{"id":7727,"date":"2019-01-14T13:45:43","date_gmt":"2019-01-14T09:45:43","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/?p=7727"},"modified":"2025-08-05T17:12:59","modified_gmt":"2025-08-05T14:12:59","slug":"outbound-links-google-analytics","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/outbound-links-google-analytics\/","title":{"rendered":"\u041a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 Google Analytics"},"content":{"rendered":"<h2>\u0417\u0430\u0447\u0435\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c<\/h2>\n\u0412\u043e\u0442 \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0432 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c:\n<ul>\n \t<li>\u041f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438\u0437 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u0435\u0440\u0435\u0448\u0451\u043b \u043d\u0430 \u0441\u0430\u0439\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n \t<li>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0441\u044b\u043b\u043e\u043a, \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043d\u0430 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0441\u0430\u0439\u0442, \u043d\u043e \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0442\u0430\u0442\u044c\u044f\u0445.<\/li>\n \t<li>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0430\u043d\u043a\u043e\u0440\u0430\u043c\u0438.<\/li>\n \t<li>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u0438\u0437 \u0431\u043b\u043e\u0433\u0430 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Google Analytics.\n\n\u0415\u0441\u0442\u044c \u0434\u0432\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430:\n<ul>\n \t<li>\u0412\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0432 \u0431\u043b\u043e\u0433 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e.<\/li>\n \t<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 Google Tag Manager.<\/li>\n<\/ul>\n\u0412\u0442\u043e\u0440\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0443\u0434\u043e\u0431\u043d\u0435\u0435 \u0442\u0435\u043c, \u0447\u0442\u043e \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u0440\u0430\u0437. \u0414\u0430\u043b\u0435\u0435 \u0432\u0441\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0432 GTM, \u043d\u0435 \u0442\u0440\u043e\u0433\u0430\u044f \u043a\u043e\u0434 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.\n<h2>\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 Google Analytics<\/h2>\n\u0415\u0441\u043b\u0438 \u043f\u043e \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0435 \u0432\u0430\u043c \u0443\u0434\u043e\u0431\u043d\u0435\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f GA \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e, \u0442\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0442\u0430\u043c. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0434\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0431\u043b\u043e\u0433 \u043a Google Analytics, \u0435\u0441\u043b\u0438 \u0432\u044b \u044d\u0442\u043e\u0433\u043e \u0435\u0449\u0451 \u043d\u0435 \u0441\u0434\u0435\u043b\u0430\u043b\u0438.\n\n<strong>1.<\/strong> \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441 \u0432 GA. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0432 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1042508\" target=\"_blank\" rel=\"noopener noreferrer\">\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 Google<\/a>.\n\n<strong>2.<\/strong> \u0420\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u0435 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f analytics.js \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0431\u043b\u043e\u0433\u0430. \u041a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u0435 \u0432 \u0431\u043b\u043e\u0433\u0435, \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:\n<div style=\"background: #ffffff; overflow: auto; width: auto; border: solid gray; border-width: .1em .1em .1em .8em; padding: .2em .6em;\">\n<pre style=\"margin: 0; line-height: 125%;\"><span style=\"font-style: italic;\">&lt;!-- Google Analytics --&gt;<\/span>\n<span style=\"font-weight: bold;\">&lt;script&gt;<\/span>\nwindow.ga=window.ga||<span style=\"font-weight: bold;\">function<\/span>(){(ga.q=ga.q||[]).push(arguments)};\nga.l=+<span style=\"font-weight: bold;\">new<\/span> Date;\nga(<span style=\"font-style: italic;\">'create'<\/span>, <span style=\"font-style: italic;\">'UA-XXXXX-Y'<\/span>, <span style=\"font-style: italic;\">'auto'<\/span>);\nga(<span style=\"font-style: italic;\">'send'<\/span>, <span style=\"font-style: italic;\">'pageview'<\/span>);\n<span style=\"font-weight: bold;\">&lt;\/script&gt;<\/span>\n<span style=\"font-weight: bold;\">&lt;script <\/span>async src=<span style=\"font-style: italic;\">'https:\/\/www.google-analytics.com\/analytics.js'<\/span><span style=\"font-weight: bold;\">&gt;&lt;\/script&gt;<\/span>\n<span style=\"font-style: italic;\">&lt;!-- End Google Analytics --&gt;<\/span>\n<\/pre>\n<\/div>\n<strong>UA-XXXXX-Y<\/strong> \u2014 \u0432\u0430\u0448 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.