Means of transport: flight, bus, train, ferry, van, charter (door-to-door transfer)
+ day trips in Thailand. In details: https://12go.asia/en/coverage
Travellers who use our service daily: 2,500 pax sold per day in average (November 2017)
Languages supported: 9 languages = English, German, French, Spanish, Chinese, Japanese, Thai, Vietnamese, Russian
>1 million people successfully traveled with or tickets in hand
Target Audience
Anyone planning their travels around Southeast Asia — from backpackers on a budget to families with kids in tow. We distinguish the following groups of travellers:
‘Early Birds’ — those who love planning all their travels in advance – we accept bookings from 12 months to 1 hour (some vans) prior to the departure, depending on the means of transport and the operator.
‘Peak Season Travellers’ — those who are going to travel during the most busy months/periods/dates and need to secure seats.
‘Last Minute Guys’ — this group refers not to those showing up at the station before the departure and setting all their ticketing needs on the spot but rather to the travellers who make up their travel plans a day or two prior to departure but are unable to buy tickets which cannot be otherwise booked online from the counter.
Top-10 Countries From Where 12go Receives Bookings (Based on a Data Nov 2016-Nov 2017):
Thailand
Germany
France
Vietnam
Malaysia
United Kingdom
Singapore
United States
Spain
Netherlands
Russia
The list though does not reflect the national outlay of our users as a great part of the bookings is made not from their home countries but when they are already travelling. A more accurate picture is represented by the languages they use.
10 Most Popular (Nov 2016-Nov 2017):
English (US)
English (GB)
Thai
German
French
Spanish
Dutch
Russian
English (AU)
English (CA)
Mobile/Web/Tablet: 55%/38%/7%
The Best Ctr and Conversion Rates Are Shown Through the Following Types of Text:
‘How to get to… from…’ texts with comprehensive instructions on how to travel between the two destinations with thorough treatment of all the possible means of transport — train, bus, ferry etc. (How to get from Kuala Lumpur to Penang and vice versa)
‘Either…or’ articles comparing two or more means of transport / multimodal or package solutions available for the route (e.g. Are joint tickets from Bangkok to Samui worth considering?)
Blog posts describing the author’s relevant travel experience along the certain route or by a certain means of transport (How we travelled all way down from Hanoi to Saigon by train)
‘Travelling by… in…’ articles with an expert opinion and detailed treatment of certain mode of transportation in the country. (Train travel in India: best tips for your trip)
Utp
12go.asia with its widest coverage and means of transport is ideal for trip-planning without visiting multiple websites. It’s a saver in case of high-demand tickets, like Thai Railways.
Pros
The widest coverage in Asia with an option of trip planning: combine different types of transport to get from point A to point B and book the tickets on the same website
Wide choice of departures, operators and means of transport at one place
Time saving: no need to go to the station for actual paper ticket, face the line etc.
Money saving: prices on 12go.asia are the same in case of the commission from the operator or with a minimum top up
Seat guarantee (very important during high season and top-demand dates)
Online booking of plane, train, bus, van, ferry tickets throughout Asia including operators that do not support their own online booking systems and cannot be booked online through any other web resources
Adds-on available on request with any journey including travel insurance
Efficient online support in English, Russian and Thai with premium support available for small extra fee
Instant confirmation for the majority of the trips
There is a fee for booking of certain trips — normally for those operated by companies not supporting online booking systems
12go.asia is an aggregator, not operator of the trips. That means that delays or cancellations can happen and are out of control of the ticket provider
The operator is responsible for delays, cancellations or change of the schedule of the trip as well as for the informing the customer about any changes. If customers are not satisfied with the trip, they often tend to blame the ticket provider
Only online booking is available — it is not possible to pay for tickets in cash what is an issue for certain travellers
Conversion and Commissions
12Go usually pays 50% of its commission except case where there is offline component :
Thai trains — 20 THB = ~0.61$ per pax
Vietnamese trains — 20 000 VND = ~0.88$ per pax
Transport Co bus routes (TH) — 20 THB
(some other cases can arise)
The average affiliate reward is ~$2.78 per booking. ~6.8% of visitors who see the search form on partner website make a search and ~8.1% of these visitors book a ticket.
So if partner has 10,000 visitors who see our search form, he can get $153.
In a Nutshell:
Facts
We paid to date to our partners: $608,445
Average commission (order value) ~4.6%
Average affiliate reward $2.78
Searches to orders ~8.1%
PostClick cookie 30 days
Tools on Travelpayouts
Search form, the most popular tool, and links are available on Travelpayouts.
Banned Traffic Types:
Incentive traffic
Cashback/bonus, incl. incentive
Brand bidding traffic
Spam
Accounts in Social networks
Context advertising leading to the 12go.asia website (only to White Label)
Doorway
Popular Routes
Thailand boasts the widest coverage. Top-10 most popular routes within and from Thailand include:
