{"id":671,"date":"2016-01-21T12:10:27","date_gmt":"2016-01-21T08:10:27","guid":{"rendered":"http:\/\/blog.travelpayouts.com\/?p=671"},"modified":"2025-07-24T10:45:47","modified_gmt":"2025-07-24T07:45:47","slug":"semanticheskoe-yadro-aviabilety","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/semanticheskoe-yadro-aviabilety\/","title":{"rendered":"\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u044f\u0434\u0440\u043e \u0434\u043b\u044f \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u043e\u0432"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">1. \u0422\u0435\u043e\u0440\u0438\u044f<\/h2>\n\n\n\n<p>\u0417\u0430\u0434\u0430\u0447\u0430 \u2014 \u043d\u0430\u0439\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043f\u043e \u0442\u0435\u043c\u0435 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u043e\u0432 \u0441 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c \u0438 \u043d\u0438\u0437\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e <a href=\"https:\/\/wordstat.yandex.ru\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442 <\/a>\u0441 &nbsp;\u0443\u0441\u0442\u0430\u0440\u0435\u0432\u0448\u0435\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439. \u041d\u043e \u042f\u043d\u0434\u0435\u043a\u0441 \u0433\u043e\u0432\u043e\u0440\u0438\u0442, \u0447\u0442\u043e \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043f\u0435\u0440\u0432\u044b\u0435.<\/p>\n\n\n\n<p>\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0441\u0442\u0430\u0440\u0430\u0435\u043c\u0441\u044f \u043f\u0440\u0435\u0434\u0443\u0433\u0430\u0434\u0430\u0442\u044c \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u0430\u0439\u0442\u0430<\/h2>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u043a\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0430\u0439\u0442\u0430:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa994e9a8&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/1_avyabilety_semanticheskoe_yadro_struktura_sajta.png\" alt=\"\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u044f\u0434\u0440\u043e, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u0430\u0439\u0442\u0430\" class=\"wp-image-703\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/1_avyabilety_semanticheskoe_yadro_struktura_sajta.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/1_avyabilety_semanticheskoe_yadro_struktura_sajta-300x102.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/1_avyabilety_semanticheskoe_yadro_struktura_sajta-768x262.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u043e\u0431\u0435\u0440\u0435\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0434\u043b\u044f \u0440\u0430\u0437\u0434\u0435\u043b\u0430 \u00ab\u041c\u0430\u0440\u0448\u0440\u0443\u0442\u044b\u00bb. \u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0434\u0430\u044e\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u0434\u0432\u0443\u0445 \u0433\u043e\u0440\u043e\u0434\u043e\u0432, \u043a\u043e\u0433\u0434\u0430 \u0438\u0449\u0443\u0442 \u0430\u0432\u0438\u0430- \u0438 \u0436\/\u0434-\u0431\u0438\u043b\u0435\u0442\u044b. \u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e \u0431\u0443\u0434\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u041c\u0430\u0440\u0448\u0440\u0443\u0442\u044b\u00bb, \u0435\u0441\u043b\u0438 \u0432 \u0437\u0430\u043f\u0440\u043e\u0441\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442&nbsp;\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0434\u0432\u0443\u0445 \u0433\u043e\u0440\u043e\u0434\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0421\u0431\u043e\u0440 \u00ab\u043c\u0430\u0441\u043e\u043a\u00bb<\/h2>\n\n\n\n<p>\u0414\u0430\u043b\u0435\u0435 \u043d\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u043e \u0430\u0432\u0438\u0430-\u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0430\u043c \u0432 \u0432\u0438\u0434\u0435 \u00ab\u0433\u043e\u0440\u043e\u0434 \u0432\u044b\u043b\u0435\u0442\u0430 \u2014 \u0433\u043e\u0440\u043e\u0434 \u043f\u0440\u0438\u043b\u0435\u0442\u0430&#187;. \u041b\u043e\u0433\u0438\u043a\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0430\u044f \u2014 \u0435\u0441\u043b\u0438 \u043c\u0435\u0436\u0434\u0443 \u0433\u043e\u0440\u043e\u0434\u0430\u043c\u0438 \u0435\u0441\u0442\u044c \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u044b, \u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0449\u0443\u0442 \u043f\u043e \u043d\u0438\u043c \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u044b.<\/p>\n\n\n\n<p><a href=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/routes.csv\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u043a\u0430\u0447\u0438\u0432\u0430\u0435\u043c<\/a>&nbsp;\u0441\u043f\u0438\u0441\u043e\u043a 72 381 \u0430\u0432\u0438\u0430-\u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432 \u0438\u0437 \u0410\u0432\u0438\u0430\u0441\u0435\u0439\u043b\u0437 (\u0441\u043f\u0430\u0441\u0438\u0431\u043e \u0437\u0430 \u043d\u0435\u0433\u043e Travelpayouts). \u041e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u0441 \u043a\u043e\u0434\u0430\u043c\u0438 IATA \u0430\u044d\u0440\u043e\u043f\u043e\u0440\u0442\u043e\u0432 \u0432\u044b\u043b\u0435\u0442\u0430 \u0438 \u043f\u0440\u0438\u043b\u0435\u0442\u0430.