\n\n\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0430 Google Analytics, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e\u0442 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u0442\u0430\u043a \u043a\u0430\u043a \u0441\u043a\u0440\u0438\u043f\u0442, \u043e \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0434\u0430\u043b\u0435\u0435, \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u043d\u0438\u043c.\n<h3>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 Google Analytics<\/h3>\n\u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c \u0431\u043b\u043e\u0433\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f. \u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0432 GA \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u043b\u0438\u0441\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430\u0445 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c, \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 &lt;head&gt; \u043f\u043e\u0441\u043b\u0435 \u043a\u043e\u0434\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0441\u043a\u0440\u0438\u043f\u0442:\n<div style=\"background: #ffffff; overflow: auto; width: auto; border: solid gray; border-width: .1em .1em .1em .8em; padding: .2em .6em;\">\n<pre style=\"margin: 0; line-height: 125%;\"><span style=\"font-weight: bold;\">&lt;script&gt;<\/span>\n<span style=\"font-weight: bold;\">var<\/span> trackOutboundLink = <span style=\"font-weight: bold;\">function<\/span>(url) {\n   ga(<span style=\"font-style: italic;\">'send'<\/span>, <span style=\"font-style: italic;\">'event'<\/span>, <span style=\"font-style: italic;\">'outbound'<\/span>, <span style=\"font-style: italic;\">'click'<\/span>, url, {\n \t<span style=\"font-style: italic;\">'transport'<\/span>: <span style=\"font-style: italic;\">'beacon'<\/span>,\n \t<span style=\"font-style: italic;\">'hitCallback'<\/span>: <span style=\"font-weight: bold;\">function<\/span>(){document.location = url;}\n   });\n}\n<span style=\"font-weight: bold;\">&lt;\/script&gt;<\/span>\n<\/pre>\n<\/div>\n\u0412 \u043a\u043e\u0434\u044b \u0441\u0441\u044b\u043b\u043e\u043a, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u043c, \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0430\u0442\u0440\u0438\u0431\u0443\u0442 onclick.\n<div style=\"background: #ffffff; overflow: auto; width: auto; border: solid gray; border-width: .1em .1em .1em .8em; padding: .2em .6em;\">\n<pre style=\"margin: 0; line-height: 125%;\"><span style=\"font-weight: bold;\">&lt;a<\/span> href=<span style=\"font-style: italic;\">\"http:\/\/www.example.com\"<\/span> onclick=<span style=\"font-style: italic;\">\"trackOutboundLink('example.com');<\/span>\n<span style=\"font-style: italic;\"> return false;\"<\/span><span style=\"font-weight: bold;\">&gt;<\/span>\u041e\u0442\u043a\u0440\u044b\u0442\u044c example.com<span style=\"font-weight: bold;\">&lt;\/a&gt;<\/span>\n<\/pre>\n<\/div>\n<h3>\u041a\u0430\u043a \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u0447\u0442\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e<\/h3>\n<ul>\n \t<li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 Google Analytics, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u041e\u0442\u0447\u0451\u0442 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438\u00bb.<\/li>\n \t<li>\u0412 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0435\u043c \u043c\u0435\u043d\u044e \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u0421\u043e\u0431\u044b\u0442\u0438\u044f\u00bb.<\/li>\n \t<li>\u0412 \u0431\u043b\u043e\u0433\u0435 \u043a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c.<\/li>\n \t<li>\u0412\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u0432 Google Analytics \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435, \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043b\u0438 \u044d\u0442\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f.<\/li>\n<\/ul>\n<h2>\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 Google Tag Manager<\/h2>\n\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0432\u0441\u0435\u043c\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0447\u0435\u0440\u0435\u0437&nbsp; Google Tag Manager, \u0442\u043e \u043a\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f GA \u043c\u043e\u0436\u043d\u043e \u0443\u0434\u0430\u043b\u0438\u0442\u044c \u0438\u0437 \u0431\u043b\u043e\u0433\u0430 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 GTM. \u0412\u0430\u0448\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0432 GA \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f, \u0442\u0430\u043a \u043a\u0430\u043a \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0435 \u0441\u043f\u043e\u0441\u043e\u0431 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f Google Analytics \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.\n\n<strong>1.<\/strong> \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 Google Tag Manager \u0432 \u0431\u043b\u043e\u0433.\n<ul>\n \t<li>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441 \u0432 Google Analitics.<\/li>\n \t<li>\u0412 GTD \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440, \u0441\u043b\u0435\u0434\u0443\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438. \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u0434 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u0432 \u0431\u043b\u043e\u0433.