Blog for travel brands

How to create a partner program for your brand on Travelpayouts Brands

Travel brands only need two or three days to start earning with affiliate marketing on Travelpayouts. You can register your brand on the platform under half an hour and create a partner program. In a couple of days, after the application was approved, you receive a new promotion channel. Partners will join the program and ensure you receive an inflow of clients.

How to create a partner program on Travelpayouts Brands

In the instructions below, we tell you how to register a brand on the Travelpayouts Brands platform, create a partner program, describe it, and set up technical integration to connect user bookings with partners.

How to register a brand at Travelpayouts Brands

  1. Sign up on the website: https://brand.travelpayouts.com/ 
How to sign up on Travelpayouts Brands
Sign up on Travelpayouts Brands

2. Now click “Create a new brand” to add your brand to the Travelpayouts Brands platform.

Create a new brand on Travelpayouts Brands
Create a new brand on Travelpayouts Brands

3. Fill in your brand’s name, select categories, and add your website address or links to your social media pages. Remember that you can check several categories for your brand and add several links.

Filling in brand's information
Enter your brand’s name, category, and address

4. Indicate your brand’s operating region. This can be a specific country, region, or city. For example, you can use “Europe” or “The whole world”. In the same window, you can indicate your approximate turnover, including the average number of orders per day and the average check amount, as well as choose your number of employees from the dropdown list.

Entering brand's operating region
Enter brand’s operating region, turnover, and the number of employees

5. Tell us more about your experience with affiliate marketing. Check the services you’ve worked with before. If you are new to affiliate marketing, choose the “Haven’t worked yet” option.

Indicate your experience with affiliate marketing
Indicate your experience with affiliate marketing

6. Let us know your full name and company position.

Enter your full name and company position
Enter your full name and company position

7.Your application will be reviewed within two working days. You’ll get an approval email and see your status change in your personal account. Meanwhile, you can add more information about your brand.

Check for your application to be approved
Check for your application to be approved

Overview of personal account of Travelpayouts Brands: How to create a partner program

Once registered, you’ll be able to access your personal account. There, you can check your contract, partner program, and integration opportunities.

Dashboard on Travelpayouts Brands
Dashboard of the personal account on Travelpayouts Brands

Step 1. Indicate program parameters and accept the offer

In the “Contract,” you should indicate parameters for your brand’s partner program. After that, we’ll consider your application and send your offer agreement. Your brand will be connected to the Travelpayouts platform after you accept this agreement.

  1. Leave a link to the brand’s main page, choose categories related to your offer (you can choose several), and indicate your cookie lifetime.
Enter program parameters
Enter program parameters

2. The partner’s reward can be calculated based on the order cost or advertiser revenue. Pay attention: the provider’s commission is 20% of the partner’s revenue.

Commission calculation
Indicate your commission

3. Write your brand’s legal name and address.

Write your brand's legal name and address
Write your brand’s legal name and address

4. Enter your brand credentials, such as the Tax Identification Number (TIN) and Registration Number. Upload a certificate of good standing and enter bank details for settlements with Travelpayouts.

Share brand credentials
Share brand credentials


5. Enter the name of your brand representative, who will sign the contract on behalf of your brand. You’ll also need to upload the document on the basis of which the signer acts.

Indicate your brand representative
Indicate your brand representative

Step 2. Fill in your program’s card and page

In the “Program” section, you can indicate the terms and advantages of your program. To do so, fill in the card and page of your program, which partners will see in your personal account. The card is a short description of the program and will be shown in the list of programs under a relevant category, such as flight tickets, accommodations, etc.

  1. Describe your program, including its key advantages and summary of benefits for partners. This information will be shown in the center of the card. Choose languages that your program supports, geotargeting (countries that your program accepts traffic from), and devices (sales on which the program considers). This information will be shown in the righthand section of the card.
Program card
Program card

2.On the program page, you can add more information, indicate the advantages of your brand for clients and partners, as well as share the terms of payouts and means of confirmation.

Program page
Program page

Step 3. Set up technical integration

In the “Integration” section, you can set up technical integration for your program launch: add tags to track clicks, set up cookie files, and configure data collection on bookings. It is necessary to tie bookings of users on the resource and partners who brought those users.

  1. First, you can create tag parameters that will be added to links, so that you know which customers came to your website via Travelpayouts partners. 
Tracking events
Tracking events in the program

2. Set a cookie to know which partner brought you which client and what bookings have been made.

cookie file
Setting up a cookie file

3. Submit bookings that you want to be counted on Travelpayouts as a JSON file. This is necessary to connect bookings with the partners that brought them. Access should be provided via a direct URL without authorization using the parameters “from” and “to” in the “YYYY-MM-DD” format. For instance, «from=2020-01-01&to=2021-01-01» will show all bookings that were changed during this period.

collect information about bookings
Collecting information about bookings

4. Check whether events are correctly listed in the JSON file. Click the partner link, make a test booking, and see whether the information was added to a file. 

Running a test booking
Running a test booking

When the program appears in the list of Travelpayouts programs

Once you pass all the steps and your application is approved, you’ll see your status change to “Approved” so you can publish the program to make it available for partners to join.

Ready to publish the program
Ready to publish the program

Register on the Travelpayouts Brands platform now and access your new promotion within a couple of days.