{"id":8872,"date":"2022-01-03T19:43:00","date_gmt":"2022-01-03T16:43:00","guid":{"rendered":"https:\/\/blog.travelpayouts.com\/?p=8872"},"modified":"2025-07-24T10:44:04","modified_gmt":"2025-07-24T07:44:04","slug":"outbound-links-yandex-metrica","status":"publish","type":"post","link":"https:\/\/www.travelpayouts.com\/ru\/blog\/outbound-links-yandex-metrica\/","title":{"rendered":"\u041a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0435"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0439 \u043e\u0442\u0447\u0451\u0442 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438 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data-wp-context=\"{&quot;imageId&quot;:&quot;69d0b8b100b24&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_1.png\" alt=\"\" class=\"wp-image-8873\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_1.png 1092w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_1-300x114.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_1-1024x389.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_1-768x292.png 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n\n<p>\u0412 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data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_4.png\" alt=\"\" class=\"wp-image-8876\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_4.png 1251w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_4-300x178.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_4-1024x609.png 1024w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_4-768x457.png 768w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0446\u0435\u043b\u0435\u0439 \u0434\u043b\u044f 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data-wp-context=\"{&quot;imageId&quot;:&quot;69d0b8b10112f&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_2.png\" alt=\"\" class=\"wp-image-8874\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_2.png 891w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_2-300x175.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_2-768x449.png 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n\n<p>\u0414\u043b\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0441\u0447\u0451\u0442\u0447\u0438\u043a\u0430 \u043c\u043e\u0436\u043d\u043e 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data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_3.png\" alt=\"\" class=\"wp-image-8875\" srcset=\"https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_3.png 886w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_3-300x155.png 300w, https:\/\/www.travelpayouts.com\/ru\/blog\/wp-content\/uploads\/2019\/03\/Metrica_3-768x397.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n\n<p>\u041a \u043a\u043e\u0434\u0443 \u043a\u0430\u0436\u0434\u043e\u0439 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0441\u044b\u043b\u043a\u0438 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XXXXXX \u2014 \u043d\u043e\u043c\u0435\u0440 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0447\u0451\u0442\u0447\u0438\u043a\u0430 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438.<\/p>\n\n\n\n<div style=\"background: #ffffff; overflow: auto; width: auto; border: solid gray; border-width: .1em .1em .1em .8em; padding: .2em .6em;\">&lt;a href=<span style=\"font-style: italic;\">&#171;\u0430\u0434\u0440\u0435\u0441 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0441\u044b\u043b\u043a\u0438&#187;<\/span> onclick=<span style=\"font-style: italic;\">&#171;ym(XXXXXX, &#8216;reachGoal&#8217;, &#8216;outbound_link&#8217;); return true;&#187;<\/span>&gt;<span style=\"border: 1px solid #FF0000;\">\u0441\u0441\u044b\u043b\u043a\u0430<\/span> <span style=\"border: 1px solid #FF0000;\">\u043d\u0430<\/span> <span style=\"border: 1px solid #FF0000;\">\u0432\u043d\u0435\u0448\u043d\u0438\u0439<\/span> <span style=\"border: 1px solid #FF0000;\">\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/span>&lt;\/a&gt;<\/div>\n\n\n\n<p>\u0410 \u0447\u0435\u043c \u0432\u044b \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435\u0441\u044c \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c: \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u043e\u0439 \u0438\u043b\u0438 Google Analytics?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u044b \u043f\u0438\u0441\u0430\u043b\u0438 \u043e \u0442\u043e\u043c, <a href=\"http:\/\/blog.travelpayouts.com\/outbound-links-google-analytics\/\" rel=\"noopener\">\u043a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438<\/a> \u0432 \u0431\u043b\u043e\u0433\u0435 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 Google Analytics. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0435.<!--more--><br \/>\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0447\u0451\u0442\u0447\u0438\u043a \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432 \u0431\u043b\u043e\u0433, \u0435\u0441\u043b\u0438 \u0435\u0449\u0451 \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u0441\u0434\u0435\u043b\u0430\u043b\u0438. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u0431 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0432 <a href=\"https:\/\/yandex.ru\/support\/metrika\/general\/creating-counter.html\">\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 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