<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter wp-image-7735 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78b6fb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-conteiner-2.png\" alt=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7735 size-full\" width=\"458\" height=\"436\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-conteiner-2.png 458w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-conteiner-2-300x286.png 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n<div class=\"wp-block-image aligncenter wp-image-7734 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78b8ff&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-cod.png\" alt=\"\u041a\u043e\u0434 Google Tag Manager \u0434\u043b\u044f \u0432\u0441\u0442\u0430\u0432\u043a\u0438 \u0432 \u0431\u043b\u043e\u0433\" class=\"aligncenter wp-image-7734 size-full\" width=\"713\" height=\"514\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-cod.png 713w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/gtd-cod-300x216.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\u0415\u0441\u043b\u0438 \u0431\u043b\u043e\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 WordPress, \u043e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0444\u0430\u0439\u043b header.php. \u041f\u0435\u0440\u0432\u044b\u0439 \u043a\u043e\u0434 \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0432 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 head \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u0442\u0435\u0433\u0430. \u0412\u0442\u043e\u0440\u043e\u0439 \u043a\u043e\u0434 \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0432 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 body \u043f\u043e\u0441\u043b\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u0442\u0435\u0433\u0430 .\n\n<strong>2.<\/strong> \u0410\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435.\n\n\u042d\u0442\u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u044f\u0442\u0441\u044f, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u043a\u043b\u0438\u043a\u0438 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0430\u043c.\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li>\u0412 \u043b\u0435\u0432\u043e\u043c \u0441\u0430\u0439\u0434\u0431\u0430\u0440\u0435 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 Variables.<\/li>\n \t<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 Built-In Variables \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 Configure.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter wp-image-7736 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78baa9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/configure.png\" alt=\"\u041a\u0430\u043a \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7736 size-full\" width=\"778\" height=\"344\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/configure.png 778w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/configure-300x133.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/configure-768x340.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n<ul>\n \t<li>\u0412 \u0432\u044b\u043f\u0430\u0432\u0448\u0435\u043c \u043c\u0435\u043d\u044e \u043e\u0442\u043c\u0435\u0442\u044c\u0442\u0435 \u0433\u0430\u043b\u043e\u0447\u043a\u0430\u043c\u0438 \u043f\u0443\u043d\u043a\u0442\u044b Click URL \u0438 Click Text.<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter wp-image-7737 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78bc95&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/variables.png\" alt=\"\u041a\u0430\u043a \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7737 size-full\" width=\"616\" height=\"307\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/variables.png 616w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/variables-300x150.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n<strong>3.<\/strong> \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432 GTM Google Analytics ID \u043a\u0430\u043a \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e.\n\n\u0412\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0451 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0442\u0435\u0433\u043e\u0432.\n<ul>\n \t<li>\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 \u043c\u0435\u043d\u044e Variables, \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 User-Defined Variables \u043a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 New.<div class=\"wp-block-image aligncenter wp-image-7740 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78be87&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/user-defined-var.png\" alt=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7740 size-full\" width=\"769\" height=\"249\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/user-defined-var.png 769w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/user-defined-var-300x97.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/user-defined-var-768x249.