d\u0438\u0442\u044c\u0441\u044f \u0438 \u0432 \u0445\u043e\u0434\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430, \u0438 \u043f\u043e\u0441\u043b\u0435 \u0435\u0433\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f. \u0427\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u0437\u0430\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u00ab\u041e\u0442\u0447\u0451\u0442\u044b\u00bb \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2ccfdcd6c4&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.travelpayouts.com\/wp-content\/uploads\/2020\/09\/image9-1024x481.jpg\" alt=\"\u041e\u0442\u0447\u0451\u0442\u044b \u0432 Google Optimize\" class=\"wp-image-17997\" title=\"\u041e\u0442\u0447\u0451\u0442\u044b\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image9-1024x481.jpg 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image9-300x141.jpg 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image9-768x361.jpg 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2020\/09\/image9.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0412 \u043e\u0442\u0447\u0451\u0442\u0430\u0445 \u0435\u0441\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u0435\u0430\u043d\u0441\u0430\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439;<\/li>\n\n\n\n<li>\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432;<\/li>\n\n\n\n<li>\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430;<\/li>\n\n\n\n<li>\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0438;<\/li>\n\n\n\n<li>\u0441\u0442\u0430\u0442\u0443\u0441 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043f\u0443\u043d\u043a\u0442 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u0435\u043d, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e. \u0415\u0441\u043b\u0438 \u0432 \u0433\u0440\u0430\u0444\u0435 \u0441\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u043c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u00ab\u041b\u0438\u0434\u0435\u0440 \u043d\u0435 \u043d\u0430\u0439\u0434\u0435\u043d\u00bb,  \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u043d\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u00ab\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0438\u0434\u0435\u0440\u043e\u0432\u00bb \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0435\u0441\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0441 \u0445\u043e\u0440\u043e\u0448\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u0423\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u0441 \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0433\u043e \u0442\u0435\u0441\u0442\u0430.<\/p>\n\n\n\n<p>\u0421 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043d\u0435 \u0432\u0441\u0451 \u0442\u0430\u043a \u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e. \u041f\u043e \u043b\u043e\u0433\u0438\u043a\u0435 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430\u0434\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u0431\u0435\u0434\u0438\u0432\u0448\u0438\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0435\u0433\u043e, \u043d\u043e \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043b\u044c\u0437\u044f \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0431\u0435\u0437 \u0443\u0447\u0451\u0442\u0430 \u0446\u0435\u043b\u0435\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0441\u0430\u0439\u0442\u0430. \u0414\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0438 \u0434\u043e\u0445\u043e\u0434. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043c\u043e\u0436\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\u0441\u044f, \u043d\u043e \u0437\u0430 \u0441\u0447\u0451\u0442 \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0448\u0451\u0432\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u042d\u0442\u043e \u0443\u0436\u0435 \u043d\u0435\u043b\u044c\u0437\u044f \u043d\u0430\u0437\u0432\u0430\u0442\u044c \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u043e\u0431\u0435\u0434\u043e\u0439.&nbsp;<\/p>\n\n\n\n<p>\u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0432\u0435\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/strong> \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u043e \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0415\u0441\u043b\u0438 \u043d\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0437\u0430\u0448\u043b\u043e 15\u201320 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439, \u043e \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438 \u0440\u0435\u0447\u0438.<\/li>\n\n\n\n<li><strong>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441 Google Analytics.<\/strong> Google Optimize \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0446\u0438\u0444\u0440\u044b \u043f\u043e-\u0434\u0440\u0443\u0433\u043e\u043c\u0443, \u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438\u0437 \u0434\u0432\u0443\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0434\u0430\u0441\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0438\u0449\u0438 \u0434\u043b\u044f \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0439.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>\u0417\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. <\/strong>\u0414\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u0438\u0445 \u0441 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430.<\/li>\n\n\n\n<li><strong>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435.<\/strong> \u041d\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0439\u0442\u0435 \u0441\u043e\u0432\u0435\u0442\u044b Google Optimize \u043a\u0430\u043a \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0446\u0438\u0444\u0440\u044b \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0442\u043e\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0439\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0434\u0430\u0434\u0438\u043c \u0435\u0449\u0451 \u0434\u0432\u0430 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0441\u043e\u0432\u0435\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u043e\u0434\u043d\u0443 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443 \u0437\u0430 \u0440\u0430\u0437.<\/strong> \u041b\u0443\u0447\u0448\u0435 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0442\u0435\u0441\u0442\u043e\u0432, \u0447\u0435\u043c \u043f\u0440\u043e\u0436\u0434\u0430\u0442\u044c \u043d\u0435\u0434\u0435\u043b\u044e \u0438\u043b\u0438 \u0434\u0432\u0435 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0440\u0430\u0437\u043c\u044b\u0442\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.\u00a0<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0441\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438. <\/strong>Google \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0442\u0435\u0441\u0442\u0430\u043c, \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430, \u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u0438\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u043f\u0440\u0430\u0432\u0438\u043b, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0443\u0445\u0443\u0434\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0451 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435. 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