It’s safe to say that Twosevenths is a one-of-a-kind blog. The impressive site (which is appropriately titled “the Michelin Guide for Activities”) is a one-stop shop for anyone wanting to experience the best that Taiwan has to offer. It features activities for anyone, from escape rooms to jewelry-making to martial arts classes to beauty treatments, each categorized by location and type of activity.
Every review, video, and guide is backed by someone who’s actually done the activity, bringing a level of authenticity that makes the space feel helpful, real, and, honestly, in a league of its own. The fact that the Twosevenths team is based in Taiwan, their home country, only adds to their credibility. Here’s what their journey can teach the rest of us.
Lift up local businesses
In the wake of the COVID-19 pandemic, small businesses around the world struggled to get back on their feet. Taiwan was no exception, so Twosevenths used its platform to spotlight local activities nationwide. An honest review can go a long way, and as the platform’s community grew, so did its power to put local gems on the map.
Our goal has always been to help people discover the best experiences in Taiwan through authentic reviews and firsthand experiences while supporting local businesses that are passionate about what they do.
The result is a win-win-win: Twosevenths gets traffic, travelers get real recommendations, and businesses get exposure.
Speak in your audience’s language
While Twosevenths mainly writes for its Chinese-speaking audience in Taiwan, the team wanted to consider international travelers. After all, it’s much easier to trust a recommendation you can read in your own language.
So Twosevenths localized its website into English, Japanese, and Korean, welcoming the international community into their home.
While our primary audience is still local Taiwanese readers, multilingual content allows international travelers to discover trusted recommendations before visiting Taiwan.
This wasn’t the only benefit. Having a blog in more than one language makes it more likely to appear in international search results.
Bigger audience. Greater online visibility. That’s the difference a language makes.
Find stability in diversified income
The audience-building efforts paid off in organic search. Growth was steady and consistent, and once traffic hit a good level, the team jumped into monetization.
Today, Twosevenths’ revenue comes from four different streams: sponsored content, affiliate marketing, GEO consulting, and short-form video collabs. This diversification strategy helps keep the business stable so that the Twosevenths team can focus on content production.
The mix reflects a deliberate choice: earn from multiple sources rather than overload the website with ads. For Twosevenths, every element on the page has to earn its place.
We deliberately keep our website lightweight because performance, user experience, and reader trust are more important to us than maximizing the number of advertising or monetization tools.
Use AI as a friend…and business opportunity
Twosevenths recognized early on that AI-powered search was reshaping how people find information. Instead of panicking, they leaned in: the team started optimizing their content for GEO (generative engine optimization). It was a natural extension of the SEO instincts they’d already spent years building – and eventually grew into the GEO consulting service you saw in their revenue mix earlier.
Search wasn’t the only place they put AI to work. Take publishing: editors used to copy and paste content across multiple fields and repeat the same steps for every single article. So the team connected WordPress with n8n, an automation tool that chains routine steps together, and now one click does the whole thing. The result: more articles from the same team, minus the busywork.
They didn’t stop at content, either. Their project management tool is linked to their invoicing system, so the moment a project is marked as completed, the paperwork starts preparing itself.
The pattern here is worth noticing: every automation they built replaced a task that was necessary but joyless, buying back hours the team now spends on the part only humans can do.
Create a flawless user experience that earns
As we’ve noted, one of Twosevenths’ monetization strategies is sponsored content. Each article or review is vetted by the team to ensure it’s useful to its reader. When the team decided to add affiliate marketing to the mix, it had to meet the same standard.
One principle has always guided our decisions: we never want monetization to compromise the user experience. Rather than filling our website with intrusive banners or excessive advertising, we’ve always looked for solutions that integrate naturally into our content.
The team found that organic fit with the Targeted Offers tool from Travelpayouts. Targeted Offers automatically surfaces relevant travel products based on what each article is actually about. In other words, the recommendations feel like an extension of the user experience rather than a disruption.
Targeted Offers’ automated workflow has made it a steady, dependable source of revenue (an average of $1,500 per month). And because the offers match what readers are already researching, clicks convert into actual bookings more often.
Where you have trust, income follows
If Twosevenths has learned anything through their blogger journey, it’s that audience trust is more important to a niche blog than traffic tactics or picking the right affiliate network.
Rather than trying to cover every destination or every travel topic, focus on becoming the most trusted resource within a specific niche first. Once you’ve built authority and earned your audience’s trust, expanding into new markets becomes much easier.
In the end, Twosevenths has created the ultimate guide to the place they call home. They are proof that success doesn’t always come from the biggest, most international blog; sometimes, sticking to the niche you’re truly passionate is the way to go.
Feeling inspired? Ask yourself:
Which unusual local spots and activities could you be writing about, based on your own firsthand experience?
What language could open a new search market for your content? Think about who’s already traveling to your destination and what they’re searching for in their own language.
Which of the skills you’ve built running your blog, whether it’s SEO, content production, or AI workflows, could become a paid service?
Do the ads on your site feel like part of the reading experience, or is there room to make them more natural?