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><\/li>\n \t<li>\u0414\u0430\u0439\u0442\u0435 \u0438\u043c\u044f \u043d\u043e\u0432\u043e\u0439 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: sitename <em>(\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430)<\/em> analytics id. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u043a\u0430\u0440\u0430\u043d\u0434\u0430\u0448 \u0432 \u043f\u0440\u0430\u0432\u043e\u043c \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u0443\u0433\u043b\u0443. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439: Google Analytics Settings.<\/li>\n \t<li>\u0412\u043f\u0438\u0448\u0438\u0442\u0435 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0437 Google Analytics.\n<div class=\"wp-block-image aligncenter wp-image-7741 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78c071&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/var-ID.png\" alt=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7741 size-full\" width=\"1094\" height=\"492\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/var-ID.png 1094w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/var-ID-300x135.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/var-ID-768x345.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/var-ID-1024x461.png 1024w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><\/li>\n<\/ul>\n<strong>4.<\/strong> \u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0447\u0435\u0440\u0435\u0437 GTM.\n<ul>\n \t<li>\u0415\u0441\u043b\u0438 \u0432 \u0431\u043b\u043e\u0433\u0435 \u0438\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google Analytics, \u0443\u0434\u0430\u043b\u0438\u0442\u0435 \u0435\u0433\u043e.<\/li>\n \t<li>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0432 GTM \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433. \u0422\u0438\u043f \u0442\u0435\u0433\u0430: Google Analytics \u2013 Universal Analytics; Track Type: Pageview; \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f: sitename analytics id.<\/li>\n \t<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0441 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 All Pages.<\/li>\n<\/ul>\n<strong>5.<\/strong> \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a.\n<ul>\n \t<li>\u0422\u0440\u0438\u0433\u0433\u0435\u0440 \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 GTM, \u0447\u0442\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0442\u0435\u0433. \u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u2014 \u043a\u043b\u0438\u043a \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0435\u0439 \u0441\u0441\u044b\u043b\u043a\u0435.<\/li>\n \t<li>\u0412 \u043c\u0435\u043d\u044e \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 Triggers \u0438 \u043a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 New. \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0442\u0430\u043a\u043e\u0435: Outbound link click.<\/li>\n \t<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 Just Links, \u0430 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 This trigger fires on \u043f\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u0443 \u043f\u0443\u043d\u043a\u0442\u0430 Some Link Clicks.<\/li>\n \t<li>\u0412 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0443\u043a\u0430\u0436\u0438\u0442\u0435 Click URL \u2192 Does Not Contain \u2192 \/URL \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u0431\u043b\u043e\u0433\u0430\/. \u042d\u0442\u043e \u0443\u0441\u043b\u043e\u0432\u0438\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0433\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b.<\/li>\n \t<li>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430.\n<div class=\"wp-block-image aligncenter wp-image-7742 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78c212&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/trigger-conf.png\" alt=\"\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7742 size-full\" width=\"933\" height=\"437\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/trigger-conf.png 933w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/trigger-conf-300x141.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/trigger-conf-768x360.png 768w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/trigger-conf-932x437.png 932w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><\/li>\n<\/ul>\n<strong>6.<\/strong> \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0442\u0435\u0433 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a.\n\n\u0422\u0435\u0433 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0431\u043b\u043e\u0433\u0430 \u043a\u043b\u0438\u043a\u043d\u0435\u0442 \u043d\u0430 \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0443\u044e \u0441\u0441\u044b\u043b\u043a\u0443. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433 \u0441 \u0442\u0438\u043f\u043e\u043c Google Analytics \u2013 Universal Analytics; \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 sitename analytics id, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043d\u0430 \u0442\u0440\u0435\u0442\u044c\u0435\u043c \u0448\u0430\u0433\u0435, \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u043c Outbound link click.