<\/p>\n\n\n\n<p><a href=\"https:\/\/apinfo.ru\/airports\/export.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u043a\u0430\u0447\u0438\u0432\u0430\u0435\u043c<\/a>&nbsp;\u0441 \u0441\u0430\u0439\u0442\u0430 apinfo.ru \u0440\u0443\u0441\u0441\u043a\u043e\u044f\u0437\u044b\u0447\u043d\u0443\u044e \u0431\u0430\u0437\u0443 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0441\u043a\u0438\u043c\u0438 \u0430\u044d\u0440\u043e\u043f\u043e\u0440\u0442\u0430\u043c\u0438 \u043c\u0438\u0440\u0430. \u041e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0441\u0442\u043e\u043b\u0431\u0446\u044b \u0441 \u043a\u043e\u0434\u0430\u043c\u0438 \u0418\u0410\u0422\u0410 \u0438 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c.\u0422\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 json Travelpayouts, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0441\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u044f\u0437\u044b\u043a\u0430\u0445 (<a href=\"https:\/\/api.travelpayouts.com\/\">api.travelpayouts.com,<\/a>&nbsp;\u0432 \u0441\u0430\u043c\u043e\u043c \u043d\u0438\u0437\u0443).<\/p>\n\n\n\n<p>\u041f\u0438\u0448\u0435\u043c <a href=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/script.zip\" target=\"_blank\" rel=\"noopener noreferrer\">\u0441\u043a\u0440\u0438\u043f\u0442<\/a>, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0441 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0430\u043c\u0438 \u0438 \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u0443\u0435\u043c <a href=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/citys2.csv\" target=\"_blank\" rel=\"noopener noreferrer\">CSV-\u0442\u0430\u0431\u043b\u0438\u0446\u0443<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa994eeff&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"879\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/2_avyabilety_semanticheskoe_yadro_tablica_marshrutov.png\" alt=\"\u0422\u0430\u0431\u043b\u0438\u0446\u0430 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432\" class=\"wp-image-704\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/2_avyabilety_semanticheskoe_yadro_tablica_marshrutov.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/2_avyabilety_semanticheskoe_yadro_tablica_marshrutov-150x150.png 150w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/2_avyabilety_semanticheskoe_yadro_tablica_marshrutov-300x300.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/2_avyabilety_semanticheskoe_yadro_tablica_marshrutov-768x768.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u041f\u0435\u0440\u0435\u0432\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0439 \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u0438\u0439 \u044f\u0437\u044b\u043a<\/h2>\n\n\n\n<p>\u0422.\u043a. \u0431\u0430\u0437\u0430 apinfo.ru\u00a0\u043d\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u043e\u043c &#8212; \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043c \u0438\u0445 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. \u041a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u0434\u0432\u0430 \u0441\u0442\u043e\u043b\u0431\u0446\u0430 \u0441 \u0433\u043e\u0440\u043e\u0434\u0430\u043c\u0438 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0413\u0443\u0433\u043b \u0414\u043e\u043a\u0441. \u041f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u0438\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u044e\u00a0GOOGLETRANSLATE:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop src=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2023\/02\/3_avyabilety_semanticheskoe_yadro_perevod_google_translate.webm\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u041e\u0447\u0438\u0441\u0442\u043a\u0430 \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0445 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0439<\/h2>\n\n\n\n<p>\u0412 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u0431\u043e\u0440\u0430 \u0431\u0443\u0434\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u043d\u0435\u0432\u0435\u0440\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 (\u00abAnchorage \u2014 \u042f\u043a\u043e\u0440\u043d\u0430\u044f \u0441\u0442\u043e\u044f\u043d\u043a\u0430\u00bb), \u043f\u0443\u0441\u0442\u044b\u0445 \u0441\u0442\u0440\u043e\u043a \u0438 \u0442.