We turned 10 billion tokens into something bigger
OpenAI recently highlighted Travelpayouts among the first companies in the world to surpass 10 billion tokens using their API.
That’s roughly 40 million book pages or reading Moby Dick from cover to cover over 67,000 times.
But this isn’t just about numbers. Every single token fuels the AI tools that help our partners earn more – by making content monetization smarter, faster, and more effective.
AI at the heart of Travelpayouts
At Travelpayouts, we don’t see AI as a buzzword. It’s the foundation of how we build better tools for travel creators.
OpenAI’s API is just one of the technologies behind our AI stack that helps us make our systems more intelligent, precise, and scalable.

“We’re proud to be among the first to make the AI future real. OpenAI’s technology is one of many AI solutions we use to help our partners grow. What makes this achievement special is not just the technology, but the team behind it – people who constantly push Travelpayouts forward.”
Ivan Baidin, CEO Travelpayouts
How we got here
Reaching the 10-billion-token mark didn’t happen overnight.
It’s the result of years of engineering, experimentation, and a clear vision of how AI can empower travel creators.
Working with such massive data volumes requires both creativity and technical maturity – and our team has built systems that not only process data efficiently but also turn it into real results for our partners.
For our community, this means:
- Smart tools powered by AI that simplify the blogging workflow
- Technology that improves with every new dataset
- A platform that grows with you, driving more conversions and revenue
We’re not just spending tokens – we’re investing them in the future of travel technology.
Meet Emerald: our smart content engine
At the center of our AI journey is Emerald, Travelpayouts’ in-house AI-powered tool.
Emerald acts as a co-pilot for content monetization. Its smart algorithms analyze the site and add affiliate tools, like links or widgets, right where they’ll bring the most revenue.

Here’s how it works:
- Detects language, topic, and location in travel content
- Adds smart tags to make content more discoverable
- Transforms content into actionable data that drives more revenue
The result?
Our partners get better performance with AI that helps their content reach further and earn more.
Want to see it in action?
Building the future of AI in travel
This recognition from OpenAI is not the finish line – it’s a reminder that we’re just getting started.
We’ll keep exploring how AI can make travel content creation easier, smarter, and more rewarding.
Experience the power behind our AI tools – for free.
Join Travelpayouts and see how AI can help your content perform better today.