About Viator
Viator is an online booking platform for experiences around the world. As a Tripadvisor company, Viator has access to the world’s largest selection of highly rated tours and activities from must-do moments to who-knew discoveries.
Viator focuses on quality and story-worthy experiences that make every trip memorable. The range of products is incredibly diverse, including:
- Tours and sightseeing
- Cruises
- Art and culture
- Food and drink
- Outdoor activities
- Classes and workshops
In addition, Viator also offers skip-the-line tickets and passes to popular landmarks as well as travel and transportation services, such as bus tours and day trips. On the website, travelers can easily filter activities by type, price, duration, time of day, rating, special offers, and more.
On the activity page, clients can view photos of a specific tour or landmark, read a detailed description of the experience, and see customer ratings and reviews.
Advantages for customers
- Over 300,000 incredible activities worldwide
- Lowest price guarantee
- Millions of traveler reviews
- 24/7 award-winning customer support
- Free cancellation and various payment options
- Multilingual website available in 12 languages
- Reserve Now, Pay Later allows clients to secure activities they won’t want to miss
Viator partner program
The Viator partner program allows content creators to earn by promoting tours and activities worldwide. Pre-approval is required to join the program.
While the Viator website is available in multiple languages, the affiliate program currently accepts English-language websites. Partners can also get access to creative assets, promotional materials, and support from the Viator team.
Advantages for partners
- Strong conversion rates – 10% from each sale until January 31, 2026 (the usual reward rate is 8%)
- High Average Order Value (AOV): $220
- 30-day cookie lifetime
- Weekly deals and offers
- Great variety of partner tools for sites, blogs, social media pages, and other projects. Links and widgets with a 39.5% conversion rate are an excellent addition to partner links (find out more about widgets in our post).
Join the Viator partner program and earn on tours and activities worldwide.
🔥 Seasonal promotion: Holiday incentive
From November 17, 2025 through January 31, 2026, Viator is running a special Holiday Incentive for partners, designed to help affiliates earn more during winter demand.
What partners get
- 10% reward upsize for all partners during the incentive period
- A chance to win cash prizes up to $5,000
Prizes
🥇1st prize: $5,000
🥈2nd prize $3,000
🥉3rd prize: $2,000
How to qualify
Partners need to meet one of the following conditions:
- Show 15% growth in Gross Booking Value YoY (comparing total price of bookings made this year vs. last year for the period of incentive)
OR - Generate at least 50 bookings during the period of incentive
Holiday focus: what resonates with travelers
During the holiday season, Viator encourages partners to focus on:
- Family-friendly tours and activities
- Festive experiences like holiday markets, city tours, and seasonal events
- Experience-based gifts: memorable trips and activities instead of physical presents
How to promote Viator in winter 2026
Viator’s winter strategy is built around helping travelers either escape the cold or embrace it. Here’s how partners can turn that into content that converts.
Key winter angles to use
1. Do winter your way
Some travelers want snow and adventure, others are looking for sunshine. Viator offers experiences for every winter mood – from glacier hikes to sunset yacht cruises.
2. Beat the winter blues
Highlight unique experiences that make winter travel exciting:
- Holiday market tours
- Desert ATV rides
- Food and culture experiences
- Scenic city tours
3. Warm vs. cold winter destinations
This comparison works especially well in blog posts and guides:
- Warm escapes: Dubai, Cancun, Miami, Hawaii
- Cold-weather classics: Reykjavik, New York City, Paris, Amsterdam
What to emphasize in content
When promoting Viator in winter, consistently highlight:
- 300,000+ experiences – something for every traveler
- Real traveler reviews that build trust
- Flexible booking options: free cancellation and Reserve Now, Pay Later
Thanks to this approach, Viator helps travelers plan winter trips with confidence and gives partners strong conversion opportunities.
Top booked destinations
Top 20 destinations booked by US travelers
- Oahu
- Rome
- San Juan
- Paris
- New Orleans
- Maui
- Las Vegas
- Cancun
- NYC
- London
- Mexico City
- Miami
- Barcelona
- Tokyo
- Aruba
- Los Cabos
- Punta Cana
- Big Island of Hawaii
- Florence
- Chicago
Top destinations booked by UK travelers
- Krakow
- Reykjavik
- Rome
- London
- Marrakech
- Amsterdam
- NYC
- Dubai
- Budapest
- Paris
- Edinburgh
- Sydney
- Las Vegas
- Cape Town
- Bangkok
- Tromso
- Prague
- Dublin
- Barcelona
- Phuket
Join the Viator partner program and benefit from a limited-time 10% reward upsize through January 31, 2026.