\u0434. \u041d\u043e \u0446\u0435\u043b\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u2014 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0435 \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0433\u0440\u0435\u0448\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0443 \u043f\u043e \u0430\u043b\u0444\u0430\u0432\u0438\u0442\u0443 \u0443\u0434\u0430\u043b\u044f\u0435\u043c \u0441\u0442\u0440\u043e\u043a\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0441\u0442\u044c \u043f\u0443\u0441\u0442\u044b\u0435 \u044f\u0447\u0435\u0439\u043a\u0438 \u0438 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u044b \u0441 \u0433\u043e\u0440\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa994f42e&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"879\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/4_avyabilety_semanticheskoe_yadro_ochistka_nazvanij.png\" alt=\"\u041e\u0447\u0438\u0441\u0442\u043a\u0430 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0439\" class=\"wp-image-705\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/4_avyabilety_semanticheskoe_yadro_ochistka_nazvanij.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/4_avyabilety_semanticheskoe_yadro_ochistka_nazvanij-150x150.png 150w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/4_avyabilety_semanticheskoe_yadro_ochistka_nazvanij-300x300.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/4_avyabilety_semanticheskoe_yadro_ochistka_nazvanij-768x768.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u0421\u0431\u043e\u0440 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432<\/h2>\n\n\n\n<p>\u0414\u0430\u043b\u0435\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0449\u0443\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430\u0445. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u0438 \u043f\u0430\u0440 \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u0438\u0437 <a href=\"https:\/\/wordstat.yandex.ru\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442\u0430<\/a>&nbsp;\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e \u0432 <a href=\"https:\/\/www.key-collector.ru\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u041a\u0435\u0439\u041a\u043e\u043b\u043b\u0435\u043a\u0442\u043e\u0440\u0435<\/a>.<\/p>\n\n\n\n<p>\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u043a \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u0430\u0440\u0435 \u0441\u043b\u043e\u0432\u043e \u00ab\u0431\u0438\u043b\u0435\u0442\u00bb, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u043c\u0438, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0449\u0443\u0442 \u044d\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u043e\u0432:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa994fa22&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"939\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/5_avyabilety_semanticheskoe_yadro_sbor_chastotnih_zaprosov_key_kollector.png\" alt=\"\u0421\u0431\u043e\u0440 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 Key Collector\" class=\"wp-image-706\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/5_avyabilety_semanticheskoe_yadro_sbor_chastotnih_zaprosov_key_kollector.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/5_avyabilety_semanticheskoe_yadro_sbor_chastotnih_zaprosov_key_kollector-281x300.png 281w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/5_avyabilety_semanticheskoe_yadro_sbor_chastotnih_zaprosov_key_kollector-768x820.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0421\u043e\u0431\u0438\u0440\u0430\u0435\u043c \u043e\u0431\u0449\u0443\u044e \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u044c:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa994fecd&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/6_avyabilety_semanticheskoe_yadro_sbor_chastotnosti_keykollector.png\" alt=\"\u0421\u0431\u043e\u0440 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u0438 Key Collector\" class=\"wp-image-707\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/6_avyabilety_semanticheskoe_yadro_sbor_chastotnosti_keykollector.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/6_avyabilety_semanticheskoe_yadro_sbor_chastotnosti_keykollector-300x137.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/6_avyabilety_semanticheskoe_yadro_sbor_chastotnosti_keykollector-768x351.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0423\u0434\u0430\u043b\u044f\u0435\u043c \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0441 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043d\u0438\u0436\u0435 \u043f\u044f\u0442\u0438 \u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u044b\u0441\u044f\u0447\u0438:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa99503d2&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/7_avyabilety_semanticheskoe_yadro_sbor_filter_chastotnosti_keykollector.png\" alt=\"\u0424\u0438\u043b\u044c\u0442\u0440 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u0438 Key Collector\" class=\"wp-image-708\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/7_avyabilety_semanticheskoe_yadro_sbor_filter_chastotnosti_keykollector.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/7_avyabilety_semanticheskoe_yadro_sbor_filter_chastotnosti_keykollector-300x185.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/7_avyabilety_semanticheskoe_yadro_sbor_filter_chastotnosti_keykollector-768x474.