\n\n\u0421\u0432\u043e\u0439\u0441\u0442\u0432\u0430 \u0442\u0435\u0433\u0430 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0442\u0430\u043a, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0438\u0436\u0435. {{Click URL}} \u0438 {{Page URL}} \u2014 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0432 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0435\u043c \u043c\u0435\u043d\u044e.\n<ul>\n \t<li>Track Type: Event<\/li>\n \t<li>Category: Outbound link click<\/li>\n \t<li>Action: {{Click URL}}<\/li>\n \t<li>Label: {{Page URL}}<\/li>\n \t<li>Non Interaction Hit: False<\/li>\n<\/ul>\n<div class=\"wp-block-image aligncenter wp-image-7743 size-full\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78c3d9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/tag-outbound-links.png\" alt=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0442\u0435\u0433 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u0432 Google Tag Manager\" class=\"aligncenter wp-image-7743 size-full\" width=\"927\" height=\"493\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/tag-outbound-links.png 927w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/tag-outbound-links-300x160.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/tag-outbound-links-768x408.png 768w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n<strong>7. <\/strong>\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440.\n\n<div class=\"wp-block-image aligncenter size-full wp-image-8861\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1b5c78c598&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/GTD_publish.png\" class=\"aligncenter size-full wp-image-8861\" width=\"1172\" height=\"401\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/GTD_publish.png 1172w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/GTD_publish-300x103.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/GTD_publish-1024x350.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/01\/GTD_publish-768x263.png 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n<strong>8.<\/strong> \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0441\u0451 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e.\n<ul>\n \t<li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 Google Analytics, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u041e\u0442\u0447\u0451\u0442 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438\u00bb.<\/li>\n \t<li>\u0412 \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0435\u043c \u043c\u0435\u043d\u044e \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u0421\u043e\u0431\u044b\u0442\u0438\u044f\u00bb.<\/li>\n \t<li>\u0412 \u0431\u043b\u043e\u0433\u0435 \u043a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c.<\/li>\n \t<li>\u0412\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u0432 Google Analytics \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435, \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043b\u0438 \u044d\u0442\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f.<\/li>\n<\/ul>\n\u0410 \u0432\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c? \u041a\u0430\u043a\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0438 \u043a\u0430\u043a\u043e\u0439 \u0432\u0430\u043c \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0443\u0434\u043e\u0431\u043d\u044b\u043c?","protected":false},"excerpt":{"rendered":"<p>\u0412\u0441\u0435\u0433\u0434\u0430 \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u043a\u0443\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0443\u0445\u043e\u0434\u044f\u0442 \u0438\u0437 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u043b\u043e\u0433\u0430. \u0410 \u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u0432\u0430\u0436\u043d\u043e \u0443\u0432\u0435\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u0430\u0439\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f, \u0447\u0442\u043e\u0431\u044b \u0442\u0430\u043c \u043e\u043d \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0442\u043e \u044d\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0432 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c, \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0441\u044b\u043b\u043e\u043a.<\/p>\n","protected":false},"author":3,"featured_media":7724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[242,243,241],"class_list":["post-7727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-google-analytics","tag-google-tag-manager","tag-backlinks"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/7727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/comments?post=7727"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/7727\/revisions"}],"predecessor-version":[{"id":29632,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/posts\/7727\/revisions\/29632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media\/7724"}],"wp:attachment":[{"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/media?parent=7727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/categories?post=7727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-json\/wp\/v2\/tags?post=7727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}