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432<\/h2>\n\n\n\n<p>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 \u0438\u043d\u0434\u0435\u043a\u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 (KEI). \u0427\u0435\u043c \u043c\u0435\u043d\u044c\u0448\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u2014 \u0442\u0435\u043c \u043d\u0438\u0436\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u043c\u0443 \u0441\u043b\u043e\u0432\u0443. \u041f\u0440\u0438 \u043d\u0438\u0437\u043a\u043e\u043c \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0438 \u0438\u043d\u0434\u0435\u043a\u0441\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u0422\u041e\u041f.<\/p>\n\n\n\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0444\u043e\u0440\u043c\u0443\u043b\u0443: KEI = (\u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432 \u0422\u041e\u041f\u0435)3 + (\u0442\u043e\u0447\u043d\u044b\u0445 \u0432\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0439 \u043a\u043b\u044e\u0447\u0430 \u0432 Title \u0432 \u0422\u041e\u041f\u0435)3<\/p>\n\n\n\n<p>\u0412\u0432\u043e\u0434\u0438\u043c \u0444\u043e\u0440\u043c\u0443\u043b\u044b \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 KEI 1 \u0438 KEI 2 \u0432 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u041a\u0435\u0439\u041a\u043e\u043b\u043b\u0435\u043a\u0442\u043e\u0440\u0430:<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u042f\u043d\u0434\u0435\u043a\u0441\u0430:<\/p>\n\n\n<div class=\"blockquote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>( KEI_YandexMainPagesCount * KEI_YandexMainPagesCount * KEI_YandexMainPagesCount ) + ( KEI_YandexTitlesCount * KEI_YandexTitlesCount * KEI_YandexTitlesCount )<\/p><\/blockquote>\n<\/div>\n\n\n<p>\u0414\u043b\u044f Google:<\/p>\n\n\n<div class=\"blockquote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>( KEI_GoogleMainPagesCount * KEI_GoogleMainPagesCount * KEI_GoogleMainPagesCount ) + ( KEI_GoogleTitlesCount * KEI_GoogleTitlesCount * KEI_GoogleTitlesCount )<\/p><\/blockquote>\n<\/div>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa9950de4&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"293\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/8_avyabilety_semanticheskoe_yadro_opredelenie_konkurencii_keykollector.png\" alt=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 Key Collector\" class=\"wp-image-709\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/8_avyabilety_semanticheskoe_yadro_opredelenie_konkurencii_keykollector.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/8_avyabilety_semanticheskoe_yadro_opredelenie_konkurencii_keykollector-300x100.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/8_avyabilety_semanticheskoe_yadro_opredelenie_konkurencii_keykollector-768x256.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u0421\u043e\u0431\u0438\u0440\u0430\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u0438 \u0413\u0443\u0433\u043b\u0430, \u0437\u0430\u0442\u0435\u043c \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u043c KEI:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa995116a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"329\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/10_avyabilety_semanticheskoe_yadro_opredelenie_KEI_keykollector.png\" alt=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u043d\u0438\u0435 KEI \u0432 Key Collector\" class=\"wp-image-711\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/10_avyabilety_semanticheskoe_yadro_opredelenie_KEI_keykollector.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/10_avyabilety_semanticheskoe_yadro_opredelenie_KEI_keykollector-300x112.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/10_avyabilety_semanticheskoe_yadro_opredelenie_KEI_keykollector-768x287.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u0421\u0432\u043e\u0434\u043d\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0446\u0430<\/h2>\n\n\n\n<p>\u042d\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u0443\u0435\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0441 \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0438\u0442\u043e\u0433\u043e\u0432\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0441 \u043a\u043e\u0434\u0430\u043c\u0438 \u0418\u0410\u0422\u0410:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa9951580&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"815\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/9_avyabilety_semanticheskoe_yadro_export_v_tablicy.png\" alt=\"\u042d\u043a\u0441\u043f\u043e\u0440\u0442 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0443\" class=\"wp-image-710\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/9_avyabilety_semanticheskoe_yadro_export_v_tablicy.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/9_avyabilety_semanticheskoe_yadro_export_v_tablicy-300x278.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/9_avyabilety_semanticheskoe_yadro_export_v_tablicy-768x712.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1WA2OGQTBwY64fa-MlE-ReSMzi7lI52QH\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0442\u0430\u0431\u043b\u0438\u0446\u0443<\/a>&nbsp;6 331 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c \u0438 \u043d\u0438\u0437\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u043d\u0442\u043e\u0432 (\u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439)<\/h2>\n\n\n\n<p>\u0414\u0430\u043b\u0435\u0435 \u043f\u043e\u0441\u0442\u0430\u0440\u0430\u0435\u043c\u0441\u044f \u043f\u0440\u0435\u0434\u0443\u0433\u0430\u0434\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u043f\u043e\u0438\u0441\u043a\u0430 \u0430\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u043e\u0432. \u0412 Travelpayouts \u0443\u0436\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043b\u0438 \u0438\u043d\u0442\u0435\u043d\u0442\u044b (\u00ab<a href=\"https:\/\/support.travelpayouts.com\/hc\/ru\/article_attachments\/201621607\/___________-___________________.xlsx\" target=\"_blank\" rel=\"noopener noreferrer\">\u0410\u0432\u0438\u0430\u0431\u0438\u043b\u0435\u0442\u044b &#8212; \u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u044f\u0434\u0440\u043e.xlsx<\/a>\u00bb):<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1aa9951951&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/11_avyabilety_semanticheskoe_yadro_opredelenie_intentov.png\" alt=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u043d\u0442\u043e\u0432\" class=\"wp-image-712\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/11_avyabilety_semanticheskoe_yadro_opredelenie_intentov.png 879w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/11_avyabilety_semanticheskoe_yadro_opredelenie_intentov-300x177.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2016\/01\/11_avyabilety_semanticheskoe_yadro_opredelenie_intentov-768x454.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u041d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0448\u0430\u0433\u0430\u0445 \u0438\u0437 \u0438\u043d\u0442\u0435\u043d\u0442\u043e\u0432 \u043c\u044b \u0431\u0443\u0434\u0435\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430&nbsp;\u0434\u043b\u044f \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. \u0412\u044b\u0432\u043e\u0434\u044b<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041d\u0435 \u043d\u0443\u0436\u043d\u043e \u0433\u043d\u0430\u0442\u044c\u0441\u044f \u0437\u0430 \u0412\u0427-\u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c\u0438. \u041c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u0430\u044e\u0442 \u041d\u0427-\u0437\u0430\u043f\u0440\u043e\u0441\u044b<\/li><li>\u041d\u0443\u043b\u0435\u0432\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 KEI \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0438\u043b\u0438 \u043d\u0438\u0437\u043a\u0443\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e \u0437\u0430\u043f\u0440\u043e\u0441\u0430<\/li><li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u043e \u0423\u041d\u0427-\u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">11. \u0427\u0442\u043e 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\u0434\u0440\u0443\u0433\u0438\u0445 \u044f\u0437\u044b\u043a\u0430\u0445. \u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u0442\u0430\u0442\u044c\u044f\u0445 \u043c\u044b \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438&nbsp;\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<p><em>\u0421\u0442\u0430\u0442\u044c\u044e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b \u0412\u0438\u0442\u0430\u043b\u0438\u0439 \u0412\u0438\u043d\u043e\u0433\u0440\u0430\u0434\u043e\u0432. \u041f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044e \u043b\u0438\u0447\u043d\u044b\u0435 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0441\u0430\u0439\u0442\u044b \u0441 2005 \u0433\u043e\u0434\u0430. \u0421\u0435\u0439\u0447\u0430\u0441 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0438\u0440\u0443\u044e \u043f\u043e SEO \u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c &#8212; <a href=\"https:\/\/vinograd.io\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/vinograd.io<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0442\u0430\u0442\u044c\u044f \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0441 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c \u0438 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\u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439.<\/p>\n","protected":false},"author":3,"featured_media":667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,199],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-aviabilety","tag-sya"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":29401,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions\/29401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media\/667"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}